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Jurnal Bisnis Kreatif dan Inovatif
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30470234     EISSN : 30469058     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September, dan Desember).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 121 Documents
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Pengembangan SDM dan Penilaian Kinerja pada PT Bio Nusantara Teknologi Bengkulu Tri Wahyuni; Sazuli Sazuli; Desi Karlina; Indra Cahyadinata; Septri Widiono; Alia Azmi
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i2.1353

Abstract

Human resources (HR) are a strategic pillar in determining the success and competitiveness of agribusiness companies in the era of globalization. This study aims to analyze the implementation of training programs, HR development, and performance appraisal systems, as well as formulate strategies to optimize HR management at PT Bio Nusantara Teknologi Bengkulu. The research method uses a descriptive quantitative approach with a simple random sampling technique for 20 respondents (10% of the total 200 employees). Data collection was carried out through structured questionnaires and direct observation, which were then analyzed using the Internal Factor Evaluation (IFAS) matrix, External Factor Evaluation (EFAS), and SWOT matrix analysis. The results show that the training program and performance appraisal have been running very well, where the assessment is carried out periodically and objectively and has a direct impact on increasing employee motivation, responsibility, and work productivity. The evaluation results show an IFAS score of 2.7 (fairly strong) and an EFAS score of 2.6 (fairly adaptive). Based on the SWOT analysis coordinates, the company is in Quadrant I (Strengths-Opportunities/SO Strategies) with a difference between internal and external factors of 0.8 each. The implication of this position is that companies must implement aggressive strategies by leveraging advances in digital technology (such as e-learning) and expanding their external collaboration networks to maintain their competitive advantage in the industry.
Tingkat Intensitas Penggunaan Uang Digital pada Masyarakat di Kota Dumai Irma Nuriana; Dyah Faradhila; Clara Rizky Irwana; Novi Aulia Ardana; Hildawati Hildawati
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i2.1380

Abstract

This research aims to measure the intensity of digital currency use among the people of Dumai City. The development of non-cash payment technologies such as QRIS, e-wallets, and mobile banking has changed the way people conduct daily transactions. This study employed a descriptive quantitative, with data collected through a questionnaire involving 40 respondents, the majority of whom were aged 17–25 and students. The results show that the use of digital currency in Dumai City is quite well known and implemented in daily activities, although it has not completely replaced cash. QRIS is the most widely used application compared to e-wallets and mobile banking. The majority of respondents expressed neutral to positive responses regarding the intensity of use, types of transactions, comparison with cash, location of use, and reasons for using digital currency. Overall, digital currency has been accepted as a practical and efficient payment alternative, but there is still a need for increased use and equal access to digital payment systems so that the digital payment system can be utilized more optimally.   
Strategi Pengembangan Usaha pada Songket Pash Menggunakan Analisis SWOT Azelia Fasadina; Hendra Sastrawinata; Andriansyah Bari
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1464

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in promoting economic growth, creating employment opportunities, and enhancing the competitiveness of local products. One of the MSMEs operating in the traditional woven fabric industry is Songket Pash in Palembang City, which continues to develop its business to remain competitive amid changing consumer preferences and market developments. This study aims to analyze the internal and external conditions and determine an appropriate business development strategy for Songket Pash MSME using SWOT analysis and the TOWS Matrix. This research employed a descriptive qualitative method with data collected through observation, interviews, and documentation. The findings indicate that Songket Pash has favorable internal and external conditions, with strengths and opportunities outweighing weaknesses and threats. Based on the SWOT analysis, the business is positioned to implement a growth-oriented strategy by utilizing its strengths to seize market opportunities. The recommended strategies include improving service quality, developing customized and trend-oriented products, optimizing marketing activities, and expanding market reach. These strategies are expected to enhance competitiveness, strengthen the MSME's market position, and support sustainable business development.
Pengaruh Direct Marketing, Display Product dan Free Shipping terhadap Keputusan Pembelian Barang Saat Live Streaming E-commerce Shopee Nuriyani Nuriyani; Kamaruddin Kamaruddin; Ella Rahmayanti
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1587

Abstract

The development of digital technology has changed consumer behavior in making purchases through e-commerce platforms. Live streaming has become one of the marketing strategi that allows sellers to interact diretly with consumers, display products, and offer various promotions. This study aims to determine the effects of Direct Marketing, Display Product, and Free Shipping on purchasing decisions among Shopee consumers in Bireuen City. The study employed a quantitative method with a sample of 100 respondents selected using purposive sampling, consisting of Bireuen City residents who had made purchases through the Shopee marketplace. Data were collected through an online questionnaire and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that, partially, Direct Marketing has no significant effect on purchasing decisions, while Display Product and Free Shipping have positive and significant effects. Simultaneously, the three variables have a significant effect on purchasing decisions, with an F-count of 50.201 > F-table of 2.70 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 61.1% indicates that Direct Marketing, Display Product, and Free Shipping explain 61.1% of the variation in purchasing decisions, while the remaining 38.89% is explained by other variables not examined in this study.
Pengaruh Electronic Word of Mouth, Trust, dan Brand Ambassador terhadap Pembelian Ulang Produk Glad2Glow pada Marketplace Jihan Suhaila; Khairul Aswadi; Muhammad Ferdiananda Chadafi
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1592

Abstract

This study aims to analyze and examine the influence of Electronic Word of Mouth, Trust, and Brand Ambassadors on the repurchase decision of Glad2Glow products on Marketplaces in Bireuen Regency. The background of this research is based on the phenomenon of shifting consumer shopping behavior towards digital platforms, which demands interactive marketing strategies to maintain customer loyalty amidst intense competition in the cosmetics industry. The research method employed is a quantitative approach with a correlational design. Data were collected by distributing questionnaires to 91 respondents who are consumers of Glad2Glow products in the Bireuen Regency area. Data analysis techniques include classic assumption tests, multiple linear regression analysis, and hypothesis testing through t-tests (partial) and F-tests (simultaneous) using SPSS software. The results of the partial data analysis indicate that the Electronic Word of Mouth variable has a positive and significant influence on repurchase intention (tcount 3.631 > ttable 1.663). Similarly, the Trust variable tcount 2.729 > ttable 1.663) and the Brand Ambassador variable are also proven to have a significant effect on consumer repurchase intention. Simultaneously, these three independent variables significantly influence the dependent variable with an Fcount value of 160.705, which is greater than the Ftable of 2.709 at a significance level of 0.000. These findings indicate that strengthening the credibility of digital reviews, consumer Trust, and the effectiveness of brand representation collectively serve as primary determinants in driving customer retention in the digital market.
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Minuman Teazzi pada Konsumen Generasi Z di Kota Depok Natasya Wulan Suteja; Rosento Rosento
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1593

Abstract

This study aims to analyze the influence of brand image and product quality on the purchase decision of Teazzi drinks in Generation Z consumers in Depok City. The competition in the contemporary beverage industry that is increasingly competitive requires companies to build a positive brand image and maintain product quality in order to maintain consumer buying interest. Generation Z was chosen as the object of the research because of its characteristics that actively follow trends and are critical in assessing a brand. This study uses an associative quantitative approach with a survey method through the distribution of questionnaires to 97 respondents determined using the purposive sampling technique based on the Lemeshow formula. Data analysis was carried out by validity test, reliability test, classical assumption test, multiple linear regression, t-test, F test, and determination coefficient test using SPSS version 25 application. The results of the study showed that partially brand image had a positive and significant effect on purchase decisions with a significance value of 0.016 < 0.05. Product quality also had a positive and significant effect with a significance value of 0.021 < 0.05. Simultaneously, both variables were proven to have a significant effect on purchase decisions with an F-count value of 9.376 > F-table of 3.09. The R-Square value of 0.166 showed that brand image and product quality explained 16.6% of the variation in purchase decisions, while the remaining 83.4% were influenced by other factors. These findings confirm the importance of brand image and product quality in driving Teazzi beverage purchase decisions in Generation Z in Depok City.  
Pengaruh Harga dan Promosi terhadap Minat Beli Produk Hijab Varisha di SMK YAJ Depok Salsabila Masyhur; Ida Hendarsih
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1599

Abstract

This study aims to examine the effect of price and promotion on purchase intention for Varisha hijab products among female students at SMK YAJ Depok. The research used a quantitative approach with an  associative design. The population consisted of 122 female students in grades X and XI, while the sample comprised 94 respondents selected through purposive sampling and determined using the Slovin formula with a 5% margin of error. Data were collected through questionnaires using a five-point Likert scale, supported by observation and documentation. Data analysis was performed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, correlation analysis, and coefficient of determination. The results indicate that price has a positive and significant partial effect on purchase intention, with a t-value of 5.523 and a significance value of 0.000. Promotion has a positive direction but does not have a significant partial effect, with a t-value of 0.860 and a significance value of 0.392. Simultaneously, price and promotion have a significant effect on purchase intention, as shown by an F-value of 47.274 with a significance value of 0.000. The coefficient of determination (R²) is 0.510, indicating that price and promotion jointly explain 51.0% of the variation in purchase intention, while the remaining 49.0% is explained by other factors outside the model. These findings suggest that price is the more dominant factor in shaping purchase intention for Varisha hijab products in the research setting.
Pertumbuhan Aset dan Net Profit Margin terhadap Nilai Perusahaan Konstruksi di Bursa Efek Indonesia Berbasis Market Value Added 2020-2024 Inge Anggela Andrean Tjiayadi; Nurhadi Nurhadi
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1603

Abstract

This study is driven by the tendency of several construction firms listed on the Indonesia Stock Exchange (IDX) to expand their assets rapidly without a corresponding rise in market-perceived firm value, with some even posting low or negative Net Profit Margins (NPM). The aim is to describe and analyze asset growth, NPM, and firm value proxied by Market Value Added (MVA) among IDX-listed construction sub-sector companies from 2020 to 2024. Using a quantitative descriptive approach, the study draws on secondary data from audited annual reports (idx.co.id) and share price data (finance.yahoo.com). Purposive sampling yielded 8 firms and 40 firm-year observations. Findings show a mean asset growth rate of 2.38%, mean NPM of -4.52%, and mean MVA of -Rp2,494.64 billion. Notably, 62.5% of observations combined positive NPM with negative MVA, and 50% combined positive asset growth with negative MVA—pointing to a pattern of growth unaccompanied by shareholder value creation in the IDX construction sector.
Pengaruh Persepsi Harga dan Kesadaran Lingkungan terhadap Keputusan Pembelian Produk Berbahan Plastik pada Masyarakat Kampung Dukuh Windi Sapitri; Achmad Syahlani
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1604

Abstract

In spite of continuous attempts to increase environmental consciousness, the inhabitants of Kampung Dukuh continue to incorporate plastic items into their everyday lives due to the perception that these products are inexpensive, practical, and readily available. In light of this, researchers in Kampung Dukuh set out to determine how residents' perceptions of prices and their level of environmental consciousness affected their choices to buy plastic goods. A quantitative methodology based osurveys is used in the research. One hundred respondents were chosen using the Slovin method purposive selection approaches from a population of 21,787 Kampung Dukuh people ranging in age from fifteen to sixty-four years old who had bought and used plastic items. With the help of IBM SPSS Statistics 20, we ran a battery of tests to ensure the accency and reliability of the data we gathered via surveys, observations, and records. We also used multiple linear regression, t-tests, F-tests, and the coefficient of determination to draw conclusions. The findings show that 13.6% of the time, pricegterception influences purchase choices, whereas 27.7% of the time, environmental awareness has a positive and significant partimpact (Sig. value 0.000<0.05). Having an R-squared value of 0.412 (or 41.2%), price poryption and environmental awareness both have a positive and significant impact at the same time (Sig. value 0.000<0.05).
Pengaruh Gaya Hidup Konsumtif dan Fear Of Missing Out (Fomo) Terhadap Perilaku Menabung pada Pekerja Generasi Z di Jakarta Selatan Raihan Febriyan; Fera Nelfianti
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1605

Abstract

Prompted by the escalating financial vulnerability of Generation Z private employees within the South Jakarta metropolitan business district, this investigation explores how status-driven consumer lifestyles and social anxieties, specifically Fear of Missing Out (FOMO), affect personal saving discipline both independently and collectively. Employing an associative-causal quantitative framework, primary data were gathered via digital Likert-scale questionnaires distributed to a cohort of 100 young professionals selected through integrated purposive and snowball sampling techniques, with the sample size calculated using the Lemeshow formula for undefined populations. The collected dataset was processed utilizing a multiple linear regression model. The individual t-test estimations reveal that a consumptive way of living exerts a statistically significant adverse effect on the respondents' saving behavior (t-value = -2.502 < -t-table = -1.984; Sig. = 0.014). Concurrently, FOMO acts as a more severe inhibitor, negatively and significantly degrading their capability to accumulate wealth (t-value = -3.341 < -t-table = -1.984; Sig. = 0.001). Furthermore, the joint F-test confirms that both predictors collectively explain a substantial portion of the saving behavior variance (F-value = 42.002 > F-table = 3.09; Sig. = 0.000). Ultimately, the study concludes that the synergy between status-seeking consumption patterns and digital-era social anxieties severely undermines the financial prudence of the younger demographic, calling for systemic corporate-led intervention such as automated payroll savings.

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