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Jurnal Bisnis Kreatif dan Inovatif
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30470234     EISSN : 30469058     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) diterbitkan oleh Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) memuat topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal Bisnis Kreatif dan Inovatif (JUBIKIN) berkomitmen untuk memuat artikel berbahasa Indonesia dan berbahasa Inggris yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang Ilmu Manajemen dan Bisnis. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni, September, dan Desember).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 121 Documents
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Pengaruh Diskon dan Influencer Marketing terhadap Keputusan Pembelian pada Pengguna TikTok Shop di Jakarta Selatan Aldiyan Tanjung; Achmad Syahlani
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1606

Abstract

TikTok Shop is an e-commerce feature integrated into the TikTok app, allowing users to search for, view, and purchase products directly without having to leave the app. This platform combines the shopping experience with entertainment content such as short videos, live streams, and promotions by creators or influencers. This study aims to identify and analyze the influence of discounts and influencer marketing on purchasing decisions among TikTok Shop users in South Jakarta. The data collection method used in this study was primary data analysis via SPSS, with a sample size of 68 respondents. The partial t-test results for Discount (X1) on Purchase Decision (Y) show a significance value of 0.001 < 0.05 thus, Ho1 is rejected and Ha1 is accepted, indicating a significant partial effect of Discount (X1) on Purchase Decision (Y) of 49%. The partial t-test results for Influencer Marketing (X2) on Purchase Decision (Y) show a significance value of 0.011 < 0.05 thus, Ho2 is rejected and Ha2 is accepted, indicating a significant partial effect of Influencer Marketing (X2) on Purchase Decision (Y) of 13%. Finally, the simultaneous F-test results show a significance value of 0.001 < 0.05 thus, Ho3 is rejected and Ha3 is accepted, indicating a significant simultaneous effect of Discount (X1) and Influencer Marketing (X2) on Purchase Decision (Y) of 62%.
Pengaruh Diskon dan Influencer Marketing terhadap Keputusan Pembelian Produk Kecantikan Glad2Glow pada Pengguna Tiktok Shop di Jakarta Timur Firza Fadilla Arifin; Syahrir Syahrir
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1607

Abstract

The rise of social commerce is changing the way consumers obtain information and make purchases, including beauty products. TikTok Shop combines content, interaction, promotions, and transactions on a single platform. Glad2Glow, a local skincare brand, leverages discounts and influencer marketing to reach consumers. This study aims to analyze the influence of discounts and influencer marketing on the decision to purchase Glad2Glow products among TikTok Shop users in East Jakarta. The study employs a quantitative approach using a descriptive-associative method. The sample consisted of 100 respondents selected through non-probability sampling using purposive sampling and the Lemeshow formula. Data were collected via a Likert-scale questionnaire and analyzed using SPSS 20. The results show that discounts have a positive and significant effect on purchasing decisions (t = 3.980; Sig. = 0.000), as does influencer marketing (t = 3.341; Sig. = 0.001). Taken together, both variables had a significant effect (F = 30.836; Sig. = 0.000). The R² value of 38.9% indicates that these two variables explain the purchasing decision, while 61.1% is influenced by other factors.
Penerapan dan Pengelolaan Sistem Containerisasi Domestik oleh PT. Salam Pacific Indonesia Lines Cabang Medan Nurul Nadia; Dirhamsyah Dirhamsyah; Dina Rispianti
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1609

Abstract

PT. Salam Pacific Indonesia Lines (SPIL) Medan Branch is a domestic shipping company that plays a role in supporting inter-island logistics distribution via sea and land routes. This study aims to analyze the implementation and management of the domestic containerization system and to identify operational obstacles and their corresponding solutions. The research employs a field research approach—utilizing observation and interviews—alongside library research. The findings indicate that the containerization system at PT. SPIL Medan Branch is implemented in a structured manner, adhering to Standard Operating Procedures (SOPs) and regulations governing container depot operations. Management encompasses processes such as container receipt and release, physical condition inspections, arrangement within the Container Yard (CY), and the handling of documentation, including Delivery Orders (D/O), Equipment Interchange Receipts (EIR), and Bills of Lading (B/L). Operational efficiency is bolstered by digital technology through the MySPIL application and the Container Inventory Control (CIC) system, which enable real-time monitoring of container movements. However, operations still face several challenges, including fleet schedule delays, port area congestion, limited availability of empty containers, heavy equipment malfunctions (e.g., reach stackers and forklifts), and weather conditions. Solutions are implemented through periodic fleet planning and maintenance, enhanced accuracy in document verification, and strengthened coordination among the company, shippers, freight forwarders (EMKL), and trucking providers. Overall, technology-driven containerization management enhances the smoothness, security, and quality of domestic cargo shipping services.
Pengaruh NPM, DER, dan CR terhadap (ICR) dengan Ukuran Perusahaan sebagai Pemoderasi pada Perusahaan Makanan dan Minuman Periode 2020 – 2024 Luthfi Alifah; Patricia Dhiana Paramita; Dyah Ika Kirana Jalantina
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i2.1660

Abstract

This study aims to analyze the effect of Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Current Ratio (CR) on the Interest Coverage Ratio (ICR) as an indicator of financial distress, with firm size as a moderating variable. This quantitative study uses secondary data obtained from food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Using purposive sampling, 16 companies were selected, resulting in a total of 80 observations. The data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA) to examine both the direct and moderating effects of the variables. The results show that NPM, DER, and CR have a positive and significant effect on ICR. Furthermore, firm size strengthens the effects of NPM, DER, and CR on ICR. These findings indicate that higher profitability, effective debt management, and stronger liquidity contribute to improving a company’s ability to meet its interest obligations. In addition, larger firms tend to have greater resources and financial stability, enabling them to manage financial risks more effectively. Thus, improving financial performance and maintaining an adequate firm size can enhance interest-paying capacity and reduce the potential risk of financial distress.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Laptop Lenovo dengan Citra Merek sebagai Variabel Intervening di Toko Pahlawan Laptop Maya Maulidiya; Maria Magdalena Minarsih; Cicik Harini
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1664

Abstract

This study aims to analyze the influence of product quality and price on purchasing decisions for Lenovo laptops with brand image as an intervening variable among consumers of Pahlawan Laptop Semarang. This research used a quantitative approach with primary data obtained through questionnaires. The sample consisted of 74 respondents selected using purposive sampling. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, coefficient of determination, and the Sobel test. The results show that product quality and price have positive and significant effects on brand image. Product quality, price, and brand image also have positive and significant effects on purchasing decisions. Brand image is the most dominant variable in the second regression model. The Sobel test confirms that brand image significantly mediates the effects of product quality and price on purchasing decisions. The findings indicate that maintaining product quality and price suitability while strengthening brand image can encourage consumers to choose Lenovo laptops.
Pengaruh Beban Kerja, Lingkungan Kerja dan Stres Kerja terhadap Turnover Intention dengan Motivasi Kerja sebagai Variabel Intervening Mia Cahyaningtyas; Heru Sri Wulan; Maria Magdalena Minarsih
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i2.1675

Abstract

This study examines the effects of workload, work environment, and job stress on turnover intention among finishing‑department employees at PT. Ungaran Sari Garment, and tests work motivation as an intervening variable. The study is motivated by a high turnover rate in the finishing department suspected to result from heavy job demands, suboptimal environmental conditions, and workplace stress. A quantitative design was applied with 136 respondents; data were gathered via questionnaires and analyzed using multiple linear regression and the Sobel test for mediation. Findings indicate that workload, work environment, and job stress each have significant effects on turnover intention; workload negatively and significantly affects work motivation while the work environment positively and significantly affects motivation; job stress does not significantly affect motivation. Work motivation has a significant negative effect on turnover intention and mediates the relationships of (a) workload → turnover intention and (b) work environment → turnover intention, but does not mediate the job stress → turnover intention link. Practical implications include managing workload, improving work environment conditions, and implementing motivation‑enhancement programs to reduce employees’ intent to leave.
Pengaruh Komunikasi dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Pemediasi pada BPR Gunung Rizki Pusaka Utama Semarang Mohammad Ivan Widi Prastyo
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 2 (2026): Juni: Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i2.1684

Abstract

This study aims to determine the effect of communication and the work environment on employee performance, with job satisfaction as an intervening variable, at PT BPR Gunung Rizki Pusaka Utama Semarang. The research uses a quantitative approach with a survey method through the distribution of questionnaires to employees as respondents. The sampling technique used a Likert scale, and the data were analyzed using SPSS. The results show that communication has a positive and significant effect on both job satisfaction and employee performance. The work environment also has a positive and significant effect on job satisfaction and employee performance. The role of job satisfaction as an intervening variable is proven to be able to mediate the effect of communication and the work environment on employee performance. This study is expected to serve as a consideration for management in improving employee performance through more effective management of communication and the work environment.
Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan pada Badan Pusat Statistik Kabupaten Bogor Nurul Fazriah; Sabaruddin Siagian; Otto Siregar
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1727

Abstract

Employee performance is one of the important factors in supporting the achievement of organizational goals. Based on initial observations at the Bogor Regency Central Statistics Agency, several problems related to employee performance were still found, such as lack of initiative in completing tasks, delays in completing administrative work, untimely submission of reports, and less-than-optimal compliance with work schedules and established procedures. These conditions indicate the importance of paying attention to work motivation and work discipline in improving employee performance. This study aims to determine the influence of work motivation and work discipline on employee performance at the Central Statistics Agency (BPS), both partially and simultaneously. An associative quantitative research method was employed, with data collected via a Likert-scale questionnaire distributed to all employees using a saturated sampling technique. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) software, encompassing validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and the coefficient of determination test. The results indicate that work motivation has a positive and significant effect on employee performance. Work discipline, however, does not have a significant effect on employee performance. Simultaneously, work motivation and work discipline exert a positive and significant influence on employee performance at the Bogor Regency Central Statistics Agency, with work motivation being the more dominant factor. These findings demonstrate that enhancing work motivation can improve employee performance; therefore, the organization needs to prioritize this factor, alongside maintaining work discipline, in its efforts to enhance service quality and achieve organizational goals.
Pengaruh Green Product, Eco Friendly Packaging, dan Green Advertising terhadap Keputusan Pembelian Skincare Garnier pada Generasi Z Siti Nuraisah; Ayi Muhyidin
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1736

Abstract

Growing environmental awareness has influenced consumers to consider sustainability-related attributes when purchasing skincare products. This study investigates the effects of green product, eco-friendly packaging, and green advertising on the purchase decision of Garnier skincare among Generation Z in the Banten area. A quantitative approach with a cross-sectional survey design was employed. Data were obtained from 160 Generation Z respondents who knew and had used Garnier skincare and were selected through purposive sampling. Responses were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that the measurement model meets the required validity and reliability criteria. The structural model shows an R-square value of 0.490 and a Q²predict value of 0.458. Green product, eco-friendly packaging, and green advertising have positive and significant relationships with purchase decisions, with path coefficients of 0.385, 0.301, and 0.501, respectively, and p-values of 0.000. The findings provide empirical evidence regarding the relevance of green marketing dimensions in understanding Generation Z's purchase decisions for Garnier skincare.
Pengaruh Harga dan Kualitas Produk terhadap Kepuasan Pelanggan Kopi Tuku Cipete Raya di Jakarta Selatan Feri Husein Hibadullah; Alan Budi Kusuma; Viki Sulistia
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1737

Abstract

The competition among coffee shop businesses in Indonesia continues to increase as more companies offer products with various characteristics and competitive advantages. This condition encourages businesses to understand the factors influencing customer satisfaction in order to maintain competitiveness. This study aims to analyze the effect of price and product quality on customer satisfaction at Kopi Tuku Cipete Raya, South Jakarta. A quantitative approach was employed using a survey method through questionnaires distributed to 96 respondents selected using purposive sampling. The sample size was determined using Cochran's formula. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination with IBM SPSS version 27. The results indicate that price has a positive and significant effect on customer satisfaction with a significance value of 0.001 (<0.05). Product quality also has a positive and significant effect on customer satisfaction with a significance value of 0.000 (<0.05). Simultaneously, price and product quality significantly influence customer satisfaction at Kopi Tuku Cipete Raya, South Jakarta. These findings indicate that better customer perceptions of price and product quality will lead to higher customer satisfaction.

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