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Maulana Amirul Adha
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Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Published by Universitas Negeri Jakarta
ISSN : 27229750     EISSN : 27229750     DOI : https://doi.org/10.21009/jpepa
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
Jurnal Pendidikan Ekonomi, Perkantoran dan Akutansia (JPEPA) is a research base journal published by the Faculty of Economics, State University of Jakarta Indonesia. The scope and focus are related to research in the fields of economics, accounting, administration and also the study of economic education such as microeconomics, macroeconomics, development studies, behavioural economics, office administration, finance, leadership management, marketing, accounting and research on education in economics. The journal also publishes articles related to banking studies, small and medium enterprises, the stock market, teaching models for economic studies. It also publishes studies on development policies. According to its scope, Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi (JPEPA) welcomes multidisciplinary articles related to economic research, office administration, accounting, and economic education. The journal focuses on economic research and education with a quantitative and qualitative approach. There are many more problems related to economic studies and educational issues. Therefore, Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi (JPEPA) only publishes original research on economics, Office administration, accounting and economic education in Indonesia and abroad. The journal aims to publish scientific articles from researchers from Indonesia and other countries.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 304 Documents
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IMPLEMENTATION OF DIGITAL MARKETING THROUGH INTEGRATED FACEBOOK AND INSTAGRAM ADVERTISING PLATFORMS TO INCREASE CUSTOMER ACQUISITION (CASE STUDY: FATHIR THERAPY HOLISTIC CARE CLINIC MAKASSAR) Mentari, Nurul Aulia; Alam, Syamsu; Jamil, Muh.
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.04

Abstract

This study aims to implement and analyze the effectiveness of digital marketing through an integrated platform comprising Facebook Ads, Instagram Ads, and a website in increasing the number of customers at Fathir Therapy Holistic Care Makassar. The research method employed is Research and Development (R&D) using the Four-D (4D) model, which consists of four stages: define, design, develop, and disseminate. The define stage identifies the clinic's needs, including the suboptimal use of digital media. In the design stage, visual content and advertising strategies are developed using Canva and CapCut to support social media campaigns. A WordPress-based website is also created as an information hub and integration platform. The develop stage involves testing the digital marketing strategies, while the disseminate stage includes campaign implementation and result analysis. The findings reveal that the application of integrated platform-based digital marketing significantly increases customer reach and engagement. The effectiveness ratio shows a customer growth rate that exceeds the predetermined target. This implementation also offers a strategic solution to enhance business visibility in the digital era while strengthening Fathir Therapy Holistic Care's reputation as a trusted healthcare service provider.
IMPROVING ORGANIZATIONAL ARCHIVAL MANAGEMENT THROUGH AN APPSHEET-BASED DIGITAL SYSTEM Fadhliyah, Khalizah Alfi; Faslah, Roni; Dwipanilih, Rayi
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.03

Abstract

This study aims to develop and evaluate the feasibility of an AppSheet-based archival media to support the management of customer inquiry document archives in the Marketing Department of PT XYZ. The research method employed was Research and Development (R&D) using the ADDIE development model, which includes the stages of analysis, design, development, implementation, and evaluation. Data were collected through validation by media experts and subject-matter experts, as well as a user acceptance test conducted by the company. The evaluation instruments used Likert scale and were analyzed using descriptive quantitative techniques. The results indicate that the AppSheet-based archival media achieved a feasibility score of 95% from media experts and 100% from subject-matter experts, both classified as “Very Suitable” The user acceptance test also yielded a 85,33% feasibility score, indicating that the application can be used without functional constraints. The developed archival media improves storage organization, accelerates archive retrieval processes, and supports more efficient archival reporting.
DEVELOPMENT OF AN ATTENDANCE APPLICATION USING QUICK RESPONSE CODES BASED ON APPSHEET AT PT XYZ Hanjani, Ulayya Antania; Faslah, Roni; Dwipanilih, Rayi
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.05

Abstract

This study aims to develop a digital attendance application based on AppSheet using Quick Response (QR) Code as a solution for recording employee attendance at PT XYZ. The development of this application is motivated by the fact that the attendance system is still manual and relies on CCTV monitoring, which is considered inefficient, inaccurate, and difficult to use for recapitulating employee attendance and overtime. The research method used is Research and Development (R&D) with the ADDIE development model, which includes the stages of analysis, design, development, implementation, and evaluation. Data collection techniques were carried out through observation, interviews, pre research questionnaires, and documentation studies. The results showed that the AppSheet based digital attendance application developed was capable of recording employee attendance in real time, automatically, and integrated with a cloud based database. This application also facilitated the attendance monitoring process by administrators and improved the neatness and accuracy of attendance data. Based on limited trials, the digital attendance system was deemed feasible and effective in improving the efficiency of employee attendance administration at PT XYZ.
MOTIVATIONAL DYNAMICS IN STUDENT EXECUTIVE ORGANIZATIONS: EVIDENCE FROM A VOCATIONAL SCHOOL CONTEXT Zahra, Firly Aulia; Ambarwulan, Ghina; Rosaria, Ranita; Adha, Maulana Amirul
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.02

Abstract

Student executive organizations play an important role in developing students’ leadership and professional competencies, yet maintaining motivation within these organizations remains a challenge. This study aims to investigate the motivational dynamics of students in a student executive organization within a vocational school context. This research employs a qualitative descriptive approach with purposive sampling, data were collected through interview and observation,  and analyzed using the Miles and Huberman interactive model. The findings indicate that self-consistency is the primary intrinsic motivator sustaining students’ engagement, while social support from family and peers serves as a significant external source of motivation; furthermore, motivational stability is maintained through a positive mindset and effective time management. These findings highlight that motivation is shaped by the interaction of internal commitment, social environment, and self-regulation strategies. This study contributes by providing contextual insights into motivational dynamics in vocational student organizations and offering practical implications for enhancing student engagement and organizational performance.

Page 31 of 31 | Total Record : 304

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