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Maulana Amirul Adha
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Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Published by Universitas Negeri Jakarta
ISSN : 27229750     EISSN : 27229750     DOI : https://doi.org/10.21009/jpepa
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
Jurnal Pendidikan Ekonomi, Perkantoran dan Akutansia (JPEPA) is a research base journal published by the Faculty of Economics, State University of Jakarta Indonesia. The scope and focus are related to research in the fields of economics, accounting, administration and also the study of economic education such as microeconomics, macroeconomics, development studies, behavioural economics, office administration, finance, leadership management, marketing, accounting and research on education in economics. The journal also publishes articles related to banking studies, small and medium enterprises, the stock market, teaching models for economic studies. It also publishes studies on development policies. According to its scope, Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi (JPEPA) welcomes multidisciplinary articles related to economic research, office administration, accounting, and economic education. The journal focuses on economic research and education with a quantitative and qualitative approach. There are many more problems related to economic studies and educational issues. Therefore, Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi (JPEPA) only publishes original research on economics, Office administration, accounting and economic education in Indonesia and abroad. The journal aims to publish scientific articles from researchers from Indonesia and other countries.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 310 Documents
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IMPLEMENTATION OF DIGITAL MARKETING THROUGH INTEGRATED FACEBOOK AND INSTAGRAM ADVERTISING PLATFORMS TO INCREASE CUSTOMER ACQUISITION (CASE STUDY: FATHIR THERAPY HOLISTIC CARE CLINIC MAKASSAR) Nurul Aulia Mentari; Syamsu Alam; Muh. Jamil
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.04

Abstract

This study aims to implement and analyze the effectiveness of digital marketing through an integrated platform comprising Facebook Ads, Instagram Ads, and a website in increasing the number of customers at Fathir Therapy Holistic Care Makassar. The research method employed is Research and Development (R&D) using the Four-D (4D) model, which consists of four stages: define, design, develop, and disseminate. The define stage identifies the clinic's needs, including the suboptimal use of digital media. In the design stage, visual content and advertising strategies are developed using Canva and CapCut to support social media campaigns. A WordPress-based website is also created as an information hub and integration platform. The develop stage involves testing the digital marketing strategies, while the disseminate stage includes campaign implementation and result analysis. The findings reveal that the application of integrated platform-based digital marketing significantly increases customer reach and engagement. The effectiveness ratio shows a customer growth rate that exceeds the predetermined target. This implementation also offers a strategic solution to enhance business visibility in the digital era while strengthening Fathir Therapy Holistic Care's reputation as a trusted healthcare service provider.
IMPROVING ORGANIZATIONAL ARCHIVAL MANAGEMENT THROUGH AN APPSHEET-BASED DIGITAL SYSTEM Khalizah Alfi Fadhliyah; Roni Faslah; Rayi Dwipanilih
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.03

Abstract

This study aims to develop and evaluate the feasibility of an AppSheet-based archival media to support the management of customer inquiry document archives in the Marketing Department of PT XYZ. The research method employed was Research and Development (R&D) using the ADDIE development model, which includes the stages of analysis, design, development, implementation, and evaluation. Data were collected through validation by media experts and subject-matter experts, as well as a user acceptance test conducted by the company. The evaluation instruments used Likert scale and were analyzed using descriptive quantitative techniques. The results indicate that the AppSheet-based archival media achieved a feasibility score of 95% from media experts and 100% from subject-matter experts, both classified as “Very Suitable” The user acceptance test also yielded a 85,33% feasibility score, indicating that the application can be used without functional constraints. The developed archival media improves storage organization, accelerates archive retrieval processes, and supports more efficient archival reporting.
DEVELOPMENT OF AN ATTENDANCE APPLICATION USING QUICK RESPONSE CODES BASED ON APPSHEET AT PT XYZ Ulayya Antania Hanjani; Roni Faslah; Rayi Dwipanilih
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.05

Abstract

This study aims to develop a digital attendance application based on AppSheet using Quick Response (QR) Code as a solution for recording employee attendance at PT XYZ. The development of this application is motivated by the fact that the attendance system is still manual and relies on CCTV monitoring, which is considered inefficient, inaccurate, and difficult to use for recapitulating employee attendance and overtime. The research method used is Research and Development (R&D) with the ADDIE development model, which includes the stages of analysis, design, development, implementation, and evaluation. Data collection techniques were carried out through observation, interviews, pre research questionnaires, and documentation studies. The results showed that the AppSheet based digital attendance application developed was capable of recording employee attendance in real time, automatically, and integrated with a cloud based database. This application also facilitated the attendance monitoring process by administrators and improved the neatness and accuracy of attendance data. Based on limited trials, the digital attendance system was deemed feasible and effective in improving the efficiency of employee attendance administration at PT XYZ.
MOTIVATIONAL DYNAMICS IN STUDENT EXECUTIVE ORGANIZATIONS: EVIDENCE FROM A VOCATIONAL SCHOOL CONTEXT Firly Aulia Zahra; Ghina Ambarwulan; Ranita Rosaria; Maulana Amirul Adha
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.02

Abstract

Student executive organizations play an important role in developing students’ leadership and professional competencies, yet maintaining motivation within these organizations remains a challenge. This study aims to investigate the motivational dynamics of students in a student executive organization within a vocational school context. This research employs a qualitative descriptive approach with purposive sampling, data were collected through interview and observation,  and analyzed using the Miles and Huberman interactive model. The findings indicate that self-consistency is the primary intrinsic motivator sustaining students’ engagement, while social support from family and peers serves as a significant external source of motivation; furthermore, motivational stability is maintained through a positive mindset and effective time management. These findings highlight that motivation is shaped by the interaction of internal commitment, social environment, and self-regulation strategies. This study contributes by providing contextual insights into motivational dynamics in vocational student organizations and offering practical implications for enhancing student engagement and organizational performance.
ORGANIZATIONAL SOCIAL RESPONSIBILITY IN STRENGTHENING MEMBER PERFORMANCES Hilmi Nur Fauzan; Iwan Iwan; Natalia Willy Harto; Velissa Nyctagina; Suherdi Suherdi
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.08

Abstract

Every organization must have a work program and vision and mission in carrying out its duties and activities. To carry out the work program, the organization must have responsibilities from the members of the organization. In this study, researchers conducted research on the Management Student Association of the State University of Jakarta which aims to analyze the organizational responsibilities of the Student Association Management Organization of the State University of Jakarta in improving the work program and performance of its members. This research uses a qualitative approach with a case study method to gain an in-depth understanding of organizational responsibility and its impact on member performance. Data were collected through in-depth interviews and participatory observation. The results showed that HIMA Management has a strong responsibility towards its members. The organization provides personal development programs, training, academic activities, and social support that contribute to improved member performance.
CHARACTER-BASED LEADERSHIP IN STRENGTHENING ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM A BUSINESS AND PARTNERSHIP BUREAU Resya Alfianty; Kayla Luna Bimantoro; Maulana Amirul Adha; Rudy Ansar
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.06

Abstract

Leadership plays a crucial role in determining organizational success, particularly in fostering a supportive and productive work environment. This study aims to analyze the implementation of character-based leadership in enhancing organizational performance within the Business and Partnership Bureau of the Student Executive Board. This research employs a qualitative descriptive approach to explore leadership practices in context. Data were collected through interviews, observations, and documentation, and analyzed using data reduction, display, and conclusion drawing. The findings reveal that character-based leadership, reflected in openness, motivation, appreciation, communication, and humility, contributes to a collaborative and supportive work environment. These practices enhance member engagement, creativity, and organizational performance, as shown by successful program implementation and business outcomes. This study provides empirical evidence on the importance of character-based leadership in improving student organization performance.
DO CREATIVITY AND LEARNING MOTIVATION MATTER? EVIDENCE FROM VOCATIONAL EDUCATION Nabilla Nur Fitri; Darma Rika Swaramarinda; Rizki Firdausi Rachmadania
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi (In Progress)
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0701.02

Abstract

This study examines how students’ creativity and learning motivation influence learning achievement among students in the Office Management and Business Services program at State Vocational High School 14 in Jakarta. Using a quantitative research approach with a correlational design, this study involved 119 students selected through a proportional multistage random sampling method from a total of 180 students. Student creativity and learning motivation were measured using a Likert-scale questionnaire, while learning achievement data were collected from mid-term exam scores. The data were analysed using multiple linear regression with IBM SPSS. The findings show that student creativity significantly enhances learning achievement, as does learning motivation. Collectively, these variables also significantly influence learning achievement, and show that 40,9% of learning   achievement can be attributed to creativity and motivation. These results underscore the importance of fostering creativity and motivation to improve learning achievement in the context of vocational education.
DIGITAL LITERACY, SOCIAL MEDIA USAGE INTENSITY, AND ACADEMIC PROCRASTINATION AMONG VOCATIONAL STUDENTS Mahesa Mutiara Atito; Marsofiyati; Mayang Riyantie
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi (In Progress)
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0701.01

Abstract

This study aims to examine the influence of digital literacy and social media usage intensity on academic procrastination among students majoring in Office Management at SMKN 25 Jakarta. Adopting a quantitative research design, primary data were gathered via questionnaire instruments while secondary data were obtained through documentary sources. The research sample comprised 119 students, determined through proportionate stratified random sampling. All data were processed using SPSS version 27, incorporating descriptive statistics, classical assumption testing, multiple linear regression, and hypothesis examination. The results indicate that digital literacy exerts a positive and significant impact on academic procrastination, evidenced by a t-value of 6.021 surpassing the critical t-value of 1.980 at a 0.001 significance level. Correspondingly, social media usage intensity yielded a t-value of 9.480 at the same significance threshold, confirming its positive and significant effect. When assessed jointly, both independent variables accounted for 72.4% of the variance in academic procrastination, reflected by an R Square of 0.724. These findings suggest that heightened levels of digital literacy and social media engagement are associated with a greater propensity for academic task avoidance among students.
ARTIFICIAL INTELLIGENCE IN ENHANCING LEARNING MOTIVATION AND SELF-DIRECTED LEARNING AMONG PRE-SERVICE TEACHERS: A SYSTEMATIC REVIEW Nova Syafira Ariyanti; Maisyaroh Maisyaroh; Indra Lesmana; Maulana Paramaditya Ananta
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 6 No. 3 (2025): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0603.07

Abstract

This study aims to analyse the use of Artificial Intelligence (AI) in improving student teacher motivation and learning independence with a Systematic Literature Review (SLR) approach. The study followed Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines with data sources from the Scopus database for the period 2019–2024. The process of article selection was done through the phases of identification, screening, testing of feasibility and selection of final article. This process resulted in 32 articles being retrieved that met the inclusion criteria and were analysed using thematic analysis techniques. Results of this research indicate that the use of AI, especially generative artificial intelligence such as ChatGPT, learning chatbots, and intelligent tutoring systems, could improve student learning motivation through more flexible, interactive, and personalised learning. In addition, AI also enables enhanced self-directed learning through easy access to information, self-management of the learning process, and the development of problem-solving skills. This study contributes to the growing body of research on the implementation of AI in higher education and specifically the digital learning transformation for student teachers in the era of modern education.
UNDERSTANDING INDIVIDUAL TAXPAYER COMPLIANCE: THE ROLES OF TAX SERVICE QUALITY, TAX LITERACY, AND PAYMENT MOTIVATION Ritz Erick Imanuel; I Gusti Ketut Agung Ulupui; Ayatulloh Michael Musyaffi
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi (In Progress)
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0701.03

Abstract

This study aims to analyze the effect of tax service quality, tax literacy, and tax payment motivation on individual taxpayer compliance in the Greater Jakarta area (Jabodetabek). The research employed a quantitative approach using a survey method by distributing questionnaires to individual taxpayers. Data analysis was conducted using Structural Equation Modelling–Partial Least Square (SEM-PLS) with the assistance of SmartPLS software. The results indicate that tax service quality, tax literacy, and tax payment motivation have a positive effect on taxpayer compliance. Among the independent variables, tax literacy demonstrates the most dominant influence on taxpayer compliance. The outer model testing confirms that all indicators are valid and reliable, with outer loading values above 0.70, AVE values above 0.50, and composite reliability values above 0.70. The findings are expected to provide recommendations for the Directorate General of Taxes in improving taxpayer compliance through optimizing tax services, enhancing tax education, and strengthening taxpayers’ motivation to fulfill their tax obligations. These findings highlight the importance of enhancing tax service quality and strengthening motivational aspects to improve tax compliance, especially within increasingly digitalized tax administration systems.

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