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Efraim Ferdinan Giri
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The Institutions of Research and Community Service (IRCS) YKPN School of Business Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta Jalan Seturan, Sleman, DIY 55281 Telp. (0274) 486160, 486321 Fax. (0274) 486155
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INDONESIA
Jurnal Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta
ISSN : 19783116     EISSN : 26217880     DOI : https://doi.org/10.53916/jeb.v18i1
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics and business. In addition, the issuance of JEB is also intended to complement the publication of the Journal of Accounting & Management (JAM) STIE YKPN Yogyakarta. Manuscripts of scientific studies and research results in accounting, management, and economics can be sent to the JEB Editorial Office Jalan Seturan, Yogyakarta 55281 or OJS jeb.stieykpn.ac.id or via e-mail jeb@stieykpn.ac.id. JEB is issued 3 (three) times in 1 year, namely in March, July, and November. To subscribe to JEB STIE YKPN Yogyakarta, please contact the JEB editorial office address.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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ANALYZE THE INFLUENCE OF THE TECHNOLOGY ACCEPTANCE MODEL (TAM) ON THE USE OF FINTECH LENDING Theresia Trisanti
Jurnal Ekonomi Dan Bisnis Vol 18 No 2 (2024): JEB Vol 18 No 2 Juli 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i2.86

Abstract

This study endeavors to explore the impact of perceived usefulness and perceived ease of use on the intention to use fintech lending applications in Indonesia. The independent variables under scrutiny are perceived usefulness and perceived ease of use, while the dependent variable is the adoption of fintech lending applications. Employing a quantitative approach, this research employs a descriptive methodology. Primary data collected from 182 respondents serves as the basis for analysis. Sampling in this study is conducted using a non-probability technique, specifically the purposive sampling method. Questionnaires are distributed based on specific criteria, targeting individuals who have utilized fintech lending applications and reside in Indonesia. The findings, derived from multiple regression analysis, reveal a significant positive correlation between perceived usefulness, perceived ease of use, and the adoption of fintech lending applications in Indonesia. The research concludes that users use fintech lending technology when they find it easy to access loan funds quickly and when the application features do not ask for various types of information and documents.
Pengaruh Budaya Kolaborasi dan Keterlibatan Mahasiwa pada Feasibility Project Study terhadap Tingkat Kepuasaan Mahasiswa, Dimediasi oleh Kinerja Hasil Kusumawati, Heni
Jurnal Ekonomi Dan Bisnis Vol 18 No 2 (2024): JEB Vol 18 No 2 Juli 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i2.87

Abstract

This study aims to obtain empirical evidence of the impact of Collaboration Culture and Student Involvement on Satisfaction Levels in Project Based Learning, with Net Benefit as a mediating factor. The object of the research is students who take Business Feasibility Studies courses at universities in Yogyakarta. The number of research samples was 100 respondents of final semester students who took the Business Feasibility Study course. The research methodology with the multivariate statistical analysis method was developed from regression and analysis of the Structural Equation Modeling (SEM) path. Based on the results of data processing, the Average Variance Extracted (AVE) value of all variables is above 0.5 and the Cronbach's alpha value is above 0.7, meaning that the data is valid and reliable. Based on the classical assumption test in this study, there is no problem of multicollinearity of normally distributed data. This study found that collaboration culture has no effect on the achievement of results, while student involvement has an effect on the performance of results in project completion. Meanwhile, the performance of the results is getting higher, encouraging the level of student satisfaction in the implementation of the Business Feasibility Study project. The role of Performance Results (Net Benefit) mediates the influence of student involvement in achieving the satisfaction level. Meanwhile, the influence of the variable relationship of Collaboration on Satisfaction Level does not involve the role of Performance Results.
PENGARUH MOTIVASI, SELF EFFICACY DAN PENGETAHUAN PAJAK TERHADAP MINAT BERKARIR SEBAGAI KONSULTAN PAJAK Dessyana Renarningtyas; Andri Waskita Aji; Nur Anita Chandra Putry
Jurnal Ekonomi Dan Bisnis Vol 18 No 3 (2024): JEB Vol 18 No 3 November 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.88

Abstract

This study was carefully designed to examine the impact of motivation, self-efficacy, and tax knowledge on interest in a career as a tax consultant. This research is a quantitative study that uses primary data through distributing questionnaires and utilizing non-probability techniques with purposive sampling method. The questionnaire was created through the google form feature and applied measurements by utilizing a Likert scale. Respondents consisted of accounting students of Sarjanawiyata Tamansiswa University. Validity and reliability tests were used to test the data. By utilizing the SPSS version 25 application, multiple linear regression analysis was used to test the hypothesis. Data processing findings show that (1) motivation has a positive effect on career interest as a tax consultant, indicated by tcount> ttable (3.119> 1.985) and significance value (0.002 < 0.005); (2) self efficacy has a positive effect on career interest as a tax consultant, as evidenced by the tcount> ttable (3.049> 1.985) and the significance value (0.003 <0.005); and (3) tax knowledge has a positive effect on career interest as a tax consultant, as evidenced by the tcount> ttable (2.918> 1.985) and the significance value (0.004 <0.005).
PENGARUH PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP HARGA SAHAM DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA SEKTOR FOOD AND BEVERAGE YANG TERDAFTAR DI BEI TAHUN 2018-2022 Fiqih Dwi Lestari; Rika Rahayu
Jurnal Ekonomi Dan Bisnis Vol 18 No 3 (2024): JEB Vol 18 No 3 November 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.89

Abstract

Changes in share prices show positive sentiment towards the global economy, improvement in the domestic economy, and continued improvement in company performance. Therefore, stock price changes should be taken into consideration. This research aimed to examine the effect of profitability ratio, liquidity, and leverage on the stock price with the firm size as a moderating variable at the Food and Beverages companies listed on the Indonesia Stock Exchange (IDX). The profitability used return on asset, return on equity, net profit margin, earning per share, quick ratio, and cash ratio. Moreover, the liquidity had a current ratio. Then, leverage used debt to asset ratio, debt to equity ratio, long term debt to equity ratio, and time interest earned. Furthermore, the research was quantitative. There were 160 data samples of Food and Beverage companies listed on the Indonesia Stock Exchange (IDX). Additionally, the data analysis technique used Partial Least Square (PLS). The result showed that profitability affected the stock price. However, both liquidity and leverage did not affect the stock price. In addition, firm size was able to moderate the effect of profitability on stock price. In contrast, firm size was not able to moderate the effect of liquidity on stock price. On the other hand, firm size was able to moderate the effect of leverage on stock price.
EMOTIONAL VALUE, SOCIAL VALUE, CONNECTEDNESS DAN SATISFACTION TERHADAP REPURCHASE INTENTION PADA MERCHANDISE DAN RILISAN FISIK BAND HARDCORE Muchammad Ilham Ferdiansyah; Okto Aditya Suryawirawan
Jurnal Ekonomi Dan Bisnis Vol 18 No 3 (2024): JEB Vol 18 No 3 November 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.90

Abstract

This research aimed to find out the effect of emotional value, social value, connectedness, and satisfaction on the consumers' repurchasing intentions of merchandise and physical releases of hardcore bands. The research was quantitative. Furthermore, the data collection technique was a non-probability sampling. In line with that, there were 97 respondents as the sample. The instrument in the data collection technique was a questionnaire. The questionnaires were distributed to the respondents. Moreover, the data analysis technique used multiple linear regressions with SPSS (Statistical Product and Service Solution). The result of the classical assumption test showed that there were not any fraud variables. Additionally, the result indicated that both social value and satisfaction had a positive and significant effect on the consumers' repurchasing intention of merchandise and physical releases of hardcore bands. However, emotional value as well as connectedness had a positive but insignificant effect on the consumers' repurchasing intention of merchandise and physical releases of hardcore bands.
Strategi Marketing: Efek Event, Viral, dan Affiliate pada Minat Beli Konsumen di Marketplace SHOPEE Wardhani, Shita Lusi; Manggar Wulan Kusuma
Jurnal Ekonomi Dan Bisnis Vol 18 No 3 (2024): JEB Vol 18 No 3 November 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.91

Abstract

Shopee, Southeast Asia's leading e-commerce platform, has experienced tremendous growth in recent years. This success can be attributed in part to its effective marketing strategy, which has utilized event marketing, viral marketing, and affiliate marketing to drive sales and brand awareness. This research paper provides a comprehensive analysis of Shopee's marketing strategy, examining how the company has successfully used these three channels to engage consumers and achieve its business goals. The data in this study were analyzed using multiple regression analysis with SPSS software. The respondents used in this research were students in Yogyakarta. The analysis results show that event marketing, viral marketing, and affiliate marketing have a positive effect on purchasing interest in the Shopee marketplace. Keywords: Event Marketing, Viral Marketing, Affiliate Marketing, Purchase Interest, Marketplace
PERAN GENDER DALAM MEMODERASI PENGARUH KEAMANAN TERHADAP MINAT GENERASI MILENIAL MENGGUNAKAN E-MONEY DI YOGYAKARTA Elisa Ratna Kumalasari; Algifari
Jurnal Ekonomi Dan Bisnis Vol 18 No 3 (2024): JEB Vol 18 No 3 November 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.92

Abstract

The aims of this study is to analyze the role gender to moderate in effect of security on interest using e-money in transactions by the millennial generation. This research was conducted in the province of DIY and respondents' perceptions of the ease and security using e-money for transacting were obtained from questionnaires was distributed in the period from October 4, 2021 to October 31, 2021. This study has involved 102 respondents and data was processed using SPSS to obtain the Macro Hayes model. This study obtained empirical e vidence that the perceptions of ease and security have a positive effect on interest of the millennial generation using e-money in the province of DIY. However, this research found no evidence that gender have moderating effect to perceptions security on interest by the millennial generation in using e-money.  Keywords: Perception of Ease, Perception of Security, Interests, Millennial Generation, Macro Hayes Model.
UNVEILING CONSUMER BEHAVIOR: THE INFLUENCE OF PRICE, VALUE, AND APPEARANCE ON REPURCHASE INTENTIONS WITH A HALAL PERSPECTIVE Vidyaningrum Dwisetya Vardani; Rahardja, Conny Tjandra
Jurnal Ekonomi Dan Bisnis Vol 18 No 3 (2024): JEB Vol 18 No 3 November 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.96

Abstract

This study aims to analyze the influence of Price Perception, Perceived Value, and Appearance Perception on Repurchase Intention, with Halal Perception as a moderating variable among consumers of Mixue Ice Cream & Tea in the Special Region of Yogyakarta. The sample consists of consumers who have purchased Mixue Ice Cream & Tea more than four times, are Muslim, and reside in the Special Region of Yogyakarta. Data collection was conducted using Google Forms to distribute the questionnaires. Data processing and hypothesis testing were performed using SmartPLS 4 software. The hypothesis test results indicate that Price Perception, Perceived Value, and Appearance Perception have a positive and significant effect on Repurchase Intention. The moderation test results show that Halal Perception does not moderate the effect of Price Perception on Repurchase Intention, nor does it moderate the effect of Perceived Value on Repurchase Intention. However, Halal Perception does moderate the effect of Appearance Perception on Repurchase Intention.
THE INFLUENCE OF SERVANT LEADERSHIP AND EMPOWERMENT ON EMPLOYEE PERFORMANCE AT PT BANK CAPITAL INDONESIA, TBK Eunike Catherine Lydiastuti; Tristiana Rijanti
Jurnal Ekonomi Dan Bisnis Vol 19 No 1 (2025): JEB Vol 19 No 1 Maret 2025
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v19i1.97

Abstract

The aim of this research is to examine the influence of servant leadership and employee empowerment, on employee performance at PT Bank Capital Indonesia Tbk. This research is motivated by the importance of effective leadership and empowered employees in driving individual and organizational success, particularly in the highly competitive banking industry. Given the limited research that specifically focuses on the combined influence of servant leadership and empowerment on employee performance in the context of Indonesian banking, this study aims to fill this knowledge gap. To achieve this, primary data was collected through questionnaires distributed to 116 employees at PT Bank Capital Indonesia, Tbk, with 100 respondents by purposive sample. The collected primary data was processed using SPSS 26 for Windows. The validity of the research instruments was tested using factor analysis, while reliability was measured using Cronbach's Alpha coefficient. Linear regression analysis was used to test the formulated hypotheses. The findings of this research indicate that servant leadership and employee empowerment have a positive and significant impact on employee performance at PT Bank Capital Indonesia, Tbk. The research can lead to substantial improvements in employee performance. The findings of this study are expected to contribute to the knowledge of academics and practitioners in the fields of leadership and human resource management. By highlighting the positive impact of servant leadership and employee empowerment, this research can be considered for implementing servant leadership and empowerment in order to improve employee performance. By fostering a culture of servant leadership and empowering employees to have a sense of ownership over their work, organizations can unlock the full potential of their workforce and achieve sustainable competitive advantage.
PENGARUH PROFITABILITAS, LIKUIDITAS, STRUKTUR MODAL, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN Fahana Febriyanti Anjeli Sarma; Nur Handayani
Jurnal Ekonomi Dan Bisnis Vol 19 No 1 (2025): JEB Vol 19 No 1 Maret 2025
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v19i1.98

Abstract

This research aimed to analyze the effect of profitability, liquidity, capital structure, and firm size on the firm value of the Automotive companies listed on the Indonesia Stock Exchange (IDX) during 2019-2022. Furthermore, the independent variables were profitability which was a proxy with Return on Asset (ROA), liquidity which was a proxy with Current Ratio (CR), capital structure which was a proxy with Debt Equity Ratio (DER) and firm size which was a proxy with Ln Total Aset. Meanwhile, the dependent variable was firm value which was a proxy with Price to Book Value (PBV). Moreover, the research was quantitative. The data collection technique used purposive sampling. In line with that, 44 samples from 11 automotive companies listed on the Indonesia Stock Exchange during 2019- 2022. Additionally, the data analysis technique used multiple linear regression with the SPSS 26 version. The result and hypothesis test concluded that profitability (ROA) had a positive and significant effect on the firm value. Likewise, liquidity (CR) had a positive and significant effect on the firm value. Similarly, capital structure (DER) had a positive and significant effect on the firm value. However, firm size (Ln Total Aset) had a negative and insignificant effect on the firm value.

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