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Efraim Ferdinan Giri
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Jurnal Ekonomi dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta
ISSN : 19783116     EISSN : 26217880     DOI : https://doi.org/10.53916/jeb.v18i1
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics and business. In addition, the issuance of JEB is also intended to complement the publication of the Journal of Accounting & Management (JAM) STIE YKPN Yogyakarta. Manuscripts of scientific studies and research results in accounting, management, and economics can be sent to the JEB Editorial Office Jalan Seturan, Yogyakarta 55281 or OJS jeb.stieykpn.ac.id or via e-mail jeb@stieykpn.ac.id. JEB is issued 3 (three) times in 1 year, namely in March, July, and November. To subscribe to JEB STIE YKPN Yogyakarta, please contact the JEB editorial office address.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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ANALISIS PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI KENYAMANAN, DAN PERSEPSI KEMANFAATAN TERHADAP MINAT MENGGUNAKAN E-COMMERCE Ardian Saputra; Algifari
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.16

Abstract

This study aims to examine the effect of perceived ease of use, perceived enjoyment, and perceived usefulness on the interest in using e-commerce in Jambi province. This study also identifies the importance and performance of perceived ease of use, perceived enjoyment, and perceived usefulness to create interest in using e-commerce. The sample used in this study amounted to 98 respondents. The research model is the Partial Least Square (PLS) and Importance-performance Map Analysis (IPMA) models. The results showed that perceived ease of use and perceived enjoyment have a positive effect on interest in using e-commerce. Perceived usefulness has no effect on interest in using e-commerce. The perceived ease of use and perceived enjoyment of using e-commerce are considered high performing, but low in importance to interest in using e-commerce. While usefulness is considered low performing, but respondents have high importance in usefulness.
PENGARUH PEMAHAMAN AKUNTANSI PELAKU USAHA, KUALITAS INFORMASI LAPORAN KEUANGAN, DAN KOMPETENSI SDM TERHADAP KINERJA UMKM DI YOGYAKARTA Eta Indriasari; Kusuma, Manggar
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.17

Abstract

The purpose of this research is to determine whether there is a positive influence between the understanding of business actors accounting, the quality of financial statement information, and the competence of human resources on the performance of MSMEs. The object of this research is the MSMEs in the Special Region of Yogyakarta. The sample selection method used in this research is purposive sampling with the criteria for MSME actors in the Special Region of Yogyakarta who made financial records. Data collection techniques are questionnaires, there are google forms and hardcopy questionnaries. There were 126 respondents who became the sample in this research. The research model used in this study is multiple regression analysis. The results of this research indicate that: (1) understanding of business actors accounting has a positive effect on the performance of MSMEs; (2) the quality of financial statement information does not affect the performance of MSMEs; (3) the competence of human resources has a positive effect on the performance of MSMEs.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FIRST MEDIA DI KOTA TEGAL Muhammad David Bagus Rahendra; Audita Nuvriasari
Jurnal Ekonomi Dan Bisnis Vol 16 No 3 (2022): JEB Vol 16 No 3 November 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.20

Abstract

This study aims to analyze the influence of service quality, price perceptions, and promotions on the purchasing decisions of First Media consumers in Tegal City. In this study the authors used a sample of ninety six respondents. These respondents are First Media consumers in Tegal City with several criteria that have been determined by the author. The sampling technique uses a nonprobability sampling technique . The type of data in this study is quantitative data, the data sources used are primary and secondary data. The data analysis used in this research is a multiple linear regression test. The results of the hypothesis test prove that service quality has no significant effect on First Media's consumer purchasing decisions. This shows that service quality is not a variable that can influence purchasing decisions. While the perception of price and promotion positive and significant effect on purchasing decisions. This shows that the higher the perception of price and promotions carried out by First Media, the more it will encourage an increase in purchasing decisions made by consumers. The results of the determination test show that service quality, price perception, and promotion simultaneously able to influence the purchase decision of 52.7 % . while the remaining 47.3% is influenced by other factors outside the variables of this study. Keywords: Service Quality, Perceived Price, Promotion, Purchase Decision
PENGARUH PROMOSI, MOTIVASI BELANJA HEDONIS DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DI MATAHARI DEPARTMENT STORE-HARTONO MALL YOGYAKARTA Nisa', Zahrotun; Nuvriasari, Audita
Jurnal Ekonomi Dan Bisnis Vol 16 No 3 (2022): JEB Vol 16 No 3 November 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.21

Abstract

This study aims to analyze Promotion, Hedonic Shopping Motivation and Store Atmosphere on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta. The sample in this study were 100 respondents who were making purchases at Matahari Department Store-Hartono Mall Yogyakarta. The data collection technique used was a survey method with the research instrument used was a questionnaire. Instrument test results stated that the data in this study proved valid and reliable. In the Classical Assumptions Test it was stated that the data in this study were normally distributed and produced a regression model that was free from multicollinearity, heteroscedasticity, and autocorrelation. The results of this study prove that: (1) Promotion has no significant effect on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta, (2) Hedonic Shopping Motivation has a positive and significant effect on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta, (3) Store Atmosphere has no significant effect on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta, (4) Promotion, Hedonic Shopping Motivation and Store Atmosphere simultaneously have a positive and significant effect on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta. These results have implications for future researchers to use variables other than Promotion and Store Atmosphere in order to enrich what factors influence Impulse Buying. The findings of this study have implications for companies to create more attractive promotional programs and redesign store atmospheres so as to be able to influence consumer impulse buying. Key Word: Promotion, Hedonic Shopping Motivation, Store Atmosphere, Impulse Buying
The Influence of Distributive Justice Organizational Culture Job Satisfaction on Affective Commitment in BKAD Employees of Kulon Progo District Nooria Kuncoro Wijayanti; Prayekti; Kusuma Chandra Kirana
Jurnal Ekonomi Dan Bisnis Vol 17 No 1 (2023): JEB Vol 17 No 1 Maret 2023
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i1.23

Abstract

This research was conducted with the aim of knowing the effect of distributive justice, organizational culture, job satisfaction on affective commitment. The method used in this research is to use quantitative methods. Data collection techniques in this study used a questionnaire method. The population in this study were employees of the Badan Keuangan dan Aset Daerah (BKAD) of Kulon Progo Regency. The sampling technique used a non-probability model with a total sample of 57 employees of the Badan Keuangan dan Aset Daerah (BKAD) of Kulon Progo Regency. From the T test, the results of distributive justice (X1) have a significant effect on affective commitment (Y) with a sig. of 0.004 <0.05. Organizational culture (X2) has a significant effect on employee performance (Y) with a sig. of 0.000 < 0.05. and job satisfaction (X3) has a significant effect on affective commitment (Y) with a sig. of 0.009 <0.05. Keywords: Distributive justice, organizational culture, job satisfaction, affective commitment
ANALISIS PERILAKU ONLINE IMPULSIVE BUYING: SHOPPING LIFESTYLE, SALES PROMOTION, HEDONIC SHOPPING MOTIVATION DAN PAY LATER Pertiwi, Dian; Wibowo, Bambang Setia
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.25

Abstract

This study aims to examine the effect of Shopping Lifestyle, Sales Promotion, Hedonic Shopping Motivation and Pay later on online impulsive buying behavior. This research used a survey design with purposive sampling. In this study, it used a quantitative approach with a sample of 144 Shopee consumers and using Shopee pay later when making transactions. The data source used is primary data using questionnaires. The data analysis method used is multiple linear regression analysis. Based on the results of the study: (1) there is a positive influence of shopping lifestyle on impulsive buying (2) there is no positive influence of sales promotion on impulsive buying (3) there is no positive influence of hedonic shopping motivation on impulsive buying (4) there is a positive influence of pay later on impulsive buying.
ANALISIS PENGARUH KUALITAS PRODUK, POTONGAN HARGA, LOKASI STRATEGIS, DAN PENGGUNAAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI SE’I SAPI KANA YOGYAKARTA Wicaksono, Andoko; Shita Lusi Wardhani
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.26

Abstract

The purpose of this research was to examine and determine the effect of product quality, price discounts, strategic location, and social media as promotional means of purchasing decisions at Se'i Sapi Kana Yogyakarta. The population in this research are people who have made purchase transactions at Se'i Sapi Kana Yogyakarta. The sampling technique was using the purposive sampling technique. The data obtained by distributing questionnaires via google form with 137 respondents. The results of this research indicate that: 1) product quality has a significant effect on purchasing decisions at Se'i Sapi Kana Yogyakarta, 2) discounts have a significant effect on purchasing decisions at Se'i Sapi Kana Yogyakarta. 3) strategic location has an effect but not significant on purchasing decisions at Se'i Sapi Kana Yogyakarta, 4) the use of social media as promotional means have a significant effect on purchasing decisions at Se'i Sapi Kana Yogyakarta.
PENGARUH HARGA, KUALITAS LAYANAN, CITRA PERUSAHAAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SICEPAT Irvansyah, Fajar Eggi; Daniel Joel Immanuel Kairupan
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.27

Abstract

This study was conducted to determine the effect of price, service quality, corporate image, and customer satisfaction on Sicepat customer loyalty. This study uses the descriptive quantitative method. The sample in this study amounted to 102 respondents with a sampling method using purposive random sampling. Collecting respondent data using google form media with the questionnaire method. Analysis of the study data using the SmartPLS 3.0 test tool with the SEM (Structural Equation Modeling) method. The results of this study indicate that price has a significant positive effect on customer satisfaction, service quality has a significantly positive effect on customer satisfaction, company image has a significantly positive effect on customer satisfaction, and customer satisfaction has a significant positive effect on customer loyalty.
PENGARUH GAMIFIKASI SHOPEE CAPIT TERHADAP CUSTOMER ENGAGEMENT, CUSTOMER EXPERIENCE, DAN CUSTOMER LOYALTY Calvin Armando Rahadian; Olivia Barcelona Nasution
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.28

Abstract

In this increasingly sophisticated and modern era has changed how various business run, one of them is selling and buying activities. Selling and buying activities nowadays can be done online from e-commerce platform. One of popular e-commerce in Indonesia is Shopee, where that platform apply gamification as the strategic to attract customers interest and keep customers loyalty. Gamification itself is the use of game elements but the context is not directly related to the game. This study aims to determine the effect of Shopee Capit gamification on customer engagement, customer experience, and customer loyalty. The type of this research is quantitative with 108 respondents from all over Indonesia. The data type that used is primary data through an online questionnaire with Google Form. The results of this research shows that gamification has positive and significant effect on customer engagement, customer experience, and customer loyalty.
PENGARUH FLYPAPER EFFECT TERHADAP PERTUMBUHAN EKONOMI DAN KESEJAHTERAAN MASYARAKAT Nareswari Adyanindita Kusumawardhani Kusyala; Rudy Badrudin
Jurnal Ekonomi Dan Bisnis Vol 17 No 1 (2023): JEB Vol 17 No 1 Maret 2023
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i1.31

Abstract

ABSTRACT Regional autonomy is carried out to achieve the goals of public welfare for all levels. Local governments prepare the regional revenue and expenditure budgets (APBD) to increase growth that supports public welfare. The purpose of this study is to indentify and analyze the phenomenon of the flypaper effect through the regional original revenue (PAD) and general allocation funds (DAU) on capital expenditure (BM) and then their can effect on economis growth and public welfare through the human development index (IPM). The selected areas in this research cover all regencies and cities in West Java Province. This research takes data on the realization of the regional budget for revenue and expenditure (APBD) at the Directorate General of Fiscal Balance (DJPK) of ministry of finance during the 2016-2020 period. The sampling technique used purposive sampling which resulted 135 data from 18 districs and 9 cities in West Java Province. The test results in this research indicate that PAD nad DAU have positive and significant effect on capital expenditure and show that there is no flypaper effect. The test results also that capital expenditure has positive and significant effect on economic growth, but economic growth is unable to affect public welfare. Keywords: economic growth, welfare, flypaper effect

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