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Jurnal Ekonomi, Akuntansi dan Perpajakan
Published by Asosiasi Riset Ekonomi dan Akuntansi Indonesia
ISSN : 30468809     EISSN : 30468140     DOI : 10.61132
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP) diterbitkan oleh Asosiasi Riset Ekonomi dan Akuntansi Indonesia. Jurnal ini terbit 4 kali dalam setahun yaitu pada bulan Februari, Mei, Agustus, November. Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP) adalah untuk mendiseminasikan, mengembangkan dan memfasilitasi hasil-hasil penelitian Ilmu Ekonomi, Akuntansi, dan Perpajakan sebagai wadah bagi para dosen, guru, peneliti dan praktisi di bidang Ekonomi dan Manajemen dari seluruh Indonesia, dalam melakukan pertukaran informasi mengenai hasil penelitian terbaru yang telah dilakukan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 204 Documents
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Strategi Kampanye Kreatif Untuk Meningkatkan Penjualan: Studi Kasus Toko Sepatu dan Sandal Needshoes Ahmad Nadhim Musyarof; Agus Wahyudi; Daniel Budiyanto; Mochammad Daffa Esta Firdaus
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.299

Abstract

In an era of increasingly fierce business competition, creative and innovative marketing strategies are an important factor to attract consumer attention and encourage sales. This article presents a case study from a shoe and sandal shop NeedShoes which succeeded in improving its business performance through a unique and interesting creative campaign. Using historical methods, literature studies, and case studies, this article explores the background of the shoe and sandal retail industry, analyzes NeedShoes' creative campaigns in depth, and identifies success factors, challenges, and valuable lessons that can be adopted by other businesses.
Pengaruh Pemasaran Menggunakan Media Sosial Terhadap Kepuasan Pembelian Produk Es Teh Poci Etty Zuliawati Zed; Affan Miftakhur Royan; Ega Radiansyah; Raihan Fatsa Alfarizi
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.306

Abstract

In today's digital era, the role of social media in marketing has become increasingly significant, but there is still a lack of research exploring its influence on traditional products such as iced tea poci. Marketing strategy is a method of generating profits and goals. By improving the products the company sells. This strategy is one of the marketing mix strategies that companies often consider. This Poci iced tea UMKM was founded in 2022 and is located in the Pelita Bangsa University canteen. The aim of this research is to examine the influence of social media and price on purchasing decisions for iced tea pots, both partially and simultaneously. A quantitative research approach is applied in this research which focuses on a causal approach. Determining the sample used was through incidental/accidental sampling techniques. Data from 100 respondents was collected using a questionnaire as a data collection instrument and to analyze the data, multiple linear regression analysis techniques were used. The results of this study show that (1) social media has a positive and significant effect on the decision to purchase iced tea teapots (2) price has no effect on the decision to purchase iced tea pots (3) social media and price have a significant effect on the decision to purchase iced teapots. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci beverage business.
Penerapan Strategi Pemasaran Produk Wuling Air Ev dalam Menarik Minat Pembelian Konsumen Terhadap Mobil Listrik Erwin Permana; Siti Khalisa Naurah Rahayu; Shifa Sabilla Hanum; Syamsurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.307

Abstract

Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success of Wuling Air EV sales cannot be separated from the implementation of an omnichannel marketing strategy (offline and online) to attract consumer interest in electric vehicles. The omnichannel marketing strategy implemented involves various channels, both online or social media and directly through car shows or at dealers. This makes Wuling Motors take the opportunity, apart from intensifying promotions at dealers, offline exhibitions or car auto shows, but to utilize online marketing Wuling collaborating with car reviewers and influencers, providing options for purchasing or booking via e-commerce, and provide a home test-drive simply through the application. In this way, Wuling Indonesia has a goal of being able to create a touch point with the public regarding electronic vehicles (EV) both offline and online.
Penerapan Strategi Content Marketing Untuk Membangun Brand Awareness Produk Skincare Skintific Erwin Permana; Nadya Amanda; Noer Fhadya Dwi Aninda; Syamsurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 1 (2024): Februari : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i1.308

Abstract

Analysis of digital marketing in increasing brand awareness has been carried out very often. However, there has not been much analysis that specifically carries out marketing content analysis to increase brand awareness. This research aims to conduct content marketing analysis to increase brand awareness of skincare products. The research was conducted using a qualitative descriptive approach. Research data comes from the results of reviews of official publications and data searches in various digital databases. The research results show that there are several main content marketing strategies carried out by brands by paying attention to several factors, namely collaborating with influencer marketing through creative marketing campaigns, providing attractive discounts and promotions on certain dates in the form of flash sales, and giveaways to get audience engagement which ultimately resulting in increased sales. This is related to design factors, current events, reading experience, time and also the tone of the content marketing strategy carried out by skintific. Apart from that, Skintific also provides platforms on various social media as a reference source of information and increases marketing sales in various marketplaces such as Shopee, TikTok and Lazada. In this research, general strategies are explained so that for further research it is recommended to be more specific, for example a strategy by utilizing influencer marketing to produce a deeper understanding and be easier to understand
Strategi Pemasaran Perusahaan Starbucks Terhadap Penurunan Saham Akibat Boikot Produk Erwin Permana; Dhea Novtalia Wijaya; Lutfita Khoirunisa; Samsyurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 2 (2024): Mei : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i2.309

Abstract

Starbucks is one of the international coffee companies affected by falling shares due to a boycott triggered by their alleged support for alleged Israeli crimes. To overcome this market turmoil, Starbucks is trying to carry out a series of strategies so that it can still be accepted by the market. This research aims to analyze Starbucks' marketing strategy regarding the decline in shares due to product boycotts. The research was conducted using a descriptive qualitative approach. Data was obtained through search results and observations on various sites and related databases. The research results show that Starbucks has implemented a marketing strategy that focuses on clarifying its stance and commitment to human values, launching aggressive promotions, launching new products, collaborating with K-Pop idols, improving customer service, and taking advantage of the Ramadan momentum. In addition, Starbucks has also emphasized its dedication to social responsibility and human rights through statements on Starbucks' official website and Instagram. The company is concerned about all forms of actions that incite hatred and violence, and also expresses sympathy for the victims and support for global peace initiatives. These efforts aim to restore Starbucks' brand image and rebuild customer trust, while addressing the concerns that led to the product boycott. By focusing on these human values, promotions, and improving customer service, Starbucks is working to regain its market position and continue to grow in the international coffee industry
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Tanjung Decoration Ainiyatul Mukarromah; Iswati Iswati; Emilia Pranata
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.332

Abstract

This study aims to analyze the effect of service quality, perceived value, and customer satisfaction on customer loyalty at Tanjung Decoration. Service quality, perceived value and customer satisfaction are key factors influencing purchase decisions and customer retention in the decoration service industry. However, there has not been much research specifically examining the relationship between these variables in the context of Tanjung Decoration. This research is worth conducting for several reasons. First, Tanjung Decoration is a major player in the fast-growing decoration industry, and an understanding of the factors that influence customer loyalty will help them improve their marketing and service strategies. Second, with a focus on service quality, perceived value, and customer satisfaction, this research will provide valuable insights for managers and practitioners in developing more effective programs to increase customer loyalty. Third, this research will complement the literature on marketing management and consumer behavior by providing a more in-depth understanding of the factors that influence purchasing behavior and customer loyalty in the context of the decoration services industry. By combining appropriate research methodology with a strong theoretical framework, this research is expected to make a significant contribution to the development of knowledge in the field of marketing management and consumer behavior. The results of this study are expected to be a valuable reference source for researchers, practitioners, and other stakeholders interested in understanding and improving customer loyalty in the decoration service industry.
Analisis Sistem Pengendalian Internal dalam Pengelolaan Piutang Pada HARRIS Hotel & Conventions Gubeng Enjelly Talitha Callista; Sari Andayani
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.343

Abstract

This research was conducted to analyze internal control in the management of receivables at HARRIS Hotel & Conventions Gubeng. The purpose of this study was to determine the internal control system in managing accounts receivable at HARRIS Hotel & Conventions Gubeng. The research was conducted using a qualitative descriptive approach method which includes data collection, data reduction, presentation and findings. The application of the internal control system in the management of accounts receivable by HARRIS Hotel & Conventions Gubeng has been running well. Proven by the application of ethical standards and clear policies and applying principles in the form of guidelines in carrying out work every day, good information and communication, credit sales policies and holding regular evaluations every month to discuss problems regarding accounts receivable. This greatly supports internal control of accounts receivable management to run effectively.
Determinan Tingkat Partisipasi Angkatan Kerja (Tpak) dan Inflasi Terhadap Pertumbuhan Ekonomi di Provinsi Jambi Santoso, Agus; Laseta, Apriyossy; Hierdawati, Trie; Siswoyo Siswoyo; Dani, Rian
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.347

Abstract

This research aims to determine the effect of TPAK and inflation on economic growth in Jambi Province in 2013 - 2022. The object of this research is TPAK and inflation as well as economic growth in Jambi Province. The analytical method used in the research is descriptive quantitative and the analytical tools used in this research are hypothesis testing (f test, t test), multiple linear analysis, R square coefficient of determination test, all data is processed using SPSS. The results of this research reveal the R-square value or coefficient of determination 0.247, which means that the influence of TPAK and inflation in Jambi Province can have an ability of 24.7% in explaining economic growth in Jambi Province, while (100% - 24.7% = 75.3%) is influenced by other factors outside the research variables. The significant test carried out on the TPAK (X1) table is seen from the t-count and t-table values. From the results of the regression carried out, it was obtained that the t-count value was -0.205 and the t-table value was 2.365, so the t-count value < t-table ( -0.205 < 2.365) with a probability sig value of 0.843 > 0.05. So Ho is accepted and Ha is rejected. This means that TPAK has no influence and is not significant on economic growth in Jambi Province. The significant test carried out on the Inflation variable (X2) can be seen from the t-count and t-table values. From the results of the regression carried out, it was obtained that the t-count value was 927 and the t-table value was 2.365, so the t-count value < t-table (927 < 2.365) with a probability value of Sig 0.385 > 0.05. So Ho is accepted and Ha is rejected. This means that inflation has no influence and is not significant on economic growth (Y) in Jambi Province.
Pengaruh Kompetensi Terhadap Kinerja Pegawai Melalui Disiplin Kerja pada Kantor Kecamatan Tambun Utara Zaqiyah Nur Afifah; Supardi Supardi; Agus Dharmanto
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.351

Abstract

This research aims to measure the direct and indirect influence of competence on employee performance through work discipline. This research uses quantitative research methods with the subjects being employees of the North Tambun District Office. The population in this study was 43 employees and the sample size was 43 respondents using the saturated sampling technique formula. The design used in this research is hypothesis testing using the statistical tool SPSS version 26. The results of the research show that competence has no effect on employee performance with a t value of 1.411 > 2.01954, competence has an effect on work discipline with a t value of 3.983 > 2.01954, work discipline has an effect on employee performance with a t value of 5.627 > 2.01954, and the indirect influence of competence on employee performance through work discipline has an effect with a total effect value greater than the direct effect of 0.563 > 0.215.
Pengaruh Pemahaman Perencana Keuangan, Pengelola Keuangan, dan Implementasi PSAK 109 Terhadap Pelaporan Keuangan Pada Organisasi Zakat di Karesidenan Madiun Amin Nurjanah; Ahmad Kudhori; Yopie Diondy Kurniawan
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 4 (2024): November: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i4.358

Abstract

The purpose of this study is to see how the understanding of financial planning, financial management, and the implementation of PSAK 109 impact the way zakat organizations in Madiun Karesidenan report their finances. This research is quantitative and uses multiple linear regression analysis. The research shows that the implementation of PSAK 109 does not affect the financial reporting of zakat organizations; instead, the understanding of financial planners and financial managers improves financial reporting. This shows that financial planners and financial managers still do a poor job in understanding and implementing Islamic financial accounting standards (PSAK 109). This study suggests that financial planners and financial managers should be trained and educated about PSAK 109. In addition, zakat organizations should be trained and assisted in the implementation of PSAK 109 to obtain accountable financial statements

Page 5 of 21 | Total Record : 204

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