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Jurnal Abdimas Multidisiplin
Published by Goodwood Publishing
ISSN : -     EISSN : 2964495X     DOI : https://doi.org/10.35912/jamu
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences Other
Jurnal Abdimas Multidisiplin (JAMU) adalah jurnal akademik dari Penerbit Goodwood yang menerbitkan hasil dari kegiatan pengabdian kepada masyarakat dari dosen, mahasiswa, peneliti, praktisi di seluruh penjuru Indonesia dari berbagai sudut pandang bidang ilmu. JAMU diharapkan dapat berkontribusi untuk kemajuan dan peningkatan kesejahteraan rakyat Indonesia serta memacu para pelaku kegiatan pengabdian kepada masyarakat untuk lebih banyak mengabdi dengan JAMU sebagai media penyebarluasan hasil kegiatan pengabdian yang solutif, inovatif, berbobot, dan penuh manfaat.
Arjuna Subject : Umum - Umum
Articles 44 Documents
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Manajemen Digital Marketing PLN pada Program Diskon Tambah Daya Belakang Padang Rany, Hay; Zai, Immanuel
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.5960

Abstract

Purpose: This Community Service Program (Pengabdian kepada Masyarakat/PkM) implemented digital marketing management to support PLN’s Power Capacity Upgrade Discount program during National Customer Day at PLN Unit Layanan Pelanggan (ULP) Belakang Padang, Batam. The program focused on improving the effectiveness of digital promotion, increasing customer awareness of PLN’s digital services, and strengthening institutional communication in the context of border areas. Methodology/approach: The program was conducted from September to December 2025 at PLN ULP Belakang Padang, Indonesia. The methods included field observation, community training, the development of digital promotional content incorporating Malay cultural elements, and social media campaigns through official PLN platforms. Program evaluation used social media analytics and PLN Mobile application usage data to compare the conditions before and after implementation. Results/findings: The results indicate a 45% increase in customer engagement with promotional content, measured using interaction metrics such as likes, comments, and shares. The PLN Mobile application usage increased by 20% based on internal access data during the campaign period. Program targets were achieved, with nine customers successfully utilizing the Power Capacity Upgrade Discount. Conclusions: The digital marketing approach was effective in enhancing customer engagement and awareness of PLN digital services. Limitations: The limitations of this study include uneven digital literacy levels and a short implementation period. Contributions: This program provides an applicable model of digital-based community service for public organizations in border regions.
Analisis Pencatatan Keuangan dan Fluktuasi Kurs terhadap Keberlanjutan Usaha UMKM Labelle Garden Stella, Stella; Zai, Immanuel
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.6021

Abstract

Purpose: This study aims to improve financial record-keeping practices at Labelle Garden MSME and analyze the impact of rupiah–yuan exchange rate fluctuations on imported raw material costs to support business sustainability. Methodology/approach: A qualitative descriptive approach was employed using interviews, direct observation, and hands-on assistance. Financial records were developed using Microsoft Excel, supported by exchange rate analysis and simple digital rebranding through Instagram. Results: The implementation of an Excel-based financial recording system improved the accuracy and structure of financial management. Increased awareness of exchange rate fluctuations enabled better cost control, and simple rebranding enhanced the business’s visual identity and marketing effectiveness. Conclusions: Integrated financial record-keeping, exchange rate awareness, and basic rebranding contribute positively to the managerial decision-making and operational sustainability of MSME. Limitations: The implementation of simple financial recording and rebranding effectively supports MSME decision-making and marketing activities. Contributions: This study provides practical insights for MSMEs in managing financial records and mitigating exchange rate risks while strengthening their market presence, particularly for businesses relying on imported raw materials.
Penguatan Literasi Pemasaran Digital Pengrajin Emping Melinjo Indriyani, Susi; Novilasari, Pipit; Yusda, Desi Derina; Silvia, Dwi; Nurhartanto, Adhi
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.6092

Abstract

Purpose: This community service program aims to enhance digital marketing literacy among emping melinjo artisans in Bernung Village, Pesawaran Regency, by strengthening their understanding of basic marketing management and the effective use of social media as a marketing tool to support micro-enterprise digital transformation. Research Methodology: The program employed a Participatory Action Research (PAR) approach involving 25 active emping melinjo artisans. Activities were conducted through sequential stages, including initial assessment (pre-test), training on marketing management concepts (segmentation, targeting, positioning, and branding), hands-on digital marketing workshops using social media platforms, mentoring, and final evaluation (post-test). Quantitative analysis was applied using paired sample comparisons to assess changes in participants’ literacy levels. Results: The results indicated a statistically significant improvement in the participants’ digital marketing literacy, with the average score increasing from 50 in the pre-test to 85 in the post-test. Participants demonstrated improved market-oriented thinking and successfully applied the training outcomes by creating business-related social media accounts and producing basic promotional content. Conclusions: The program effectively strengthened digital marketing literacy and facilitated a shift from production-oriented practices to market-oriented strategies among traditional food micro-enterprises. Limitations: The primary limitation lies in the relatively short mentoring period (17-22 November 2025), which restricts the measurement of long-term economic impacts, such as revenue growth and market expansion. Contributions: This program contributes practically by empowering rural microenterprises to adopt digital marketing strategies and academically by offering a replicable community-based model for enhancing digital marketing literacy in post-pandemic contexts.
PENDAMPINGAN UMKM KUE RUMAHAN: IMPELEMENTASI DIGITAL MARKETING DAN MANAJEMEN ANGGARAN Ritali Evi Mudrikah; Ahmat Yahya; Ainun Putri Samsi; Desi Purnama Sari; Winda Juliandari
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.6522

Abstract

Purpose: The purpose of this community service program is to strengthen the capacity of home-based cake MSMEs in Sukarame, Bandar Lampung, through intensive assistance focusing on the implementation of digital marketing strategies and the application of effective and structured budget management systems. This initiative aims to enhance the digital readiness of business owners, improve their ability to promote products online, and develop fundamental financial management skills to support business sustainability. Methodology/Approach: The study employed a participatory empowerment approach through four main stages: initial observation and needs assessment, training in digital marketing, training in business financial management, and monitoring-evaluation. The activities were conducted through direct workshops, hands-on practice, simulation of digital content creation, and guided preparation of simple financial reports using accessible tools such as Google Spreadsheet. Results/Findings: The program successfully improved the digital literacy of MSME actors, as evident from their ability to create and optimize business social media accounts, produce engaging promotional content, and understand the use of digital advertising features. Additionally, the participants demonstrated enhanced awareness and skills related to business budgeting, cash flow recording, and the separation of personal and business finances. The evaluation indicated a noticeable increase in the quality of promotional materials, customer engagement, and the consistency of financial recording practices. Limitations: The primary limitation of this activity lies in the short duration of implementation, which constrains long-term monitoring of participants’ progress. Furthermore, the limited availability of digital devices among some participants affected the depth of content creation training, requiring facilitators to adjust the intensity of practical sessions. Contribution: This program contributes to strengthening the digital economy ecosystem at the community level by empowering small business owners with practical knowledge that enhances competitiveness, market penetration, and financial management skills. It also adds to the growing body of community service literature related to the digitalization of MSMEs in Indonesia.Keywords: Digital Marketing, UMKM, Budget Management, Community Empowerment, Financial Literacy.

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