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Jurnal Abdimas Multidisiplin
Published by Goodwood Publishing
ISSN : -     EISSN : 2964495X     DOI : https://doi.org/10.35912/jamu
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences Other
Jurnal Abdimas Multidisiplin (JAMU) adalah jurnal akademik dari Penerbit Goodwood yang menerbitkan hasil dari kegiatan pengabdian kepada masyarakat dari dosen, mahasiswa, peneliti, praktisi di seluruh penjuru Indonesia dari berbagai sudut pandang bidang ilmu. JAMU diharapkan dapat berkontribusi untuk kemajuan dan peningkatan kesejahteraan rakyat Indonesia serta memacu para pelaku kegiatan pengabdian kepada masyarakat untuk lebih banyak mengabdi dengan JAMU sebagai media penyebarluasan hasil kegiatan pengabdian yang solutif, inovatif, berbobot, dan penuh manfaat.
Arjuna Subject : Umum - Umum
Articles 64 Documents
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Manajemen Digital Marketing PLN pada Program Diskon Tambah Daya Belakang Padang Hay Rany; Immanuel Zai
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.5960

Abstract

Purpose: This Community Service Program (Pengabdian kepada Masyarakat/PkM) implemented digital marketing management to support PLN’s Power Capacity Upgrade Discount program during National Customer Day at PLN Unit Layanan Pelanggan (ULP) Belakang Padang, Batam. The program focused on improving the effectiveness of digital promotion, increasing customer awareness of PLN’s digital services, and strengthening institutional communication in the context of border areas. Methodology/approach: The program was conducted from September to December 2025 at PLN ULP Belakang Padang, Indonesia. The methods included field observation, community training, the development of digital promotional content incorporating Malay cultural elements, and social media campaigns through official PLN platforms. Program evaluation used social media analytics and PLN Mobile application usage data to compare the conditions before and after implementation. Results/findings: The results indicate a 45% increase in customer engagement with promotional content, measured using interaction metrics such as likes, comments, and shares. The PLN Mobile application usage increased by 20% based on internal access data during the campaign period. Program targets were achieved, with nine customers successfully utilizing the Power Capacity Upgrade Discount. Conclusions: The digital marketing approach was effective in enhancing customer engagement and awareness of PLN digital services. Limitations: The limitations of this study include uneven digital literacy levels and a short implementation period. Contributions: This program provides an applicable model of digital-based community service for public organizations in border regions.
Analisis Pencatatan Keuangan dan Fluktuasi Kurs terhadap Keberlanjutan Usaha UMKM Labelle Garden Stella Stella; Immanuel Zai
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.6021

Abstract

Purpose: This study aims to improve financial record-keeping practices at Labelle Garden MSME and analyze the impact of rupiah–yuan exchange rate fluctuations on imported raw material costs to support business sustainability. Methodology/approach: A qualitative descriptive approach was employed using interviews, direct observation, and hands-on assistance. Financial records were developed using Microsoft Excel, supported by exchange rate analysis and simple digital rebranding through Instagram. Results: The implementation of an Excel-based financial recording system improved the accuracy and structure of financial management. Increased awareness of exchange rate fluctuations enabled better cost control, and simple rebranding enhanced the business’s visual identity and marketing effectiveness. Conclusions: Integrated financial record-keeping, exchange rate awareness, and basic rebranding contribute positively to the managerial decision-making and operational sustainability of MSME. Limitations: The implementation of simple financial recording and rebranding effectively supports MSME decision-making and marketing activities. Contributions: This study provides practical insights for MSMEs in managing financial records and mitigating exchange rate risks while strengthening their market presence, particularly for businesses relying on imported raw materials.
Penguatan Literasi Pemasaran Digital Pengrajin Emping Melinjo Susi Indriyani; Pipit Novilasari; Desi Derina Yusda; Dwi Silvia; Adhi Nurhartanto
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.6092

Abstract

Purpose: This community service program aims to enhance digital marketing literacy among emping melinjo artisans in Bernung Village, Pesawaran Regency, by strengthening their understanding of basic marketing management and the effective use of social media as a marketing tool to support micro-enterprise digital transformation. Research Methodology: The program employed a Participatory Action Research (PAR) approach involving 25 active emping melinjo artisans. Activities were conducted through sequential stages, including initial assessment (pre-test), training on marketing management concepts (segmentation, targeting, positioning, and branding), hands-on digital marketing workshops using social media platforms, mentoring, and final evaluation (post-test). Quantitative analysis was applied using paired sample comparisons to assess changes in participants’ literacy levels. Results: The results indicated a statistically significant improvement in the participants’ digital marketing literacy, with the average score increasing from 50 in the pre-test to 85 in the post-test. Participants demonstrated improved market-oriented thinking and successfully applied the training outcomes by creating business-related social media accounts and producing basic promotional content. Conclusions: The program effectively strengthened digital marketing literacy and facilitated a shift from production-oriented practices to market-oriented strategies among traditional food micro-enterprises. Limitations: The primary limitation lies in the relatively short mentoring period (17-22 November 2025), which restricts the measurement of long-term economic impacts, such as revenue growth and market expansion. Contributions: This program contributes practically by empowering rural microenterprises to adopt digital marketing strategies and academically by offering a replicable community-based model for enhancing digital marketing literacy in post-pandemic contexts.
PENDAMPINGAN UMKM KUE RUMAHAN: IMPELEMENTASI DIGITAL MARKETING DAN MANAJEMEN ANGGARAN Ritali Evi Mudrikah; Ahmat Yahya; Ainun Putri Samsi; Desi Purnama Sari; Winda Juliandari
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.6522

Abstract

Purpose: The purpose of this community service program is to strengthen the capacity of home-based cake MSMEs in Sukarame, Bandar Lampung, through intensive assistance focusing on the implementation of digital marketing strategies and the application of effective and structured budget management systems. This initiative aims to enhance the digital readiness of business owners, improve their ability to promote products online, and develop fundamental financial management skills to support business sustainability. Methodology/Approach: The study employed a participatory empowerment approach through four main stages: initial observation and needs assessment, training in digital marketing, training in business financial management, and monitoring-evaluation. The activities were conducted through direct workshops, hands-on practice, simulation of digital content creation, and guided preparation of simple financial reports using accessible tools such as Google Spreadsheet. Results/Findings: The program successfully improved the digital literacy of MSME actors, as evident from their ability to create and optimize business social media accounts, produce engaging promotional content, and understand the use of digital advertising features. Additionally, the participants demonstrated enhanced awareness and skills related to business budgeting, cash flow recording, and the separation of personal and business finances. The evaluation indicated a noticeable increase in the quality of promotional materials, customer engagement, and the consistency of financial recording practices. Limitations: The primary limitation of this activity lies in the short duration of implementation, which constrains long-term monitoring of participants’ progress. Furthermore, the limited availability of digital devices among some participants affected the depth of content creation training, requiring facilitators to adjust the intensity of practical sessions. Contribution: This program contributes to strengthening the digital economy ecosystem at the community level by empowering small business owners with practical knowledge that enhances competitiveness, market penetration, and financial management skills. It also adds to the growing body of community service literature related to the digitalization of MSMEs in Indonesia.Keywords: Digital Marketing, UMKM, Budget Management, Community Empowerment, Financial Literacy.
Pelatihan Pembuatan Portofolio Bisnis dalam Meningkatkan Brand Awareness UKM Bidang Kuliner Lisa Hermawati; Yulitiawati Yulitiawati; Eka Meiliya Dona; Angga Wibowo Gultom; Sri Rahayu
Jurnal Abdimas Multidisiplin Vol 3 No 2 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i2.4704

Abstract

Purpose: The training aimed to enhance brand awareness among culinary SMEs in South Sumatra by equipping them with effective marketing strategies to attract consumer attention in a competitive market. Methodology/approach: Using a literature-based and systematic approach, the two-day training focused on business portfolio creation, effective communication, and social media promotion. It involved 34 SMEs from 17 districts/cities and emphasized branding, customer relationships, and innovation. Results/findings: The training led to significant improvements in product recognition and customer interest. It also helped participants build a positive brand image and gain practical skills and strategic insights to strengthen competitiveness and sustainability. Conclusions: The training successfully equipped culinary SMEs with the ability to create professional business portfolios and strengthen brand identity. Participants are expected to integrate these tools into their marketing strategies to support growth and competitiveness. Limitations: The findings may not represent all culinary SMEs in South Sumatra and rely on the honesty and engagement of participants, which may affect data validity. Contribution: The training contributed by providing SMEs with essential skills for developing business portfolios and improving marketing strategies, thus enhancing brand awareness and long-term sustainability in a competitive environment.
Implementasi hukum tata ruang proteksi sawah untuk Agrotourism dan UMKM di Bali Ni Wayan Erniasih; Anak Agung Gede Agung Indra Prathama; I Gede Gandhi Silantara; I Ketut Sujata; I Gusti Ayu Komang Suryati; I Wayan Asana Bintang Buana
Jurnal Abdimas Multidisiplin Vol 3 No 2 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i2.5238

Abstract

Purpose: This study aims to explore the implementation of spatial planning legal policies to protect rice fields and residential areas that are vital to supporting agritourism and the growth of MSMEs (Micro, Small, and Medium Enterprises) in Penatih Dangin Puri Village, Bali. Research Methodology: A community service approach was employed, consisting of legal socialization, participatory land use training, and advocacy directed at both village authorities and regional governments. Qualitative participatory observation and documentation techniques were used to measure awareness and stakeholder engagement. Results: The program increased community understanding of spatial planning regulations and their connection to agritourism and MSME development. Stakeholders began aligning land-use practices with environmentally friendly zoning principles. Notably, early synergy emerged between village leaders and residents in preserving rice fields as agritourism assets. Conclusions: Implementing spatial planning legal policies effectively enhances local capacity for sustainable land use and economic development. Protecting agricultural and residential zones contributes to the long-term viability of agritourism and MSMEs in Bali. Limitations: The study was localized to a single village and focused on short-term awareness-building. Broader regional engagement and long-term evaluation are required to generalize findings. Contribution:This study provides a practical model for community-based spatial planning that integrates legal frameworks with sustainable tourism and MSME growth, potentially applicable to other rural tourism areas in Indonesia.
Peningkatan Kapasitas Pengelola Homestay melalui Pelatihan Manajemen berbasis Kearifan Lokal Desa Wisata Rina Fitriana; Ni Made Dwiyana Rasuma Putri; Baskoro Harwindito; Andy Noviadi; Maryetti Maryetti
Jurnal Abdimas Multidisiplin Vol 3 No 2 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i2.5263

Abstract

Purpose: This community service activity aims to improve the capacity of homestay managers in Leuwimalang Tourism Village, Bogor Regency, through local wisdom-based management training. This effort aims to strengthen the competitiveness of the tourism village while ensuring the sustainability of community-based tourism. Methodology/approach: The program was implemented using a participatory approach through socialization, homestay management training, practical mentoring, and evaluation. The training materials emphasized service management, marketing, simple financial management, and the integration of local wisdom values. Results/findings: This activity resulted in increased knowledge and skills of homestay managers in aspects of service, financial record keeping, and local wisdom-based marketing strategies. Participants demonstrated positive changes in homestay management, including the use of more structured service standards and more creative promotions. Conclusion: The local wisdom-based management training proved effective in improving the capacity of homestay managers in Leuwimalang Tourism Village. This program contributes to strengthening the competitiveness of tourism villages and provides a model for community empowerment that can be replicated in other areas with similar characteristics. Limitations: This community service training was limited to a single location and used a short-term training approach. Contribution: This community service activity provides a practical contribution to strengthening the capacity of community-based tourism human resources and offers an adaptive training model that is relevant to the development of tourism villages, particularly in the context of vocational education and community empowerment based on local wisdom.
Inovasi Camilan Sehat Ikan Bandeng Tingkatkan Gizi Remaja Putri Pangkajene Sri Prilmayanti Awaluddin; Rustam Rustam; Andi ummul Khair; Indrawan Azis; Nurani Nurani; Muntasir Muntasir
Jurnal Abdimas Multidisiplin Vol 4 No 1 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i1.5269

Abstract

Purpose: This service aims to increase the knowledge and skills of young women in processing milkfish into healthy snacks that are appealing, thus promoting better nutritional intake and economic opportunities in Bonto Langkasa, Minasa Te’ne District, Pangkajene and Islands Regency. Methodology/approach: This activity was carried out in Bonto Langkasa with participating adolescent girls as the main target. The project adopted a participatory approach, including nutritional counseling, hands-on training using simple, locally sourced tools, and digital marketing workshops. Materials used were fresh milkfish, healthy additives, and packaging sourced from local markets. Pre- and post-tests, as well as follow-up surveys, were conducted to measure changes in knowledge, skills, and snack production rates. Results/findings: The program successfully increased participants’ knowledge about nutrition and practical skills in producing healthy milkfish-based snacks. Several participants started small-scale production, selling snacks in their communities. The project also improved participants' digital marketing competencies. Conclusion: Community service that focuses on innovative, healthy snacks using local resources, such as milkfish, can bridge nutritional knowledge-practice gaps, contribute to adolescent health, and foster economic opportunities for young women. This model is sustainable and replicable in other fishing communities. Limitations: Milkfish snack innovation is limited by simple technology, cultural preferences, basic nutritional focus, limited digital marketing, and narrow youth coverage, requiring further studies in other regions. Contribution: The contribution of this community service is to enhance nutritional knowledge, and develop healthy snack production skills, empower young women economically, optimize local milkfish production, and expand marketing through digital means.
Kemitraan Masyarakat Dalam Peningkatan Mutu dan Produksi VCO Mina Malole Rote Ndao Muntasir Muntasir; Muhajirin Dean; Matias Nataniel Kolobani; Cahyani Purnasari; Fatmawati Pua Upa
Jurnal Abdimas Multidisiplin Vol 4 No 1 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i1.5290

Abstract

Purpose: This community service program is designed to increase the quantity and quality of pure coconut oil production. through a partnership with Mitra Mina Malole. Methodology/approach: A participatory approach is implemented through training on VCO fermentation technology, mentoring on the use of appropriate tools, and regular implementation evaluations. The implementation team, comprising lecturers and students, collaborates directly with the partner community to transfer technology and monitor production outcomes. Results/findings: The community service program demonstrated an increase in production capacity, from 10–13 bottles per day to 20–25 bottles in 100 mL packaging, as well as improved product quality, resulting in a more hygienic and high-quality product. The product has obtained a P-IRT label and permit, and marketing has begun to expand, contributing to increased income and welfare for the local community. Conclutions: Community partnerships through appropriate technology and training have successfully improved the quality and production capacity of Virgin Coconut Oil in Ingguinak Village, increased family income, strengthened local business institutions, and expanded market access with more competitive and hygienic products. Limitations: The limited time for implementation means that ongoing support is still very much needed. Limited access to logistics and infrastructure in remote areas means that product distribution is not yet optimal. Contribution: This Program provides tangible socio-economic impacts for coconut farming communities. This program's recommendations can serve as a reference for developing broader community service policies and practices, supporting sustainable development, and strengthening local natural resource-based community economies.
Proses Coaching Latsar CPNS di BPSDM Daerah Provinsi Lampung Bunga Aulia; Ahmad Hudalil; Anisa Kuswandari Banuwa; Agus Wijanarko
Jurnal Abdimas Multidisiplin Vol 3 No 2 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i2.5647

Abstract

Purpose: Describes the coaching of Latsar CPNS at the Regional Human Resources Development Agency of Lampung Province. Research methodology: The research method used in this study is a descriptive with a qualitative approach, where the data collection technique uses observation and interviews with the determination of snowball sampling data sources. Results: The current Coach Latsar CPNS appointment is an assignment; There is no special discussion room in the CPNS Latsar coaching process and there is an understanding of coaching aspects that are not optimal in terms of focus and use of diagnostic tools. Conclusion: The coaching process in the Basic Training for Civil Servant Candidates (Latsar CPNS) at the Regional Human Resource Development Agency of Lampung Province has not yet been fully optimized, as there is no clear guideline on coach qualifications and competencies, limited discussion spaces and supporting facilities, and a lack of formal coaching training for appointed coaches. Limitations: it is necessary to immediately set guidelines which regulate the terms and standards of competence and qualifications of the Latsar CPNS coach; need to be supported by special facilities and infrastructure related to coaching and it is necessary to immediately hold training, explanations and directions on coaching before being assigned as a coach at the CPNS Latsar. Contribution: This study is expected to be used as the recommendation material that can improve the implementation of the training and training for representatives of BPSDMD Lampung Province in the future.

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