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Ratya Shafira Arifiani
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bimantara@umm.ac.id
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Direktorat Program Pascasarjana, Magister Manajemen Gedung Kuliah Bersama IV, 3rd Floor Jl. Raya Tlogomas No.246 Malang, East Java, Indonesia
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Business Innovation Management and Entrepreneurship Journal
Published by Universitas Muhammadiyah Malang
ISSN : 30630991     EISSN : 30218292     DOI : 10.22219
Core Subject : Science,
Decision Sciences, Operations Research & Management Energy
Bimantara (Business Innovation Management and Entrepreneurship Journal) is published by the Magister of Management Programme, Universitas Muhammadiyah Malang. Bimantara journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal only accepts articles from original research results. The primary criterion for publication is the significance of the contribution an article makes to the literature in the management and business area, i.e., the significance of the contribution and on the rigor of analysis and presentation of the paper. The acceptance decision is made based upon an independent review process that provides critically constructive and prompt evaluations of submitted manuscripts. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, and entrepreneurship. Bimantara journal has been indexed in Google Scholar and keeps an attempt to be indexed in other journal directories.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 01 (2023): APRIL" : 5 Documents clear
The Effect of Job Training and Motivation on Employee Performance with Job Satisfaction as a Mediating Variable: (Study at Kusuma Agrowisata Resort and Convention Hotel Batu) Jumiati, Jumiati; Mursidi, Mursidi; Rumijati, Aniek
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.25351

Abstract

This study aims to analyse the effect of job training and motivation on employee performance with job satisfaction as a mediating variable at Kusuma Agrowisata Resort and Convention Hotel Batu. The population of this study were all employees of Kusuma Agrowisata Resort and Convention Hotel Batu. The sample used was 87 people. Collecting data using saturated sampling. The analysis technique uses Partial Least Square (PLS). The results showed that job training, work motivation, and job satisfaction positively and significantly affect employee performance. Job training and work motivation positively and significantly affect job satisfaction. Job satisfaction can partially mediate the effect of job training on employee performance and work motivation on performance.
The Role of Employees' Well-being in Mediating the Effect of Job Stress and Job Insecurity on Performance Health Workers During the Covid-19 Pandemic: (Study on Health Workers of Anwar Medika Hospital-Sidoarjo) Budi, Agus Setia; Mohyi, Achmad; Malik, Nazaruddin
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.26274

Abstract

The research aimed to analyze and test the role of employees' well-being in mediating the effect of work stress and job insecurity on the performance of health workers at RSU Anwar Medika – Sidoarjo during the COVID-19 pandemic. Explanatory research is a type of research used with a quantitative approach and data collection methods using survey methods Types of research using explanatory research types survey methods by giving questionnaires to 187 health workers as respondents. The SEM-PLS method is used in data analysis and testing with the help of the SmartPLS 3 application program. The results of direct tests are known that work stress has an insignificant negative influence on the performance of health workers, job insecurity has a negative and significant effect on the performance of health workers, and employees' well-being has a positive and significant effect on the performance of health workers. Work stress has a negative and significant effect on employees' well-being, and job insecurity has a negative and significant effect. The results of indirect influence testing with the results that employees' well-being is unable to mediate the effect of work stress on the performance of health workers negatively and insignificantly, while the effect of job insecurity on the performance of health workers employees' well-being can mediate negatively and significantly.
The Effect of Personal Selling and Advertising on Purchasing Decisions with Brand Awareness as an Intervening Variable Pratama, Anugerah Hasfi; Riyanto, Dicky Wisnu Usdek; Kadharpa, Eka
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.27219

Abstract

This study aims to determine the effect of personal selling on purchasing decisions, the effect of advertising on purchasing decisions, the effect of brand awareness on purchasing decisions, the effect of personal selling on purchasing decisions mediated by brand awareness, and the influence of advertising on purchasing decisions mediated by brand awareness. This research was conducted on My Republic WiFi users in Surabaya with 150 respondents. The sampling technique of this study uses probability sampling using random sampling, in which the researcher determines without regard to the existing strata in the population. Data collection techniques in this study used a questionnaire. Data analysis technique using Process Macro Hayes. The results of this study indicate that the personal selling variable has a significant positive effect on purchasing decisions. Advertising variable has a significant positive effect on purchasing decisions. The brand awareness variable has a positive and significant effect on purchasing decisions. Brand awareness mediates the relationship between personal selling and purchasing decisions. Brand awareness mediates the relationship between advertising and purchasing decisions.
Influence of Experiential Marketing on Patient Loyalty Through Patient Satisfaction as Intervening Variable Hidayah, Alfina Okta Nur; Marsudi; Andharini, Sri Nastiti
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.27250

Abstract

This study aimed to analyze and describe the effect of experiential marketing, patient satisfaction, and patient loyalty at As-Syifa Husada Clinic. This research uses quantitative research. The population of this study is people who are currently or have used the services of the As-Syifa Husada Clinic, and the sample is 110 respondents who have used the services of the KIA Poly (Mother & Child Clinic) at least two times. Data collection techniques in this study used a questionnaire distributed to respondents. The analytical method used is path analysis and hypothesis testing using T-test and mediation test using the SPSS analysis tool. The results of this study indicate that: Experiential marketing has a positive and significant effect on patient loyalty; Experiential marketing has a positive and significant effect on patient satisfaction; Patient satisfaction has a positive and significant effect on patient loyalty; experiential marketing has an influence on patient loyalty through patient satisfaction. Good experiential marketing can shape patient satisfaction which will also have an impact on creating patient loyalty at As-Syifa Husada Clinic.
The Influence of Product Quality and Price Towards Loyalty with Customer Satisfaction as a Mediator: (Survei an Consumers of Jogger Pants in Kenszolla) Ihza Pratama, Raynaldi; Jatmiko, Rohmat Dwi; Praharjo, Ardik
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.27490

Abstract

This study aims to examine the effect of product quality and price on customer loyalty and satisfaction as a mediator in studies on jogger pants consumers in Kenszolla. This data was obtained through an online survey using a Google form on 384 respondents using a purposive sampling technique on consumers of Kenszolla Jogger Pants. Path analysis shows that product quality has a positive and significant effect on customer loyalty, perceived price suitability has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer satisfaction, perceived price suitability has a positive and significant effect on customer satisfaction, customer satisfaction has a positive effect and significant to customer loyalty. The Sobel test shows that customer satisfaction can mediate product quality on customer loyalty, and customer satisfaction can mediate price on customer loyalty.

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