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INDONESIA
JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 581 Documents
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How Campaign Drive Donation Behavior and E-wom: SOBC Conceptual Framework Faudrya , Christita; Putra, Gatum Ananta; Pratama, Moch. Dendhy Putra Andreza; Hartini, Sri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1234

Abstract

This study examines the factors influencing donation activities on the Kitabisa.com platform by analyzing data from 120 respondents collected through Google Forms and processed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results show that the initiator's reputation, campaign popularity, and credibility significantly influence donor behavior, highlighting the crucial role of credibility in determining the success of crowdfunding campaigns. The study applies the Stimulus-Organism-Behavior-Consequence (SOBC) theory to understand the psychological mechanisms behind donation behavior, emphasizing the interplay between credibility and campaign popularity in shaping donor decisions. From a practical standpoint, these findings provide valuable insights for crowdfunding platforms, suggesting that enhancing credibility and increasing campaign popularity can drive higher donor engagement. Furthermore, policymakers and campaign initiators can leverage these insights to design more effective fundraising strategies. However, the study has several limitations, including its focus solely on Kitabisa.com, the use of non-probability sampling methods, and the reliance on subjective e-WOM measurements, which may limit the generalizability of the findings. Future research could explore other crowdfunding platforms, incorporate probability sampling techniques, and employ more objective e-WOM measures to enhance the robustness of the results.
The Influence Of Marketing Strategy On Interest In Savings At Bank Mega Mamuju Branch Office Nikia , Nikia; Amalia, Amalia; Kamarudin , Jamaludin
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1252

Abstract

This study aims to determine the effect of marketing strategy variables on interest in saving at Bank Mega Mamuju Branch Office. The research method used is a quantitative method with primary data using a questionnaire. Respondents in the study were all customers at Bank Mega Mamuju Branch Office with a population of 726 customers, the sample used was the Probability Sampling technique, and the number of samples was determined using the Slovin formula with a sample of 88 respondents. The formula used in this study is validity test, reliability test, multiple linear regression, t test and coefficient of determination test (R2). The results of this study indicate that marketing strategy (X) has a significant partial effect on interest in saving (Y) at Bank Mega Mamuju Branch Office and marketing strategy (X) has a correlation with interest in saving (Y) mega fund savings products at Bank Mega Mamuju Branch Office
Improving The Operation & Maintenance Performance of BDG CO2 Removal Plant Using Multi-Criteria Decision-Making Approach Hariz , Luthfi; Hermawan , Pri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1258

Abstract

BDG CO2 removal plant, serving as a gas purification facility, is one of the backbones for Pertamina EP Zone 7. Finding the best operation and maintenance (O&M) strategy is challenging due to the numerous factors that must be considered and the alternative solutions themselves which are not readily available at that point. This final project aims to propose a strategy to improve the O&M performance by finding the best alternative of O&M method by implementing a multi-criteria decision-making (MCDM) approach. Experts and decision makers are involved for identification of important factors, gathering ideas and opportunities. Alternatives are generated by implementing value-focused thinking (VFT) to ensure a structured and objective decision-making process that prioritizes values and fundamental objectives. The VFT resulting in 3 potential alternatives, namely Full-Coverage Service Contract with enhancement on maintenance, Full-Coverage Service Contract with enhancement on plant optimization and Full-Coverage Service Contract with enhancement on CO2 quality. The AHP method is applied to assess these alternatives based on criteria generated from semi-structured interview with decision makers and FGD with experts, these criteria are O&M Cost, Performance, Revenue and Compliance. The analysis reveals that Full-Coverage Service Contract with enhancement on plant optimization is the most appropriate solution
A Study on the Role of Utilitarian Value and Service Quality in Influencing Repurchase Interntion with Costumer Satisfaction as a Mediating Variable in Rucas.Co Fashion Producs Arviansyah, Vila Dhani; Mahmud; Anomsari, Ariati; Setiawan, Aries
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1255

Abstract

Rucas.Co faces challenges in maintaining customer loyalty amid increasingly intense business competition. One of the key factors influencing repurchase intention is utility value and service quality, with customer satisfaction acting as a mediating variable in this relationship. This study aims to analyze the impact of utility value and service quality on repurchase intention, with customer satisfaction as a mediating variable. This research employs a descriptive-analytical quantitative method with a sample size of 100 respondents, determined using Lemeshow's formula. Data were collected through questionnaires and analyzed using Smart-PLS 3.0 to examine the relationships between variables. The results indicate that utility value and service quality have a positive and significant effect on customer satisfaction. Additionally, utility value and service quality positively and significantly influence repurchase intention. Customer satisfaction also has a positive and significant impact on repurchase intention and mediates the relationship between utility value, service quality, and repurchase intention. These findings suggest that customer satisfaction plays a crucial role in enhancing customer loyalty at Rucas.Co.
Green Marketing’s Influence on Purchase Decisions: Leveraging Social Media Marketing and Product Uniqueness: Green Marketing’s Influence on Purchase Decisions: Leveraging Social Media Marketing and Product Uniqueness Azzahra, Shafira Azzahra; Roosdhani , Mohamad Rifqy
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1260

Abstract

In the modern era, increasing environmental concerns have driven a rising trend in green marketing, including the development of eco-friendly products. This study seeks to investigate the direct impact of environmentally friendly marketing on consumer purchasing decisions, considering the role of social media marketing and product uniqueness. Data for this research the data was gathered via survey responses distributed to customers of Kedai My Fodee. The study adopted a non-probability sampling approach, specifically employing purposive sampling for participant selection. A total of 107 respondents took part in the survey. The collected The data were examined using Structural Equation Modeling (SEM) with Smart-PLS software, version 4.0. The findings show that social media marketing, green marketing and purchase decision are very important to increase purchase decision, because they have a direct effect. Therefore, companies that want to increase sales of their products can utilize social media marketing as a means to enhance consumer awareness of environmental issues, product uniqueness, and consumer trust in their brand.
The Effect of Environmental Performance and Environmental Disclosure on Market Performance: Financial Performance as a Moderating Variable Saputra, Febi; Prasetyo, Tri Joko; Alvia, Liza
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1264

Abstract

This study investigates the effect of environmental performance and environmental disclosure on market performance, with financial performance as a moderating variable. The research is motivated by the growing emphasis on sustainable practices and the market's increasing attention to Environmental, Social, and Governance (ESG) metrics. A quantitative method using explanatory research was applied, with data collected from 34 companies listed in the SRI-KEHATI, ESG, and LQ45 Low Carbon indices on the Indonesia Stock Exchange from 2014–2023. Environmental performance was measured using PROPER ratings, environmental disclosure through the GRI-based CSR Disclosure Index, and market performance via Cumulative Abnormal Return (CAR). Return on Equity (ROE) was used as the moderating variable. The results indicate that neither environmental performance nor disclosure has a statistically significant direct effect on market performance. However, financial performance was found to significantly moderate the relationship between environmental performance and market performance, suggesting that companies with higher ROE can better leverage environmental initiatives to influence investor perceptions. In contrast, financial performance did not moderate the effect of environmental disclosure on market performance, implying that investors may respond more directly to environmental transparency rather than being influenced by financial condition. The findings support signaling and legitimacy theories while highlighting the need for more detailed environmental disclosures. Limitations include the narrow sample and inconsistencies in disclosure timing. Future research should consider larger samples, external market factors, and alternative performance indicators to further explore the nexus between sustainability and financial outcomes.
The Influence of Soft Skills, Hard Skills and Work Motivation on Final Semester Students' Work Readiness at Dian Nuswantoro University Aspandi, Muhamad Akbar Setiawan; Perdana, Tito Aditya; Hariyadi, Guruh Taufan; Sartika, Mila
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1305

Abstract

This study aims to evaluate the influence of soft skills, hard skills, and work motivation on the job readiness of final-year students at Universitas Dian Nuswantoro. The research employs a quantitative approach by distributing questionnaires as the data collection technique. The sampling method used in this study is purposive sampling, applying Cochran's formula, with a total sample of 100 respondents, consisting of final-year students at Universitas Dian Nuswantoro. The data analysis technique is conducted using IBM SPSS Statistics software. The results of the study confirm that all variables, soft skills, hard skills, and work motivation significantly influence the job readiness of final-year students at Universitas Dian Nuswantoro.
Service Quality, Brand Image and Its Influence on Marketing Performance Mediated by Trust in KPR Products of Bank Tabungan Negara in South Sulawesi Rahadian , Dedy; Utaminingsih, Adijati; Kuswardani, DC.
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1314

Abstract

This study aims to analyze the influence of service quality and brand image on the marketing performance of Bank Tabungan Negara (BTN) Home Ownership Loan (KPR) products in South Sulawesi Province, with trust as a mediating variable. The main issue faced by BTN as the pioneer of KPR is the stagnation in the realization of KPR BTN products in South Sulawesi Province. The research employed a quantitative approach by collecting data through a survey of marketing developers with a sample size of 123. The sampling method used was purposive sampling. Data analysis was conducted using structural equation modelling (SEM). The findings indicate that service quality does not have a significant direct effect on marketing performance. The relationship between these two variables must be mediated by trust. Meanwhile, brand image has a positive and significant effect on marketing performance. Furthermore, trust in KPR products was proven to act as a mediating variable that strengthens the relationship between service quality, brand image, and marketing performance. These findings emphasize the importance of improving service quality and managing a strong brand image to build customer trust, thereby enhancing overall marketing performance
Applying Value-Focused Thinking (VFT) and Analytical Hierarchy Process (AHP) to Determine the Authority for Rig-Owned Transportation Management at PT Pertamina Hulu Rokan Zone 4 Kamal , Jamaluddin; Hermawan , Pri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1318

Abstract

This study aims to identify the appropriate authority responsible for managing rig-owned transportation within Pertamina Hulu Rokan Zone 4 by employing mixed-method approach, integrating both qualitative and quantitative methodologies. Value-Focused Thinking (VFT) generates values, alternatives, and objectives. Analytical Hierarchy Process (AHP) quantifies and prioritizes criteria and alternatives. VFT, through expert interviews, enhances the initial set of criteria and alternatives by introducing additional sub-criteria and alternatives. AHP is then employed to prioritize the outputs from VFT through a structured computational process. Ultimately, the selected authority established a new operation support function, which is preferred over the existing SCM-RAM system and the Well Intervention (self-managed) alternative
Developing Leadership Theories in Environment Remote Work Halim , Stievan K.; Hendayana , Yayan
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1319

Abstract

Review literature This to study theory evolving management​ in leadership organization between 2020 and 2024 which handles challenge environment Work distance distant and hybrid . Through analysis systematic to work scientific latest , review This identify three approach the key that marks a real shift from the leadership model traditional : digital competence , communication adaptive , and retrieval decision together . Findings This show that leadership in environment Work distance far and hybrid need different competencies and approaches​ compared to with paradigm leadership traditional , especially For manage team distributed in a way effective .

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