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INDONESIA
JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 581 Documents
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The Effect Of Job Satisfaction And Employee Engagement On Turnover Intention With Organization Commitment As A Mediating Variable Saputra, M. Rafikhansa Dzaky; Waskito, Jati
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an effort to achieve quality human resources, organizational management needs to provide various supporting aspects that include policies related to employee turnover. So that through this study the company can get results from the influence of job satisfaction and employee engagement on turnover intentions with organizational commitment as a mediator, the distribution was carried out using quantitative methods and purposive sampling then obtained a total of 105 respondents with all of them being employees of the Dr. Ario Wirawan Lung Hospital (RSPAW) in Salatiga. Furthermore, the findings obtained in the form of Employee Engagement and Job Satisfaction cannot provide a significant influence on Turnover Intention. while other values stated that job satisfaction and employee engagement can provide a significant influence on organizational commitment. However, the mediation provided by organizational commitment has an insignificant influence on job satisfaction and employee engagement on turnover intentions
The Influence of Online Customer Reviews, Brand Reputation, and Brand Trust on the Purchase Intention of Somethinc Skincare Products on Shopee Anggraini, Wahyu Putri; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1321

Abstract

This research aims to analyze the influence of online customer reviews, brand reputation, and brand trust on the purchase intention of Somethinc skincare products on Shopee. Using a quantitative approach and purposive sampling, the study collected primary data from 160 respondents residing in Surakarta who own a Shopee account and are familiar with Somethinc but have never purchased its products. Data analysis was conducted using SPSS version 25, employing validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that online customer reviews, brand reputation, and brand trust each have a positive and significant effect on purchase intention. Positive online reviews, a strong brand reputation, and high consumer trust significantly enhance the likelihood of purchasing Somethinc skincare products. However, the research is limited by its sample area and the number of variables analyzed. Future research is recommended to involve broader geographic samples and explore additional influencing factors to obtain more generalized findings.
The Influence of Customer Experience, Brand Reputation, and Brand Trust on Repurchase Intention of Wardah Cosmetic Products Evana, Silvia Soba; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1322

Abstract

This study aims to analyze the influence of customer experience, brand reputation, and brand trust on repurchase intention of Wardah cosmetic products. The background of the study lies in the importance of consumer loyalty for sustaining a brand’s existence and increasing sales, especially in the highly competitive cosmetics industry. This research employs a quantitative method with data collected through questionnaires distributed to 170 female respondents aged 17–45 years in Surakarta who have used Wardah products. The results of multiple linear regression analysis indicate that customer experience and brand trust have a positive and significant effect on repurchase intention. However, brand reputation does not have a significant effect. The study concludes that enhancing consumer experience and building brand trust are key strategies for increasing repurchase intention.
Virtual Try-On and Purchase Intention: The Role of User Experience Rofi, Abdur Rahman; Kurniawati, Masmira
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1327

Abstract

This study aims to analyze the effect of Maybelline's VTO on consumer purchase intention mediated by immersion, perceived enjoyment, and perceived ease of use. This study uses a quantitative approach with an online survey method to 185 respondents, namely women aged 18 years and over who have used the Maybelline VTO feature. The results of the study indicate that the interactivity and virtuality of the VTO feature have a significant effect on immersion and perceived ease of use, but not on perceived enjoyment. The mediating variables of perceived enjoyment and perceived ease of use significantly increase consumer purchase intention. This finding confirms that VTO features that are interactive, easy to use, and provide a pleasant experience can encourage purchasing decisions.
The Effect of Capital Structure, Agency Costs, and Liquidity on Financial Performance (Manufacturing Companies Listed on the Indonesia Stock Exchange) Damayanti, Silvia; Anam, Khoirul
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1328

Abstract

Financial performance represents a company’s capability as shown in its financial statements, which stakeholders use as a basis for decision-making. This study aims to analyze the impact of capital structure, agency costs, and liquidity on the financial performance of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. The study employs several variables, including capital structure, which is measured using the debt-to-equity ratio (DER), liquidity measured by the current ratio (CR), agency costs measured by the balance of power (BOP), and financial performance measured by return on assets (ROA). The population of this study consists of all consumers non-cyclicals companies listed on the IDX, totaling 129 companies. The selected sample comprises 78 companies that have complete financial reports over the five-year period from 2019-2023, selected using the purposive sampling method and analyzed using multiple regression analysis. The results of this study show that DER has a negative effect on ROA, BOP has a negative effect on ROA, and CR has no significant effect on ROA.
The Role of Social Media Marketing Activity in Influencing User Engagement and Brand Loyalty: Brand Ownership through Parasocial Relationships Awalludin, Anjas; Kurniawati
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1337

Abstract

The purpose of this study was to identify parasocial activity and social media marketing activities, user engagement, and brand loyalty, with a primary focus on understanding the extent to which parasocial activity and user engagement affect social media marketing activities and brand loyalty in a given context. The research method involves collecting data through a six-month online survey, participating respondents who are users of the product or service to be studied. Regression analysis was used to measure the relationship between variables such as Parasocial Relationship, Social Media Marketing Activity, User Engagement, and Brand Loyalty, at a significance level of 0.05. The results of the analysis showed that there was a positive and significant relationship between parasocial activities and social media marketing activities, and user engagement was positively and significantly related to parasocial activities. However, no significant relationship was found between parasocial activity or user engagement and brand loyalty, suggesting that other factors may also influence the development of brand loyalty. This research provides useful insights for marketing strategies and brand interactions with consumers in the age of social media, emphasizing the importance of understanding how parasocial activity and user engagement can affect certain aspects of brand and consumer relationships.
Identification Of Working Remotely, Job Insecurity, Work-Life Balance, And Emotional Intelligence On Employee Performance In Batik Craftsmen In Laweyan Batik Village Surakarta Listyoko, Wika; Padmantyo, Sri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1338

Abstract

The performance of batik artisans tends to be assessed by timeliness, quality of batik results, creativity in design, thoroughness, and consistency of production. Not only limited to technical skills, the performance of non-technical skills tends to be another supporting factor. Therefore, in this study researchers will measure aspects in the performance of craftsmen who are influenced by non-technical factors such as working remotely, job insecurity, work-life balance, and emotional intelligence on employee performance when facing job pressures or market demands. The research was conducted using descriptive qualitative method, using interviews and direct observation in the Laweyan Batik Village area in Surakarta by determining respondents using purposive sampling method and then analyzed using interactive analysis method. It was then concluded that the online work system provides flexibility for employees in managing work time, but also creates challenges in the form of unfocusedness and job insecurity. Work-life balance requires the active involvement of individuals and organizations to achieve optimal results. In addition, emotional intelligence plays an important role in managing emotions and building healthy working relationships, thus positively impacting overall employee performance.
The Influence of Earnings Quality, Banking Technology, Operational Efficiency, and Non-Performing Loans (NPL) on Firm Value Albi, Rachma Utari; Komalasari, Agrianti; Syaipudin, Usep
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1339

Abstract

This study examines the influence of earnings quality, banking technology, operational efficiency, and non-performing loans (NPLs) on firm value in the Indonesian banking sector. Employing a quantitative approach, the study analyzes secondary data from conventional banks listed on the Indonesia Stock Exchange (IDX) between 2021 and 2023. Tobin’s Q is used to measure firm value, while independent variables include Net Profit Margin (NPM), mobile banking usage, BOPO (operating expenses to income ratio), and NPLs. The results reveal that earnings quality (NPM) and banking technology (mobile banking) have a significant positive effect on firm value, indicating that profitability and digital adoption enhance investor trust and market valuation. Conversely, operational inefficiency (BOPO) and high NPL levels negatively impact firm value, suggesting that cost control and credit risk management are critical to sustaining financial performance. Firm size also demonstrates a significant positive effect, underscoring its role in reinforcing stability and resilience in dynamic financial environments. This research contributes to the understanding of how financial and technological variables interact to shape firm value, particularly amid the digital transformation of the banking industry. The findings support both signaling and stakeholder theories, indicating that transparent, efficient, and tech-savvy operations serve as credible signals to investors and promote long-term value creation.
The Influence of Live Streaming and Online Customer Reviews on Purchase Intention on Shopee Live Ningrum, Natasya Dwi Puspita; Mahrinasari MS; Nabila, Nuzul Inas
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1342

Abstract

The rapid advancement of internet technology has significantly transformed consumer behavior, particularly in the realm of online shopping. Among the most prominent digital marketing strategies utilized by e-commerce platforms is the integration of live streaming and online customer reviews. These tools not only enhance user engagement but also play a critical role in shaping consumer perceptions and influencing their purchase decisions. This study investigates the impact of live streaming and online customer reviews on purchase intention, focusing specifically on Shopee Live users in Bandar Lampung. A quantitative research design was adopted, employing a purposive sampling technique to select 120 respondents who have previously watched Shopee Live sessions. Data were gathered through a structured questionnaire and analyzed using multiple linear regression with the aid of SPSS version 26. The findings reveal that both live streaming and online customer reviews exert a positive and statistically significant influence on consumers' purchase intentions. These results underscore the strategic importance of interactive and user-generated content in enhancing consumer trust and encouraging online purchases. The study offers practical insights for e-commerce marketers seeking to optimize their live streaming features and leverage customer feedback to drive sales and improve customer engagement.
The Influence of Workload on Employee Burnout: The Moderation Role of Family Support in Indonesian Heritage Center Syahrullah, Syahrullah; Rizaldi, Andi Risfan; Abdullah, Irwan
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1354

Abstract

The aim of this research is a) to determine the effect of workload on employee burnout at Indonesian Heritage Halls, and b) to find out whether family support can moderate by weakening or strengthening the influence of workload on employee burnout at Indonesian Heritage Halls. The type of research used in this research is quantitative using the SPSS 27 program data analysis method. The sample used in this research is 64 respondents who are employees of the Indonesian Heritage Center. The data analysis used is classical assumption testing, hypothesis testing, moderate regression analysis (MRA). The results of this research show that based on the results of data analysis, t test results and MRA test results, it was found that the workload variable had a positive and significant effect on burnout at Indonesian Heritage Centers. Meanwhile, the family support variable was unable to moderate and strengthen the influence of workload on burnout at Indonesian Heritage Centers.

Page 24 of 59 | Total Record : 581

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