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Dedi Sufriadi
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INDONESIA
PENG: Jurnal Ekonomi dan Manajemen
Published by Lembaga Teewan Journal Solutions
ISSN : -     EISSN : 30483573     DOI : https://doi.org/10.62710/
Core Subject : Economy,
Economics, Econometrics & Finance
Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 602 Documents
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Pengaruh Promosi Terhadap Minat Beli Produk Fashion di Aplikasi Tiktok (Studi Kasus pada Mahasiswa Universitas Teuku Umar) Zeninta, Zeninta; Rahmadhani, Eva Putri; Manan, Afni Abdul
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gz8vce29

Abstract

In the current era of globalization, online shopping is very popular among people, because they indirectly follow increasingly changing lifestyles. Like using TikTok as a medium for online shopping. Tiktok also provides promotions that attract the attention of consumers, including students, who are easily tempted by these offers. This research aims to find out how much influence promotions on the Tiktok application have on UTU students' buying interest in buying fashion products. This research also aims to find out how much influence arises after learning about promotions on the Tiktok application. The method applied in this research is a quantitative approach using analytical techniques. simple regression data using help from the SPSS program. The findings of this research are that the R-Square coefficient of determination is 54.4%. This means that the influence of promotion on interest in buying fashion products is 54.4% and 45.6% is the influence of other variables.
Strategi Pemasaran dan Operasional dalam Membangun Keunggulan Kompetitif di Pasar Lokal (Studi Kasus Toko Fotokopi Bina Kreasi) Wariski, Verial; Darma, Dimas Adi; Manan, Afni Abdul
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5e7mpm80

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran dan operasional yang diterapkan oleh Toko Fotokopi Bina Kreasi dalam membangun keunggulan kompetitif di pasar lokal. Berdasarkan wawancara mendalam dengan pengelola, penelitian ini menemukan bahwa toko ini mengandalkan pemasaran tradisional, terutama word-of-mouth, serta layanan pelanggan yang personal untuk menarik dan mempertahankan loyalitas pelanggan. Keunggulan kompetitif utama terletak pada kualitas pelayanan yang ramah, cepat, dan responsif, yang secara efektif membedakan toko ini dari pesaing lainnya. Namun, terdapat peluang bagi Toko Fotokopi Bina Kreasi untuk mengembangkan strategi pemasaran berbasis digital dan berinovasi pada produk, seperti layanan percetakan berbasis teknologi, guna memperluas pasar dan meningkatkan daya saing. Tantangan yang dihadapi meliputi keterbatasan dalam penggunaan teknologi digital dan perubahan preferensi konsumen yang semakin mengarah pada layanan yang mudah diakses secara online. Kesimpulan dari penelitian ini menunjukkan bahwa pendekatan yang mengutamakan layanan pelanggan dan efektivitas operasional dapat menjadi dasar yang kuat bagi UKM untuk bersaing di pasar lokal, sementara digitalisasi dan inovasi produk menjadi langkah penting dalam menghadapi perubahan pasar di masa mendatang.
Pengaruh Customer Experience dan Brand Trust Terhadap Customer Loyalty Pada Produk Implora di Aster Kosmetik Malang Nabila Chika Amanda, Firsa; Maskan, Mohammad; Hadi, Musthofa
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/a3bfaa91

Abstract

For companies, customer experience is very important because it can influence customer perceptions. Another factor is brand trust, whichh describes the extent to which consumers feel confident in a product. This research aims to find out how customer experience and brand trust influence customer loyalty. This research is quantitative research with the variables customer experience, brand trust and customer loyalty. Purposive sampling technique was used as a data collection technique through questionnaires and as many as 100 respondents. Data analysis uses multiple linear regression analysis. Based on the results of partial simultaneous hypothesis testing, it shows that customer experience and brand trust have a positive and significant influence on customer loyalty to Implora products at Aster Cosmetics Malang. Based on the results of this research, it can be concluded that positive customer experience and good brand trust are one of the reasons for customer loyalty.
Pengaruh Sistem Pembayaran Non Tunai dan Potongan Harga Terhadap Kepuasan Konsumen Produk Wardah di Aster Kosmetik Malang Pawestri Raharsiwi, Giga; Rachmi, Asminah; Nurtjahjani, Fullchis
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/7pwhea38

Abstract

The rapidly growing business requires businessmen to be able to compete with competitors to maintain their business. Noticed to customer’s satisfaction can be a factor in maintaining business.Using cashless payment systems and providing price discounts can be measure of consumer’s satisfaction. The aim of this research is to analyze the cashless payment system and price discounts on consumer’s satisfaction on Wardah products at Aster Cosmetics Malang. This research uses quantitative. Data from the research was collected through a questionnarie and used a purposive sampling technique with 100 people as respondents. The data was analyzed using multiple linear regression formulae with t-test and F-test. The results of this research were that the cashless payment system had not influence on customer’s satisfaction and the price discounts had a positive influence on customer’s satisfaction. Cashless payment systems and price discounts simultaneously had an influence on customer’s satisfaction. With these results, Aster Cosmetics Malang can simplify the cashless payment systems process and extend the price discounts periode, especially for Wardah products to increase consumer’s satisfaction.
Pengaruh Social Media Marketing dan Personal Branding Terhadap Keputusan Pembelian pada Produk Make Over di Mitufaya Kota Malang Fauziyyah, Hani; Maskan, Mohammad; Kurniawan Murtiyanto, Rizki
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/372rtg68

Abstract

Currently, digital marketing is regarded as more effective and practical. Technological and communication advancements are rapidly evolving in line with increasing human needs. In addition to social media marketing, companies must also consider personal branding. Make Over was founded to provide high-quality and diverse cosmetic products for women. The growing number of cosmetic users in Indonesia presents an opportunity for business players such as cosmetic shops. One such shop is Mitufaya Malang, which offers a variety of cosmetics to meet consumer needs, particularly for women. This research aims to determine the influence of social media marketing and personal branding on purchase decisions for Make Over products at Mitufaya Malang This study was quantitative research with variables including social media marketing, personal branding, and purchase decisions. The purposive sampling technique was utilized for data collection through questionnaires, involving 100 respondents. The data analysis method employed was multiple linear regression analysis, which included classical assumption tests, hypothesis testing, and determination coefficient analysis. The results of the hypothesis testing, both partially and simultaneously, indicated that social media marketing and personal branding had a positive and significant influence on purchase decisions for Make Over products at the Mitufaya Malang cosmetic store. Based on the research findings, it can be concluded that social media marketing and personal branding are significant factors in making purchase decisions. Positive and effective social media marketing will enhance purchase decisions, while personal branding will attract customers to make purchase decisions.
Pengaruh Price Discount dan Shopping Lifestyle Terhadap Impulse Buying Konsumen Hypermart Malang Town  Square Kota Malang Lailil Badriyah, Isnaini; Boedhi Santoso, Eko
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6r9xk359

Abstract

Price discounts can increase the value of impulsive purchases of a product. Apart from price discounts, companies also need to consider things that can be of concern to consumers in their lifestyle shopping habits, namely paying attention to the quality of the products sold, both ensuring product contents and product packaging. This research is quantitative research with price discount, shopping lifestyle and impulse buying variables. Purposive sampling was used as a data collection method using a questionnaire, and the number of respondents selected was 100 people. The results of this research explain that price discounts and shopping lifestyle have a partial or simultaneous effect on the impulse buying of Hypermart Malang Town Square consumers, Malang City. Hypermart Malang Town Square is expected to maintain an attractive promotional strategy related to discount information provided to consumers so that consumers know and are interested in shopping and can maintain the daily products that consumers need, so that shopping lifestyle can increase consumer impulse buying.
Pengaruh Pengalaman Pelanggan dan Potongan Harga Terhadap Minat Beli Ulang Produk Luxcrime di  Toko Kosmetik Panda Lovely Malang Nafisa Irianto, Qinthara; Maskan, Mohammad; Utamaningsih, Arni
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/br0vkq61

Abstract

Customer experience can increase the value of a product and influence the perspective of the company. In addition to customer experience, companies also need to consider promotional strategies, including providing discounts. This research was a quantitative research with variables of customer experience, discount and repurchase interest. The purposive sampling technique was used as a data collection technique through a questionnaire and as many as 100 people as respondents. Based on the research results, it can be concluded that customer experience and discounts are one of the reasons for repurchase interest. A positive and good customer experience will increase repurchase interest, besides the discount will attract customers to make repeat purchases.
Pengaruh Storytelling Content Instagram Terhadap Audiens Engagement yang Dimediasi oleh Perceived Creativity dan Positive Emotion Tyas, Galih Ratnaning; Ardelia, Diva Aisyah; Artamevia, Kartika Sari
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8mjqmz63

Abstract

Instagram sudah menjadi salah satu platform yang tepat untuk melakukan kegiatan pemasaran atau social media marketing. Dalam artikel upgraded, memberikan informasi terbaru mengenai jumlah data pengguna instagram di Indonesia. Penelitian yang dilakukan bertujuan untuk membandingkan tanggapan Generasi Z terhadap konten storytelling pada media sosial Instagram. Konten storytelling dipilih karena pendekatan storytelling yang digunakan oleh influencer Instagram telah menjadi tren yang diminati untuk membangun hubungan yang lebih intim dengan followers (Harto, 2024). Metode pengumpulan data dalam penelitian ini memanfaatkan metode kuantitatif yang menggunakan metode pengambilan sampel purposive sampling atau metode non-probability, dimana populasi tidak diketahui dengan pasti dengan cara pengumpulan data melalui kuisioner dengan menggunakan skala likert. Penelitian ini merupakan penelitian pertama yang menguji hubungan antara konten bercerita dan keterlibatan penonton dengan kehadiran dua mediator; perceived creativity dan positive emotions
Strategi Konten Marketing Influencer melalui Tiktok Affiliate pada Program Instragam Asmaul Husna, Nova; Abdul Manan, Afni; Mala, Intan; Rahma Niza, Nopita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5q049x55

Abstract

Dari tahun 2018 hingga 2021, pertumbuhan media sosial di Indonesia tumbuh secara dramatis, dan munculnya beberapa model e-commerce menyebabkan persaingan di antara pasar-pasar di Indonesia. Salah satu platform media sosial terbesar untuk mengintegrasikan teknologi mutakhir untuk perdagangan online adalah TikTok. Program paling terkenal yang ditawarkan oleh Tiktok adalah program afiliasi Tiktok, yang memungkinkan Adanya pendekatan pemasaran konten influencer. Tujuan dari penelitian ini adalah untuk mengetahui pendekatan pemasaran konten yang digunakan oleh influencer yang menggunakan program afiliasi Tiktok Instagram. Wawancara mendalam, observasi, dan pencatatan dengan menyertakan informan sebagai sumber informasi merupakan beberapa metode pengumpulan data yang digunakan dalam penelitian kualitatif dengan metodologi content analytic ini. Hasil penelitian ini diharapkan dapat bermanfaat.  
Tinjauan Kasus-kasus Konsolidasi Laporan Keuangan: Analisis terhadap Perbedaan Perlakuan Akuntansi antara PSAK dan IFRS Masrukhan, Masrukhan; Sari, Novyta; Zulfah, Erin Khairin
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/q8yy2k95

Abstract

The purpose of this study is to examine the differences in accounting practices between International Financial Reporting Standards (IFRS) and Financial Accounting Standards Statements (FSAs) in the consolidation of financial statements. The main objective of this study is to analyze various aspects of different accounting standards and identify the implications of these differences in the analysis of financial data. This study examines critical areas such as the recognition, measurement, presentation, and elimination of assets and liabilities through case studies of several companies that use PSAK and IFRS standards. The findings of the study show that these differences in the accounting process have an impact on the consistency, transparency, and comparability of financial statements across entities. It is hoped that this will help practitioners and regulators understand and reduce differences in financial reporting and promote international accounting standardization.

Page 21 of 61 | Total Record : 602

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