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Dedi Sufriadi
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INDONESIA
PENG: Jurnal Ekonomi dan Manajemen
Published by Lembaga Teewan Journal Solutions
ISSN : -     EISSN : 30483573     DOI : https://doi.org/10.62710/
Core Subject : Economy,
Economics, Econometrics & Finance
Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 795 Documents
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Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian di PT Gandum Mas Kencana Omyta, Keyzha Putri; Aini, Yulis Nurul; Utamaningsih , Arni
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2026): Juli-September, Social Innovation and Community Participation for Inclusive and
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/t5sk3961

Abstract

The increasing competition in the food and beverage industry encourages companies to use effective marketing strategies through brand ambassadors and brand image to improve consumers' purchase decisions. Initial observations showed that the engagement rate of the brand ambassador's social media posts was higher than that of the company's official account; however, PT Gandum Mas Kencana experienced a decline in sales over several periods. Therefore, this research aims to examine the effect of brand ambassador and brand image on purchase decisions at PT Gandum Mas Kencana, both partially and simultaneously. This research used a quantitative approach with a purposive sampling technique. The sample consisted of 100 respondents who had purchased PT Gandum Mas Kencana products between January 2023 and June 2026 and lived in Malang City. Data were collected through an online questionnaire and analyzed using IBM SPSS Statistics, including validity, reliability, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results showed that brand ambassador and brand image each had a positive and significant effect on purchase decisions, both partially and simultaneously. The coefficient of determination (R²) was 0.751, meaning that brand ambassador and brand image explained 75.1% of the variation in purchase decisions, while the remaining 24.9% was influenced by other factors. Therefore, the company is advised to increase the presence of its brand ambassador on social media and strengthen its brand image by creating a more unique brand identity to improve consumers' purchase decisions.
Strategi Meningkatkan Retensi Nasabah Melalui Kualitas Layanan dan Transaksi Digital (Studi Kasus Pada Pt Bank Central Asia, Tbk Cabang Depok) Aprilianto, Rian; Derriawan, Derriawan; Rachbini, Widarto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2026): Juli-September, Social Innovation and Community Participation for Inclusive and
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/f2ra8b94

Abstract

This study aims to examine the influence of service quality and digital transactions on customer satisfaction and customer retention at PT Bank Central Asia, Tbk Depok Branch. The rapid development of digital banking services and increasing competition in the banking industry require banks to continuously enhance service quality while maintaining long-term customer relationships. This research employs a mixed methods approach using a concurrent triangulation design to obtain a comprehensive understanding of the studied phenomena. Quantitative data were collected through questionnaires distributed to 200 customers, while qualitative data were obtained through interviews and documentation studies. The quantitative analysis was conducted using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method to examine the relationships among service quality, digital transactions, customer satisfaction, and customer retention. Research results show that the quality of service and digital transactions have a positive and significant effect on customer satisfaction. Customer satisfaction is proven to have a significant effect on customer retention. Service quality and digital transactions have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction is proven to have a significant influence on customer retention. The findings also reveal that service quality and digital transactions directly contribute to enhancing customer retention. These results emphasize the importance of improving service performance and optimizing digital transaction systems to strengthen customer loyalty. This study provides practical implications for banking management in formulating effective service improvement and digital transformation strategies. In addition, the findings are expected to contribute to the development of academic literature in the fields of service management and digital banking, as well as serve as a reference for future research.
Interplay of Amanah and Maslahah in Food-Industry Operations Management: A Document-Based Comparative Case Study of PT Yakult Indonesia Persada and PT Alpen Food Industry (Aice) HS, Bachtiar Muslim; Nurwiani, Kartika Dyah; Albanjari, Fatkhur Rohman; Wijianto, Wijianto
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2026): Juli-September, Social Innovation and Community Participation for Inclusive and
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6yde7d33

Abstract

Food and beverage manufacturing is the largest contributor to Indonesia’s non-oil manufacturing GDP, yet little is known about how large, privately held food manufacturers translate operations management and halal assurance into practice. This study compares PT Yakult Indonesia Persada, a fermented-milk producer, with PT Alpen Food Industry (Aice), an ice-cream producer, and interprets their practices through the Islamic ethical values of amanah, maslahah and ‘adl. A qualitative comparative case design was applied, using document and content analysis of 21 verifiable public documents, supported by indicators computed only where commensurable data existed. Product perishability shapes process and distribution strategy: Yakult relies on dense branch and direct-selling networks, whereas Aice uses distributor–retail channels and exports. Yakult discloses its quality and food-safety certification history more explicitly, whereas Aice discloses more halal-related evidence, largely from older secondary sources. Yakult’s installed capacity rose by 16.67% in 2018, while its average daily sales fell by 20.63% between 2021 and 2025. Core indicators such as capacity utilisation and defect rate could not be computed because neither firm publishes internal data. The study extends halal supply chain research to large closed firms and calls for standardised public disclosure of halal certification status.
Pengaruh Cashless Soceity, Akses Transaksi Digital, dan Intensitas Belanja Online Terhadap Perilaku Konsumtif Mahasiswa Generasi Z Aril Pina Bt Andarias; Muliani Mangngalla
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2026): In Progress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/c8hdh892

Abstract

This study aims to examine the influence of cashless society, access to digital transactions, and online shopping intensity on the consumer behavior of Generation Z students, both partially and simultaneously. This study uses an explanatory quantitative approach with a cross-sectional design on 98 active Generation Z students of Paulus Christian University of Indonesia, Makassar City, who were determined through a purposive sampling technique. Data were collected using a 5-point Likert scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) using SmartPLS 4. The findings from the measurement model testing indicate that all indicators are valid and reliable. Based on the hypothesis testing, cashless society does not have a significant influence on consumer behavior (t = 1.439; p = 0.150), while access to digital transactions (t = 2.262; p = 0.024) and online shopping intensity (t = 5.029; p = 0.000) have a positive and significant effect, with online shopping intensity as the most dominant variable. Simultaneously, all three variables significantly influenced consumer behavior (F = 24.458; p < 0.001), explaining 41.4% of the variance (R² = 0.414). These results indicate that actual involvement in online shopping activities, rather than simply ease of access or the tendency to make non-cash payments, is the primary mechanism shaping Generation Z's consumer behavior. Therefore, strengthening digital financial literacy and self-control is crucial in mitigating the risks of consumerism.  
Analisis Pengaruh Jumlah Penduduk, Tingkat Partisipasi Angkatan Kerja, dan Investasi terhadap PDRB di Provinsi Jawa Barat Tahun 2019 – 2024 Ramadhan, Syahran Arzanzani; Utma, Siti Syafaatul; Perawati, Perawati
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2026): Juli-September, Social Innovation and Community Participation for Inclusive and
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/kqybqq75

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh jumlah penduduk, tingkat partisipasi angkatan kerja (TPAK), dan investasi terhadap Produk Domestik Regional Bruto (PDRB) di Provinsi Jawa Barat pada periode 2019–2024. Metode yang digunakan adalah penelitian kuantitatif dengan data sekunder berupa data panel dari 27 kabupaten/kota di Jawa Barat yang diperoleh dari Badan Pusat Statistik (BPS) dan Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP). Analisis data menggunakan regresi linier berganda dengan model Fixed Effect Model (FEM) serta uji asumsi klasik dan uji hipotesis (uji t, uji F, dan koefisien determinasi). Hasil penelitian menunjukkan bahwa jumlah penduduk tidak berpengaruh signifikan terhadap PDRB, tingkat partisipasi angkatan kerja berpengaruh signifikan terhadap PDRB, sedangkan investasi berpengaruh signifikan terhadap PDRB. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap PDRB Jawa Barat. Temuan ini mengindikasikan bahwa pertumbuhan ekonomi daerah tidak hanya ditentukan oleh kuantitas penduduk, tetapi juga kualitas tenaga kerja serta besarnya investasi yang masuk.
Analysis of Operational Costs and Amount of Musi Emas LRT Feeder Transportation Rates in Palembang Effendi, Andriani; Agustien, Melawaty; Kadarsah, Edi
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2024): January-Maret, Economics and business economics in people's lives
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/e7nmsq40

Abstract

This study aims to analyze operational costs and assess the feeder transportation rates for the Musi Emas LRT in Palembang. A field survey approach was employed, covering the Talang Kelapa–Talang Buruk and Asrama Haji–Sematang Borang routes. Data were collected through questionnaires distributed to 400 passengers, interviews with operators, and official documentation. Ability To Pay (ATP) and Willingness To Pay (WTP) were analyzed alongside operational cost calculations based on the Director General's Decree 687 of 2002. The load factor varied across observation periods: based on daily field surveys, it ranged from 64% to 84%, while based on monthly operational data, it ranged from 61% to 174%. These figures indicate that the seating capacity (9 seats) was not always adequate; in several months, the load factor exceeded 100%. The number of passengers per day reached 1,183 for the Talang Kelapa–Talang Buruk route and 987 for the Asrama Haji–Sematang Borang route, served by 26 fleet units. Travel time was 1.5 hours and 2 hours, respectively. The time between stops was approximately ±15 and ±20 minutes, exceeding the standard stipulated in the Director General's Decree 687 of 2002, resulting in longer passenger waiting times. The average ATP was Rp5,276 for both routes, while WTP was Rp5,138 and Rp5,215, respectively. The feeder transportation rates for the Musi Emas LRT need to be adjusted based on standard operational costs and the standardized time between stops to minimize passenger waiting time and ensure efficient and economical operational continuity.
Perancangan Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas: Studi Kasus Ekspansi Toko Mulia Blitar Ke Kabupaten Tulungagung Cliff Kohardinata; Rini Syarifah
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2026): In Progress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/pnyhm484

Abstract

This study aims to analyze the role of the Business Model Canvas in designing a business development strategy for an Islamic retail business, focusing on Toko Mulia Blitar as a case study in preparation for expansion into Tulungagung Regency. A qualitative approach was employed, with data analysis supported by NVivo software. Primary data were collected through in-depth interviews with the business owner, customers, potential customers in the expansion area, and expert informants. The data were further strengthened through a Focus Group Discussion (FGD) to validate the interview findings and deepen the understanding of customer segmentation and business development strategies. Secondary data were obtained through internal document analysis and direct observation of store operations. The findings indicate that the business development of Toko Mulia Blitar is structured through the integration of the nine elements of the Business Model Canvas. Customer segments include Muslim families, younger generations, communities, and religious institutions. The value proposition emphasizes affordable and quality products, comprehensive Islamic needs, a comfortable shopping experience, and consistency with Islamic values. Marketing channels integrate physical stores and digital platforms, while customer relationships are based on trust and personalized service. Revenue streams originate from regular purchases, seasonal consumption, and community needs. The study concludes that the integration of the nine Business Model Canvas elements, understanding of customer characteristics, community relationships, and operational and marketing integration provide an important
Analisis Peran Social Media Marketing Activities (SMMAs) Terhadap Loyalitas Pelanggan Melalui Relationship Quality pada Industri Teknologi Informasi di Indonesia Gabriellia Whitney Setiawan Putri; Muhammad Rizky Novriza; Artha Sejati Ananda
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2026): In Progress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5pnk6898

Abstract

Media sosial semakin berperan penting sebagai sarana membangun hubungan dengan pelanggan, termasuk dalam industri teknologi informasi berbasis Business-to-Business (B2B). Namun, pemanfaatan aktivitas pemasaran media sosial oleh perusahaan penyedia layanan TI di Indonesia masih belum optimal sebagai strategi untuk memperkuat hubungan dan meningkatkan loyalitas pelanggan. Penelitian ini bertujuan menganalisis pengaruh Social Media Marketing Activities (SMMAs) terhadap Relationship Quality serta dampaknya terhadap Customer Loyalty dengan menggunakan kerangka Stimulus–Organism–Response (S-O-R). Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 320 pelanggan B2B dari tiga perusahaan penyedia layanan teknologi informasi di Indonesia. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan pendekatan two-stage untuk mengukur konstruk orde kedua. Hasil penelitian menunjukkan bahwa SMMAs berpengaruh positif terhadap Relationship Quality, dan Relationship Quality juga berpengaruh positif terhadap Customer Loyalty. Temuan ini mengindikasikan bahwa aktivitas pemasaran media sosial yang informatif, interaktif, mengikuti perkembangan industri, mendorong komunikasi dari mulut ke mulut (word-of-mouth), serta disesuaikan dengan kebutuhan pelanggan mampu memperkuat kepercayaan, komitmen, dan kepuasan pelanggan yang pada akhirnya meningkatkan loyalitas pelanggan pada perusahaan penyedia layanan teknologi informasi B2B di Indonesia.
Pengaruh Budaya Organisasi Digital, Literasi Etika Berbasis AI, dan Penggunaan Big Data Analytics terhadap Kinerja Auditor pada Kantor Akuntan Publik yang Terlibat Kasus Fraud Evelyn Zittania; Zaenal Wafa
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2026): In Progress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/b2gnt623

Abstract

The rapid development of digital technology has significantly transformed audit practices, requiring auditors to adapt to digitalized work environments, understand the ethics of AI-based technology, and utilize big data analytics to support decision-making. However, auditor performance problems in Indonesia remain a serious issue, as reflected in various audit failure cases and professional sanctions against auditors and public accounting firms. This study aims to analyze the influence of digital organizational culture, AI-based ethical literacy, and the use of big data analytics on auditor performance at public accounting firms involved in fraud cases. This study employs a quantitative approach with a causal design. The population consists of auditors working at public accounting firms in Indonesia, with a sample of 80 respondents selected through purposive sampling. Data were collected using a questionnaire and analyzed using multiple linear regression with SPSS. The results show that digital organizational culture, AI-based ethical literacy, and the use of big data analytics each have a positive and significant effect on auditor performance. Simultaneously, the three variables also have a positive and significant effect on auditor performance. Digital organizational culture has the largest coefficient, indicating it is the dominant factor affecting auditor performance. These findings suggest that strengthening digital organizational culture, AI ethics literacy, and big data analytics is essential to improve auditor performance in the digital era
Theory and Practice of State Administrative Law Faiki, La Ode; Azhari, Muhammad Iqbal
PENG: Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2024): April-Juli, Economic Resilience, Innovation, and Sustainable Development Strate
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8z155w14

Abstract

This study aims to analyze the theory and practice of State Administrative Law in Indonesia, particularly the principles of good governance and the scope of its study. The research employs a normative juridical method with a qualitative approach, using primary, secondary, and tertiary legal materials collected through library research and analyzed descriptively. The results show that State Administrative Law functions as an instrument for regulating and controlling society, as a means of citizen participation, and as legal protection for both citizens and state administrators. The principles of good governance serve as binding guidelines for state apparatus in carrying out government duties, while the scope of State Administrative Law covers specific objects, such as spatial law and building permits, as well as general objects, such as the general principles of good governance. This study contributes to enriching the literature on State Administrative Law by synthesizing classical theories and their relevance to the Indonesian context, and it emphasizes the importance of implementing good governance principles to create a democratic, authoritative, and just government system.

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