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Journal of Economics and Economic Policy
Published by Antis Publisher
ISSN : -     EISSN : 30474892     DOI : https://doi.org/10.61796/ijecep.v1i3
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
The Journal of Economics and Economic Policy is a monthly publication at the forefront of economic scholarship, offering a diverse and comprehensive exploration of contemporary economic issues. With a commitment to excellence, the journal provides a platform for leading economists, researchers, and academics worldwide to share their innovative insights and cutting-edge research findings. Rigorously peer-reviewed, each issue covers a broad spectrum of economic disciplines, including macroeconomics, microeconomics, econometrics, international economics, and financial economics. The journals global perspective fosters an inclusive dialogue, addressing the interconnected challenges and opportunities facing economies across the world. Emphasizing a timely publication schedule, the International Journal of Economics ensures that readers stay informed about the latest advancements and policy implications, making it an indispensable resource for scholars, policymakers, and practitioners navigating the complexities of the ever-evolving economic landscape.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 115 Documents
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STRATEGI DAYA TARIK CELEBRITY ENDORSE, TRUST, DAN CUSTOMER KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPEDA MOTOR HONDA (SIDOARJO) Faridatul Nur Afifah; Lilik Indayani
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.20

Abstract

The purpose of this research is to determine the influence of celebrity endorsement, trust, and customer knowledge on purchasing decisions for Honda motorbikes. This research uses quantitative methods with a population of Honda motorbike users in Sidoarjo and this sample consists of 100 respondents. The sampling technique uses nonprobability sampling with purposive sampling. Data collection methods include interviews and questionnaires. Questionnaire using Google Form online. The data analysis technique uses a Likert scale and uses multiple linear regression analysis with the help of the SPSS program.
PENGARUH DIGITAL MARKETING DAN INOVASI PRODUK DALAM MENINGKATKAN SALES GROWTH UMKM KECAMATAN SIDOARJO Sintha Wahyu Arista; Muhammad Rizky; Steven Owen Purnawan; Siti Masyita; Sri Rahayu Murdaningsih; Imelda Dian Rahmawati
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.21

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh aspek digital marketing dan inovasi produk terhadap peningkatan sales growth. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner. Penelitian ini melibatkan 88 responden pelaku UMKM di Kecamatan SIdoarjo. Berdasarkan hasil pengolahan data menunjukkan bahwa digital marketing dan inovasi produk berpengaruh positif signifikan dalam meningkatkan sales growth secara parsial. Hal ini dibuktikan dengan Uji T yang menghasilkan variabel digital marketing diperoleh nilai Thitung = 3,568 dengan tingkat signifikasi 0,001 dan variabel strategi pemasaran diperoleh nilai Thitung = 2,325 dengan tingkat signifikan 0,022. Dengan demikian dapat disimpulkan bahwa, penerapan digital marketing dan strategi pemasaran dalam berbisnis dapat meningkatkan volume penjualan yang lebih besar
KARAKTERISTIK KOMITE AUDIT, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP TIMELINESS PELAPORAN KEUANGAN Rahayu, Ruci Arizanda; Chosah, Zalzabela Aagata Widya; Maryanti, Eny
Journal of Economic and Economic Policy Vol. 1 No. 3 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i3.23

Abstract

This study aims to examine the effect of audit committee’s characteristics consist of gender audit committee, meeting frequencies, work experience, firm size, and profitability on the timeliness of corporate financial reporting (Study of Multi-Industry Sector Manufacturing Companies Listed on the IDX in 2018-2021). The research method used is a descriptive quantitative approach. Then the type of data used is secondary data from financial reports on manufacturing companies in various industrial sectors listed on the IDX in 2018-2020. The sampling technique used in this study was using a purposive sampling method and obtaining a sample of 120 financial statements of manufacturing companies in various industrial sectors. The data analysis method in this research is assisted by the SPSS (Statistical Package for the Social Science) application. The results of tests conducted using SPSS revealed that the Gender of the Audit Committee, Company Size, Auditor's Work Experience at KAP did not affect the Timeliness of Financial Reporting. While Profitability and Frequency of Audit Committee Meetings affect the Timeliness of Financial Reporting.
PENGARUH E-CCOMMERCE, INFLUENCER MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK GOOD DAY FREZE DI KALANGAN MASYARAKAT KABUPATEN SIDOARJO Reta Is Aini; Ute Chairuz M. Nasution; Diana Juni Mulyati
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.24

Abstract

Perkembangan zaman menuntut manusia untik terus mengalami pembaharuan baik di bidang sains, teknologi maupun bisnis. Salah satu dampak perkembangant tersebut ialah keberadaan kopi yang diminati dari zaman ke zaman. Kebutuhan akan kopi menjadi kebutuhan manusia yang tidak tergantikan. Namun, dengan perkembangan teknologi, kopi menjadi semakin mudah untuk dirpomosikan dan menjadi sebuah peluang bisnis yang khas. Kopi Good day memiliki kualitas yang khas dengan rasa dingin. Konsumsi akan kopi good day yang telah berkembang Indonesia telah menaikan popularitas di kancah nasional termasuk kabupaten sidoarjo. Pada proses promosi yang berpengaruh diantaranya adalah e-commerce, influencer marketing dan brand image. Penelitian ini dilakukan dengan tujuan untuk meneliti pengaruh e-commerce, influencer marketing dan brand image terhadap Keputusan pembelian di Kabupaten Sidoarjo. Penelitian ini dilakukan dengan metode kuantitatif dengan mengumpulkan dan mengkoleksi data. Adapun pengambilan data dilakukan dengan teknik non probability sampling dengan responden berjumlah 100 orang. Dalam penelitian ini instrument penelitian menggunakan kuesioner yang disebar secara online. Kuesioner tersebut memuat pernyataan – pernyataan tentang variabel adalah e-commerce, influencer marketing dan brand image. Data yang diperoleh kemudian dianalisis terkait kualitas data dan kualitas instrument penelitian. Kualitas instrument diuji dengan uji validitas dan reabilitas serta lolos tahapan pengujian tersebut. Kualitas data memenuhi seluruh uji statisik meliputi uji normalitas, uji heteroskdesatitas dan uji multikolineruitas. Kemudian data hasil penelitian dianalisis dengan menggunakan metode regresi linier berganda dan pengujian hipotesis untuk menentukan hubungan antara variabel independent dengan variabel dependen. Berdasarkan hasil penelitian didapatkan bahwa semua variabel independen baik E-commerce, Influencer marketing dan brand image berpengaruh positif terhadap variabel dependen yaitu Keputusan pembelian.
PENGARUH WORD OF MOUTH, SALES PROMOTION, DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI DUNKIN DONUTS CABANG RUMAH SAKIT UNAIR SURABAYA Occa Putri Ade Wulandari; Ni Made Ida Pratiwi; Ute Chairuz M. Nasution
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.25

Abstract

Di Indonesia beragam Industri bergerak di bidang makanan dan minuman mampu berkembang sangat cepat dan pesat dibuktikan dengan munculnya berbagai restoran fast food merek waralaba Internasional seperti (Dunkin Donut’s, KFC,MCD dll). Dalam Industri yang bergerak bidang makanan dan minuman mampu menjadi pendorong utama perekonomian negara Indonesia, terjadi petumbuhan pada industri makanan dan minuman sebesar 2,54% dimulai dari tahun 2020 hingga 2021, dengan nilai uang sebesar Rp 775,1 triliun. Menjadi pemegang sektor ekonomi terpenting di Indonesia, berbagai industri makanan dan minuman selalu berkontribusi terhadap Produk Dosmetik Bruto (PDB). Tujuan dari dilakukan penelitian ini adalah untuk mengetahui apakah pengetahuan Word Of Mouth, Sales Promotion dan Relationship Marketing Dunkin Donut’s cabang rumah sakit Unair Surabaya mempengaruhi terhadap keputusan pembelian. Metode Penelitian ini menggunakan metode kuantitatif. Partisipan/Responden terdiri dari 100 Konsumen Dunkin Donut’s. Dalam pengambilan sampel dilakukan secara Nonprobability Sampling. Hasil pada penelitian ini menunjukan bahwa Word of Mouth,Sales Promotion dan Relationship Marketing berpengaruh secara parsial dan simultan terhadap keputusan pembelian. Pengujian pada uji Simultan F menunjukan dengan F hitung > lebih besar dari F dan Tingkat signifikan lebih kecil dari < 0,05. Menunjukan bahwa pengetahuan Word of Mouth,Sales Promotion dan Relationship Marketing secara bersamaan memiliki pengaruh terhadap Keputusan Pembelian.
DAMPAK KEBIJAKAN AGRARIA TERHADAP KETAHANAN PANGAN DI BERAU, KECAMATAN TALIYASAN Aditiya Bangun Triyuda; Rofiatul Afifah; Ulul Azqmi
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.26

Abstract

Kebijakan agraria di Indonesia memainkan peran penting dalam menentukan ketahanan pangan nasional. Artikel ini mengkaji dampak kebijakan agraria terhadap ketahanan pangan di Kabupaten Berau, Kalimantan Timur. Dengan meneliti implementasi kebijakan redistribusi lahan dan reforma agraria, studi ini mengevaluasi perubahan dalam produksi pertanian dan kesejahteraan petani di Berau. Hasil penelitian menunjukkan bahwa kebijakan agraria di Berau berkontribusi signifikan terhadap peningkatan ketahanan pangan, meskipun masih menghadapi beberapa tantangan dalam implementasinya.
ANALYSIS OF SUPPLY CHAIN MANAGEMENT IN AN ATTEMPT TO ESCALATE BLACK TEA PRODUCTION AT PT PERKEBUNAN TAMBI WONOSOBO, CENTRAL JAVA Khusna, Alvina Ziadatul; Mashudi, Mashudi
Journal of Economic and Economic Policy Vol. 1 No. 4 (2024): Journal of Economics and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i4.27

Abstract

Objective: This study aims to analyze the role of supply chain management (SCM) in addressing production constraints and increasing black tea production at PT Perkebunan Tambi, where demand exceeds supply, causing operational inefficiencies. Methods: A descriptive qualitative approach was employed, involving systematic observations, documentation, and interviews with key informants from the production and marketing divisions. This approach enabled a detailed analysis of phenomena affecting supply chain activities and production processes. Results: The findings indicate that the implementation of SCM at PT Perkebunan Tambi is suboptimal due to recurring constraints in key areas, including machinery reliability, transportation of tea shoots, workforce readiness, and inventory management. The primary bottleneck lies in the aging machinery, which, despite regular maintenance, fails to perform effectively, leading to production delays and reduced output. These challenges hinder the alignment of production capacity with market demand, creating a supply-demand gap. Novelty: This study highlights the critical link between aging infrastructure and supply chain inefficiencies, emphasizing the need for strategic machine renewal and improved inventory management to sustain continuous operations and meet growing market demands. The research provides actionable insights into overcoming production challenges through enhanced SCM practices, contributing to the literature on supply chain optimization in tea production industries.
PENGARUH BRAND IMAGE, TRUST DAN SALES PROMOTION TERHADAP KEPUASAN PELANGGAN DI KLINIK KECANTIKAN ATHENA SURABAYA Rachmawati, Ainur; Mulyati, Awin; Nasution, Ute Chairuz M.
Journal of Economic and Economic Policy Vol. 1 No. 3 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i3.28

Abstract

Kepuasan pelanggan sangat penting bagi perusahaan karena berkontribusi langsung pada retensi pelanggan, peningkatan penjualan, dan reputasi yang baik. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh brand image, trust dan sales promotion terhadap kepuasan pelanggan di Klinik Kecantikan Athena Surabaya. Penulis tertarik memilih judul ini karena adanya fenomena yang terjadi, yaitu adanya peningkatan kesadaran masyarakat akan pentingnya perawatan kulit yang membuat persaingan bisnis di industri perawatan kulit semakin meningkat. Hal itu menjadikan semakin banyak Perusahaan yang bergerak di industri perawatan kulit tumbuh di kota Surabaya. Penulis memilih Klinik Kecantikan Athena sebagai tempat yang di teliti karena Klinik Kecantikan Athena adalah salah satu klinik kecantikan yang didirikan oleh seorang dokter yang juga kerap mengedukasi masyarakat perihal perawatan kulit, cream abal abal didalam content nya. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pengumpulan data melalui kuesioner yang dibagikan kepada pelanggan klinik. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden yang dipilih dengan cara mengandalkan pertimbangan peneliti atau faktor-faktor tertentu dalam pemilihannya. Data yang terkumpul kemudian dianalisis menggunakan analisis regresi berganda untuk menguji hipotesis yang diajukan Pengujian hipotesis ini dibuktikan melalui uji t (parsial) bahwa Brand Image tidak berpengaruh terhadap kepuasan pelanggan, Trust berpengaruh terhadap kepuasan pelanggan, juga Sales Promotion berpengaruh terhadap kepuasan pelanggan. Serta uji F (Simultan) dengan F hitung lebih besar dari F table. Dengan perolehan nilai determinasi (R2) sebesar atau 23,3 %, sedangkan sisanya 76,8% lainnya dijelaskan oleh variabel lain yang tidak diteliti oleh penulis seperti variabel kualitas layanan, harga, word of mouth dan lain-lain
THE INFLUENCE OF SELF EFFICACY AND EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFORMANCE PNS IN TEMANGGUNG Ermayasari, Inas Zaviroh Putri
Journal of Economic and Economic Policy Vol. 1 No. 3 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i3.31

Abstract

The study aimed to determine the influence of self efficacy and employee engagement on the employee performance civil cervants in Temanggung. This research used a quantitative descriptive methods. The method used in probability sampling with 100 respondents. Primary data collected by questionnaire and had been tested for validity and reliability. This research was processed using data analysis of the SPSS version 24 program. The results of the research show that self efficacy and employee engagement affect employee performance of civil servants in Temanggung.
REVEALING OPTIMAL FINANCIAL EFFICIENCY AND EFFECTIVENESS IN INDONESIAN VILLAGE GOVERNANCE Purwanti, Dewi; Nurdini , Puji Nadiya; Suherman , Acep
Journal of Economic and Economic Policy Vol. 1 No. 3 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i3.32

Abstract

General Background: Effective financial management at the village level is crucial for achieving development goals and ensuring the optimal use of allocated resources. Specific Background: This study investigates the financial performance of Waringinsari Village, located in Takokak District, Cianjur Regency, West Java, through the lens of Value for Money (VFM) for the period 2021-2023. Knowledge Gap: Previous research lacks a comprehensive analysis of village financial performance using VFM indicators, particularly in the context of rural Indonesian governance. Aims: The primary objective of this research is to evaluate Waringinsari Village’s financial performance in terms of economy, efficiency, and effectiveness, and to provide recommendations for improving financial management practices. Results: The analysis reveals that Waringinsari Village performs "Quite Economically," is "Efficient," and is "Very Effective" in its financial management. Despite this, 0.92% of the budget was unutilized in 2023. Novelty: This study offers a detailed examination of budget realization using VFM indicators in a rural Indonesian village setting, highlighting the village’s strong financial performance and the minor issue of underutilized funds. Implications: The findings suggest that Waringinsari Village should enhance its planning and budgeting processes, improve financial management discipline, and explore new income sources. Community participation, especially by the younger generation through social media, is recommended to ensure accountability and improve budget implementation. These insights can guide other villages in similar contexts towards better financial practices and development outcomes.

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