cover
Contact Name
Rudi Abdullah
Contact Email
info@azramediaindonesia.com
Phone
+6285277555155
Journal Mail Official
rudiazra9140@gmail.com
Editorial Address
Jl. Kijang Perumnas Poasia Blok B 31, Kelurahan Rahandouna. Kecamatan Poasia. Kota Kendari. Sulawesi Tenggara
Location
Kota kendari,
Sulawesi tenggara
INDONESIA
PARADIGM : JOURNAL OF MULTIDISCIPLINARY RESEARCH AND INNOVATION
ISSN : -     EISSN : 29636426     DOI : https://doi.org/10.62668/paradigm
PARADIGM : Journal Of Multidisciplinary Research And Innovation is a scientific journal in Multidisipliner Sciences published by Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia with e-ISSN : 2963-6426 (Online) is a quarterly journal that is published in February and August. The editors receive scientific articles in the form of conceptual scripts or unpublished research results or other scientific publications related to Multidisipliner Sciences themes. That covers Social Science and Humanities: Arts and Humanities, Hospitality, Management, Tourism, Education, Law, Psychology, Political Science, Education. Life Sciences : Agricultural, Biological, Biotechnology, Biochemistry, Genetics, Marine Biology. Health Science : Medicine, Nursing and Health, Toxicology, Veterinary, Medicine. Physical, Engineering Chemical, Chemistry, Computer, Energy, Mathematics, Physics and Astronomy.
Articles 86 Documents
Konstruksi dan Properti Psikometrik Skala Self-Care Ghaiza Nurlaili Afiqoh; Kana Maskanah; Arshila Oktavia Ramadhani; Nurul Fadilah; Dina Berliana Sari; Salwa Azzahra; Tahrir
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 02 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i02.2691

Abstract

This study aimed to develop and evaluate the psychometric properties of a Self-Care Scale based on Barbara Riegel’s theory, which comprises three dimensions: self-care maintenance, self-care monitoring, and self-care management. A quantitative approach using a scale development method was employed. The research process included blueprint development, item construction, readability testing, content validation, data collection from students at UIN Sunan Gunung Djati Bandung, and psychometric evaluation through validity and reliability analyses. The findings indicate that the developed instrument demonstrates adequate content validity, construct validity, and reliability. The proposed three-dimensional structure is supported by confirmatory factor analysis and is consistent with the theoretical model. Furthermore, the instrument effectively distinguishes the self-care construct from other psychological constructs, indicating that it is appropriate for measuring self-care among university students.
Implementasi Cashless Payment sebagai Instrumen EGovernance pada Layanan Transport Fatimatuz Zahro; Dwi Astutiek
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 02 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i02.2715

Abstract

This study analyzes the service quality of Bus Trans Jatim Corridor V Surabaya–Bangkalan after the implementation of the cashless system and its implementation in supporting e-governance principles. This study uses a qualitative approach with a case study type. Data were obtained through in-depth interviews, non-participatory observation, and documentation. Data analysis used the Miles and Huberman interactive model, with validity testing through source and method triangulation. The results show that cashless implementation has contributed to transparency and accountability but still faces challenges in the dimensions of reliability and responsiveness of services. Digital divide also becomes an obstacle in realizing the principles of participation and inclusiveness. This study recommends improving digital infrastructure, increasing community literacy, and affirmative policies for vulnerable groups. The novelty of this study lies in the integration of the SERVQUAL approach and e-governance evaluation in the context of inter-island public transportation in Indonesia.
Capacity Building, Etika Organisasi, dan Kinerja Karyawan: Studi pada Industri Kuliner Waralaba di Kawasan Tropodo Ilul Manzila; Agus Setyawanto
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 02 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i02.2727

Abstract

This study aims to analyze the influence of capacity building and organizational ethics on employee performance at Mie Gacoan Tropodo. The background is the low quality of human resources in culinary MSMEs, characterized by high turnover and fluctuating productivity. This research employs a quantitative approach with a survey of 23 employees as respondents through saturated sampling. Data were analyzed using multiple linear regression with SPSS. The results show that capacity building has a positive and significant effect on performance (t=2.345; p=0.018), and organizational ethics also has a positive and significant effect (t=3.876; p=0.001) with a greater influence. Simultaneously, both variables have a significant effect (F=24.567; p=0.000) contributing 71.3% (R²=0.713). It can be concluded that capacity building and organizational ethics are complementary strategic factors in improving employee performance. This study recommends that management design a comprehensive capacity building program and systematically instill organizational ethical values.
PENGARUH KEMUDAHAN TRANSAKSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE DI KALANGAN MAHASISWA JURUSAN MANAJEMEN FEB UHO Dzulfikri Azis Muthalib
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 1 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i1.2786

Abstract

This study aims to examine the effect of transaction ease and trust on purchase decisions on marketplace platforms among Management students of the Faculty of Economics and Business, Halu Oleo University (FEB UHO). A quantitative approach with an explanatory survey design was employed. Data were collected from 100 active Management students who had made at least one purchase through a marketplace application within the last three months, selected through purposive sampling. Data were gathered using a structured questionnaire and analyzed through multiple linear regression with the assistance of SPSS software. The results show that transaction ease and trust each have a positive and significant effect on purchase decisions. Simultaneously, both variables significantly influence purchase decisions and account for a substantial proportion of its variance. These findings suggest that marketplace providers need to continuously enhance application usability and strengthen consumer trust in order to encourage purchase decisions among young, digitally literate consumers such as university students.
PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN (STUDI PADA PARTNER PERCETAKAN) Dzulfikri Azis Muthalib
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 1 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i1.2787

Abstract

This study aims to examine the effect of digital marketing and customer relationship management (CRM) on the loyalty of business partners of a printing company (percetakan) in Kendari. This research employs a quantitative approach with a causal research design. Data were collected through a questionnaire distributed to 85 active printing partners selected using purposive sampling, with criteria of having partnered with the company for at least six months and having placed a minimum of three printing orders during that period. The data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that digital marketing has a positive and significant effect on partner loyalty. Customer relationship management also has a positive and significant effect on partner loyalty, with a more dominant influence than digital marketing. Simultaneously, digital marketing and CRM explain a substantial proportion of the variance in partner loyalty. These findings suggest that printing business partners evaluate their relationship with the company holistically, weighing both digital engagement and the quality of relational management they receive.
STRATEGIC PLANNING IN A CULINARY MICRO-ENTERPRISE: A SWOT-BASED SINGLE CASE STUDY IN MANOKWARI Ajeng Purwati Ningtyas
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 1 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i1.2806

Abstract

This study aims to identify the internal and external factors affecting a culinary micro-enterprise and to formulate priority development strategies through the SWOT analysis method. The research applies a qualitative descriptive approach with a holistic single case study design on Puding Mom Aurora, a culinary micro-enterprise in Manokwari Regency, West Papua. Data were obtained through in-depth interviews with the owner, a reselling customer, and a comparable culinary entrepreneur, together with factor weighting sheets. The findings indicate that the enterprise occupies a weak internal and low external position, so consolidating internal foundations must precede market expansion. The WO strategy group emerged as the priority, meaning internal weaknesses should be corrected by leveraging available opportunities. Contrary to initial expectations, raw material supply is not the binding constraint; the obstacle lies instead in the limited local availability of packaging containers, while label printing services remain accessible.
EMPLOYER BRAND ASSOCIATIONS, EMPLOYER IMAGE, AND ATTRACTION AMONG GENERATION Z JOB SEEKERS Ajeng Purwati Ningtyas
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 1 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i1.2822

Abstract

This study aims to examine the effect of employer brand associations on the employer attraction of Generation Z towards Indonesian state-owned enterprises (BUMN), and to test employer image as the mechanism mediating that relationship. The research applies a quantitative explanatory survey of a cross-sectional nature. Respondents are members of Generation Z, comprising final-year stud ents, fresh graduates, and early-career workers who have never been employed by a state-owned enterprise, selected through purposive sampling. Data were gathered through a closed-ended online questionnaire and analysed using Partial Least Squares Structural Equation Modeling, with the type of mediation classified according to the typology of Zhao, Lynch, and Chen. The results show that employer brand associations strengthen employer image and employer attraction, and that employer image in turn strengthens employer attraction. The mediation is complementary most of the effect travels through employer image, so the effectiveness of employer branding depends on whether the communicated value proposition is converted into a coherent impression of what working for the organisation is actually like, rather than on the volume of recruitment publicity alone.
Kepemimpinan, Budaya Kerja, dan Manajemen Perubahan dalam Transformasi Perilaku Aparatur Sipil Negara: Systematic Literature Review Charles Rukka; Rabina Yunus; Irwan Ade Saputra
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 02 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i02.2826

Abstract

This study systematically synthesizes empirical literature on the interplay between leadership, work culture, and change management in transforming the behavior of State Civil Apparatus (ASN) within Indonesian bureaucratic reform. Using a Systematic Literature Review (SLR) based on the PRISMA 2020 protocol, 23 peer-reviewed articles were analyzed, comprising 20 Sinta-indexed and 3 Scopus-indexed articles. Kurt Lewin’s (1947) three-stage change model—unfreezing, changing, and refreezing—was used as the analytical framework. The findings indicate that strategic and transformational leadership play important roles in shaping ASN behavior, with potential complementarity across strategic and operational levels. Organizational Citizenship Behavior (OCB) also emerges as a key mediator linking organizational support and employee performance. Cultural barriers, including paternalism, status orientation, and pakewuh culture, are addressed through digital adaptation, competency-based training, and merit-based incentives. The reviewed studies are geographically concentrated in Western Indonesia, particularly Java, highlighting limited representation of Eastern Indonesia.
Pengaruh Working Capital Turnover dan Inventory Turnover terhadap Net Profit Margin pada PT Indocement Tunggal Prakarsa Tbk Tahun 2016–2025 Tiya Ayu Wardani; Endang Nurita
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 02 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i02.2828

Abstract

This study aims to analyze the effect of Working Capital Turnover and Inventory Turnover on the Net Profit Margin of PT Indocement Tunggal Prakarsa Tbk during the 2016–2025 period. The study employs a quantitative method with an associative approach, utilizing secondary data in the form of the company's annual financial statements. Data analysis was conducted using descriptive statistics, classical assumption tests, multiple linear regression, correlation coefficient analysis, the coefficient of determination test, the t-test, and the F-test, with the assistance of IBM SPSS 27. The findings indicate that, individually, Working Capital Turnover does not have a statistically significant effect on Net Profit Margin. Similarly, Inventory Turnover does not have a statistically significant effect on Net Profit Margin. Overall, Working Capital Turnover and Inventory Turnover do not have a statistically significant effect on Net Profit Margin. The Adjusted R-squared value of 0.195 indicates that WCTO and ITO explain 19.5% of the variation in NPM.
Pengaruh Inflasi dan Suku Bunga terhadap Profitabilitas pada PT Nationalnobu Tbk Periode 2016–2025 Roy Caster; Sri Mardina
PARADIGM : Journal Of Multidisciplinary Research and Innovation Vol 4 No 02 (2026): PARADIGM : Journal Of Multidisciplinary Research and Innovation
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/paradigm.v4i02.2829

Abstract

The purpose of this study is to determine the effect of Inflation and Interest Rates on Profitability (ROA) at PT Nationalnobu Tbk for the 2016 - 2025 period, both partially and simultaneously. The research method used is a descriptive quantitative method. The sample consists of the Inflation rate set by BPS, the Interest Rate set by Bank Indonesia, and the Financial Statements of PT Nationalnobu Tbk over a 10 year period, all of which have been compiled into time-series data. Data analysis in this study utilizes classic assumption tests, multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing. The results of this study show Partially, the Inflation variable does not have a statistically significant effect on Profitability (ROA). Similarly, the Interest Rate variable does not have a statistically significant effect on Profitability (ROA). Simultaneously, Inflation and Interest Rates do not have a significant effect on Profitability (ROA). The coefficient of determination is 36.3%, while the remaining 63.7% is influenced by factors/variables outside the model.