Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research
The Journal of MISTER (Jurnal Penelitian Multidisiplin dalam Ilmu Pengetahuan, Teknologi dan Pendidikan) focuses on publishing manuscripts of any research (multidisciplinary) within the following areas Education, Economics, Social Sciences, Technology, Engineering, Arts, Law & Ethics, Psychology, Islamic & Religious Studies, Health & Medicine, and Environment & Sustainability.
Articles
672 Documents
<![CDATA[Efektivitas Digital Marketing dalam Meningkatkan Loyalitas Pelanggan di Industri E-Commerce ]]>
<![CDATA[Wisdariah, Wisdariah]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3112
<![CDATA[Digital marketing telah menjadi elemen kunci dalam mempertahankan loyalitas pelanggan di industri e-commerce. Penelitian ini bertujuan untuk mengkaji efektivitas strategi digital marketing dalam meningkatkan loyalitas pelanggan melalui metode literature review dari berbagai jurnal nasional terakreditasi. Hasil kajian menunjukkan bahwa personalisasi konten, pemasaran berbasis media sosial, serta strategi omnichannel memiliki dampak signifikan dalam membangun hubungan jangka panjang dengan pelanggan. Selain itu, pemanfaatan teknologi seperti kecerdasan buatan (AI) dan analitik data semakin meningkatkan pengalaman pelanggan yang lebih relevan dan responsif. Namun, tantangan seperti perubahan perilaku konsumen, persaingan ketat, serta regulasi terkait perlindungan data tetap menjadi hambatan yang perlu diatasi. Dengan memahami dan mengoptimalkan strategi digital marketing, pelaku bisnis e-commerce dapat meningkatkan loyalitas pelanggan dan mempertahankan keunggulan kompetitif dalam pasar yang dinamis.]]>
<![CDATA[Optimalisasi Sistem E-Marketplace P Controller (MVC) (Studi Kasus: Inkubator Bisnis Kampus Universitas Global Jakarta) ]]>
<![CDATA[Listiana, Nora]]>;
<![CDATA[Anjara, Febria]]>;
<![CDATA[Ridho, Ali]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3113
<![CDATA[Jakarta Global University, as a campus that has an economics faculty for the Digital Business study program, offers a platform for students who want to become entrepreneurs as a Business Incubator for various types of businesses, both in the culinary/food sector, convection products, accessories and other service products but currently they are still carrying out the buying and selling process. conventionally. So there are several obstacles in delivering goods or products as well as inputting and checking product data. This research aims to develop an E-Marketplace System that will be created on the JGU E-Commerce Web with a Model View Controller (MVC) architecture to facilitate the operation of the online sales system and increase customer trust in the buying and selling process. The software development model used is the RUP (Rational Unified Process) model with several phases, namely Inception, Elaboration, Construction, and Installation Transition. This research produces an E-marketplace with a view controller model which aims to compete with competitors and to make transactions effective for sellers and buyers and to increase sales.]]>
<![CDATA[Analisis Perubahan Pengetahuan Siswa SMPN 1 Indrapuri Aceh Besar Tentang Tajhiz Mayit Sebelum dan Sesudah Penyuluhan Tahun 2025 ]]>
<![CDATA[Kurnia, Reza]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3114
<![CDATA[This study examines the level of students' knowledge before and after the implementation of a counseling program on Tajhiz Mayit. The research, conducted on January 08, 2025, aims to evaluate the effectiveness of the counseling on Tajhiz Mayit in improving students' knowledge at SMPN 1 Indrapuri, Aceh Besar. The method used is a pretest-posttest design, measuring participants' knowledge before and after the counseling. Prior to the counseling, the pretest results showed that 2 participants (10%) had good knowledge, 11 participants (55%) had sufficient knowledge, and 7 participants (35%) had poor knowledge. After the counseling, all participants (100%) demonstrated an improvement in knowledge to the good category, with no participants remaining in the sufficient or poor categories. These results indicate that the counseling on Tajhiz Mayit was highly effective in enhancing participants' knowledge. The dramatic change in knowledge distribution from pretest to posttest shows that the intervention successfully improved participants' understanding comprehensively. This study highlights the importance of counseling as an effective method for enhancing students' knowledge and understanding of important topics, specifically Tajhiz Mayit.]]>
<![CDATA[Penyuluhan Fisioterapi Tentang Osteoarthritis pada Kader dan Komunitas Lansia di Posyandu Dewi Utari V Desa Banjararum RW14 Singosari Kota Malang ]]>
<![CDATA[Refilda, Erfil]]>;
<![CDATA[Hasta Baruna, Arys]]>;
<![CDATA[Vidya Amelia, Ratna]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3115
<![CDATA[Elderly people usually experience physiological changes in the form of visual and hearing problems, getting tired easily, falling easily, slowing down their movements and gradually becoming less agile. Often one of the problems experienced by the elderly is knee pain (Osteoarthritis). This counseling was held with the aim of providing an explanation to the elderly about knee osteoarthritis and also providing an understanding, especially about the causes of knee osteoarthritis and how to do independent exercise at home correctly with the aim of reducing the complaints complained by an elderly person. The method used is providing counseling in the form of health promotion about osteoarthritis or knee pain to the elderly using leaflets as an outreach medium, giving pre-tests and post-tests in the form of questions to the elderly in order to measure how far elderly posyandu visitors know and the effectiveness of the counseling given and providing education. practice independently at home.]]>
<![CDATA[Inspirasi Tulip dengan Penerapan Bunga 3D pada Busana Pesta ]]>
<![CDATA[Alhabsyi, Chodijah]]>;
<![CDATA[Suhartini, Ratna]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3116
<![CDATA[The aim of the research is to find out the results of applying 3D flower manipulation to party clothing inspired by tulips. This research method uses the double diamond method which consists of 4 stages: Discover, Define, Develop, Deliver. The materials used are tile cloth and duces cloth for the main material and manipulating material. Inspired by the tulip flower which has the meaning of hope and cheerfulness, and inspired by the detailed silhouette of the tulip flower shape which is applied as a 3D flower manipulation. The process of applying tulip flower manipulation begins with making a collage, after that creating designs for party clothes and men's suits using the technique of manipulating 3D flowers on clothing. This fast clothing uses an A silhouette and has a tail at the back. The application of manipulating 3D tulips is on the front of the woman's dress and the back of the tail. Meanwhile, the manipulating on the jacket is placed at the top of the jacket pocket as a decorative detail. The results of this research are in the form of a collection of dresses and jackets inspired by tulips which will be displayed at the Unesa fashion design copyright show.]]>
<![CDATA[Edukasi dan Penerapan Aerobic dan Brisk Walking Exercise pada Lansia dengan Hipertensi di Desa Gunungrejo Singosari ]]>
<![CDATA[Adila, Yunita]]>;
<![CDATA[Hasta Baruna, Arys]]>;
<![CDATA[Vidya Amelia, Ratna]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3117
<![CDATA[An elderly or elderly person is a man or woman who has reached the age of more than 60 years (Ministry of Health of the Republic of Indonesia, 2019). Elderly people have a high risk of experiencing degenerative disorders, one of which is hypertension. Hypertension is an abnormal condition in a person's blood pressure which can affect other organ systems and have the impact of causing other diseases such as stroke and coronary heart disease. One way to prevent hypertension can be done and prevented by doing aerobic exercise. This service activity was carried out in RW 01 Gunungrejo Village with the number of elderly people in the elderly posyandu group this time being 15 elderly respondents. The activities carried out were counseling and demonstration of aerobic exercise and brisk walking exercise. An evaluation was also carried out regarding the activities that had been carried out.]]>
<![CDATA[Sengketa Pemilu melalui Mahkamah Konstitusi: Studi Kasus Pemilukada Kabupaten Serang ]]>
<![CDATA[Wahyudi]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3119
<![CDATA[Sengketa Pemilu merupakan salah satu aspek penting dalam sistem demokrasi yang harus diselesaikan secara adil dan transparan. Di Indonesia, Mahkamah Konstitusi (MK) berperan sebagai lembaga yang menyelesaikan sengketa pemilu, termasuk sengketa Pemilihan Kepala Daerah (Pemilukada). Penelitian ini bertujuan untuk menganalisis peran Mahkamah Konstitusi dalam menyelesaikan sengketa Pemilukada, dengan fokus pada studi kasus Pemilukada Kabupaten Serang. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, yang mengkaji keputusan-keputusan MK dalam sengketa Pemilukada tersebut.Hasil penelitian menunjukkan bahwa MK memiliki peran krusial dalam menjaga integritas dan keadilan dalam pelaksanaan Pemilukada. Di Kabupaten Serang, MK memutuskan beberapa sengketa terkait hasil pemilihan yang mencakup dugaan pelanggaran administrasi dan ketidakvalidan hasil pemungutan suara. Dalam setiap kasus, MK melakukan pemeriksaan yang mendalam dan berdasarkan pada bukti-bukti yang sah untuk memberikan keputusan yang adil.Penelitian ini juga menemukan bahwa meskipun Mahkamah Konstitusi telah berupaya menjalankan peranannya secara objektif, masih terdapat tantangan dalam hal transparansi proses pemeriksaan dan penyelesaian sengketa yang harus melibatkan semua pihak secara lebih inklusif. Berdasarkan temuan tersebut, disarankan agar mekanisme penyelesaian sengketa Pemilukada melalui Mahkamah Konstitusi dapat diperkuat, dengan penekanan pada transparansi dan kecepatan dalam setiap tahapannya.]]>
<![CDATA[Strategi Segmenting, Targeting dan Positioning Program “Sore Ceria” Pro2 FM LPP Radio Republik Indonesia ( RRI) pada Pendengar Radio Generasi Z ]]>
<![CDATA[Nur Ismawati, Euis]]>;
<![CDATA[Dwi Adnjani, Made]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3120
<![CDATA[Sore Ceria program is a program broadcasted by PRO2 FM LPP Radio Republik Indonesia (RRI) for Generation Z. In the midst of tight competition among digital media, the “Sore Ceria” program must be able to survive and find new innovations in order to continue to grow and progress. Thus, the right Segmenting, Targeting and Positioning strategies are needed in order to reach the expected target audience and highlight different things (Differentiation) and advantages that are not possessed by other radio programs. This study aims to describe the Segmenting, Targeting and Positioning Strategies carried out by the “Sore Ceria” Program from PRO2 FM LPP Radio Republik Indonesia (RRI) Semarang for Generation Z Radio listeners. Using the Niche Theory or Media Ecology Theory which analogizes that the phenomenon of competition between media industries as an ecological process. This research method uses a descriptive qualitative approach through in-depth interviews with two informants. The implementation of the segmentation strategy for the cheerful afternoon program uses a data-based approach and direct interaction with the audience. Another strategy is to divide segments based on audience interests. In the Targeting strategy, in addition to making Gen Z the main focus, the cheerful afternoon program also opens up space for other audiences such as the young millennial generation to reach a wider audience. By using a multiplatform strategy, the cheerful afternoon program can reach its audience and allow the audience to enjoy a more flexible broadcast program. The cheerful afternoon program is not only present on traditional radio broadcasts but also on on-demand podcasts through the RRI Digital application and Instagram. In the positioning strategy, the afternoon program positions itself as a program that is relevant to the Gen Z lifestyle through a relaxed and interactive delivery style. The cheerful afternoon program utilizes the uniqueness of its approach by utilizing the Music Live Request feature as a differentiation of direct interaction features with the audience. Other uniqueness is also strengthened by collaboration with influencers or inspiring young figures who are close to Gen Z. By combining these various elements, cheerful afternoon has succeeded in positioning itself as a program that is not only competitive but also relevant and sustainable. The study only uses one theory, for further research it is hoped that it can deepen the strategy used using other theories in order to gain a broader understanding.]]>
<![CDATA[Pengaruh Citra Merek dan Persepsi Followers Instagram @Esqacosmetics Terhadap Keputusan Pembelian Produk Kosmetik ESQA ]]>
<![CDATA[Rahmadhani, Ilham Suci]]>;
<![CDATA[Dwi Adnjani, Made]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3121
<![CDATA[This study aims to determine the effect of the independent variable Brand Image and Perception of Instagram Followers @esqacosmetics on the dependent Purchase Decision of Esqa Cosmetic Products. The research approach used is eskplanatif with purposive sampling technique. The population in this study was 16-30 years old and the sample used was 220 respondents. This research data is quantitative by collecting data through questionnaires. The data analysis technique used is multiple linear regression. The results in this study indicate that brand image has a significant effect while followers' perceptions have no significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Manajemen Isu Terhadap Pemulihan Citra dan Loyalitas Pelanggan pada Followers Instagram @Scarlett_Whitening (Studi pada Scarlett Pasca Isu Pro Israel) ]]>
<![CDATA[Niswati, Khoirun]]>;
<![CDATA[Dwi Adnjani, Made]]>
<![CDATA[ Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL ]]>
Publisher : <![CDATA[UNIVERSITAS SERAMBI MEKKAH ]]>
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DOI: 10.32672/mister.v2i2.3122
<![CDATA[This study aims to analyze the effect of issue management on image restoration and customer loyalty on @scarlett_whitening Instagram followers after the pro-Israel issue. Using image restoration theory which emphasizes communication strategies to restore images affected by negative issues. This research method uses an explanatory quantitative approach with a survey method through distributing questionnaires to 100 respondents and purposive sampling technique. Hypothesis testing uses simple linear regression analysis through the IBM SPSS application to test statistical data. The results of this study indicate that all validity test questionnaire items are declared valid with an r_count value greater than r_table (0.195), and all items are declared reliable with an r_count greater than r_table (0.600). The Simple Linear Regression analysis test results show that there is a significant influence between Issue Management on Image Recovery (Y1) with a coefficient value of 0.513. The Issue Management variable (X) is proven to have an effect on Customer Loyalty (Y2) with a coefficient value of 0.562. This shows that Issue Management has a positive and significant impact on Image Recovery and Customer Loyalty.]]>
