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Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468787     EISSN : 30469732     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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Pengaruh Inovasi Produk dan Promosi terhadap Peningkatan Penjualan Produk Nissin di Nissin Café & Emporium Ungaran Diana Saputri; Dewi Fatmasari; Sinta Petri Lestari
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 3 (2026): Juni: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i3.1674

Abstract

Intense competition in the food and beverage industry requires businesses to continuously adapt to maintain sales performance. Nissin Cafe Emporium Ungaran, a culinary tourism destination and regional gift center in Central Java, experienced fluctuating sales dynamics throughout 2025. This study aims to analyze the effect of product innovation and promotion, both partially and simultaneously, on increasing Nissin product sales. This study employed a quantitative method with a causal associative approach. The sample consisted of 100 consumers selected using purposive sampling. Data were collected through a 5-point Likert scale questionnaire and analyzed using classical assumption tests, multiple linear regression, the coefficient of determination, t-test, and F-test with SPSS. The results indicate that product innovation has a positive and significant partial effect on sales increase, while promotion also has a positive and significant partial effect. Simultaneously, product innovation and promotion have a positive and significant effect on increasing Nissin product sales. These findings indicate that continuous product innovation and integrated promotional strategies are important in supporting sales growth and achieving the company's sales targets.
Pengaruh Kualitas Layanan dan Harga terhadap Keputusan Penggunaan Jasa Ekspedisi CV Zulfikar Abadi di Ungaran Kabupaten Semarang Kamila Zahra Purnomo; Sri Praptono; Dewi Fatmasari
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 3 (2026): Juni: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i3.1676

Abstract

Competition in the expedition service industry required companies to maintain service quality and offer prices are acceptable to customers. The research seeks to examined the impacts of service quality and price on customers’ decision to used the service of CV Zulfikar Abadi in Ungaran, Semarang Regency. The study employed a quantitatives methods with a causal-associative designs. The population consisted of 50 active customers, all of whom were selected used saturated sampling. Data gathered by a five-point Likert-scale questionnaires and examined used validity and reliability test, classical assumption test, multiple linear regression, t-test, F-test, and coefficient of determination. The outcomes showed service quality has a positively and significantly impacts on service-use decisions, with a t-value of 2.945 and a Sig. of 0.005. Price has a positively and significantly impacts, with a t-value of 9.129 and a Sig. of 0.000. Price has a relatively stronger impacts than service quality. Simultaneously, service quality and price significantly affect service-use decisions, as indicated by an F-value of 74.993 and a Sig. of 0.000. The Adjusted R Square of 0.751 indicated the two independent variables explained 75.1% of the variation in service-use decision.
Strategi Penguatan Literasi Keuangan Nasional dalam Merespons Pertumbuhan Single Investor Identification (SID) di Pasar Modal Indonesia Adwa Rizqy Taufiq Hidayatullah; Naerul Edwin Kiky Aprianto
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 5 (2026): Oktober : Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i5.1739

Abstract

Although the rise in Single Investor Identification (SID) indicates increased involvement in Indonesia's capital market, literacy readiness and size should also be taken into consideration. The purpose of this project is to map the SID growth pattern, examine the contributing reasons, and develop a plan for improving financial literacy across the country. Using secondary data from the Indonesia Stock Exchange (IDX), the Financial Services Authority (OJK), and the Indonesian Central Securities Depository (KSEI) for the years 2022 through January 2026, it uses a descriptive-analytical qualitative methodology. According to the findings, the number of SIDs more than doubled from 10,311,152 in 2022 to 21,066,415 in January 2026, with individual investors making up the majority and Java being the primary location. Although literacy may not always have a major impact on investment interest, digital access, education, and behavioral factors like financial influencers are the key drivers of this rise. A layered, cooperative, digitally supported literacy plan combining OJK, IDX, colleges, and the financial sector is necessary to close this gap between access and comprehension. According to the report, fair education and investor comprehension, rather than just investor numbers, should be used to gage market performance in national literacy policies.
Pengaruh Cafe Atmosphere, Product Assortment, dan Experiential Marketing terhadap Kepuasan Konsumen SP4 KUPI Bireuen Titin Sarah; Azhari Azhari; Fajrinur Fajrinur
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 5 (2026): Oktober : Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i5.1757

Abstract

This study examines the effects of Cafe Atmosphere, Product Assortment, and Experiential Marketing on Customer Satisfaction at Simpang IV Coffee Bireuen, both partially and simultaneously. A quantitative approach was employed with customers of Simpang IV Coffee Bireuen as the population. A total of 100 respondents were selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The analysis included validity and reliability tests, classical assumption tests, t-test, F-test, correlation analysis, and the coefficient of determination. The results show that Cafe Atmosphere does not have a significant effect on Customer Satisfaction, with a t-value of 1.225 < 1.661 and a significance value of 0.224 > 0.05. Product Assortment also does not have a significant effect, with a t-value of 1.573 < 1.661 and a significance value of 0.119 > 0.05. In contrast, Experiential Marketing has a significant effect on Customer Satisfaction, with a t-value of 5.834 > 1.661 and a significance value of 0.000 < 0.05. Simultaneously, the three independent variables significantly affect Customer Satisfaction, with an F-value of 49.396 > 2.70 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.607 indicates that 60.7% of the variation in Customer Satisfaction is explained by Cafe Atmosphere, Product Assortment, and Experiential Marketing, while the remaining 39.3% is explained by other factors outside the research model.
Pengaruh Ulasan Produk, Kepercayaan, dan Persepsi Daya Saing Harga terhadap Keputusan Pembelian Produk Wardah di Tokopedia Nurmasyitah Nurmasyitah; Ferri Yanto
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 5 (2026): Oktober : Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i5.1769

Abstract

This study aims to examine the effect of Product Reviews, Trust, and Perceived Price Competitiveness on the Purchase Decision of Wardah beauty products on the Tokopedia marketplace, both partially and simultaneously. This study used a quantitative approach with a binary logistic regression model. The sample consisted of 100 respondents who had purchased Wardah beauty products through Tokopedia. Data were collected using a questionnaire and analyzed with SPSS. The results show that Product Reviews have a negative but statistically insignificant effect on Purchase Decisions, with a coefficient of -0.236, Wald value of 1.607, and significance of 0.205 > 0.05. Trust has a positive but insignificant effect, with a coefficient of 0.027, Wald value of 0.026, and significance of 0.873 > 0.05. Perceived Price Competitiveness also has a positive but insignificant effect, with a coefficient of 0.011, Wald value of 0.005, and significance of 0.943 > 0.05. Simultaneously, the three independent variables do not significantly affect Purchase Decisions, as indicated by the Omnibus Test value of 2.295 with a significance of 0.513 > 0.05. The Nagelkerke R Square of 0.047 indicates that the model explains approximately 4.7% of the variation in Purchase Decisions, while the remaining 95.3% is associated with factors outside the model.

Page 10 of 10 | Total Record : 95

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