Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Articles
95 Documents
<![CDATA[Pengaruh Kepuasan Kerja dan Kompensasi terhadap Kinerja Karyawan Pada Klinik Yakrija Slipi ]]>
<![CDATA[Vika Rahmadita]]>;
<![CDATA[Nurul Aisyah]]>;
<![CDATA[Chodidjah Chodidjah]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i4.1575
<![CDATA[As a healthcare service provider, Yakrija Slipi Clinic holds a highly critical role in fulfilling public health services. This study is designed to evaluate how job satisfaction and compensation influence employee performance at Yakrija Slipi Clinic. Utilizing a quantitative method, empirical data were gathered via questionnaires distributed to 61 respondents selected through a saturated sampling technique. The collected data were subsequently processed utilizing multiple linear regression analysis with SPSS. The empirical results demonstrate that job satisfaction exerts a positive but statistically insignificant effect on employee performance. Conversely, compensation exhibits a positive and statistically significant effect on employee performance. Jointly, the simultaneous test indicates that job satisfaction and compensation have a significant effect on employee performance. The resulting coefficient of determination (R square) of 0.539 reveals that 53.9% of the fluctuations in employee performance are explainable by job satisfaction and compensation, whereas the other 46.1% are determined by external variables beyond this model. Ultimately, this research concludes that compensation is the most dominant variable in driving employee performance at Yakrija Slipi Clinic.]]>
<![CDATA[Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Pegawai pada Direktorat Pembangunan Kawasan Transmigrasi di Kementerian Transmigrasi RI Jakarta ]]>
<![CDATA[Ita Puspita]]>;
<![CDATA[Susan Rachmawati]]>;
<![CDATA[Royadawaty Bunga Sihol]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i4.1576
<![CDATA[The success of an organization particularly a government agency focused on public service is greatly influenced by the quality of its human resources (HR). One way to assess this success is by evaluating employees’ performance in carrying out their duties and responsibilities to achieve the agency’s objectives. The work environment and work motivation are factors that are assumed to influence employee performance. This study aims to determine the effect of the work environment and work motivation on employee performance at Direktorat Pembangunan Kawasan Transmigrasi, Kementerian Transmigrasi RI Jakarta. This research employed a quantitative approach using a saturated sampling technique, in which the entire population of 30 employees was used as the research sample. Data were collected through questionnaires based on a Likert scale and processed using SPSS version 20. The results showed that the work environment did not have a significant effect on employee performance, with a significance value of 0.317. In contrast, work motivation had a positive and significant effect on employee performance, with a significance value of 0.004. Simultaneously, the work environment and work motivation had a significant effect on employee performance, with an F-value of 12.732 and a significance value of 0.000. The coefficient of determination was 48.5%.]]>
<![CDATA[Demand Forecasting Capability and Inventory Flexibility in Enhancing Supply Chain Agility through Demand Information Sharing in Distribution Companies ]]>
<![CDATA[Yuyun Ristianawati]]>;
<![CDATA[Rahmad Akbar]]>;
<![CDATA[Muhammad Firjatullah Nur Akbar]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 3 (2026): Juni: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i3.1619
<![CDATA[Ketidakpastian pasar dan volatilitas permintaan mengharuskan perusahaan distribusi untuk mengembangkan kemampuan rantai pasokan yang mendukung respons cepat dan efektif terhadap perubahan kebutuhan pelanggan. Studi ini meneliti pengaruh kemampuan peramalan permintaan dan fleksibilitas persediaan terhadap ketangkasan rantai pasokan melalui peran mediasi berbagi informasi permintaan. Pendekatan penjelasan kuantitatif digunakan dengan menggunakan data dari 300 manajer, supervisor, dan karyawan yang bertanggung jawab atas persediaan, perencanaan permintaan, pengadaan, logistik, dan aktivitas distribusi. Responden dipilih menggunakan pengambilan sampel bertujuan, dan data dikumpulkan melalui kuesioner skala Likert lima poin. Hubungan antar konstruk dianalisis menggunakan Pemodelan Persamaan Struktural Kuadrat Terkecil Parsial (PLS-SEM). Hasil menunjukkan bahwa kemampuan peramalan permintaan dan fleksibilitas persediaan secara signifikan meningkatkan berbagi informasi permintaan dan ketangkasan rantai pasokan. Berbagi informasi permintaan juga memiliki pengaruh positif yang signifikan terhadap ketangkasan rantai pasokan dan sebagian memediasi pengaruh kemampuan peramalan permintaan dan fleksibilitas persediaan. Temuan ini menekankan pentingnya mengintegrasikan peramalan, praktik persediaan yang fleksibel, dan pertukaran informasi permintaan untuk memperkuat ketangkasan rantai pasokan di perusahaan distribusi.]]>
<![CDATA[Sensory Marketing and Brand Experience in Enhancing Purchase Intention through Emotional Attachment among Local Lifestyle Brand Consumers ]]>
<![CDATA[Yedi Sispurwanto]]>;
<![CDATA[Firdaus Firdaus]]>;
<![CDATA[Novi Yanti]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 3 (2026): Juni: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i3.1620
<![CDATA[Meningkatnya persaingan antar merek gaya hidup lokal menuntut bisnis untuk menciptakan pengalaman konsumen yang khas yang melampaui atribut produk fungsional. Studi ini meneliti pengaruh pemasaran sensorik dan pengalaman merek terhadap niat pembelian dengan menyelidiki peran mediasi keterikatan emosional. Pendekatan penjelasan kuantitatif digunakan dengan 200 konsumen yang telah membeli atau berinteraksi dengan merek gaya hidup lokal, termasuk fesyen, aksesori, perawatan pribadi, dan produk terkait. Responden dipilih melalui pengambilan sampel bertujuan, dan data dikumpulkan menggunakan kuesioner skala Likert lima poin. Hubungan antar konstruk dianalisis menggunakan Pemodelan Persamaan Struktural Kuadrat Terkecil Parsial (PLS-SEM). Hasil menunjukkan bahwa pemasaran sensorik dan pengalaman merek secara positif dan signifikan memengaruhi keterikatan emosional dan niat pembelian. Pengalaman merek menunjukkan pengaruh terkuat pada keterikatan emosional, sementara keterikatan emosional secara signifikan meningkatkan niat pembelian. Lebih lanjut, keterikatan emosional sebagian memediasi pengaruh pemasaran sensorik dan pengalaman merek terhadap niat pembelian. Temuan ini menyoroti pentingnya mengintegrasikan rangsangan sensorik dan pengalaman merek yang berkesan untuk memperkuat hubungan emosional konsumen-merek. Oleh karena itu, merek gaya hidup lokal harus mengembangkan strategi sensorik dan pengalaman yang konsisten di seluruh titik kontak konsumen untuk menumbuhkan keterikatan emosional dan meningkatkan niat pembelian.]]>
<![CDATA[Servant Leadership and Ethical Climate in Enhancing Employee Ethical Behavior through Moral Identity in Service Organizations ]]>
<![CDATA[R Agrosamdhyo]]>;
<![CDATA[Muhamad Nasrip]]>;
<![CDATA[Hendrar Prihadi]]>;
<![CDATA[Adi Lukman Hakim]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 3 (2026): Juni: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i3.1621
<![CDATA[Perilaku etis karyawan sangat penting untuk menjaga kepercayaan, kualitas layanan, dan keberlanjutan organisasi, khususnya di organisasi jasa di mana karyawan berinteraksi erat dengan pelanggan dan pemangku kepentingan. Studi ini meneliti pengaruh kepemimpinan yang melayani dan iklim etis terhadap perilaku etis karyawan melalui peran mediasi identitas moral. Desain penelitian kuantitatif eksploratif digunakan yang melibatkan 250 karyawan dari berbagai organisasi jasa yang dipilih menggunakan pengambilan sampel bertujuan. Data dikumpulkan melalui kuesioner skala Likert lima poin dan dianalisis menggunakan Pemodelan Persamaan Struktural Kuadrat Terkecil Parsial (PLS-SEM). Hasil menunjukkan bahwa kepemimpinan yang melayani dan iklim etis secara signifikan dan positif memengaruhi identitas moral dan perilaku etis karyawan. Identitas moral juga memiliki pengaruh positif yang signifikan terhadap perilaku etis karyawan dan muncul sebagai prediktor terkuat dalam model struktural. Lebih lanjut, identitas moral sebagian memediasi pengaruh kepemimpinan yang melayani dan iklim etis terhadap perilaku etis karyawan. Temuan ini menunjukkan bahwa perilaku etis dibentuk oleh interaksi antara praktik kepemimpinan, lingkungan etis organisasi, dan nilai-nilai moral yang diinternalisasi karyawan. Oleh karena itu, organisasi jasa harus memperkuat kepemimpinan yang berorientasi pada pelayanan, mempertahankan standar etis yang konsisten, dan mendorong pengembangan moral karyawan untuk menumbuhkan perilaku etis yang berkelanjutan.]]>
<![CDATA[Lean Management Practices and Process Integration in Improving Operational Performance through Continuous Improvement Capability in Manufacturing Industries ]]>
<![CDATA[Hayatul Khairul Rahmat]]>;
<![CDATA[Saras Meilia Puspitasari]]>;
<![CDATA[Syamsurizal Syamsurizal]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 2 (2026): April: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i2.1628
<![CDATA[The increasing integration of digital technologies into manufacturing operations has created new opportunities to strengthen lean practices, process coordination, and operational performance. This study examines the effects of digital-enabled lean management and process integration on operational performance through the mediating role of continuous improvement capability in manufacturing firms. A quantitative explanatory approach was employed, with data collected from managers, supervisors, and operational employees who possess relevant knowledge of manufacturing processes. Respondents were selected using purposive sampling, and data were gathered through a structured five-point Likert-scale questionnaire. The proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital-enabled lean management and process integration positively influence continuous improvement capability and operational performance. Continuous improvement capability also demonstrates a significant positive effect on operational performance and partially mediates both relationships. Process integration shows a particularly strong contribution to strengthening continuous improvement capability. These findings emphasize that sustainable operational performance depends on aligning digital technologies, lean practices, integrated processes, and continuous improvement routines. The study provides managerial implications for developing data-supported, integrated, and improvement-oriented manufacturing operations.]]>
<![CDATA[Public Service Motivation and Digital Service Quality in Enhancing Citizen Satisfaction through Trust in Government among Users of Digital Public Services ]]>
<![CDATA[Dzulhijjah Dzulhijjah]]>;
<![CDATA[Rowiyani Rowiyani]]>;
<![CDATA[Nindi Riyan Gustin]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 2 (2026): April: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i2.1629
<![CDATA[Digital transformation has reshaped public service delivery by increasing the importance of technology-enabled service quality, human service orientation, and institutional trust in creating positive citizen experiences. This study examines the effects of digital service quality and perceived public service motivation on citizen satisfaction and investigates the mediating role of trust in government. A quantitative explanatory design was employed involving 250 users with experience accessing government services through websites, mobile applications, or other official digital platforms. Respondents were selected using purposive sampling, and data were collected through a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital service quality and perceived public service motivation positively influence trust in government and citizen satisfaction. Trust in government also positively affects citizen satisfaction and partially mediates the relationships between both antecedent variables and satisfaction. Digital service quality demonstrates the strongest contribution to institutional trust. These findings emphasize that sustainable digital service transformation requires the integration of technological capability, service-oriented human resources, efficient operational processes, and institutional credibility to strengthen user experience and citizen satisfaction.]]>
<![CDATA[Pengaruh Inovasi Produk dan Harga terhadap Peningkatan Penjualan Produk Djarum pada Event 76 Heppiii di Kota Semarang ]]>
<![CDATA[Adila Puspitasari]]>;
<![CDATA[Sinta Petri Lestari]]>;
<![CDATA[Dewi Fatmasari]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 3 (2026): Juni: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i3.1667
<![CDATA[The increasingly competitive tobacco industry and changes in promotional regulations encourage companies to develop marketing strategies capable of maintaining competitiveness and increasing sales. This study aims to analyze the effects of innovation and price, both partially and simultaneously, on the increase in Djarum product sales at the “76 Heppiii” event in Semarang City. This research employed a quantitative approach with a causal associative method. The population consisted of consumers who were familiar with Djarum products and the “76 Heppiii” event in Semarang City. A total of 100 respondents were selected using purposive sampling. Primary data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of statistical software. The results show that innovation has a positive and significant partial effect on increased sales, with a t-value of 4.322 > t-table of 1.66277 and a significance value of 0.000 < 0.05. Price also has a positive and significant effect on increased sales, with a t-value of 2.823 > t-table of 1.66277 and a significance value of 0.006 < 0.05. Simultaneously, innovation and price have a significant effect on increased Djarum product sales, with an F-value of 15.262 > F-table of 3.010 and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.245 indicates that innovation and price explain 24.5% of the variation in increased sales, while the remaining 75.5% is influenced by other factors not examined in this study. These findings indicate that strengthening innovation and implementing appropriate pricing can contribute to increasing sales through event-based marketing strategies.]]>
<![CDATA[Pengaruh Inovasi Produk dan Harga terhadap Keputusan Pembelian Pelanggan Momoyo Undip Tembalang ]]>
<![CDATA[Alfin Ni’ami]]>;
<![CDATA[Sinta Petri Lestari]]>;
<![CDATA[Dewi Fatmasari]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 3 (2026): Juni: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i3.1669
<![CDATA[This study aims to analyze the influence of product innovation and price on the purchasing decisions of Momoyo customers at the Tembalang outlet. This research employs a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 100 Momoyo customers selected using a non-probability sampling technique. Data analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination using SPSS. The results show that product innovation has a positive and significant effect on purchasing decisions. Price also has a positive and significant effect on purchasing decisions. Simultaneously, product innovation and price have a positive and significant effect on purchasing decisions. These findings indicate that product variety and novelty, unique product appearance, price affordability, and price compatibility with product quality are important factors in strengthening customers’ purchasing decisions. Therefore, Momoyo needs to continuously maintain product innovation and implement competitive pricing strategies to strengthen customer purchasing decisions and remain competitive in the Tembalang market.]]>
<![CDATA[Pengaruh Jiwa Kewirausahaan dan Sumber Daya Lokal terhadap Keberhasilan Program Kampung Tematik Rambak di Kelurahan Pandean Lamper ]]>
<![CDATA[Aulia Gita Cahyani]]>;
<![CDATA[Sri Praptono]]>;
<![CDATA[Sinta Petri Lestari]]>
<![CDATA[ Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 3 (2026): Juni: Jurnal Kewirausahaan Cerdas dan Digital ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jukerdi.v3i3.1672
<![CDATA[This study aims to analyze the effect of Entrepreneurial Mindset and Local Resources on the Success of the Rambak Thematic Village Program in Pandean Lamper Village. This study employed a quantitative approach with 75 respondents selected using total sampling. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with IBM SPSS. The results showed that Entrepreneurial Mindset had a positive and significant effect on the Success of the Rambak Thematic Village Program, with a t-value of 7.031 and a significance value of 0.000 < 0.05. Local Resources also had a positive and significant effect, with a t-value of 3.663 and a significance value of 0.000 < 0.05. Simultaneously, Entrepreneurial Mindset and Local Resources had a significant effect on program success, with an F-value of 123.21 and a significance value of 0.000 < 0.05. The R Square value of 0.774 indicates that both variables explain 77.4% of program success, while 22.6% is explained by other factors outside the study.]]>
