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Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468787     EISSN : 30469732     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 95 Documents
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Literasi Investasi dan Persepsi Risiko terhadap Keputusan Investasi Generasi Z dengan Financial Technology sebagai Variabel Moderasi di Indonesia Tri Handayani; Santi Suciningtyas; Diah Wuriah Ningsih
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 1 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i1.1509

Abstract

The development of Financial Technology (FinTech) has transformed how individuals obtain information, access financial services, and engage in investment activities. The convenience offered by these technologies needs to be supported by adequate investment knowledge and the ability to assess risks to facilitate rational investment decisions. This study aims to examine the effects of investment literacy and risk perception on investment decisions and to investigate the role of FinTech in strengthening these relationships. The study employs a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to individuals with investment experience and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that investment literacy, risk perception, and FinTech utilization have positive and significant effects on investment decisions. Investment literacy emerges as the strongest factor influencing investment decisions. In addition to its direct effect, FinTech serves as a moderator that strengthens the relationships between investment literacy and investment decisions and between risk perception and investment decisions. These findings highlight that better investment decisions can be fostered by enhancing investment knowledge, improving risk awareness, and utilizing FinTech services appropriately. This study provides practical implications for investors and digital financial service providers in promoting more informed, rational, and adaptive investment decision-making in response to technological developments.
Pengaruh Beban Kerja, Stres Kerja dan Kepuasan Kerja terhadap Turnover Intention Karyawan: Studi Empiris pada PT Klase Auto Rental Rikka Ardiani; Maruji Pakpahan
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i4.1510

Abstract

PT Kelas Auto Rental as a company engaged in vehicle rental services. This study aims to find out and analyze the influence of Workload (X1), Work Stress (X2), and Job Satisfaction (X3) on Turnover Intention (Y) of employees at PT Kelas Auto Rental. The object of this study is all employees of PT Kelas Auto Rental. This study uses two types of complementary data sources, namely primary data as the main source obtained directly through the distribution of questionnaires using Google Form and secondary data as supporting sources. The type of research used is quantitative research with an explanatory type. The sample in this study amounted to 100 respondents. The sampling technique used is saturated sampling (total sampling). The analysis technique used is Partial Least Square - Structural Equation Modeling (PLS-SEM) using SmartPLS version 4. Based on the results of the study, it is shown that Workload and Work Stress have a significant positive effect, while Job Satisfaction has a significant negative effect on employee Turnover Intention at PT Kelas Auto Rental.
Pengaruh Motivasi Kerja, Pengalaman Magang, Self Efficacy, dan Soft Skill terhadap Kesiapan Kerja : Studi Kasus pada Mahasiswa Angkatan 2023 Universitas Budi Luhur, Jakarta Selatan Lu’lu’ Mufid Azzahro; Yuni Kasmawati
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i4.1511

Abstract

Generation Z grew up in a digital environment with the demand to have adaptability, technological skills, communication skills, and good mental readiness to be able to compete in an increasingly competitive world of work. This study aims to determine the influence of Work Motivation (X1), Internship Experience (X2), Self Efficacy (X3), and Soft Skill (X4) on Job Readiness (Y) in students of the class of 2023 at Budi Luhur University, South Jakarta. This research uses a type of quantitative research with a causal research approach. The sampling of 94 respondents in this study used non-probability sampling with purposive sampling technique. In this study, when calculating the number of samples, the slovin formula was used. The data analysis method used multiple linear regression using SPSS software version 26. The results of this study show that work motivation has a significant positive effect on job readiness. Internship experience has a positive effect on job readiness. Self efficacy has a significant positive effect on job readiness. Soft skills have a significant positive effect on job readiness. The self-efficacy variable is the most dominant in influencing work readiness among other variables.
Pengalaman Pelanggan Digital dan Personalisasi Layanan dalam Membangun Loyalitas Konsumen melalui Kepercayaan Digital pada Platform E-Commerce Neila Aisha; Patria Adiguna; Siti Mulasih
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 2 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i2.1513

Abstract

The rapid growth of e-commerce has intensified competition among digital platforms in building and maintaining consumer loyalty. Digital customer experience and service personalization have become increasingly important for creating relevant interactions, while digital trust remains essential due to concerns regarding security, privacy, and transaction reliability. This study examines the effects of digital customer experience and service personalization on consumer loyalty, both directly and indirectly through digital trust. A quantitative explanatory research design was employed involving 200 e-commerce consumers selected through purposive sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital customer experience and service personalization positively affect digital trust and consumer loyalty. Digital trust also positively influences consumer loyalty and partially mediates the effects of digital customer experience and service personalization on loyalty. These findings demonstrate that consumer loyalty is shaped not only by convenient and personalized digital interactions but also by consumers’ confidence in platform reliability. The study implies that e-commerce platforms should integrate customer experience improvement and service personalization with stronger security, privacy protection, and transparency to sustain long-term consumer relationships.
Human-AI Collaboration dan Digital Competence dalam Mendorong Innovative Work Behavior melalui Creative Self-Efficacy pada Karyawan Generasi Z Dini Rizki Rahayu; Sarah rahmadika; Cahyani Tunggal Sari
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 3 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i3.1514

Abstract

This study aims to examine the effects of Human-AI Collaboration and Digital Competence on Innovative Work Behavior through the mediating role of Creative Self-Efficacy among Generation Z employees. This study employs a quantitative approach with an explanatory research design. Data were collected using a Likert-scale questionnaire administered to 200 Generation Z employees who use digital technologies and have experience utilizing Artificial Intelligence (AI)-based applications in their work. Respondents were selected using purposive sampling, and the data were analyzed using PLS-SEM. The results indicate that Human-AI Collaboration and Digital Competence have positive and significant effects on both Creative Self-Efficacy and Innovative Work Behavior. Creative Self-Efficacy also has a positive and significant effect on Innovative Work Behavior. Furthermore, Creative Self-Efficacy partially mediates the relationships between Human-AI Collaboration and Digital Competence and Innovative Work Behavior. These findings demonstrate that AI utilization and digital competence are more effective in fostering innovative behavior when accompanied by strong creative self-beliefs. This study provides implications for organizations to strengthen digital competence, human-AI collaboration capabilities, and work environments that support creativity among Generation Z employees.
Live Streaming Commerce Interactivity and Social Presence in Driving Impulsive Buying through Perceived Enjoyment among Generation Z Consumers Elvira Sitna Hajar; Syarif Syarif; Asep Surya Lesmana
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 3 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i3.1515

Abstract

The rapid development of live streaming commerce has transformed online shopping behavior by integrating real-time interaction, social engagement, and entertainment into a single digital shopping environment. This study aims to examine the influence of live streaming commerce interactivity and social presence on impulsive buying through the mediating role of perceived enjoyment among Generation Z consumers. This research employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 120 Generation Z consumers who had watched and purchased products through live-shopping features. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) by evaluating the measurement model and structural model. The results indicate that live streaming commerce interactivity and social presence positively and significantly influence perceived enjoyment. Furthermore, both variables also have a direct positive effect on impulsive buying, while perceived enjoyment demonstrates the strongest influence on spontaneous purchasing behavior. The mediation analysis confirms that perceived enjoyment partially mediates the relationship between interactivity and social presence with impulsive buying. These findings support the Stimulus–Organism–Response (S-O-R) framework by demonstrating that technological and social stimuli within live-commerce environments shape consumers' emotional experiences, which subsequently influence purchasing responses. This study provides practical implications for live-commerce platforms and sellers to enhance interactive features, social engagement, and enjoyable shopping experiences to encourage consumer involvement and purchasing decisions.
Pengaruh Gaya Kepemimpinan, Dukungan Organisasi, dan Komunikasi terhadap Kinerja Guru pada SMP Negeri 11 Tangerang : Studi Empiris pada SMP Negeri 11 Tangerang Periode 2026 Amelda Fitria; Syaiful Anwar
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 4 (2026): Agustus: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i4.1516

Abstract

Education is a strategic sector in human resource development, playing a crucial role in determining the quality of learning. This study aims to analyze the influence of leadership style (X1), organizational support (X2), and communication (X3) on teacher performance (Y) at SMP Negeri 11 Tangerang. A quantitative approach using a survey method was employed. Data were collected by distributing questionnaires to 50 teachers at SMP Negeri 11 Tangerang—selected as respondents via a saturated sampling technique—using Google Forms. The research instrument utilized a Likert scale, and data analysis was performed using IBM SPSS 26, encompassing validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, and the coefficient of determination (R²). This study is expected to provide empirical evidence regarding the impact of leadership style, organizational support, and communication on teacher performance. The results indicate that leadership style has a positive and significant effect on teacher performance, and communication also has a positive and significant effect. Conversely, organizational support does not have a positive or significant effect on teacher performance.
Service Quality and Customer Trust as Drivers of Customer Retention through Customer Satisfaction in the Digital Service Industry Moh. Tahang; Sukardi Sukardi; Sutariyono Sutariyono
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 5 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i5.1519

Abstract

Pertumbuhan pesat industri jasa digital telah meningkatkan persaingan dan meningkatkan pentingnya menjaga hubungan pelanggan yang berkelanjutan. Studi ini bertujuan untuk meneliti pengaruh Kualitas Layanan dan Kepercayaan Pelanggan terhadap Retensi Pelanggan melalui Kepuasan Pelanggan dalam industri jasa digital. Pendekatan kuantitatif digunakan dengan melibatkan 200 pengguna jasa digital yang dipilih melalui pengambilan sampel bertujuan. Data dikumpulkan menggunakan kuesioner terstruktur dengan skala Likert lima poin dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil menunjukkan bahwa Kualitas Layanan memiliki pengaruh positif dan signifikan terhadap Kepuasan Pelanggan, sedangkan Kepercayaan Pelanggan juga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Lebih lanjut, Kepuasan Pelanggan memiliki pengaruh positif dan signifikan terhadap Retensi Pelanggan. Analisis pengaruh tidak langsung menunjukkan bahwa kepuasan pelanggan memainkan peran penting dalam menghubungkan kualitas layanan dan kepercayaan pelanggan dengan retensi pelanggan. Temuan ini menekankan bahwa penyedia jasa digital harus secara konsisten meningkatkan kinerja layanan, memperkuat kepercayaan pelanggan, dan menciptakan pengalaman pelanggan yang memuaskan untuk mendorong penggunaan layanan yang berkelanjutan. Studi ini memberikan wawasan praktis untuk mengembangkan strategi retensi pelanggan dalam lingkungan jasa digital yang semakin kompetitif.
The Influence of Financial Literacy and Investment Confidence on Investment Decisions through Risk Perception among Millennial Investors Asep Gema Nurohmat; Asep Somantri; Nisa Septiani
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 5 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i5.1520

Abstract

This study examines the influence of Financial Literacy and Investment Confidence on Investment Decision through the mediating role of Risk Perception among millennial investors. The research employed a quantitative approach with an explanatory design. Data were collected using questionnaires from 150 millennial investors selected through purposive sampling based on investment experience, knowledge of investment instruments, and previous decision-making experience. The variables included Financial Literacy, Investment Confidence, Risk Perception, and Investment Decision, measured using a five-point Likert scale. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS), including validity, reliability, direct effect, and mediation testing. The results show that Financial Literacy and Investment Confidence have positive and significant effects on Risk Perception and Investment Decision. Risk Perception also significantly influences Investment Decision and partially mediates the relationship between Financial Literacy, Investment Confidence, and investment decisions. These findings indicate that millennial investment decisions are influenced not only by financial knowledge and confidence but also by investors’ ability to perceive and evaluate risks. This study contributes to understanding the cognitive and psychological factors underlying investment behavior and provides implications for improving investment literacy and risk management capabilities.
The Role of Strategic Human Resource Practices and Employee Resilience in Enhancing Organizational Commitment through Psychological Empowerment in Modern Organizations Sigit Pramono Hadi; Moh Zalmi Kahardani; Cahyatih Kumandang
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 5 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i5.1521

Abstract

The dynamic changes in modern business environments require organizations to develop human resource strategies that strengthen employee adaptability, psychological resources, and long-term commitment. This study aims to examine the influence of Strategic Human Resource Practices and Employee Resilience on Organizational Commitment through the mediating role of Psychological Empowerment. This study employed a quantitative approach with an explanatory research design involving 250 employees from modern organizations experiencing continuous workplace changes. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Strategic Human Resource Practices and Employee Resilience have positive and significant effects on Psychological Empowerment and Organizational Commitment. Furthermore, Psychological Empowerment has a significant positive influence on Organizational Commitment and acts as a partial mediator in the relationship between strategic HR practices, employee resilience, and organizational commitment. These findings highlight that employee commitment is not only shaped by organizational policies but also by psychological experiences developed through supportive HR systems and individual adaptive capabilities. This study provides practical implications for organizations to design human resource strategies that emphasize employee development, empowerment, and resilience to sustain commitment in rapidly changing work environments.

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