cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Raymond Panjaitan
Contact Email
garuda@apji.org
Phone
+6283108502368
Journal Mail Official
info@arimbi.or.id
Editorial Address
Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen 4 RW 8., Kab. Demak, Provinsi Jawa Tengah, 59567
Location
Kab. demak,
Jawa tengah
INDONESIA
Jurnal Transformasi Bisnis Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468825     EISSN : 30468744     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)" : 10 Documents clear
Analisa Strategi Pemasaran Penyewaan Gedung Kantor dengan Metode SWOT: Studi Kasus PT.Leads Property Service Indonesia Anang Maulana
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.296

Abstract

Leads Property Service Indonesia is a company operating in the services and services sector. PT. Leads Property Service Indonesia is widely known and many buildings use PT's services. Leads Property Service Indonesia for rent office space including the BRIpens Tower Building. To promote the office building area that will be rented only through the website so that there are problematic factors such as the lack of being able to go directly to provide brochures with clients because the website and social media promotions are more dominant and rental prices are less competitive with competitors in other companies. The solution is an evaluation so that it can become a future benchmark for marketing strategies for renting office buildings at the BRIPens PT Tower Branch Office. Leads Property Service Indonesia using the SWOT method. In essence, the SWOT method is a field of science that uses reasoning about the environment's internal strengths and weaknesses and also external opportunities and threats, then calculated using IFAS or EFAS using variables from these 4 parameters.
Pengaruh Harga dan Kepercayaan terhadap Keputusan Pemesanan Kamar Menggunakan Online Travel Agent di Daima Hotel Padang : Studi Kasus Traveloka Haris Ramadhan; Feri Ferdian
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.308

Abstract

This analysis examines how price and trust influence the decision to book a room through online travel agencies in Daima Hotel Padang (Traveloka case study). with two independent variables consisting of price and trust, and the dependent variable consisting of the booking decision. This research is quantitative and uses a causal-associative approach. The sample consists of 194 respondents and a Likert scale was used for data collection. SEM-PLS 3 as data analysis. The hypotheses showed that ordering decision has no significant effect on price, with a t-statistic of 1.740 < 1.96 and a p-value of 0.083 > 0.05. On the other hand, ordering decision has a significant effect on trust, with a t-statistic of 5.922 > 1.96 and a p-value of 0.000 < 0.05.
Pengaruh Personal Branding Vincent Desta dan Guerilla Marketing terhadap Brand Image: Studi Kasus Instagram Vindes Store Aulia Zahra; Adam Hermawan; Btari Mariska Purwaamijaya
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.309

Abstract

This research aims to determine the influence of Vincent Desta's personal branding by looking at the concept of guerilla marketing as a marketing element on the brand image on the Vindes Store Instagram. This research data was obtained from the results of distributing questionnaires with a population sample of 190 respondents processed using SPSS. The findings of this research show that there is a positive influence of the personal branding variable on brand image partially, the guerilla marketing variable also has a positive influence on brand image partially, the personal branding and guerilla marketing variables have a simultaneous influence on brand image with an R - Square value amounting to 14.7% with the variability of brand image being explained by personal branding and guerilla marketing.
Analisis dan Rekomendasi Upaya Penerapan Penggunaan QRIS Bagi Pedagang di Pasar Cikurubuk Tasikmalaya Arya Budi Saputra; Adam Hermawan; Syti Sarah Maesaroh
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.310

Abstract

The payment digitization process is inherent for MSMEs to improve they transaction. Digital payments that starting to be demand today is QR codes, namely QRIS. One of the cities that used QRIS is Tasikmalaya City. Cikurubuk Market is one of markets that has started to implement QRIS from 2020. However, until now the implementation are still not effective in use. This study to analyze and provide recommendations regarding efforts to implement QRIS in Cikurubuk Market, Tasikmalaya City, with an approach from the Technology Acceptance Model (TAM) theory. The results that perceived usefulness still does not have an impact and usefulness on the performance merchants because of the lack of buyers using QRIS and support systems that are still lacking. In perceived ease of use, merchants understand how to use QRIS because it is easy, even though the role of the organizers themselves still does not provide good socialization. From these two perceptions, of course, it forms the attitude and intention of the traders that they will continue to use QRIS in their shophouses. The biggest hope for the organizers is to carry out socialization and increase their seriousness to implement this QRIS so that it can be useful in practice.
Pengaruh Social Media Marketing Activities terhadap Consumer Brand Engagement : (Studi pada Akun TikTok @alfamartku) Nina Nuraeni; Adam Hermawan; Btari Mariska Purwaamijaya
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.318

Abstract

This study aims to determine the influence of social media marketing activities on Consumer Brand Engagement on TikTok @alfamartku. The data of this study was obtained from the results of the distribution of a questionnaire with a population sample of 100 respondents processed using SPSS 29. The findings of this study show that there is a positive influence of the variable of social media marketing activities on Consumer Brand Engagement partially, with an R-Square value of 58.9% indicating that most of the variation in Consumer Brand Engagement can be explained by marketing activities on TikTok social media. Trendiness has a strong influence on social media marketing activities, while the Electronic Word of Mouth (EWOM) indicator has a lower influence. Furthermore, the indicator that has the strongest influence on the Consumer Brand Engagement variable is Cognitive Processing, while the indicator that has the lowest influence is Affection. These findings underscore the importance of effective marketing strategies on social media in building strong engagement between brands and consumers.
Evaluasi dan Rekomendasi Konten Instagram Sebagai Alat Pemasaran UMKM Kripjungan Soni Santana; Adi Prehanto; Rangga Gelar Guntara
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.319

Abstract

Kripjungan MSMEs faces challenges in effectively utilizing Instagram as a digital marketing tool, with content that is often irrelevant, unappealing, and inconsistent with the brand identity, leading to reduced engagement and limited business growth potential. This study aims to evaluate and provide recommendations to improve the quality of Kripjungan's Instagram content using the eight pillars of content marketing from Kingsnorth. The evaluation results indicate that the content frequently does not align with audience interests, lacks variety, and is insufficiently informative or engaging to enhance user engagement or be widely shared. The recommendations include aligning content with audience preferences, enhancing credibility through more comprehensive information, employing varied visuals, and maintaining consistency with the brand identity to strengthen relationships with the audience and support the growth of Kripjungan's business.
Implementasi Kebijakan Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Komunitas Asosiasi Industri Kreatif dan Pelaku Usaha (ASIPA) Tangerang Selatan Asyifa Permata Dewi; Muhammad Khoirul Anwar
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.326

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the drivers of the Indonesian economy that have great potential to improve the economy and community welfare. The development of MSMEs, which has so far taken the form of training, technical guidance and entrepreneurship workshops attended by ASIPA members and general MSMEs in the ASIPA Community of South Tangerang City, has had a positive effect on several actors, although not all of them have been able to implement what has been given during the training. This research aims to discuss how the Micro, Small and Medium Enterprises (MSME) Development Policy is implemented in the ASIPA South Tangerang Community, using a qualitative approach with descriptive methods. This research analysis uses the theory put forward by Edward III (1980) with four indicators, namely: (1) Communication, (2) Resources, (3) Disposition, (4) Bureaucratic Structure. The data analyzed is the result of interviews, observations and documentation in the ASIPA South Tangerang Community. The results of research on the Implementation of Micro, Small and Medium Enterprises (MSME) Development Policy in the South Tangerang ASIPA Community from four indicators are that (1) Lack of understanding in promotion to improve the business of MSME actors (2) In providing services, guidance and security for MSME actors in terms of quality, there are still administrators and members who lack competence. Apart from that, in terms of quantity, the number of administrators and members is still minimal to carry out improvement activities in innovation (3) There is still a lack of facilities and training activities as well as proposals for security equipment and others, not all of which can be fulfilled because limited budget resources (4) The administrators and members have carried out their duties in accordance with the SOP that has been regulated, however the performance of the administrators and members has not been optimal because there are still administrators and members who carry out concurrent work in other fields.
Menakar Kompetensi Karyawan dalam Penerapan SOP (Standard Operating Procedure): Pada Perusahaan PT. Dua Delapan Ayoda Kalvano Labathi Ginoga; Gendon Barus
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.330

Abstract

The research was designed to determine: (1) how well employees master competencies in implementing SOP (Standard Operating Procedure) and (2) which employee competencies whose achievements have been identified are not optimal. The methods used are quantitative and qualitative or mixed methods with data collection techniques in the form of questionnaires, observations and interviews with subjects in accordance with the research criteria. The quantitative data analysis technique is based on a questionnaire, while the qualitative analysis technique is based on interview transcripts with subjects, data reduction validated by the subject, data exposure, data presentation, and conclusions. (1) The research results show that employees overall have very good results, with results reaching 68%. This means that employee competency mastery is very good. Of the three employee competency indicators, the knowledge aspect obtained very good results, namely 66%. Then, the skill aspect also gets very good results at 75%. The next indicator is attitude or implication, which results in very good results at a percentage of 54%. (2) The highest level of employee competency is in the skills aspect, while the lowest level of employee competency or needs to be optimized is in the attitude indicator.    
Tanggung Jawab Pengangkut terhadap Bagasi Bermasalah di Unit Lost and Found PT.Gapura Angkasa Cabang Bandar Udara Internasional Zainuddin Abdul Madjid Lombok Ashari Rahman
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.333

Abstract

PT Gapura Angkasa is one of the aviation companies whose business includes ground handling services. At Zainuddin Abdul Madjid Lombok International Airport, PT Gapura Angkasa handles ground handling for Garuda, Citilink, and Sriwijaya Air. Aircraft essentially transport passengers, baggage, cargo, and mail. Airlines are responsible for checked baggage entrusted by passengers. Regarding baggage, many passengers often experience issues such as lost, damaged, delayed, or mixed-up baggage. The unit responsible for handling problematic baggage is the Lost and Found unit. This research aims to evaluate the performance of the Lost and Found Unit in managing baggage issues. The study uses a qualitative method. The subjects of this research are the Lost and Found Unit at PT Gapura Angkasa Pura, Zainuddin Abdul Madjid Lombok International Airport Branch. Data for the research is obtained from primary sources, including observations and interviews, and secondary sources, such as photos/images and company records as well as Standard Operating Procedures (SOPs). Data credibility is tested through triangulation. Data analysis is performed through data reduction, data examination, and conclusion drawing. The research results show that the responsibility of the carrier towards problematic baggage at the Lost and Found Unit of PT Gapura Angkasa is carried out comprehensively, including steps for receiving reports, identifying, documenting, storing, and coordinating with airlines according to the applicable Standard Operating Procedures. However, there are still challenges, such as delays in tracking and returning baggage that need improvement. The carrier's responsibility for problematic baggage is in line with the regulations stipulated in PM No. 77 of 2011 concerning the procedures for managing and the responsibility for problematic baggage, including handling damaged, delayed, and lost baggage.
The Role Of Agency Services In Serving Clearance In And Out Of Ship With Manual System at PT. Bama Putra Sukses Bogor Rizki Prayoga Sinulingga; Aja Avriana Said
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.382

Abstract

Shipping companies have an important role in providing services to ships visiting a port. Shipping companies appointed as agents are the parties that will be responsible for taking care of everything so that the ships they represent can dock properly, on time, and smoothly in carrying out their activities at the port. Ship agency services are needed to assist the process of clearance in and out of ships at a port in order to create conducive ship activities. This study was conducted to determine the role of agencies in serving the clearance in and out process and the factors that hinder the ship clearance process using a manual system at PT. Bama Putra Sukses Bogor. This study uses a qualitative approach with a descriptive type. Data collection for this study was carried out using observation, interview, and documentation techniques. The results of this study showed that the role of agencies in serving ship clearance in and out with a manual system at PT. Bama Putra Sukses Bogor is a series of ship clearance processes from ship entry to ship exit. Agents play a role in providing their services to ship owners in ship clearance services that are oriented towards managing ship documents in order to facilitate the loading and unloading process. Factors that hinder the clearance in and out process at PT. Bama Putra Sukses consist of expired documents and problems waiting for the destination port or called waiting next port.

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 2 No. 5 (2025): September: Jurnal Transformasi Bisnis Digital (JUTRABIDI)  Vol. 2 No. 4 (2025): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI)  Vol. 2 No. 3 (2025): Mei: Jurnal Transformasi Bisnis Digital (JUTRABIDI) Vol. 2 No. 2 (2025): Jurnal Transformasi Bisnis Digital (JUTRABIDI) Vol. 2 No. 1 (2025): Jurnal Transformasi Bisnis Digital (JUTRABIDI) Vol. 1 No. 6 (2024): November : Jurnal Transformasi Bisnis Digital (JUTRABIDI) Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI) Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI) Vol. 1 No. 3 (2024): Mei : Jurnal Transformasi Bisnis Digital (JUTRABIDI) Vol. 1 No. 2 (2024): Maret : Jurnal Transformasi Bisnis Digital (JUTRABIDI) Vol. 1 No. 1 (2024): Januari : Jurnal Transformasi Bisnis Digital (JUTRABIDI) More Issue