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Jurnal Manajemen Kewirausahaan dan Teknologi
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30473020     EISSN : 30478979     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 96 Documents
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Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian Kerajinan Tas pada Awi Handmade Kediri Yudha Dwi Pradita; Zaenul Muttaqien; Lina Saptaria
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 1 (2025): Maret: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i1.483

Abstract

This study aims to explain the influence of product quality, price and location on purchasing decisions at Awi Handmade Kediri. The data analysis technique used by researchers in this study uses statistical tests through validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests with SPSS version 16.0. The methods used in this study are questionnaires, interviews and observations. The sampling technique in this study used the Accidental Sampling technique with a sample size of 86. Based on the results of the study obtained by researchers from the multiple linear regression equation Y = 2.344 + 0.369X1 + 0.411X2 + 0.2.69X3. The results of the analysis conducted, the results of the study indicate that the product quality variable has a significant effect on purchasing decisions, the price variable has a significant effect on purchasing decisions with evidence of Sig t 0.000> 0.05, the location variable has a significant effect on purchasing decisions with evidence of Sig t 0.000 <0.05, and the results of product quality, price and location simultaneously have a significant effect on purchasing decisions with evidence of Sig F 0.000 <0.05. The results of the analysis of the R2 value = 0.907 or 90.7%.
Analisis Strategi Pemasaran Franchise Nyoklat Klasik Galang Ratna Sari Dewi; Sekar Arum; Nayla Natasya; Muhammad Irsyad Hasibuan; Revandi Dewanta Tarigan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.519

Abstract

This study analyzes the marketing strategy of the Nyoklat Klasik Galang franchise using a descriptive qualitative approach. The results show the implementation of the marketing mix (7P) with a focus on affordable prices, strategic locations, and digital promotions. The SWOT analysis identifies the main strengths in regional exclusivity and low prices, but constrained by the dependence on raw material supply. Opportunities are growing in the current beverage trend, while the main threat is fierce competition.
"Kriuknya Bikin Nagih, Kisahnya Bikin Penasaran" Perjalanan Penuh Motivasi dari Budidaya Central Jamur Tiram Siti Aisyah; Ratna Sari Dewi; Santa Maria br Sibarani; Cantika Nurhaliza Hasibuan; Azhar Aditya
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.540

Abstract

The Micro, Small, and Medium Enterprise (MSME) "Central Jamur Tiram" (Central Oyster Mushroom) in Medan, located at Jln. Mandala By Pass. Gg Orba No 31 Medan (Jln. Mandala By Pass. Gg Orba No 31 Medan), managed by Mr. Faisal, serves as a case study of successful business development in oyster mushroom cultivation. This research aims to explore Mr. Faisal's entrepreneurial journey, from business initiation and the innovation of processed oyster mushroom products to marketing strategies through online and offline platforms that led to success. The research method employed is qualitative with a case study approach, utilizing in-depth interviews with Mr. Faisal and direct observation of the business operations. The research findings indicate that perseverance, product innovation (such as mushroom chips and shredded mushroom), the utilization of spent mushroom substrate (baglog), and the ability to build a partnership network (partner farmers, souvenir shops, suppliers) are key success factors for "Central Jamur Tiram." Furthermore, the adaptation to online platforms for marketing significantly expanded the market reach. This study provides insights into the potential of oyster mushroom cultivation as a sustainable business opportunity and its economic contribution to the local community. The implications of this research can serve as inspiration and guidance for prospective entrepreneurs in the MSME sector, particularly in developing oyster mushroom cultivation businesses.
Bertahan dari Krisis 1998 hingga Pandemik: Usaha Dodol Deli Pasar Bengkel Tak Pernah Goyah Dini Dwi Wahyuningsih; Ratna Sari Dewi; Rany Aprilliana; Ananda Nirmala; Wanda Riana
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.541

Abstract

This study aims to describe the success strategy of the Dodol Deli business, an MSME that has existed since 1988 in Pasar Bengkel, Serdang Bedagai Regency. This business is an example of traditional business resilience in the face of various economic challenges, ranging from the 1998 monetary crisis, road infrastructure development, to the COVID-19 pandemic. This research uses a descriptive qualitative method with a case study approach, through direct interviews with business owners. The results show that the success of Dodol Deli is influenced by strong entrepreneurial character, product innovation, efficient production management, and adaptive marketing strategies, including the utilization of social media. In addition, the decision not to use preservatives and not to rely on modern retail systems is an added value in maintaining product authenticity and customer loyalty. Dodol Deli also demonstrates healthy self-financing practices and receives support through non-cash assistance from the government. These findings reinforce the importance of a combination of local values, business independence, and technological adaptation as keys to MSME sustainability.
Implementasi Sistem Informasi Akademik (SIAKAD) dalam Meningkatkan Efisiensi Administrasi Pendidikan di Madrasah Aliyah Negeri Hendra Kurniawan; Nazla Sofi Adinda; Dea Nadhira Mulyadi; Suci Nurhayati
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.542

Abstract

This study aims to examine the implementation of the Academic Information System SIAKAD in improving the efficiency of educational administration at Madrasah Aliyah Negeri. The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The results show that SIAKAD significantly contributes to accelerating academic administrative processes such as student data management, grade entry, attendance management, and academic report preparation. This system reduces reliance on manual processes prone to errors and speeds up the completion time of administrative tasks. However, several challenges remain, such as limited training for educators and internet network issues affecting system operation. The study concludes that SIAKAD can substantially improve administrative efficiency if supported by adequate training and reliable technological infrastructure. The implementation of SIAKAD also enhances transparency and accountability in academic data management at the madrasah. Therefore, the development and maintenance of this system should be prioritized to support the digitalization of modern and effective educational administration processes.
Analisis Motivasi Pendirian dan Tantangan Pengembangan Usaha Mikro Kuliner Pempek Budi 24 Ilir di Medan Agung Anggara; Ratna Sari Dewi; Imas Eka Prastiti; Marlinda Syafina; Wira Kurniawan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.543

Abstract

This study aims to analyze in depth the motivation for establishing and challenges in developing a micro culinary business Pempek Budi 24 Ilir in Medan. Using a qualitative method with a case study approach, data were collected through in-depth interviews with business owners. The results of the study revealed that intrinsic motivation to introduce Palembang culinary specialties in their hometown and the desire to expand their business in Medan were the main drivers. Marketing strategies through social media proved effective, but the lack of product innovation and limited social support at the beginning of the establishment were identified as significant challenges affecting business development. This study contributes to the understanding of the dynamics of micro entrepreneurship in the culinary context and highlights the importance of innovation and social support for business sustainability.
Strategi Pemasaran Global dalam Menghadapi Krisis Ekonomi dan Geopolitik Muhammad Farrel Ardyanto; Husein Mizar Pratama; Mohamad Zein Saleh
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.567

Abstract

Economic crises and geopolitical tensions have been major factors affecting global market stability and posing major challenges for multinational corporations. This research aims to identify and analyze the global marketing strategies implemented by companies in dealing with these uncertain conditions. Using a descriptive qualitative approach through a literature review, this study found that commonly used strategies include market adaptation, risk diversification, and digital transformation. Market adaptation is carried out through product adjustments, prices, promotions, and distribution to be relevant to local conditions. Risk diversification is implemented by moving supply chains to more stable regions. Meanwhile, digital transformation is used to strengthen interactions with consumers and increase responsiveness to market changes. These findings show that a resilient marketing strategy focuses not only on growth, but also on resilience, flexibility, and sustainable innovation. By understanding the complexity of the global market, companies can design strategies that are able to maintain business competitiveness and sustainability in the midst of a crisis.
Pengaruh Pertumbuhan Aset dan Struktur Modal terhadap Profitabilitas Perusahaan: Studi pada Perusahaan Sektor Food and Beverage yang Terdaftar di Bursa Efek Indonesia Periode 2018-2022 Arshi Naisya Wahyuni; Anwar Anwar; Andi Mustika Amin; Nurman Nurman; Annisa Paramaswary Aslam
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.568

Abstract

This study aims to determine the effect of asset growth and capital structure on profitability in Food and Beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2022 period. The data collection method used is secondary data from financial reports of Food and Beverage sub-sector companies listed on the Indonesia Stock Exchange. The population in this study was 43 companies and 16 samples were obtained using purposive sampling. The results of this study partially 1. Asset growth has a positive and insignificant effect on profitability. This is supported by the company PT Tri Banyan Tbk which experienced a decline in asset growth for 5 consecutive years. 2. Capital structure has a negative and significant effect on profitability. This shows that if the capital structure of a Food and Beverage company increases, profitability will decrease and vice versa. 3. Simultaneously, Asset growth and capital structure have a significant effect on profitability. This shows that if asset growth and capital structure increase or decrease, it will affect profitability in Food and Beverage companies.
Bag Charm dari Kawat Bulu Muhammad Yasin; Riski Himawan; Melinda Wirastiti; Verinda Yelanita
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.571

Abstract

Bag charm is a fashion accessory that is on the rise because of its ability to beautify the appearance of the bag and provide a unique personal touch. In recent years, these accessories have become a significant trend in the fashion world, especially thanks to the influence of social media such as TikTok and Instagram. One of the interesting innovations of bag charm is the use of bristle wire (pipe cleaner) as the main material, which allows the creation of various interesting shapes such as flowers, animals, and funny characters. The business proposal "Bag Charm from Feather Wire" offers creative products with high aesthetic value and personalized appeal according to customer taste. In addition to being easy to make, this product has low production costs and promising profit potential. The theoretical study in this proposal includes the concept of entrepreneurship, product innovation, and market analysis as an important foundation in business development. Marketing strategies through social media and craft exhibitions are also key in expanding market reach. This venture not only provides profitable business opportunities, but also encourages creativity in the handicraft industry and becomes a means of self-expression for consumers. With the wide market potential and uniqueness of the product, the bag charm of bristle wire can become a new trend in the world of handmade accessories.
Analisis Kualitas Data dan Dampaknya terhadap Pengambilan Keputusan dalam Organisasi Tessa Fadilla; Muhammad Irwan Padli Nasution
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.573

Abstract

Data quality plays a crucial role in supporting effective decision-making processes within organizations. Inaccurate, incomplete, or inconsistent data can lead to analytical errors and misguided decisions. This study aims to analyze the dimensions of data quality and their influence on decision-making within organizations. The research employs a descriptive qualitative method using a literature review approach that includes scientific journals, e-books, and institutional reports. The findings indicate that data quality is influenced by six key dimensions: accuracy, completeness, consistency, reliability, timeliness, and uniqueness. Poor data quality can reduce organizational efficiency and undermine trust in information systems. The conclusion of this study highlights that a theoretical understanding of data quality dimensions is essential for building a reliable information system foundation. This study recommends that organizations prioritize data quality management as a strategic element to support more effective decision-making processes.

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