cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andi Thahir
Contact Email
andithahir@gmail.com
Phone
+62811791114
Journal Mail Official
admin@alifa.ac.id
Editorial Address
Jl. Jenderal Ahmad Yani Gang Gunung Sari No. 03 Pringsewu – Lampung.
Location
Kab. pringsewu,
Lampung
INDONESIA
JISE
Published by Sekolah Tinggi Ilmu Ekonomi Syariah Alifa
ISSN : -     EISSN : 28093615     DOI : -
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION (JISE) promotes scholarship and best practices in management within and across science disciplines. JISE publishes original empirical, conceptual and policy studies reflecting the latest development in science management from disciplinary and interdisciplinary perspectives. JISE bridges the divide and facilitates dialogue between formal and informal, disciplinary and interdisciplinary, and post-secondary. Disciplinary science education researchers and practitioners seeking interdisciplinary insights will find this journal to be particularly beneficial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 52 Documents
 2   3   4   5   6 
Pengaruh E-Wom dan Brand Image terhadap Repurchase Intention pada Pengguna Aplikasi Dana Susanto, Edy; Ahoen, Bahori; Handayani, Agustia
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.265

Abstract

Repurchase Intention can be interpreted as the intention to repurchase is a transaction made on a product or service that has been purchased and then makes a repeat purchase. The focus of the research, namely Repurchase Intention, is intended as a customer's decision to reuse the Dana e-wallet. The purpose of the study was to determine the influence of e-wom and brand image on Repurchase Intention on the Dana e-wallet application. The use of quantitative research methods with a sample of 72 respondents obtained from the reach of the questionnaire from Google Form. The data analysis technique is multiple linear regression with SPSS. In terms of percentage, E-WOM has a positive effect on Repurchase Intention. The more customers talk about the Dana application product, the more customers will use it repeatedly and eventually become a habit or even dependent because of its benefits and convenience. The conclusion of the study is that Brand Image has a positive effect on Repurchase Intention. The more famous and has a good brand image, the more customers will reuse the Dana application. A well-known brand will make customers comfortable and safe in using the Dana e-wallet. Suggestions for further research are that researchers can add Artificial Intelligence (AI) factors as research developments.
Manajemen Penerapan Digital Marketing pada Ice Cream Momoyo di Kota Bandar Lampung Komariah, Rizka
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.266

Abstract

Digital marketing is a marketing strategy used in a business in providing goods, services and services using technological devices and the internet in its promotional treatment. Digital marketing is currently trending and widely used in business, there are even some businesses that only use digital marketing in their promotions or do not use other conventional media. With the development of cafe businesses and the like, Momoyo has emerged with various ice cream product offerings that must compete with similar product competitors. The purpose of the study is to determine the management and application of digital marketing in Momoyo ice cream. Qualitative descriptive is the method chosen in this study with purposive sampling as a sample selection technique while the analysis tool uses IMA. The conclusion that can be drawn is that the marketing management used by Momoyo is very large through digital marketing. The form of digital marketing used is utilizing social media as the main marketing platform. The strategy is to post content and promote Momoyo products, as well as collaborating with influencers and celebrities for marketing.

Page 6 of 6 | Total Record : 52

 2   3   4   5   6 

Filter by Year

2021 2024


Reset
Filter By Issues
All Issue Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education Vol 3 No 2 (2023): Journal Of Interdisciplinary Science And Education Vol 3 No 1 (2023): Journal Of Interdisciplinary Science And Education Vol 2 No 2 (2022): Journal of Interdisciplinary Science and Education Vol 2 No 1 (2022): Journal of Interdisciplinary Science and Education Vol 1 No 2 (2021): Journal of Interdisciplinary Science and Education Vol 1 No 1 (2021): Journal of Interdisciplinary Science and Education