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JISE
Published by Sekolah Tinggi Ilmu Ekonomi Syariah Alifa
ISSN : -     EISSN : 28093615     DOI : -
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION (JISE) promotes scholarship and best practices in management within and across science disciplines. JISE publishes original empirical, conceptual and policy studies reflecting the latest development in science management from disciplinary and interdisciplinary perspectives. JISE bridges the divide and facilitates dialogue between formal and informal, disciplinary and interdisciplinary, and post-secondary. Disciplinary science education researchers and practitioners seeking interdisciplinary insights will find this journal to be particularly beneficial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 52 Documents
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Pengaruh Harga, Relationship Marketing dan Suasana Kafe terhadap Customer Loyalty pada Café Kopi Legend Bandar Lampung Gusnawan, Akasa; Astuti, Sri Yuli; Rahmahwaty
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.255

Abstract

This study aims to determine the effect of price, relationship marketing and café atmosphere on customer loyalty at Legend Bandar Lampung coffee café. Customer Loyalty will provide great benefits for a business. Customer Loyalty is shown by customers who make purchases repeatedly. This research is a quantitative research with research conducted for one full month at Coffee Legend café and obtained 98 samples that have been calculated with solvin techniques. Analysis technique using multiple linear regression tests with the help of SPSS Version 22. The results of the study stated that price has a negative and significant influence on Customer Loyalty, relationship marketing has a positive but not significant influence on Customer Loyalty and the last is the café atmosphere has a positive and significant influence on Customer Loyalty
Analisis Media Social Marketing terhadap Loyalitas Pelanggan dalam Menggunakan Produk Kecantikan Benings Handori; Handayani, Agustia; Wimbawani, Wiwik
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.256

Abstract

This study aims to analyze the influence of social media marketing on customer loyalty in using Bening's beauty products. The increasing use of social media in marketing strategies has become a significant concern, especially in the highly competitive beauty industry. The social media marketing variables examined include electronic word of mouth (e-WOM), social media marketing activities, and popular content. This research employed a quantitative associative method with a survey approach by distributing questionnaires to 310 respondents who are users of Benings products across Indonesia. The sampling technique used was simple random sampling. The results show that all three independent variables—e-WOM, social media marketing activities, and popular content—have a positive and significant influence on customer loyalty. These findings indicate that social media plays a crucial role in building and maintaining customer loyalty toward Bening's beauty products
Analisis Penerapan Literasi Keuangan pada Pendidikan Anak Usia Dini (Studi : Paud Insan Cendikia Harapan Rejo Lampung Tengah) Husada, Hindiana Sava; Zesika, Ardetia Lara; Riani, Novi
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.257

Abstract

The implementation of financial literacy from an early age is a strategic effort to instill understanding and positive habits related to money management in children. This study aims to analyze how financial literacy is implemented in early childhood education at PAUD Insan Cendikia, Harapan Rejo, Central Lampung. A qualitative approach was employed, with data collected through interviews, observations, and documentation. The research subjects consisted of teachers and parents of the students. The results indicate that financial literacy is applied through a play-based learning approach using the Beyond Center and Circle Time (BCCT) model. Financial literacy activities include the introduction of money, managing pocket money, saving habits, socio-drama on buying and selling, visits to BRILink agents, and the instilling of values such as sharing and entrepreneurship. This implementation also involves the active participation of parents as the primary companions. The study concludes that PAUD Insan Cendikia has implemented a structured and comprehensive financial literacy program, although challenges remain in maintaining consistent parental involvement and strengthening children's understanding of needs versus wants.
Analisis Harga dan Gaya Hidup terhadap Minat Beli Handphone Iphone Second Like New Darto, Cahyo Novi Tri; Irawan, Hengki; Susanto, Rindang
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.258

Abstract

This study aims to analyze the influence of price and lifestyle on the purchase intention of second like-new iPhones in Bandar Lampung City, specifically among consumers of Nano Store. The rapid development of technology and the increasing public demand for smartphones have made the iPhone one of the most sought-after products due to its quality and prestige. However, the high price of new iPhones has led some consumers to opt for second like-new iPhones, which are considered more affordable yet still functional. This research employs a quantitative approach using a survey method with 100 respondents. The results show that the price variable has a negative and significant effect on purchase intention (significance value 0.002 < 0.05), indicating that the lower the price, the higher the purchase intention. Meanwhile, lifestyle has a positive and significant effect on purchase intention (significance value 0.000 < 0.05), suggesting that the higher a person's lifestyle level, the greater their intention to purchase a second like-new iPhone. Simultaneously, price and lifestyle significantly influence purchase intention, contributing 44.4% to the purchase intention variable. These findings indicate that second like-new iPhones have become a rational and prestigious choice for urban communities, primarily due to affordable pricing and the need to align with today’s digital lifestyle
Peranan Merek Lokal dalam Pertumbuhan Ekonomi di Indonesia dalam Perspektif Teori Neo Klasik: Studi pada Perusahaan Sepatu Nah Project Wijaya, Rossy Sapta; Wimbawani, Wiwik; Nata, Andrian Anwar L
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.259

Abstract

Economic growth is the process of changing the economic conditions of a country continuously towards the better. In Indonesia itself, MSMEs contribute significantly to increasing Gross Domestic Product, which of course MSMEs have an important role in Indonesia's economic growth. On the other hand, the role of local brands, especially fashion, in Indonesian MSMEs ranks first as MSME products that have experienced significant development. The research method in this study is qualitative descriptive, where all data sources are obtained based on literature and previous research that is studied using neoclassical theory. The results of the study revealed that (1) local brands have a large contribution to economic growth through job creation. Logically, the more new MSMEs are opened, the more employees they recruit, (2) local brands use digitalization in all lines of their operational activity processes, which means that local brands in MSMEs are able to contribute to increasing economic growth based on technological advances, and (3) since the Covid-19 pandemic, the government has provided soft loans to MSME business actors, and with this capital, it can increase the productivity of new and existing MSMEs.
Analisis Keputusan Gen Z dalam Menggunakan Qris Sebagai Alat Pembayaran Digital Ekawati, Farida; Alamsyah, Cik; Wati, Ida
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.260

Abstract

This study aims to analyze the decision-making process of Generation Z in using QRIS as a digital payment tool. QRIS (Quick Response Code Indonesian Standard) is a standardized payment method based on QR codes developed by Bank Indonesia (BI) and the Indonesian Payment System Association (ASPI). The research adopts a quantitative approach, using a questionnaire distributed to 100 respondents as the sample. Data analysis is conducted using multiple linear regression with the assistance of SPSS software. The results show that, in part, the variables of perceived usefulness, trust, and security risk have a positive and significant impact on Generation Z's decision to use QRIS. Specifically, the greater the perceived benefits and trust in QRIS, the higher the likelihood that Generation Z will choose to use it. However, security risk was found to have a negative effect on the decision to use QRIS. The study concludes that QRIS offers significant convenience and security, but the perceived risks must be managed to enhance adoption by Generation Z.
Analisis dalam Penentuan Strategi Usaha Kafe Coffee Legend Kota Bandar Lampung Riswan; Suprihadi; Nata, Andrian Anwar L
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.261

Abstract

This research aims to determine a suitable strategy for the Coffee Legend Cafe business in Bnadar City, Lampung. The research uses qualitative research with observation and documentation techniques. The data analysis tool in this research is SWOT analysis (SWOT (Strengths Weaknesses, Opportunities and Threats). SWOT analysis is an analysis technique for measuring the strengths, weaknesses, opportunities and threats of a company. By creating an analysis table, it is then measured through the SWOT quadrants in the Cartesian diagram. The results of this SWOT analysis research were analyzed using the Internal Strategic Factor Analysis Summary or IFAS and the External Strategic Factor Analysis Summary or EFAS. The results of the IFAS and EFAS calculations found points (0.12 and -0.64), on the Cartesian diagram. It is in a Conservation strategy with Strengths and Threats (ST).
Pengaruh Dompet Digital dan Kualitas Produk terhadap Niat Beli Konsumen (Studi : Geprek MB Bandar Lampung) Hidayat, Rifki; Alfarezi, Muhammad; Umar, M Abdullah
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.262

Abstract

This study aims to determine the effect of digital wallets and product quality on consumer purchase intentions in Geprek MB Lampung. Consumer purchase intention is an attitude of a consumer or potential customer who tends to be interested then makes a decision to spend on the goods or services he wants. This research is of the quantitative type. The population in this study is all customers of all Geprek MB Bandar Lampung consumers during the observation period, which is one month. The total population was 10,985 consumers while for the sample with the solvin technique, 111 respondents were obtained. The result of this study is that partially, digital dmpet and product quality have a positive effect on consumer purchase intent, while simultaneously digital wallets and product quality also have a positive and significant influence on consumer purchase intent.
Penentuan Prediksi Investasi Didasarkan Candlestick Grafik Melalui Teknikal Indikator : Kompas Indeks 100 Periode 2022-2024) Riani, Novi; Indarti, Sahaji Margaretta
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.263

Abstract

When someone has an interest in entrepreneurship, it means that the person is ready to face the challenges of business competition. Nowadays, many people decide to become entrepreneurs because it is difficult to find permanent jobs. Because there are few job vacancies, they are challenged to build their own businesses. Among the factors that encourage someone's interest in entrepreneurship, researchers choose digital marketing and entrepreneurship education as factors that are thought to be able to influence interest in entrepreneurship. This research is quantitative with its Analysis Technique using SPSS. Data processing is sourced from a questionnaire by 5th semester students of STIES Alifa. The conclusion of the study is the Adjusted R Square Value of 0.811 or 81.1%. This means that Digital Marketing (X1) and Entrepreneurship Education (X2) received by 5th semester students of the Alifa Pringsewu School of Economics can influence Entrepreneurship Interest (Y) by 81.1%, the rest is influenced by other variables. From the t-test, Digital Marketing and Entrepreneurship Education have a positive effect on interest in entrepreneurship
Pengaruh Kecepatan Pengiriman dan Price Discount terhadap Customer Satisfaction pada Pengguna GoFood Putra, Suharto Balau; Harris, Allan
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.264

Abstract

The Effect of Delivery Speed ​​and Price Discount on Customer Satisfaction of GoFood Users in Indonesia. Customer satisfaction is the end result of a buying and selling transaction. Where if the customer's feelings are satisfied, it means that the performance produced by a product is successful. This type of research is quantitative causal, with primary data as the main data source with a sample of 121 respondents then processed using the data obtained from the questionnaire and processed with SPSS as an analysis tool from the multiple regression model. The results of this study, delivery speed has a positive effect on customer satisfaction, as well as the price discount variable has a positive effect on customer satisfaction. The results of the simultaneous test state that delivery speed and price discount simultaneously have a positive effect on customer satisfaction

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