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Digital Business Progress
Published by Sekolah Tinggi Ilmu Ekonomi Bina Karya
ISSN : -     EISSN : 29632463     DOI : https://doi.org/10.70021/dbp
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Digital Business Progress mencakup ide atau pemikiran hasil penelitian, penemuan dan inovasi baru yang berkaitan dengan Bisnis Digital dengan ruang lingkup pada bidang tertentu yaitu : Digital Marketing E-Commerce Technopreneur Business Science
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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Pengaruh Penggunaan Smartphone Dalam Interaksi Sosial di Kalangan Mahasiswa Manajemen STIE Bina Karya Kota Tebing Tinggi Kumala Vera Dewi; Bobby Hartanto; Adrian K. Tarigan
Digital Business Progress Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i1.72

Abstract

This study aims to determine the effect of smartphone use on social interaction in Management Study Program students at STIE Bina Karya, Tebing Tinggi City. The population of this study were 253 students in the third semester of the Management Study Program at STIE Bina Karya, Tebing Tinggi City. After calculating using the Slovin formula, the number of samples obtained is 72 respondents (with e = 10%). The data collection technique used was a questionnaire given to research respondents. The data analysis used in this study is a simple linear regression analysis with the help of SPSS for windows software. The results showed that there was no significant influence between the use of smartphones on social interaction among third semester students of the Management Study Program at STIE Bina Karya, Tebing Tinggi City. This means that no matter how long students use smartphones, it will not affect their social interactions with other people. The level of influence of smartphone use with social interaction among students in this study was very small, namely 3.2%. This is because social interaction is not only influenced by dependence on smartphone use, one of which can be influenced by community environmental factors.
Analisis Strategi Pemasaran Menggunakan Digital Marketing Dan Delivery Pada Pelanggan Pisang Crispy Kemeklah Riska Indriani; Rakhmawati Purba
Digital Business Progress Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i1.73

Abstract

The development of technology and the demands of the community in increasing creative businesses, MSMEs have developed services for selling their products to consumers by implementing a digital marketing system and delivery orders. This was also carried out by the UKM Kemeklah Tebing Tinggi. This study aims to find out how marketing strategies using digital marketing with delivery services can increase the purchase or sale of Kemeklah Tebing Tinggi crispy banana products. This type of qualitative research uses owner, worker and consumer respondents as well as courier brothers who are involved in sales operations. The results of the study show that the use of Digital marketing can increase orders / sales every month. The marketing strategy by using delivery services also increases consumer orders that cannot buy directly at Kemeklah outlets.
Pengaruh Penggunaan Media Sosial Instagram Dan Status Sosial Ekonomi Terhadap Perilaku Konsumtif Rizki Wulanita Batubara; Ramadhan Adi Pengestu; Hadi Panjaitan
Digital Business Progress Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i1.74

Abstract

This study aims to determine how the influence of E-Servicescape and Completeness of Information on Online Shopping decisions at Shopee. The sample in this study were housewives in the Tambangan village, Tebing Tinggi city who used the shopee application with a total of 96 people. Regression analysis method used is multiple linear regression and to test the hypothesis used t test and f test. The research data were analyzed or processed using the SPSS version 25 program. The results showed that e-servicescape had an effect on the purchasing decision variables. The information quality variable has an effect on the purchasing decision variable and the trust factor has no effect on the shopping decision at shopee.
Pengaruh E-Servicescape, Persepsi Manfaat, Kelengkapan Informasi Dan Kepercayaan Terhadap Keputusan Berbelanja Online Di Shopee: Studi Kasus Pada Ibu Rumah Tangga Di Kelurahan Tambangan Kota Tebing Tinggi Muhammad Hilalul Hamdhi; Fitrianingsih Fitrianingsih; Imelda Mardayanti; Muhammad Wahyu Hamijaya
Digital Business Progress Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i1.75

Abstract

This study aims to determine how the influence of E-Servicescape, Perception of Benefits, Completeness of Information and Trust on Online Shopping Decisions at Shopee. The population used in this study were housewives in the Mining Village, Cliff Tinggi City, who used the Shopee application for an unknown amount. Because the population is not known in determining the number of samples used Cochran method. Regression analysis method used is multiple linear regression and to test the hypothesis used t test and f test. The research data were analyzed or processed using the SPSS version 25 program. From the results of this study, it can be concluded that e-servicescape has an effect on purchasing decision variables. Perceived benefits affect the purchasing decision variables. Completeness of information affects the purchasing decision variables. Trust has no effect on purchasing decisions.
Analisis Strategi Pengembangan Usaha Mikro Menengah (UMKM) Menggunakan Sistem E-Commerce Dengan Model Content Marketing Pada Coffe Shop Kopang Kota Tebing Tinggi Sri Devi Hariani; Rapat Piter Sony; Imelda Mardayanti; Restu A Suryaman
Digital Business Progress Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i1.76

Abstract

This study aims to determine the content marketing strategy in the development of micro, small and medium enterprises (MSMEs) at Coffee Shop Kopang, Tebing Tinggi City. The researcher used a descriptive qualitative approach. This qualitative research consists of disclosing facts, phenomena, variables and circumstances that occurred when the research was in progress and presenting what was happening. Qualitative descriptive research interprets and describes data on the current situation, attitudes and opinions that occur in society, contradictions of two or more, relationships between variables, differences in facts, influence on a condition and others. Qualitative method is a research method based on the philosophy of postpositivism, used to examine the state of nature. The results of this study are digital marketing strategies while still following the concept of marketing strategies to develop products and business competitiveness in the market. In addition, digital marketing strategies to increase the competitiveness of MSME products include segmentation that focuses on products and prices as well as quality on consumer buying interest. In addition, word of mouth conveyed by customers to influence others has a very significant impact.
Perlindungan Hukum Terhadap Konsumen Dalam Pelaksanaan Layanan Gopaylater pada Aplikasi Gojek Imelda Mardayanti
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.101

Abstract

This research is a descriptive qualitative research. The problem approach used in this study is empirical juridical. Empirical juridical is an approach that prioritizes legal/juridical rules combined with examining facts related to research. The nature of this research is descriptive. Where a study aims to provide an analytical description of the facts obtained with the applicable laws and regulations to obtain a comprehensive picture of the Gojek Paylater Paylater process. The results of this study are legal protection provided by Gojek, namely preventive and repressive protection measures. One form of legal protection is to make legal rules that can serve as protection or reference for the community, as in Law no. 8 of 1999 regulates Consumer Protection (hereinafter referred to as UUPK). The Consumer Protection Act is a law that regulates legal protection for consumers. However, this Law also emphasizes that business actors have the right to obtain legal protection from consumers with bad intentions.
Pengaruh Gaya Hidup Terhadap Perilaku Keuangan dengan Teman Sebaya sebagai Variabel Intervening pada Mahasiswa STIE Bina Karya Tebing Tinggi Kumala Vera Dewi; Siti Nurhalijah; Sri Devi; Manda Irawan
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.105

Abstract

The aim of this research is to analyze gay life and related topics in relation to financial risks. In this research, there were 290 students registered at STIE Bina Karya Kota Tebing Tinggi majoring in Management in the fourth semester. According to Slovin rumors, 75 people responded to the survey. The data which is divided into two groups is referred to as primary data in terms of how the partners are rewarded. SmartPLS 3.0 software is the technology used for data analysis. The research results show that lifestyle has a positive and significant effect on financial behavior and peers have a positive and significant effect on financial behavior.
Pengaruh Brand Image & Kualitas Produk Terhadap Keputusan Pembelian Smartphone Oppo dengan Country of Origin Sebagai Variabel Moderating Shania Mega Oktavia Sinaga; Rakhmawati Purba; Lira Mustika Sari
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.110

Abstract

The many types and brands of smartphones offered in the market make consumers have a variety of choices and of course this also greatly encourages manufacturers to sell their products with good quality and standard prices. This study aims to determine the effect of Brand Image & Product Quality on Purchasing Decisions of Oppo Smartphones with Country Of Origin as a Moderating Variable in Bandar Sono Village, Tebing Tinggi City. This type of quantitative descriptive research, taking samples from neighborhood 1 people who use Oppo brand cellphones with the Cochran formula so that the sample is 96 people. The side technique used is purposive sampling. The data obtained from distributing the questionnaires was processed using the SPSS tool. The tests carried out are instrument tests, classical assumption tests, multiple linear regression, determinant coefficients and hypotheses with partial tests and residual tests. The results of this study prove that: brand image and product quality influence the purchasing decision of an Oppo Smartphone. Country of Origin can moderate the relationship between Brand Image and purchasing decisions and Country of origin cannot moderate the relationship between product quality and purchasing decisions for Oppo Smartphones in Bandar Sono Village, Tebing Tinggi City.
Pengaruh Kualitas Produk Health Wealth Internasional (HWI) Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening : Studi Kasus Pada Masyarakat Desa Sei Belutu Kecamatan Sei Bamban Endang Pujianti; Suci Etri Jayanti
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.111

Abstract

This study aims to determine "The Effect of Health Wealth International (HWI) Product Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study in Sei Belutu Village Community, Sei Bamban District)". The method of determining the sample used in this study is to use the Sampling formula as many as 73 samples who are customers of HWI products in Sei Belutu Village, Sei Bamban District. Based on the results of the analysis of hypothesis 1, it staates that the first hypothesis is accepted, meaning that the Product Quality variable (X) has an effect on the Customer Satisfaction variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is rejected, meaning that the Product Quality variable (X) has no effect on the Customer Loyalty variable (Y). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Customer Satisfaction variable (Z) affects the Customer Loyalty variable (Y). Based on the results of the analysis of hypothesis 4, it can be concluded that the fourth hypothesis is accepted, meaning that the customer satisfaction variable (Z) can mediate the product quality variable (X) on customer loyalty (Y).
Analisis Keputusan Memilih Bermain I ZONE di Tebing Tinggi Ditinjau Dari Harga dan Promosi Fitrianingsih Fitrianingsih; Zulpianda Nublah; Devy Mawarnie Puspitasari
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.114

Abstract

The aim of this research are to analyze the effect of priceand promotion on the decision to choose.This research is quatitative with a research sample of 96 parents of consumers who choose to play at I Zone. Collecting data using a questionnaire with data analysis using SPSS. The results of the anakysis show that the price has no significant effect on the decision to choose, promotion has significant effect on the decision to choose, and the price and promotion simultaneously have a significant effect  on the decision to choose.

Page 2 of 4 | Total Record : 35

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