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Digital Business Progress
Published by Sekolah Tinggi Ilmu Ekonomi Bina Karya
ISSN : -     EISSN : 29632463     DOI : https://doi.org/10.70021/dbp
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Digital Business Progress mencakup ide atau pemikiran hasil penelitian, penemuan dan inovasi baru yang berkaitan dengan Bisnis Digital dengan ruang lingkup pada bidang tertentu yaitu : Digital Marketing E-Commerce Technopreneur Business Science
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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Strategi Pemasaran Digital dalam Meningkatkan Loyalitas Konsumen: Studi pada UMKM di Era Industri 4.0 Sitindaon, Nikson
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.209

Abstract

The development of technology in the Industry 4.0 era has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies in carrying out their business activities. This study aims to analyze how digital marketing strategies can increase consumer loyalty in MSMEs, especially through the use of social media, e-commerce, and digital-based customer relationship management (CRM). The research method used is qualitative with a case study approach on several MSMEs that are actively conducting digital marketing. The results of the study show that the implementation of digital strategies such as attractive marketing content, active interaction with customers on online platforms, and proper use of customer data has been proven to increase consumer engagement and loyalty. This study concludes that digital marketing is not only a promotional tool, but also a strategy for building long-term relationships with consumers that are effective and relevant in the current era of digital transformation.
Pengaruh Store Atmosphere Dan Promosi Terhadap Impulse Buying Dengan Positif Emotion Sebagai Variabel Intervening Nainggolan, Benhart
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.210

Abstract

This study aims to analyze "The Influence of Store Atmosphere and Promotion on Impulse Buying with Positive Emotion as an Intervening Variable (Case Study at Alfamart Yos Sudarso, Tebing Tinggi City). Based on the results of the analysis of hypothesis 1, the Store Atmosphere variable (X1) has an effect on Positive Emotion (Z). Based on the results of the analysis of hypothesis 2, the Promotion variable (X2) has an effect on Positive Emotion (Z). Based on the results of the analysis of hypothesis 3, the Store Atmosphere variable (X1) does not have an effect on Impulse Buying (Y). Based on the results of the analysis of hypothesis 4, the Promotion variable (X2) has an effect on Impulse Buying (Y). Based on the results of the analysis of hypothesis 5, the Positive Emotion variable (Z) does not have an effect on Impulse Buying (Y). Based on the results of the analysis of hypothesis 6, the Positive Emotion (Z) variable can mediate the relationship between Store Atmosphere (X1) and Impulse Buying (Y). Based on the results of the analysis of hypothesis 7, the Positive Emotion (Z) variable cannot mediate the relationship between Promotion (X1) and Impulse Buying (Y).
Efektivitas Teknik Psikologi Selling dalam Meningkatkan Penjualan dengan Komitmen Pelanggan sebagai Variabel Intervening: Studi pada Industri E-Commerce di Indonesia Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani; Arifin, Indra Welly; Hutajulu, Lija Romauli; Juanda, Ahmad
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.211

Abstract

This study aims to examine the effectiveness of Psychological Selling Techniques in increasing sales with Customer Commitment as an intervening variable in the e-commerce industry in Indonesia. The research method employed is quantitative, analyzed using Smart PLS. The results indicate that Psychological Selling Techniques significantly influence both Customer Commitment and Sales Increase. Furthermore, Customer Commitment significantly mediates the effect of Psychological Selling Techniques on Sales Increase. These findings suggest that implementing psychological techniques in selling can enhance customer loyalty and sustainable sales growth. This study offers practical implications for e-commerce companies to integrate psychological selling techniques into their marketing strategies to strengthen customer relationships and improve sales performance.
Pengaruh Gaji Dan Motivasi Terhadap Kinerja Pegawai Honorer Syafrizal, Rodi; Sudarjah, Gugum Mukdas
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.212

Abstract

The purpose of this study was to analyze and examine the effect of salary and motivation on the performance of honorary employees of the Environmental Service. The population in this study were all honorary employees of the North Tebing Tinggi City Environmental Service totaling 277 people. The method of determining the number of samples using the slovin formula with a sample of 73 people and determining the sample using incidental techniques. The source of data in this study comes from primary data, namely the results of a questionnaire/questionnaire that is filled in directly by the respondent. Hypothesis testing using multiple regression analysis. The results of this study indicate that partially salary has a positive and significant effect on employee performance, but partially motivation does not significantly affect employee performance. While simultaneously variable salary and motivation have a positive and significant effect on the performance of honorary employees.
Pengaruh Rating Produk Dan Review Produk Terhadap Minat Beli Ditiktok Shop Dengan Kepercayaan Konsumen Sebagai Variabel Intervening : Studi Kasus Mahasiswa Semester 8 STIE Bina Karya Tebing Tinggi Suwadi, Suwadi; Filza, Nadia Ananda; Fazillahi, Raihan Anggi
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.213

Abstract

This research aims to determine the influence of Product Ratings and Product Reviews on Purchase Interest in Ditiktok Shop with Consumer Trust as an Intervening Variable (Case Study of Semester 8 Students of Bina Karya Tebing Tinggi). The research method used is a quantitative method using SPSS assistance collected from the results of distribution questionnaire totaling 73 respondents. The analytical method used for Measurement Evaluation (Outer Model) is Validity Test and Reliability Test. Then the Structural Model (Inner Model) method is the Determination Coefficient (R2), Goodness of Fit Model (GoF), T-Statistic Test and Indirect Effect Test. The analysis tool in this research uses SPSS Version 25. The results of this research are that product reviews influence consumer confidence, product reviews influence consumer confidence, product ratings influence purchasing interest, product reviews influence purchasing interest, consumer trust influences purchasing interest. , Product ratings can mediate the influence of purchasing interest on consumer confidence and product reviews do not mediate the influence of purchasing interest on consumer confidence.

Page 4 of 4 | Total Record : 35

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