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Digital Business Progress
Published by Sekolah Tinggi Ilmu Ekonomi Bina Karya
ISSN : -     EISSN : 29632463     DOI : https://doi.org/10.70021/dbp
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Digital Business Progress mencakup ide atau pemikiran hasil penelitian, penemuan dan inovasi baru yang berkaitan dengan Bisnis Digital dengan ruang lingkup pada bidang tertentu yaitu : Digital Marketing E-Commerce Technopreneur Business Science
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 46 Documents
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Strategi Pemasaran Digital dalam Meningkatkan Loyalitas Konsumen: Studi pada UMKM di Era Industri 4.0 Sitindaon, Nikson
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.209

Abstract

The development of technology in the Industry 4.0 era has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies in carrying out their business activities. This study aims to analyze how digital marketing strategies can increase consumer loyalty in MSMEs, especially through the use of social media, e-commerce, and digital-based customer relationship management (CRM). The research method used is qualitative with a case study approach on several MSMEs that are actively conducting digital marketing. The results of the study show that the implementation of digital strategies such as attractive marketing content, active interaction with customers on online platforms, and proper use of customer data has been proven to increase consumer engagement and loyalty. This study concludes that digital marketing is not only a promotional tool, but also a strategy for building long-term relationships with consumers that are effective and relevant in the current era of digital transformation.
Pengaruh Store Atmosphere Dan Promosi Terhadap Impulse Buying Dengan Positif Emotion Sebagai Variabel Intervening Nainggolan, Benhart
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.210

Abstract

This study aims to analyze "The Influence of Store Atmosphere and Promotion on Impulse Buying with Positive Emotion as an Intervening Variable (Case Study at Alfamart Yos Sudarso, Tebing Tinggi City). Based on the results of the analysis of hypothesis 1, the Store Atmosphere variable (X1) has an effect on Positive Emotion (Z). Based on the results of the analysis of hypothesis 2, the Promotion variable (X2) has an effect on Positive Emotion (Z). Based on the results of the analysis of hypothesis 3, the Store Atmosphere variable (X1) does not have an effect on Impulse Buying (Y). Based on the results of the analysis of hypothesis 4, the Promotion variable (X2) has an effect on Impulse Buying (Y). Based on the results of the analysis of hypothesis 5, the Positive Emotion variable (Z) does not have an effect on Impulse Buying (Y). Based on the results of the analysis of hypothesis 6, the Positive Emotion (Z) variable can mediate the relationship between Store Atmosphere (X1) and Impulse Buying (Y). Based on the results of the analysis of hypothesis 7, the Positive Emotion (Z) variable cannot mediate the relationship between Promotion (X1) and Impulse Buying (Y).
Efektivitas Teknik Psikologi Selling dalam Meningkatkan Penjualan dengan Komitmen Pelanggan sebagai Variabel Intervening: Studi pada Industri E-Commerce di Indonesia Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani; Arifin, Indra Welly; Hutajulu, Lija Romauli; Juanda, Ahmad
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.211

Abstract

This study aims to examine the effectiveness of Psychological Selling Techniques in increasing sales with Customer Commitment as an intervening variable in the e-commerce industry in Indonesia. The research method employed is quantitative, analyzed using Smart PLS. The results indicate that Psychological Selling Techniques significantly influence both Customer Commitment and Sales Increase. Furthermore, Customer Commitment significantly mediates the effect of Psychological Selling Techniques on Sales Increase. These findings suggest that implementing psychological techniques in selling can enhance customer loyalty and sustainable sales growth. This study offers practical implications for e-commerce companies to integrate psychological selling techniques into their marketing strategies to strengthen customer relationships and improve sales performance.
Pengaruh Gaji Dan Motivasi Terhadap Kinerja Pegawai Honorer Syafrizal, Rodi; Sudarjah, Gugum Mukdas
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.212

Abstract

The purpose of this study was to analyze and examine the effect of salary and motivation on the performance of honorary employees of the Environmental Service. The population in this study were all honorary employees of the North Tebing Tinggi City Environmental Service totaling 277 people. The method of determining the number of samples using the slovin formula with a sample of 73 people and determining the sample using incidental techniques. The source of data in this study comes from primary data, namely the results of a questionnaire/questionnaire that is filled in directly by the respondent. Hypothesis testing using multiple regression analysis. The results of this study indicate that partially salary has a positive and significant effect on employee performance, but partially motivation does not significantly affect employee performance. While simultaneously variable salary and motivation have a positive and significant effect on the performance of honorary employees.
Pengaruh Rating Produk Dan Review Produk Terhadap Minat Beli Ditiktok Shop Dengan Kepercayaan Konsumen Sebagai Variabel Intervening : Studi Kasus Mahasiswa Semester 8 STIE Bina Karya Tebing Tinggi Suwadi, Suwadi; Filza, Nadia Ananda; Fazillahi, Raihan Anggi
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.213

Abstract

This research aims to determine the influence of Product Ratings and Product Reviews on Purchase Interest in Ditiktok Shop with Consumer Trust as an Intervening Variable (Case Study of Semester 8 Students of Bina Karya Tebing Tinggi). The research method used is a quantitative method using SPSS assistance collected from the results of distribution questionnaire totaling 73 respondents. The analytical method used for Measurement Evaluation (Outer Model) is Validity Test and Reliability Test. Then the Structural Model (Inner Model) method is the Determination Coefficient (R2), Goodness of Fit Model (GoF), T-Statistic Test and Indirect Effect Test. The analysis tool in this research uses SPSS Version 25. The results of this research are that product reviews influence consumer confidence, product reviews influence consumer confidence, product ratings influence purchasing interest, product reviews influence purchasing interest, consumer trust influences purchasing interest. , Product ratings can mediate the influence of purchasing interest on consumer confidence and product reviews do not mediate the influence of purchasing interest on consumer confidence.
Peran Media Sosial Dalam Meningkatkan Daya Saing Coffe Shop : Studi Kasus Digital Marketing Kopi Kenangan Batubara, Rizki Wulanita; Yusuf, Aisyka Anindy
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.248

Abstract

This article examines the role of social media in increasing the competitiveness of coffee shops in Indonesia, with a case study on Kopi Kenangan. The study shows that Kopi Kenangan has successfully utilized social media platforms such as Instagram and TikTok through interesting visual content, current trends, collaboration with influencers, and digital promotions integrated with applications. This strategy is able to build emotional closeness with customers, increase engagement and loyalty levels, and expand market reach. The use of social media as an innovative communication and promotion tool has proven effective in facing competition in the increasingly competitive coffee industry. The results of this study confirm that the success of modern businesses is highly dependent on creative and adaptive digital marketing strategies.
Smart Mobility dan Pembangunan Berkelanjutan: Analisis Potensi Kota Cerdas di Sumatera Utara Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Arifin, Indra Welly
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.249

Abstract

Urban development in North Sumatra Province has experienced significant population mobility growth, yet it still faces challenges such as traffic congestion, air pollution, and limited public transportation. This study aims to analyze the potential implementation of the smart mobility concept to support sustainable development and the transformation toward smart cities in North Sumatra. The research employs a qualitative approach using literature review and descriptive analysis to identify urban mobility conditions, challenges, as well as the inhibiting and supporting factors for smart mobility implementation. The results indicate that smart mobility can enhance transportation efficiency, reduce carbon emissions, and improve public service quality. Key supporting factors include government commitment, the growth of the digital ecosystem, and public awareness of green transportation, while inhibiting factors include infrastructure limitations, weak cross-sector coordination, and funding constraints. This study recommends an integrative strategy involving digital infrastructure development, sustainable transportation policies, multi-stakeholder collaboration, and public education to achieve effective and sustainable smart mobility.
Pengaruh Spesifikasi Produk Dan Promosi Online Terhadap Keputusan Pembelian Laptop Merek Hewlett Packard (HP): Studi Kasus Pada Pelangggan Toko Pegasus Komputer Tebing Tinggi Ketaren, Abednego
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.257

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh spesifikasi produk dan Promosi Online terhadap keputusan pembelian laptop merek hewlett Packard (studi kasus pada pelangggan toko pegasus komputer tebing tinggi). Variabel Independen penelitian ini terdiri dari spesifikasi produk dan Promosi Online, sedangkan yang menjadi variabel dependen adalah keputusan pembelian. Penelitian dilakukan pada pelanggan toko Pegasus Komputer Tebing Tinggi. Data dianalisis dengan menggunakan metode analisis regresi linear berganda. Hasil Penelitian ini menunjukkan. (1) Spesifikasi produk berpengaruh terhadap keputusan pembelian, (2) Promosi Online tidak berpengaruh signifikan terhadap keputusan pembelian, (3) Spesifikasi produk dan Promosi Online tidak berpengaruh secara bersama-sama (simultan) terhadap keputusan pembelian.
Professional Netiquette and Its Pedagogical Integration in Business English Instruction for Future Digital Leaders Nabilah, Nada
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.258

Abstract

This study examines the role of professional netiquette in Business English instruction within a digitalized learning environment for management students. As communication in modern business increasingly relies on email, messaging platforms, video-conferencing, and Learning Management Systems, digital etiquette has become essential for maintaining professionalism and communicative effectiveness. Using a descriptive qualitative design, this study analyzed three units of Speaking and Business English instructional materials from the Management Department, focusing on learning objectives, instructional activities, and assessment tasks. Additional documents such as syllabi, worksheets, and rubrics were included to strengthen the analysis. The findings show that students possess only a moderate awareness of netiquette, with inconsistent performance across email writing, instant messaging, virtual meetings, and LMS interactions. Students, however, perceive netiquette as highly relevant to their future roles in digital business, particularly in areas related to credibility, remote teamwork, and customer communication. The study identifies several pedagogical strategies for integrating netiquette into Business English instruction, including explicit teaching of digital etiquette principles, authentic digital communication tasks, improved feedback mechanisms, reflective learning activities, and curriculum alignment. These findings emphasize the need for curriculum innovation that prepares students to communicate ethically, professionally, and effectively in digital business environments.
Pengaruh Media Sosial Instagram, Lokasi Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Kawan Kofie Tebing Tinggi Azman, Muhammad Richie; Putra, Tri Nugraha Basri; Purba, Rakhmawati; Victor, Victor
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.259

Abstract

This study aims to determine the Influence of Instagram Social Media, Location and Price Perception on Purchasing Decisions at Kawan Kofie in Tebing Tinggi City. The research method used is a quantitative method using the help of the SPSS version 25.00 program. The nature of the research used is replication. The sample of this study was 96 respondents, namely Kawan Kofie consumers in Tebing Tinggi City. The data collection method used was a questionnaire and literature study. The analysis method used in this study was using multiple linear regression analysis. The results of this study are Instagram social media influences purchasing decisions at Kawan Kofie, Location does not influence purchasing decisions at Kawan Kofie, Price perception influences purchasing decisions at Kawan Kofie and Instagram social media, location and price perception simultaneously influence purchasing decisions at Kawan Kofie.

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