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INDONESIA
CONVERSE Journal Communication Science
Published by Indonesian Journal Publisher
ISSN : -     EISSN : 30630738     DOI : https://doi.org/10.47134/converse
Core Subject : Education,
Languange, Linguistic, Communication & Media
CONVERSE: Journal Communication Science is a forum for researchers, students, and professionals who want to publish their writing or research. The focus and scope of CONVERSE: Journal Communication Science include: Study of mass media studies New media studies Film studies Interpersonal communication studies Group communication studies Organization communication studies Political communication studies Public relations studies, Etc.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 111 Documents
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IDY Group Multimedia Cirebon’s Live Streaming Production Strategy Muhammad Alfarizi; Farida Nurfalah
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.5980

Abstract

With the development of digital media, live streaming has become an increasingly important form of broadcasting in various public events. Service providers of live streaming are required to develop well-planned and adaptive production strategies for the situation. This study aims to analyse the live streaming production strategies applied by IDY Group Multimedia Cirebon in the pre-production, production and post-production stages. The study uses a qualitative descriptive approach with data collection techniques in the form of observation, in-depth interviews, and documentation. The analysis is based on the theory of media production strategy, production management in media, and tactics for communication and engagement in digital media. The research results show that the IDY Group Multimedia Cirebon employs a systematic production strategy through the planning of flexible concepts, clear division of the crew’s responsibilities, the implementation of standard operating procedures (SOPs), and ongoing evaluation of post-production. These are the strategies in place to ensure broadcast quality and client satisfaction, despite the ongoing technical challenges such as network stability and on-site conditions. This study is expected to expand the discussion on digital media production strategies and serve as a practical reference for local live streaming service providers.
RCTV Cirebon’s Social Media Specialist’s Strategy for Countering Misinformation on Instagram Fatimah Azzahra; Khaerudin Imawan
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6051

Abstract

The rapid and participatory development of social media as a digital communication space has increased the risk of misinformation dissemination within society. In this context, media institutions are required not only to function as information distributors but also as gatekeepers responsible for maintaining accuracy, validity, and credibility in the digital sphere. This study aims to analyze the strategies implemented by the Social media specialist of RCTV Cirebon in countering misinformation on Instagram and to examine how these strategies contribute to strengthening public trust, particularly within the local community. The research employs a descriptive qualitative approach, utilizing in-depth interviews, observation, and documentation as data collection techniques. The informants consist of the Deputy Director and the social media management team of RCTV Cirebon. The findings indicate that the strategies include controlled management of audience participation, the implementation of multi-layered verification processes prior to publication, and consistency in maintaining the account’s identity as an official and credible source of information. These strategies demonstrate the role of the Social media specialist as a bridge between professional journalistic practices and the dynamics of new media in preventing the spread of misinformation
Studi Pustaka Dampak Influencer Media Sosial Pada Gaya Hidup Kecantikan Remaja ina zahwa; zahwa; Darmawati
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.5982

Abstract

Penelitian ini bertujuan untuk memperoleh pemahaman yang lebih mendalam mengenai pengaruh citra daring remaja populer terhadap standar kecantikan serta peran mereka sebagai panutan bagi kelompok demografis ini. Desain Penelitian: (1) Penelitian ini menganalisis 25 publikasi ilmiah di SINTA/Scopus dan informasi mengenai industri kosmetik nasional untuk periode 2020–2026, melalui pendekatan tinjauan pustaka. Angka-angka menunjukkan bahwa influencer kecantikan menyumbang 46,3% dari apa yang dibeli remaja di Instagram dan TikTok. Poin-poin utama menunjukkan “Efek Tasya Farasya,” yang antusiasmenya mendorong orang untuk hidup lebih berkelanjutan dan lokal. Studi ini menemukan bahwa 40% pembaca ulasan tidak puas dengan citra tubuh mereka dan salah satu alasannya adalah standar kecantikan yang tidak mungkin dicapai. Akhirnya, influencer tidak lagi sekadar pemasar, tetapi orang-orang yang membantu membentuk identitas generasi muda. Oleh karena itu, literasi digital yang kritis sangat penting bagi pembaca.
The Influence of Green Branding on Repurchase Decisions: A Study on Kopi Nako Daur Baur Zakya Cahaya Kamila; Ratih Pandu Mustikasari
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6114

Abstract

The coffee industry in Indonesia continues to grow rapidly, with more than 62,000 outlets currently operating nationwide. Amid this growth, competition is no longer confined to product quality but also involves the values a brand offers, one of which is expressed through the widely adopted concept of green branding. However, research examining the influence of this strategy on consumers' repurchase decisions remains relatively limited, particularly from the standpoint of consumers' own lived experience with a brand. This study aims to analyze the influence of green branding on repurchase decisions among customers of Kopi Nako Daur Baur, a brand that puts sustainability into practice through the use of recycled materials, the Rinse and Collect program, and the Seven Sec Action environmental campaign. The research employed a quantitative approach grounded in the Theory of Planned Behavior, involving 100 respondents selected through purposive sampling, with data analyzed using simple linear regression. The results indicate that green branding has a positive and significant effect on repurchase decisions. Descriptive analysis shows that the environmental performance satisfaction indicator received the highest score, while green attributes recall received the lowest, suggesting that consumers' actual experience with sustainability practices is more decisive for loyalty than mere recall of a brand's environmental programs. These findings indicate that green branding is most effective in driving repurchase decisions when sustainability values are communicated through consistent, tangible experience, offering theoretical grounding for TPB-based green branding research and practical direction for sustainability communication strategy in the coffee industry.
Representasi Green Economy dalam Advertising Media Sosial dan Konstruksi Opini Publik Masyarakat Jihan Amelia; Galuh Haqeem Hervansyah; Nina Agustin; Azka Fachri Ramadhan; Eko Purwanto
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6132

Abstract

Meningkatnya perhatian publik terhadap isu lingkungan global mendorong penguatan konsep Green Economy sebagai pendekatan yang berupaya menyeimbangkan pertumbuhan ekonomi dan keberlanjutan ekologis. Dalam lanskap digital kontemporer, korporasi semakin memanfaatkan media sosial sebagai ruang komunikasi strategis untuk menyampaikan pesan-pesan keberlanjutan melalui praktik advertising guna membangun legitimasi dan kepercayaan publik. Penelitian ini bertujuan untuk menganalisis representasi konsep Green Economy dalam advertising media sosial serta mengkaji bagaimana representasi tersebut berkontribusi terhadap konstruksi opini publik masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan desain integrative literature review. Data penelitian diperoleh melalui penelusuran artikel ilmiah pada basis data akademik Google Scholar, Scopus, dan ScienceDirect yang diterbitkan dalam periode 2015–2025. Sebanyak 35 artikel terpilih berdasarkan kriteria relevansi topik, kualitas publikasi, dan kesesuaian dengan fokus penelitian. Analisis dilakukan melalui teknik sintesis tematik untuk mengidentifikasi pola representasi, strategi komunikasi ekologis, serta implikasi sosial dari praktik green advertising. Hasil kajian literatur menunjukkan bahwa representasi Green Economy dalam iklan digital umumnya dikonstruksikan melalui penggunaan simbol visual berbasis alam, narasi keberlanjutan, serta strategi semiotika persuasif yang membentuk asosiasi positif antara merek dan nilai ekologis. Literatur yang dianalisis juga mengindikasikan bahwa media sosial tidak hanya berfungsi sebagai saluran promosi komersial, tetapi berkembang menjadi ruang diskursif yang dapat memengaruhi persepsi dan kesadaran ekologis masyarakat. Namun, temuan literatur menunjukkan adanya tantangan berupa praktik greenwashing, ketimpangan kredibilitas informasi, dan variasi tingkat literasi keberlanjutan publik. Dengan demikian, konsistensi antara pesan keberlanjutan dalam komunikasi pemasaran dan praktik operasional perusahaan menjadi faktor penting dalam mempertahankan kepercayaan publik secara berkelanjutan.
Hubungan Kualitas Informasi Akun Instagram @malakaproject.id Terhadap Partisipasi Politik Online Followers Alifya Dyara Sruti; Ratih Pandu Mustikasari
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6133

Abstract

Partisipasi politik konvensional di Indonesia mengalami penurunan seiring melemahnya kepercayaan masyarakat terhadap lembaga pemerintahan, mendorong beralihnya aspirasi politik ke saluran non-konvensional seperti media sosial. Instagram menjadi platform utama generasi muda dalam mengakses informasi politik, termasuk melalui akun edukasi politik seperti @malakaproject.id. Penelitian ini mengkaji hubungan antara kualitas informasi pada akun Instagram @malakaproject.id dengan partisipasi politik online para followers-nya menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Sebanyak 100 responden dipilih melalui teknik simple random sampling melalui Google Form. Kualitas informasi diukur menggunakan tiga dimensi Huang et al. (1998) yang dioperasionalkan ke dalam enam indikator: akurasi, objektivitas, kredibilitas, kelengkapan, relevansi, dan kejelasan. Partisipasi politik online diukur berdasarkan tipologi dari Teorell et al. (2007) yang mencakup demonstrasi online, penandatanganan atau pembagian petisi secara online, bergabung dalam grup diskusi politik online, serta menghubungi politisi secara online. Hasil uji korelasi Pearson menunjukkan nilai r = 0,408 dengan signifikansi p = 0,000 (p < 0,05) yang mengindikasikan adanya hubungan positif dan signifikan antara kualitas informasi akun Instagram @malakaproject.id dengan partisipasi politik online followers-nya. Temuan ini selaras dengan premis rute sentral dalam Elaboration Likelihood Model (Petty & Cacioppo, 1986) bahwa pemrosesan pesan berkualitas tinggi secara kritis menghasilkan perubahan sikap yang lebih stabil dan mendorong keterlibatan perilaku nyata, termasuk partisipasi politik online.
News Framing of the Agreement on Reciprocal Trade Controversy on Kompas.com and Tempo.co Arrayyan Mafaza Agasta; Roziana Febrianita
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6178

Abstract

The signing of the Agreement on Reciprocal Trade (ART) between Indonesia and the United States in early 2026 triggered an economic sovereignty polemic due to a significant asymmetry: 217 obligations for Indonesia versus 6 for the US. This policy was contrastingly constructed by national online news portals. This study aims to compare the news framing of the ART polemic on Tempo.co and Kompas.com. Employing a descriptive qualitative approach with a constructivism paradigm, data were collected through digital documentation of 12 news texts published between February 20 and March 2, 2026. The texts were analyzed using Robert N. Entman’s Framing Analysis and Vincent Mosco’s Political Economy of Communication Theory to trace underlying ideological motives. The results demonstrate an extreme divergence. Representing an independent watchdog ideology, Tempo.co framed ART as a threat of economic neocolonialism due to the loss of digital tax authority. Conversely, Kompas.com, operating under a massive media conglomeration, framed ART optimistically as a savior for investment and export stability to avoid market instability. In conclusion, the reality of international policy news on digital platforms is never neutral; it is absolutely dictated by the ownership structure dynamics and the political economy interests of the press institutions.
Konstruksi Opini Publik tentang Green Economy dalam Periklanan Media Digital Anggun Eka Riani; Annisa Octavianti; Dimas Wahyu Ilhamy; Muthiara Kisti Utama Putri; Eko Purwanto
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6186

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis bagaimana realitas green economy dikonstruksi menjadi opini publik melalui pemanfaatan elemen visual dan tekstual pada kampanye periklanan di media digital. Melalui pendekatan deskriptif kualitatif dengan metode netnografi murni, data dikumpulkan menggunakan observasi daring nonpartisipan, dokumentasi siber, dan catatan lapangan terhadap konten periklanan serta interaksi netizen. Hasil penelitian menunjukkan bahwa opini publik mengenai green economy dibentuk secara terencana melalui pemanfaatan simbol alam, teks bertema kepedulian lingkungan, dan unsur audio untuk membangun citra ramah lingkungan. Temuan penelitian juga mengindikasikan bahwa ketidaksesuaian antara citra dan praktik operasional korporasi berpotensi memicu fenomena greenwashing dan membentuk hiperrealitas yang kemudian direspons secara kritis oleh audiens. Selain itu, temuan penelitian mengisyaratkan bahwa algoritma platform digital berperan sebagai digital gatekeeper yang dapat memperkuat filter bubble serta polarisasi opini publik di ruang siber. Oleh karena itu, peningkatan literasi digital masyarakat, khususnya Generasi Z, serta transparansi kampanye lingkungan oleh korporasi menjadi aspek penting dalam menjaga kepercayaan publik.
Exploring Indonesian Coffee: A Local Branding Strategy for Kopi Ratu Asih Nadia Putri Yunizar; Khaerudin Imawan; Aghnia Dian Lestari
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6240

Abstract

This study was motivated by the still-limited use of digital media and formal promotion by local coffee MSMEs in building their brand identity. Kopi Ratu Asih, a community-based local coffee brand in Cibeureum Village, Kuningan Regency, employs a branding strategy that focuses more on direct interaction, social relationships, and local values than on the use of digital promotional media. The purpose of this study is to see the application of Integrated Marketing Communication (IMC) elements in the Local Branding strategy of Kopi Ratu Asih. This study employed a qualitative case study approach by in-depth interviews with customers and members of the coffee community using the case study method. The findings indicate that the most dominant strategies in building a brand image and emotional closeness with consumers are the elements of personal selling, public relations and interactive marketing. Meanwhile, advertising and sales promotion have not been optimally applied, as Kopi Ratu Asih is more relies on marketing through community-based communication, word-of-mouth communication, and limited use of digital media as a medium to communicate with the community. Kopi Ratu Asih's brand is established by the quality of its product, the way people gather the coffee locally and the post-harvest processing, and the way people consume it with personal consumption experience and education.
The Role of Unboxing Content on TikTok in Shaping Purchase Intention Toward Blind Box Products Karen Talenta Gracia Perangin-angin; Sumardjijati Sumardjijati; Ratih Pandu Mustikasari
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6207

Abstract

Unboxing content on TikTok has evolved into one of the persuasive communication strategies associated with consumer purchase intention toward blind box products, in line with the growing popularity of surprise-based collectible products among social media users. This study aims to examine the relationship between unboxing content on the TikTok account @asakecil and purchase intention toward blind box products among its followers, drawing on the Elaboration Likelihood Model (ELM) proposed by Petty and Cacioppo (1986) as the theoretical framework for understanding how persuasive messages are processed through both the central and peripheral routes. Data were collected through an online questionnaire distributed to 100 active followers of the TikTok account @asakecil, selected using simple random sampling, and were analyzed using Spearman's Rank correlation test through the SPSS program. The results reveal a positive and significant relationship, at a moderate level of correlation, between unboxing content on TikTok @asakecil and purchase intention toward blind box products among its followers, as indicated by a Spearman correlation coefficient of 0.400 with a significance value of 0.000 (p < 0.05). This study affirms that unboxing content functions not merely as entertainment but also as a persuasive communication medium that plays a role in shaping consumer purchase intention in the digital era.  

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