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<![CDATA[PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA DI RUMAH SAKIT TEBET JAKARTA ]]>
<![CDATA[Resa]]>;
<![CDATA[Bonifasius M.H Nainggolan]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study was to determine the influence of leadership and work discipline on employee performance through work motivation at Tebet Jakarta Hospital. Collecting data by distributing questionnaires to employees. The sampling technique used quantitative methods with path analysis of 230 respondents. Data processing carried out in this study used the SmartPLS application version 3.2.9. The results of this study have a significant direct effect of leadership on work motivation, leadership has no positive and significant effect on employee performance, work discipline has a positive and significant effect on work motivation and work discipline has a significant positive effect on employee performance and for an indirect effect, leadership through work motivation significant effect on employee performance. In addition, work discipline through work motivation has a significant effect on employee performance.]]>
<![CDATA[Pengaruh Disiplin Kerja, Kompensasi dan Lingkungan Kerja terhadap Kinerja Karyawan di Hotel Mandarin Oriental Jakarta ]]>
<![CDATA[jihan septia ananda]]>;
<![CDATA[Leonardo Indra Vitaharsa]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study was to determine the effect of work discipline, compensation and work environment on employee performance. data analysis method in this study using SEM (Structural Equation Model) with this study using quantitative analysis using Partial Least Square (PLS). The sample data collection technique in this study was to use a questionnaire. The sample in this study were 145 daily workers at the Mandarin Oriental Hotel Jakarta. The results obtained from this study are that compensation and the work environment both have a positive and significant effect. However, it was stated that there was no significant effect of work discipline on employee performance at the Madarin Oriental Hotel Jakarta Tujuan dari penelitian ini adalah untuk mengetahui pengaruh disiplin kerja, kompensasi dan lingkungan kerja terhadap kinerja karyawan. Penelitian ini menggunakan analisis data SEM (Structural Equation Model) dengan menggunakan analisis kuantitatif yang menggunakan Partial Least Square (PLS). Teknik pengambilan data sampel dalam penelitian ini yaitu dengan menggunakan penyebaran kuesioner. Sampel pada penelitian ini adalah daily worker Hotel Mandarin Oriental Jakarta sejumlah 145 orang. Hasil yang didapatkan dari penelitian ini adalah menyatakan bahwa kompensasi dan lingkungan kerja sama – sama terdapat pengaruh positif dan signifikan. Namun dinyatakan tidak ada pengaruh signifikan antara disiplin kerja terhadap kinerja karyawan di Hotel Madarin Oriental Jakarta.]]>
<![CDATA[Pengaruh Kualitas Produk, Persepsi Harga dan Promosi Terhadap Kepuasan Pelanggan Di OJJU K-Food Mall Kota ]]>
<![CDATA[Stepen Maridolu Casmira]]>;
<![CDATA[Ricky Talumantak]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[This study aims to determine the effect of Product Quality, Price Perception, Promotion on Customer Satisfaction. Using descriptive quantitative methods using primary data by collecting questionnaire data by processing data using the SPSS application version 24 to obtain the study population are all consumers who came to Ojju K-Food Mall Kota Kasablanka. The sample used was 100 respondents using Purposve sampling technique. So the results of this study partially state the variables of product quality, price perception, promotion have a significant effect on customer satisfaction. Simultaneously product quality, price perception and promotion have a significant effect on customer satisfaction.]]>
<![CDATA[Product quality. Price perception increasing Brand Image: The Mediating Role of Social Media Marketing ]]>
<![CDATA[Ahmad Wijayanto]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this research is to improve the citra merek of Carl's jr Grand Indonesia with product quality and price perceptions through social media marketing. The population in this study were all customers of Carl's Jr. Grand Indonesia, and the sampling technique used accidental sampling with 190 respondents. The method for collecting data utilizes questionnaires distributed to respondents . The analysis used is path analysis with the SmartPLS 3.2.9. The research results show that product quality variables have no influence on brand image through social media marketing. Meanwhile, product quality has a positive influence on brand image, price perception has a positive influence on brand image, price perception has a positive influence on brand image through social media marketing, and social media marketing has a positive influence on social media marketing. So it can be concluded that apart from the hypothesis being rejected, all the hypotheses in this study have an important role in Increasing the brand image of Carl's Jr.]]>
<![CDATA[PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI BURGER KING GRAND WISATA BEKASI ]]>
<![CDATA[Angelica Oktanami]]>;
<![CDATA[Verry Cyasmoro]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[This stuldy aims to deltelrminel and analyzel thel elffelct of brand imagel, produlct qulality, and pricel pelrcelption on pulrchasing delcisions at Bulrgelr King Grand Wisata Belkasi. Thel data collelction melthod in this stuldy was carrield oult by distribulting qulelstionnairels giveln to 100 relspondelnts with accidelntal sampling telchniqulel. Thel data collelcteld was obtaineld from thel relsullts of qulelstionnairel data collelction which was melasulreld throulgh validity and relliability telsts. Melanwhilel, for thel data analysis melthod, mulltiplel linelar relgrelssion analysis was ulseld with thel hellp of IBM SPSS 25 softwarel, followeld by analysis of deltelrmination coelfficielnts. Thel relsullts of this stuldy indicatel that thel variablels of brand imagel, produlct qulality and pricel pelrcelption simulltaneloulsly influlelncel pulrchasel delcisions at Bulrgelr King Grand Wisata Belkasi. Theln thel relsullts of thel relselarch partially provel that brand imagel, produlct qulality, and pricel pelrcelption havel a significant elffelct on pulrchasel delcisions.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN MELALUI KEPUTUSAN PEMBELIAN DI LTG BY ESTERAKYAT ]]>
<![CDATA[Andri Setiawan]]>;
<![CDATA[Rivera Pantro Sukma Silitonga]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this research is to determine the effect of product quality, promotion on customer satisfaction through purchasing decisions at LTG by Esterakyat. Researchers used purposive sampling method to select respondents. The number of samples for this study consisted of 200 respondents. Data collection was carried out using a questionnaire that had been tested for validity and reliability. the sampling technique used in this research method is purposive sampling technique. hypothesis testing using path analysis with the help of Smart PLS 3.0. the results of this study indicate that product quality has a positive and significant effect directly or indirectly on customer satisfaction through purchasing decisions but on the other hand, promotion has no direct or indirect effect on customer satisfaction through purchasing decisions.]]>
<![CDATA[PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK DALAM MENINGKATKAN KEPUASAN TERHADAP PELANGGAN DI ES TEH INDONESIA CIPAYUNG ]]>
<![CDATA[Syarifah Nadia Alhadad]]>;
<![CDATA[Edvin Fairliantina]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study was to determine whether there is a relationship between product quality, price perception and brand image in increasing customer satisfaction at Es Teh Indonesia, East Jakarta. The population that is the research subject is Indonesian Ice Tea visitors. The sampling technique used was Purposive Sampling with a total of 100 respondents. The analytical method used is multiple linear regression analysis with the help of SPSS 26 software. Data was collected through a questionnaire which was tested for validity and reliability. The research results show that product quality has a positive and significant influence on customer satisfaction, while price perception and brand image have a significant influence both partially and simultaneously.]]>
<![CDATA[PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI KOPI JANJI JIWA HARAPAN INDAH ]]>
<![CDATA[Katon Bagas Pramumukti]]>;
<![CDATA[Ricky Talumantak]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[This research analyzes the impact of product quality, service quality, and price perception on customer satisfaction at Kopi Janji Jiwa Harapan Indah with 100 respondents. The results show that high product quality, good service quality, and fair price perceptions increase customer satisfaction. These findings confirm that these factors are interconnected and contribute to customer satisfaction, influencing the success of coffee businesses. Further studies with other variables can deepen understanding of customer satisfaction factors in the coffee shop industry.]]>
<![CDATA[E-WOM, PERSEPSI HARGA MENINGKATKAN KEPUASAN WISATAWAN MELALUI KEPUTUSAN BERKUNJUNG DI MUSEUM MACAN ]]>
<![CDATA[Nadya Khoirrani]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study is to improve tourist satisfaction with E-wom and price perception through the mediating role of visiting decisions at Museum MACAN. The population in this study is visitors to the Tiger Museum during March 2023. The sampling technique used to determine was 170 respondents with Accidental Sampling. The data collection method uses questionnaires that are distributed to respondents, thus this research method is quantitative descriptive. The analysis used was using SmartPLS 3.0.The results showed that there was no significant effect of Ewom on direct tourist satisfaction. There was a significant influence of the Ewom on the decision to visit in person. There is a significant influence of Ewom on tourist satisfaction indirectly through visiting decisions. There is a significant influence of price perception on tourist satisfaction. There is a significant influence of price perception on visiting decisions.]]>
<![CDATA[Pengaruh Promosi, Ekuitas Merek, dan Kualitas Produk terhadap Keputusan Pembelian melalui Aplikasi McDonald’s ]]>
<![CDATA[Cindy Octavian]]>;
<![CDATA[Bambang Nur Supriyanto]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study is to seek the influence of promotions, brand equity, and product quality on purchasing decisions. The data collection was carried out by spreading the questionnaire to 130 McDonald's Application user respondents. Incidental sampling is used as a sampling method and is processed using the SmartPLS 2.3 application. The results of this study show that promotions have a significant effect on purchasing decisions, brand equity has a significant effect on purchasing decisions, and product quality has no significant effect on purchasing decisions.]]>
