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Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 20 Documents
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Search results for , issue "Vol 10 No 2 (2023): Human Capital Development" : 20 Documents clear
Pengaruh Presepsi Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Restaurant Greyhound Summarecon Bekasi Muhammad Fathur Rachman; Chatarina Yunita Tarigan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the simultaneous or partial influence between price perception variables (X1), product quality (X2) and service quality (X3) on customer satisfaction variables (Y). In this study, 100 respondents were collected using the purposive sampling method to conduct validity and reliability tests. To find out whether there is a partial or simultaneous influence, . The results showed that three independent variables had a simultaneous influence on the dependent variable: price perception, product quality and service quality. Partially, there are 3 independent variables that affect the dependent variable, namely price perception with a GIS value of 0.000 < 0.05, product quality with a GIS value of 0.000 < 0.05, service quality with a GIS value of 0.005 < 0.05 on customer satisfaction, and simultaneously stated significantly with a value of 0.000 < 0.05.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN MENGINAP DI HOTEL INDONESIA KEMPINSKI JAKARTA Skolastika Fenny Febrianti; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of service quality and promotion on customer satisfaction through the decision to stay at the Indonesia Kempinski Jakarta hotel. The data analysis method in this study used SmartPLS 3 software. The sampling used was purposive sampling with a sample of 200 respondents. The results showed that there was a positive and significant direct effect, namely service quality on customer satisfaction, service quality on the decision to stay, promotion on customer satisfaction, and promotion on the decision to stay. For the indirect effect, namely service quality has a significant effect on customer satisfaction through the decision to stay and promotion has a significant effect on customer satisfaction through the decision to stay.
PENGARUH KUALITAS PRODUK, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN DI WARUNG GOCENG KELAPA DUA Farhan Yusmana; Sinthon L Siahaan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of location, word-ofmouth, and product quality on customer satisfaction at Warung Goceng Kelapa Dua. This study used 130 respondents, of which 30 respondents were for validity and reliability tests, and 100 respondents for data processing. The population in this study is customers who come to the goceng stall. The research method used is quantitative descriptive and the analysis method uses multiple linear regression and the sample in this study uses incidental sampling techniques. The results of this study show that partially product quality affects consumer satisfaction, location affects consumer satisfaction, and word of mouth affects consumer satisfaction. While simultaneously product quality, location, and word of mouth affect together on consumer satisfaction.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek Pada Kepuasan Pelanggan di Youo Resto Hotel Zia Sanno Pluit Debora Angela Ctistie Senduk; Bambang Nur Supriyanto
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to investigate how products, services, and brand image, on customer satisfaction at Youo Resto Hotel Zia Sanno Pluit. Customers who visit Youo Resto Hotel Zia Sanno Pluit are the population of this study, which uses primary data in the form of questionnaires filled out by 100 respondents. In this study, researchers used random sampling as a sampling method. Multiple linear regression models and data analysis methods such as descriptive statistical analysis and parametric statistical analysis are used in quantitative research methods. The results of the study can be concluded that product has a significant effect on customer satisfaction, service has a significant effect on customer satisfaction, and brand image has a significant effect on customer satisfaction.
PENGARUH KUALITAS PELAYANAN, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM MENGINAP DI HOTEL LE MERIDIEN JAKARTA Mochamad Erland Prawiratama; Darwin Raja Unggul Saragih
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to analyze and determine the impact of service quality, promotion and brand image on the decision to stay at Hotel Le Meridien Jakarta. The method used by researchers is descriptive quantitative method and the population of this study are all guests staying at Hotel Le Meridien. The sampling technique used is non-probability method with accidental sampling technique with a total sample of 80 respondents. Researchers used 20 respondents to test the validity and reliability. Data analysis used in this research is multiple linear regression analysis through SPSS ver. 24. The results of the analysis show that service quality partially has no significant effect on overnight purchase decisions, promotion has a significant effect on overnight purchase decisions, brand image partially has a significant effect on overnight purchase decisions. Service quality, promotion, and brand image have a significant and positive simultaneous effect on the decision to stay.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI HAUS! JABODEBEK Desya Marcellia; Edvin Fairliantina
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of brand image, perceived price, and product quality on purchasing decisions. Research subjects at outlets Haus Cibinong City Mall. Brand image, price perception and product quality are the independent variables while the dependent variable is the purchase decision. The population of this study consisted of customers who had purchased Haus products at least once. Researchers surveyed 100 respondents. Sampling in this study using accidental sampling technique. Techniques where the sample is determined without planning. the data used in this study is primary data, the research instrument is a questionnaire. The analysis tools include SPSS 27 validity test, reliability test, F test, T test, coefficient of determination test (R2), and multiple linear regression. The results showed that brand image, perceived price and product quality had a positive and significant effect on purchasing decisions
PENGARUH PERSEPSI HARGA, KUALIATAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI RICHEESE FACTORY JATIBENING BEKASI Annastaya Putri; Bambang Nur Supriyanto
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study hopes to analyze the impact of visible costs, product quality and area on purchasing choices in the Richeese Jatibening production line. This research example consists of 100 respondents who are restaurant owners. Information was collected using surveys and checked using various relapse investigation strategies. The results showed that the impression of cost, quality of goods and area as a whole influenced the purchase choice at Richeese Plant Jatibening. Buying choices also affect buyers.
PENGARUH WISATA EDUKASI, NIAT PERILAKU, DAN LOKASI TERHADAP NIAT BERKUNJUNG ULANG KE TAMAN ISMAIL MARZUKI JAKARTA Leni Anggraini; Suryani Chodidjah
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of educational tourism, behavioral intention and location on the intention to return to Taman Ismail Marzuki Jakarta. The population involved in this study were tourists at Taman Ismail Marzuki using the accidental sampling method with a total of 100 respondents. This study used data analysis using quantitative methods assisted by SPSS version 26 software. The results showed that the educational tourism variable had a positive and significant influence on intention to return. Behavioral intention has a positive and significant influence on intention to revisit. Location has a positive and significant influence on the intention to revisit. Simultaneously, educational tourism, behavioral intention, and location influence intention to revisit by 66.4% while the remaining 33.3% is influenced by other factors not included in this study.
PENGARUH SUASANA TOKO, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI MALL BAYWALK PLUIT JAKARTA Aminuddin Tambunan; Bonifasius MH Nainggolan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the role of store atmosphere, promotions and service quality in increasing consumer satisfaction at Baywalk Pluit Mall, Jakarta. This research uses a quantitative approach in the form of a survey, with 100 consumers. Purposive sampling was used to identify respondents by distributing questionnaires to consumers who had visited more than once. Instrument measurement using a Likert scale refers to research variables and indicators. Data analysis uses multiple linear regression analysis with the help of SPSS 26 software. Research findings show that store atmosphere has a positive and significant effect on consumer satisfaction, the same thing happens with promotions and service quality. These results also show that the combination of the three variables significantly influences consumer satisfaction. Of the three variables studied, promotion is the most dominant factor influencing satisfaction, next is shop atmosphere and last is service quality. The three variables, namely atmosphere, promotion and service quality have a significant simultaneous effect on consumer satisfaction at the same time.
PENGARUH PERSEPSI HARGA, PROMOSI, KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN KOPI KENANGAN TAMINI SQUARE Benedictus Krisna Setiawan; Sinthon Levi Siahaan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the impact of price perception, promotion, and product quality on customer satisfaction at Kopi Kenangan Tamini Square. Data was collected by distributing questionnaires to visitors. The sampling technique used was purposive sampling, involving 177 respondents in a path analysis. Data processing for this study was conducted using SmartPLS version 3.2.9. The research findings indicate a significant direct influence of price perception on customer satisfaction, with promotion having a significant impact on customer satisfaction as well. Additionally, product quality also shows a significant influence on customer satisfaction.

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