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Jurnal Dinamika Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 20886942     EISSN : 27765490     DOI : http://dx.doi.org/10.32509/dinamika.v10i1.4302
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Dinamika Ilmu Komunikasi is a scientific journal that publishes scientific articles in the study of communication science. Jurnal Dinamika Ilmu Komunikasi aims to encourage research in communication studies.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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Strategi Media Sosial untuk Personal Branding Tokoh Politik pada Pemilu 2024 Harun, Harun
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5937

Abstract

This study analyzes the influence of social media use by legislative candidates in Bogor Regency, focusing on the personal branding strategies of Hasan Haikal Thalib and Santi Yuliawati Sandali in the 2024 Election. Despite their efforts, both candidates from PPP and PKB have not significantly improved their popularity or electability, remaining behind fellow party candidates Ramli (PPP) and Fuad Al Anshori (PKB). The research aims to examine how these candidates utilize Facebook, Instagram, TikTok, and WhatsApp to construct their personal branding in political campaigns. Adopting a qualitative paradigm with a constructivist perspective and case study approach, the study applies three stages of data analysis: data reduction, data presentation, and conclusion drawing. The findings reveal that both candidates employ social media strategies centered on presenting themselves as community-oriented leaders. Their branding highlights concern for MSMEs, gender equality, religious values, and strong engagement with diverse social groups, including religious figures, mass organizations, and local communities. Through visual content such as videos and photos, they seek to create memorable campaign moments that reinforce their identity. Overall, the study underscores how personal branding through social media serves as a key yet insufficient factor in shaping political competitiveness in local elections.
Analisis Konten Media Sosial Instagram dalam Meningkatkan Engagement pada Akun Cinemagenda (@Linikini_Id) Nugrani, Syabita Salma; Pranata, Rici Tri Harpin; Cholagi, Fahmi Fuad
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5387

Abstract

The rise of social media has transformed patterns of interaction and established a virtual public space for sharing information, influencing, and inspiring audiences. Content plays a crucial role as a medium of message delivery through a combination of visual elements and narrative to encourage interaction. This study aims to analyze the content of the Instagram account Cinemagenda (@linikini_id) and identify the most effective content category for increasing engagement. A qualitative content analysis method was applied to 20 Instagram feed posts published between April 10 and May 16, 2025. The content was classified into five categories: film recommendations, interesting facts, collaborations, interactive quizzes, and entertainment. The findings indicate that entertainment content is the most effective in maintaining and increasing organic engagement, driven by engaging visuals, relevant themes, and a communicative approach. Interactive quizzes can generate an instant spike in engagement but require limited scheduling due to resource constraints. Based on Milhinhos’ effectiveness indicators, content success is influenced by relevance, informative value, accuracy, ease of understanding, discoverability, visual consistency, and communicative language. These findings serve as a reference for designing more targeted and effective content strategies on social media.
Komunikasi Storytelling Konten Safari Pangus sebagai Pendekatan Soft Selling di Instagram Putri, Ni Made Amelia Prasetya; Intentilia, Anak Agung Mia
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6026

Abstract

The rapid development of information technology and social media has reshaped how communication and marketing strategies are carried out, including within the scope of micro, small, and medium enterprises (MSMEs). This research examines the use of storytelling communication as a soft selling approach by Safari Pangus, a Balinese traditional clothing MSME, through Instagram. The study applied a descriptive qualitative method with data triangulation, conducted through in-depth interviews, observation, and documentation. Data were analyzed using the AISAS model (Attention, Interest, Search, Action, Share) to understand audience engagement with the content. The findings highlight that storytelling emphasizing customer experiences, production processes, and cultural values—supported by behind-the-scenes content—effectively grabs attention, sparks interest, encourages information-seeking, and drives audience actions. This communication strategy fosters emotional bonds, builds credibility, and enhances brand image without heavy reliance on direct promotion. Consistent yet adaptive content management that integrates videos, photos, and educational material creates authentic and meaningful engagement. Overall, the study shows that storytelling communication functions as a powerful marketing tool to strengthen engagement, raise brand awareness, and build customer loyalty, while also offering a practical reference for other MSMEs to optimize social media use sustainably..
Strategi Komunikasi Politik Bakomstra Partai Demokrat dalam Rehabilitasi Elektabilitas Pasca Konflik Moeldoko Sarifudin, Impron; Sari, Yunita; Hadiati, Hadiati
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5807

Abstract

In Indonesia’s political history, leadership struggles within political parties are not uncommon. Major parties such as PDIP, PKB, Golkar, PPP, and Hanura have experienced similar internal conflicts. However, the 2022 leadership dispute within the Democratic Party is distinctive because the main actor, Moeldoko, was not a party member but an active government official. This incident represents a new form of political leadership crisis that threatens the integrity of Indonesia’s democratic process. This study aims to analyze the political communication strategies of the Democratic Party’s Strategic Communication Agency (Bakomstra) in rebuilding the party’s electability after the conflict with Moeldoko. Employing a qualitative method, the study applies Suwandi’s (2000) model of political communication strategy, which includes objectives, audience, strategy, tactics, budget, timing, and evaluation. The findings reveal that Bakomstra implemented an open communication strategy through press conferences, media publications, and massive digital campaigns. Social media content was strategically produced to strengthen public support for Agus Harimurti Yudhoyono (AHY) while portraying Moeldoko as a political adversary. This approach effectively restored public trust and improved the Democratic Party’s electability.
Peran Uji Kompetensi Wartawan dalam Menjaga Mutu Jurnalisme di Kalimantan Barat Suwandi, Wawan
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6212

Abstract

In the midst of a growing crisis of public trust in journalism triggered by digital disruption and the proliferation of disinformation professionalization has emerged as a crucial strategy for restoring the authority and quality of the profession. This article aims to analyze the role and effectiveness of the Journalist Competency Test (UKW) as implemented by the regional professional organization, the Indonesian Journalists Association (PWI) of West Kalimantan, in maintaining journalistic quality. Using a qualitative case study approach and thematic analysis of event documents, news reports, training materials, and regulatory frameworks, the study examines how national standards are operationalized at the local level. The findings reveal that the UKW functions as a vital formal mechanism for standardizing basic journalistic competencies and receives strong support from various stakeholders, including local government. However, the study also identifies a significant gap between certified competencies and everyday journalistic practices. The main challenges include the persistent culture of “press release journalism” and potential ethical tensions arising from close collaboration between professional organizations and government institutions. The study concludes that while the UKW is necessary, it remains insufficient to ensure journalistic quality in a holistic manner. Professional organizations must complement this formal testing mechanism with continuous mentoring and training programs that emphasize critical inquiry and ethical independence to truly elevate the integrity of the journalistic profession.
Komunikasi Antarpribadi Front Desk untuk Peningkatan Layanan Prima di Universitas Terbuka Serang Dirasful, Zetriwan; Hadiati, Hadiati; Handayani, Mediana
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5938

Abstract

This study aims to analyze the role of interpersonal communication conducted by front desk staff in improving service quality at Universitas Terbuka Serang. Using a qualitative approach with a phenomenological design, the study explores the experiences and perceptions of both students and service staff. Data were collected through in-depth interviews, participant observation, and document analysis. The findings indicate that aspects such as openness, empathy, supportive attitudes, positivity, and shared backgrounds in communication significantly contribute to enhancing student satisfaction. Openness in providing information and empathy from staff in addressing student needs create a more inclusive and supportive service environment. Supportive and positive attitudes from front desk staff strengthen interpersonal relationships and improve service efficiency. Shared backgrounds between staff and students facilitate more effective communication and expedite problem resolution. These findings suggest that implementing interpersonal communication strategies that consider these factors can enhance the quality of academic services. Recommendations for Universitas Terbuka Serang include regular training for front desk staff and the routine collection of student feedback for continuous improvement.
Strategi Peningkatan Engagement Melalui Produksi Konten dan Preferensi Audiens Fikriyah, Siti Hailatul; Sulistyo, Ponco Budi; Tomohardjo, Irmulansati
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5465

Abstract

Digital media development has encouraged Sasmita Jaya Foundation to utilize it as an information and marketing medium by using SJ TV YouTube channel which presents various content, but faces challenges in increasing audience engagement. Study aims to determine the strategy for increasing engagement through content production and audience preferences using the SOME model and audience engagement. Research approach is qualitative with a case study method. Data were collected through observation, documentation, and interviews with informants from Head and Production Division of SJ TV, practitioners and academics as content creators, subscriber and viewer of SJ TV. Results of study show the content type, upload consistency, and suitability with audience preferences are implemented to increase engagement. Share strategy has been proven to be a determinant of content success. Optimize strategy is data based approach and effective trend analysis that increases engagement. Manage strategy shows professional and structured internal management. Engage strategy has succeeded in creating active audience engagement. Audience engagement through content engagement is carried out by compiling relevant content, educational value, and touching emotional aspects of audience. Audience engagement through media engagement presents a responsive and interesting viewing experience. Audience engagement through engagement marketing activities has succeeded in increasing engagement significantly.
Strategi Komunikasi dalam Peralihan Layanan Digital PT Bank Negara Indonesia Octaviani, Siti Aisyah
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6045

Abstract

This study aims to analyze the communication strategies implemented by BNI KC Pasar Mayestik in managing the transition toward digital services and to explore customer feedback regarding the transformation process. A qualitative descriptive method was employed, involving in-depth interviews, field observations, and documentation of digital service activities. The findings reveal that BNI KC Pasar Mayestik adopted adaptive, empathetic, and participatory communication strategies to enhance customer understanding of the service changes. These strategies were carried out through the development of clear messages, the balanced use of digital and face-to-face communication channels, and intensive staff training to improve digital communication competence. Empathetic communication emerged as a key factor in maintaining customer trust during the transition period. Customer feedback indicated that most clients felt supported and guided in adapting to the new digital systems. This research contributes to the development of the E-Leadership Communication Adaption Model (ECAM) by emphasizing the significance of human-centered and responsive strategic communication in ensuring the success of digital transformation within the banking sector.
Strategi Marketing pada Instagram Galagoda Café Karawang dalam Menarik Loyalitas Konsumen Arktik, Fazya; Dharta, Firdaus Yuni; Oxcygentry, Oky
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5846

Abstract

This research aims to explore the marketing strategies implemented by Galagoda Café Karawang through Instagram in building and maintaining customer loyalty. Galagoda Café is a coffee shop that combines a bakmie bar and a creative collective space concept, targeting primarily young consumers. This study employs a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews with management, the social media specialist, and loyal consumers, supported by observation of content from the official Instagram account @gala.goda. The findings reveal that Galagoda Café applies marketing strategies based on the Integrated Marketing Communication (IMC) theory, encompassing digital advertising, direct marketing, sales promotion, public relations, and personal selling. Instagram is utilized not only as a promotional tool but also as a medium for interaction and customer experience building through aesthetic visual content, active engagement with followers, collaborations with communities and influencers, as well as hosting creative events. These strategies have proven effective in fostering emotional connections and enhancing customer loyalty, despite the presence of many competitors in the Karawang area.
Popularitas VS Realitas Elektoral: Strategi Komunikasi Digital dalam Pemilu Presiden Indonesia 2024 Dewi, Risma Amalia Ulfa; Pratiwi, Aprilianti
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6039

Abstract

This study analyzes digital communication strategies in the 2024 Indonesian Presidential Election, focusing on the gap between digital popularity and electoral reality. Using a qualitative descriptive method, this research involved in-depth interviews with three political influencers supporting each candidate pair and one political expert. The findings show that although the Anies-Muhaimin pair dominated digital interactions on Instagram with 45% of conversations, their electoral votes were not proportional to this digital popularity. The study identifies four main digital communication strategies: personal branding, viral momentum, influencer roles, and platform segmentation. However, the effectiveness of these strategies is limited by Indonesian voter characteristics that remain dominated by traditional-emotional patterns, the existence of a silent majority, and structural factors such as money politics, dynastic politics, weak digital campaign regulations, and resource inequality. This research concludes that social media functions more as a space for affirmation rather than political conversion, and digital popularity does not automatically result in electoral victory because it operates within a complex political context.

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