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Jurnal Dinamika Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 20886942     EISSN : 27765490     DOI : http://dx.doi.org/10.32509/dinamika.v10i1.4302
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Dinamika Ilmu Komunikasi is a scientific journal that publishes scientific articles in the study of communication science. Jurnal Dinamika Ilmu Komunikasi aims to encourage research in communication studies.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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Representasi Konflik Ekonomi dalam Film Agak Laen: Analisis Semiotika Roland Barthes Azmi, Mohammad Ardya Noor; Wibowo, Arif Ardy
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5976

Abstract

The film Agak Laen (2024) achieved remarkable commercial success with 9.13 million viewers by blending humor with portrayals of unemployment, poverty, and socioeconomic inequality that mirror contemporary Indonesian realities. This study analyzes the representation of economic conflict and the underlying ideology embedded in the film’s narrative using Roland Barthes’ semiotic approach. Employing a qualitative descriptive method, data were collected through documentation, literature review, and scene observation. Analysis of seven representative scenes through Barthes’ three levels of meaning—denotative, connotative, and mythical—reveals the coexistence of contradictory economic myths. The film simultaneously naturalizes structural inequality through the myths “every job is a blessing” and “entrepreneurship as a universal solution,” while critiquing contemporary economic exploitation through “viral equals success” and “entertainment is innocent.” The findings demonstrate that popular cinema operates as a contested ideological terrain that both reproduces and challenges structural inequality. Practically, this study underscores the importance of critical media literacy and the potential of cinema as a pedagogical medium for fostering reflective and transformative understanding of economic realities.
Komunikasi Mahasiswa Pengguna Brand Minded: Studi Fenomenologi di Universitas Singaperbangsa Karawang Travianti, Elsypa Lora; Mayasari, Mayasari
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5697

Abstract

This study aims to understand the communication experience of Communication Science students at Singaperbangsa University of Karawang who adopt a brand-minded lifestyle. This research uses a qualitative method with a phenomenological approach to explore how students perceive brands as part of their self-identity. Data was collected through in-depth interviews and non-participant observation with five active students from the Communication Science Program. The results show that students apply the brand-minded lifestyle in various aspects of their lives, particularly through fashion and gadgets. Brands are seen not only as products but as nonverbal communication tools that strengthen self-image and social status. Additionally, social influences such as parental influence, peer pressure, idols, and social media play a significant role in shaping the students' consumption behavior. This study provides insight into how nonverbal communication through brand usage creates deep social meaning in students' everyday lives.
Analisis Strategi Komunikasi Pemasaran Digital dalam Kegiatan Pemasaran Klub Olahraga Damayanti, Ria; Sari, Yunita; Prasetya, Hendri
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6046

Abstract

XYZ is a sports club specializing in swimming and water polo training, primarily focusing on developing young athletes. In the digital era, the club utilizes social media as its main platform to promote services and enhance brand visibility among the public. This study aims to analyze the digital marketing communication strategies implemented by XYZ Sports Club and explore ways to optimize their effectiveness. The research adopts a post-positivist paradigm with a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews with club managers, coaches, and members, as well as observation of digital activities across social media platforms. The findings reveal that XYZ has applied an integrated marketing communication framework encompassing five strategic principles: identification, individualization, interaction, integration, and integrity. However, the effectiveness of these strategies remains limited due to the absence of a structured customer feedback system and insufficient use of digital analytics. The study recommends strengthening data-driven evaluation mechanisms to enhance message personalization and improve the overall effectiveness of digital marketing communication in community sports organizations.
Strategi Digital Influencer dalam Membentuk Persepsi dan Keputusan Pembelian Konsumen Daviena Skincare Sormin, Manuela Ruth Claudia; Jenniefer, Jenniefer; Adiarsi, Gracia Rachmi
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5910

Abstract

The development of digital media has reshaped marketing communication, with influencer marketing relying on personal branding and lifestyle representation to influence consumer behavior. A prominent trend is flexing, the display of wealth, luxury, and personal achievements on social media to create exclusivity and aspirational value. In Indonesia’s beauty industry, flexing is widely used, yet little research addresses its effect on consumer perception, trust, and purchase decisions. This study examines Daviena Skincare’s flexing strategy in shaping consumer engagement and decision-making. Using a qualitative approach, in-depth interviews with five purposively selected skincare users and social media followers were analyzed thematically through the AISAS model (Attention, Interest, Search, Action, Share). Results show flexing effectively attracts attention and interest by associating the brand with success and luxury, though responses are ambivalent: some see it as motivational, others as excessive. Long-term trust and purchase depend more on product quality, transparency, and authentic engagement. The study highlights the importance of balancing flexing with authenticity and credibility to build consumer loyalty.
Pengaruh Kampanye Instagram Greenpeace Indonesia terhadap Perilaku Pro-Lingkungan: Mediasi Emosi dan Kesadaran Rafa, Ersa Nabalah; Pamungkas, Yoma Bagus; Saptiyono, Ami
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5997

Abstract

This study aims to examine the influence of Greenpeace Indonesia's Instagram campaign on the pro-environmental behavior of the younger generation by highlighting the mediating role of ecological emotions and environmental awareness. Using a quantitative approach and the Generalized Structured Component Analysis (GSCA) method, this study involved 384 respondents aged 17–35 years who were active followers of @greenpeaceid accounts. The results of the analysis showed that Greenpeace Indonesia's digital campaign had a significant direct effect on pro-environmental behavior (β = 0.298; p 0.001). In addition, ecological emotions (β = 0.133; Z = 4.83) and environmental awareness (β = 0.139; Z = 6.06) was shown to partially mediate the relationship. These findings strengthen the integration of four main theories, namely the Elaboration Likelihood Model (ELM), Theory of Planned Behavior (TPB), Affective Response Theory (ART), and Value-Belief-Norm Theory (VBN), as a conceptual framework to understand the mechanism of behavior change based on social media campaigns. Theoretically, the study enriches the environmental communication literature by emphasizing the importance of emotional and cognitive aspects in the effectiveness of digital campaigns. By practical implication, environmental organizations and policymakers are advised to design communication strategies that combine emotional and educational visual elements to increase public awareness and engagement in sustainable pro-environmental action.
Hubungan Terpaan Promosi Instagram @officialfdxbeauty dengan Minat Berkunjung ke Event X Beauty Auroro, Gracia Groria; Anggara, Reddy; Susanto, Tri
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5711

Abstract

This study aims to analyze the relationship between social media promotion exposure on Instagram @officialfdxbeauty and the interest in visiting the X Beauty Event, using the AIDA (Attention, Interest, Desire, Action) theory. A quantitative approach was used by distributing questionnaires to 100 respondents who are followers of the @officialfdxbeauty account. The results of the Pearson Product Moment correlation test show a significant, strong, and positive relationship between the three sub-variables of promotion exposure, namely intensity, message content, and appeal, with the interest in visiting the X BeautyEvent. The findings indicate that promotion content delivered through the @officialfdxbeauty account, in terms of frequency, clarity of information, and visual and emotional appeal, effectively captures attention, builds interest, generates desire, and encourages actual actions from the audience. Thus, the higher the intensity of exposure to promotional content, the more interesting and relevant the message content, and the stronger the visual and emotional appeal, the higher the interest in attending the X Beauty Event. This confirms that Instagram is an effective medium in supporting digital marketing communication strategies, especially in shaping the interest in visiting an event.
Examining How Rituals Reinforce Organizational Culture within Gen Z Learning Community Sutarjo, Moch. Armien Syifaa; Wisudawaty, Hanna; Fariza, Muhammad Rio
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6073

Abstract

This study examines how organizational rituals reinforce culture and identity within a Gen Z–based educational community. Using a descriptive qualitative approach, data were gathered through interviews, participant observation, and document analysis in the Troopers community of Armidale English College (AEC), Bandung, Indonesia. Five participants of different seniority levels were purposively selected to represent varied cultural experiences. The findings show that rituals perform four main functions: (1) onboarding and identity building, where initiation activities convey core organizational values; (2) institutional learning, as meetings and peer-led programs serve as platforms for experiential training; (3) social cohesion, where informal rituals like sports and casual gatherings foster trust and solidarity; and (4) collective identity formation, expressed through shared symbols such as uniforms and chants. These practices combine formal and spontaneous elements, linking classical views of organizational culture (Schein, 2010; Goffman, 1967) with Gen Z’s emphasis on authenticity and collaboration. The study contributes theoretically by framing rituals as communicative strategies that sustain organizational culture in youth-oriented learning environments. Practically, it provides insights for educational and volunteer organizations to design culturally relevant engagement strategies that enhance communication, loyalty, and identity formation in the post-pandemic context.
Peran TV Sekolah SMAN 105 Jakarta Timur dalam Komunikasi Pembelajaran Jarak Jauh Anggraeni, Diana; Ahmad, Rosmalia; Rawi, Muhammad Farhan
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5930

Abstract

Covid-19 is a respiratory virus that has spread worldwide, including to Indonesia, prompting the implementation of PPKM and online teaching and learning activities. The goal is to investigate the role of school TV in the communication process for distance learning at SMAN 105 East Jakarta. A postpotivism paradigm with a qualitative approach was employed. Data were gathered through structured interviews with five informants and observations. The Miles and Huberman model of analysis was used, which included coding, data reduction, and data display. Source triangulation was carried out with various informants. A qualitative approach and postpotivism paradigm were applied. Five informants were interviewed in a structured manner to collect data, along with observations. The analysis process adhered to the data reduction, data display, and coding steps of the Miles Huberman model. Sources were triangulated across different informants. According to Laswell's communication model, research findings show that School TV serves as a tool for distance learning, a platform for creating short films, a means of documenting activities, and facilitating information exchange Students' understanding of course materials, inventiveness, engagement, and technological proficiency are all enhanced.
Strategi Digital Marketing dan Kualitas Konten Media Sosial terhadap Minat Pendaftaran Mahasiswa Irawan, Endra; Komalawati, Euis
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.6012

Abstract

The rapid evolution of digital technology has significantly reshaped the communication patterns of higher education institutions. Universities are now required to adopt interactive and content-driven digital strategies to attract prospective students who are increasingly reliant on social media for decision-making. This study examines the influence of digital marketing strategy and social media content quality on student enrollment interest at Institut STIAMI. Using a quantitative approach, questionnaires were distributed to 95 newly enrolled students in the 2023/2024 academic year, selected through purposive sampling. Data were analyzed using multiple linear regression with SPSS 26.0. The results indicate that social media content quality has a positive and significant effect on student enrollment interest, while the digital marketing strategy demonstrates a positive but statistically insignificant effect. Simultaneously, both variables exert a significant influence, with a determination coefficient (R²) of 38.3%. The findings underscore the importance of authentic, relevant, and interactive content as the central factor of engagement in higher education marketing. This research contributes theoretically to the development of digital communication models in the educational sector and suggests future studies to explore engagement rate, influencer-based strategies, and AI-driven personalization in university marketing.
Hubungan Public Speaking dan Personal Branding MC terhadap Kepuasan Audiens Choky Sitohang Jaya, Suhendra Saputra; Subagio, Aris
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5741

Abstract

This study aims to analyze the relationship between public speaking skills and personal branding of a Master of Ceremony (MC) on audience satisfaction using a quantitative approach. The research was conducted to understand how the abilities and image of an MC contribute to shaping positive audience perceptions. The instruments used in this study were tested for validity and reliability, and the results confirmed that they were valid and reliable. However, based on the Shapiro-Wilk test, the data were found to be non-normally distributed, so further analysis used non-parametric techniques. The findings indicate that both public speaking skills (r = 0.699; p = 0.000) and personal branding (r = 0.720; p = 0.000) individually have a strong and significant relationship with audience satisfaction. When analyzed simultaneously, both variables significantly affect audience satisfaction (F = 46.653; p = 0.000) and explain 71% of the variance in audience satisfaction (R Square = 0.710). These results highlight that effective communication, confidence, and a well-developed personal image are essential factors for MC in delivering meaningful, professional, and enjoyable experiences for their audiences.

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