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Journal of Sustainable Economic and Business
Published by ARE Publisher
ISSN : -     EISSN : 30630207     DOI : 10.xxxxxx/joseb
Core Subject : Economy, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Journal of Sustainable Economic and Business (JOSEB) is a double-blind review journal focused on empirical research that provides novelty of the research with the latest issues and contributions to the scientific research. The scope of the journal will focus on Strategic Management (Strategic Marketing, Strategic Human Resources, Strategic Finances, Strategic Operations) and Green Management (Green Marketing, Green Finance, Green Human Resources, Green Operations)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Momfluencers as Digital Entrepreneurs: Social Media, Economic Empowerment, and Challenges in Indonesia Dwityas, Nindyta Aisyah; Wahyuni , Hermin Indah; Andarwati , Siti
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.88

Abstract

Objectives: The rise of digital entrepreneurship has transformed women's economic participation, particularly among stay-at-home mothers who leverage social media platforms such as Instagram, TikTok, and YouTube for income generation. These platforms offer low-barrier entry into entrepreneurship, enabling women to monetize content, engage in brand collaborations, and establish online businesses with minimal financial investment. However, despite these opportunities, women digitalpreneurs remain vulnerable to algorithm dependency, engagement fluctuations, monetization uncertainty, and the dual burden of domestic and digital labor. Methodology: This study explores how social media entrepreneurship empowers Indonesian women economically while exposing them to structural challenges. Using a qualitative case study approach, it analyzes data from semi-structured interviews with momfluencers, mombloggers, and digital entrepreneurs, complemented by content analysis of social media engagement strategies. Findings: It reveals that while digital entrepreneurship provides financial independence and professional growth, women face precarious income streams, opaque platform policies, and intensified gendered labor expectations. Conclusion: The study highlights the urgent need for platform accountability, transparent monetization policies, and labor protections to ensure sustainable income opportunities. It contributes to global discussions on gendered digital labor and social media economies, emphasizing the importance of policy interventions and structural reforms for a more inclusive digital business landscape.  
The Role of Purchase Intention in Mediating Content Marketing and E-Wom on Product Purchase Decision Sahya Amertha, Genijayendra; Setini , Made; Putra , Ida Bagus Udayana; Faizan Ul-Haq , Faizan Ul-Haq
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.102

Abstract

Objectives: This study aims to analyze the role of Purchase Intention as a mediating variable in the relationship between Content Marketing and Electronic Word of Mouth (E-WOM) on Purchase Decisions for Bata shoe products in Denpasar. Methodology: This study uses a quantitative method with a population of individuals who have seen marketing content or Bata shoe advertisements in Denpasar. A sample of 100 respondents was selected using a purposive sampling technique, referring to the Hair formula. Data analysis was carried out using SEM-PLS (Structural Equation Modeling - Partial Least Square). Finding: The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions. Content marketing has a positive but insignificant effect on purchasing intention. E-WOM has a positive but insignificant effect on purchasing decisions. E-WOM has a positive and significant effect on purchasing intention. Purchasing intention has a positive and significant effect on purchasing decisions. Content marketing has a positive and insignificant effect on purchasing decisions through purchasing intention. Purchasing intention does not mediate (unmediated). E-WOM has a positive and significant effect on purchasing decisions through purchasing intention. Purchasing intention mediates fully (full mediation).  Conclusion: Improving Content Marketing, E-WOM, and Purchase Intention strategies consistently and interactively can increase the Purchase Decision of Bata shoe products. Especially, Purchase Intention has an important role as a full mediator in the influence of E-WOM on purchasing decisions.
Analysis of Consumer Intention to Resist Electric Motorcycles Product Purchase : an Innovation Resistance Theory Approach Damayanti, Nenty; Nurmahdi, Adi
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.316

Abstract

Objectives: Electric motorcycles have been promoted as a sustainable transportation solution; however, consumer adoption in Indonesia remains relatively limited, indicating the existence of resistance toward this innovation. This study aims to analyze the factors influencing consumers’ intention to resist electric motorcycle product purchase using the Innovation Resistance Theory (IRT) approach.Methodology: This research adopts a quantitative research approach using a survey method. Data were collected through an online questionnaire from 221 respondents selected using purposive sampling, consisting of individuals aged 18–56 years who reside or work in Jabodetabek and Yogyakarta and are familiar with electric motorcycles. The collected data were analyzed using PLS-SEM with SmartPLS 4.1.1.4 software to examine the relationships among the innovation resistance variables.Finding: The results reveal that usage barrier, value barrier, tradition barrier, and image barrier have a positive and significant effect on consumers’ intention to resist electric motorcycle product purchase, while risk barrier does not show a significant effect. Among all barriers, tradition barrier is identified as the most dominant factor contributing to consumer resistance.Conclusion: Consumer resistance toward electric motorcycle product purchase in Indonesia is mainly driven by behavioral, value-related, and perceptual barriers rather than perceived risk. The dominance of tradition barrier highlights the strong influence of habitual reliance on conventional motorcycles, indicating that efforts to accelerate adoption should prioritize behavior change strategies, value enhancement, and image improvement rather than focusing solely on technical aspects.
Decarbonization Strategy and Sustainable Competitive Advantage: Multi-Criteria Analysis and Transformation Roadmap for PT. SET Purwanto, Yuli; Purwanto, Agustinus HD
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.317

Abstract

Objectives: This study aims to formulate an effective decarbonization strategy and roadmap for PT. SET in responding to global regulatory pressures, specifically related to reducing the Carbon Intensity Indicator (CII) for its fleet. The research focus is to identify the most feasible strategic options to improve the CII Rating to level B within 2-3 years.Methodology: The research uses an explanatory sequential mixed methods approach with a single case study design. Data was collected through in-depth interviews, discussions, Focus Group Discussions (FGD) with management, and documentation studies. Analysis was conducted sequentially using the PESTEL framework, Porter's Five Forces, SWOT, Gap Analysis, Fishbone Diagram, and Multi-Criteria Decision Analysis (MCDA) to evaluate decarbonization solution options.Finding: The research results indicate that two of SET's four main vessels (Sinar MDLK and Sinar MSL) are at risk of reaching CII Rating E by 2025. The MCDA analysis ranked Voyage Optimization & Voyage Management System (VMS) as the best option (score 4.80) due to its direct impact on fuel savings (10–20%), fast payback period (<1 year), and its function as a digital foundation for long-term transformation.Conclusion: Strategic recommendations include VMS implementation, an exit strategy for old vessels, and acquisition of second-hand vessels that are already digitalized. The 2026–2030 decarbonization roadmap is designed in five phases not only to achieve the target CII Rating B by 2028 and ensure compliance but further to transform regulatory pressure into a foundation for sustainable competitive advantage, with digital transformation as its main driver.
Building Customer Loyalty through Relationship Quality Hendrianto, Andhika; Wibowo, Mas Wahyu
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.314

Abstract

Objectives: This study aims to examine the effects of relationship quality dimensions, namely customer satisfaction, trust, and commitment, on customer loyalty in a Business-to-Business (B2B) context within the manufacturing industry at PT Indonesia Steel Tube Works (ISTW).Methodology: This research employs a quantitative approach using a survey method, with data collected from 119 B2B customers of PT ISTW who are directly involved in purchasing decision-making processes.Finding: The results show that customer satisfaction and trust do not have a significant direct effect on customer loyalty, indicating that in mature B2B relationships these variables primarily function as basic relational prerequisites rather than key drivers of loyalty. Conversely, commitment has a positive and significant effect on customer loyalty, highlighting the importance of relational attachment and a long-term orientation in sustaining B2B partnerships.Conclusion: This study concludes that commitment represents the primary determinant of customer loyalty in B2B manufacturing relationships.
Enhancing Non-Medical Patient Experience Through Omnichannel Service Design in a Digitalizing Hospital Contact Center Zuriawan, Elza; Widayati, Catur
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.318

Abstract

Objectives: This research explores the non-clinical customer experience (CX) within the contact center of a premium private hospital. It aims to design a model for enhancement by leveraging service design and digital integration to minimize inconsistencies across different communication channels.Methodology: Utilizing a qualitative, interpretivist methodology, the study involved observing contact center processes and conducting semi-structured interviews with internal stakeholders and patients. Thematic analysis was employed to uncover patterns in experiences, pinpoint key obstacles, and identify areas for enhancement.Finding: The study found that patient experiences were negatively impacted by long wait times, unanswered calls, and disjointed digital communication platforms. Trust and perceptions of professionalism were strongly influenced by the responsiveness and empathy demonstrated by contact center agents. The research introduces an integrated “one-door” omnichannel approach, utilizing tools such as customer journey mapping and service blueprinting, and recommends solutions like call-back services and instant messaging chatbots.Conclusion: By aligning human-centered service design with an omnichannel framework, healthcare providers can foster a more cohesive and sustainable non-clinical CX. This integration helps reduce service fragmentation, ensures consistent responses, and strengthens the contact center’s role as a pivotal patient engagement point.
The Influence of Green Awareness and Green Perceived Value on Green Purchase Intention at Coffee Shops in DKI Jakarta with Green Trust as a Mediating Variable in the Perspective of Sustainable Business Syahputra, Ozzamma; Shiratina, Aldina
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.319

Abstract

Objectives: This study aims to analyze the influence of green awareness and green perceived value on green purchase intention among coffee shop consumers in DKI Jakarta, while exploring the mediating role of green trust.Methodology: A descriptive quantitative approach was employed, involving 200 respondents selected through probability sampling using a cluster sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) based on Smart-PLS to test the hypotheses and mediating effects.Finding: The results indicate that green awareness and green perceived value have a positive and significant impact on both green purchase intention and green trust. Furthermore, green trust significantly influences green purchase intention and effectively mediates the relationship between green awareness and green perceived value toward consumers' purchase intentions.Conclusion: These findings underscore that green trust is a pivotal factor in strengthening green purchase intention. Consequently, coffee shop businesses in DKI Jakarta are advised to consistently enhance education and communication regarding eco-friendly practices to solidify consumer trust and intention to purchase green products.
Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Housing Purchase Intention Wardana, Nandi; Shiratina, Aldina
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.320

Abstract

Objectives: This study aims to examine the effects of Green Lifestyle, Green Promotion, and Demographic Characteristics on Green Purchase Intention, with Green Trust as a mediating variable, in the context of green housing projects developed by Perum Perumnas in West Java, Indonesia. Methodology: This research employs a quantitative approach using a survey method, with data collected from consumers who have an interest in purchasing green housing developed by Perumnas. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate both direct and mediating relationships among the research variables. Finding: The results indicate that Green Promotion has a positive and significant effect on Green Trust and Green Purchase Intention. Green Trust also has a significant effect on Green Purchase Intention. Demographic Characteristics are found to have a significant effect on Green Purchase Intentionbut do not significantly influence Green Trust. Meanwhile, Green Lifestyle does not have a significant effect on either Green Trust or Green Purchase Intention. Mediation analysis shows that Green Trust only mediates the relationship between Green Promotion and Green Purchase Intention. Conclusion: This study concludes that in high-involvement purchasing decisions such as green housing, Green Promotion and Green Trust play a more critical role in shaping Green Purchase Intentionthan Green Lifestyle or Demographic Characteristics.
Competitive Strategy Formulation for Market Share Growth and Business Sustainability: A Case Study of PT. Mensa Susanto, Eko; Sihite, Janfry
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.321

Abstract

Objectives: This study addresses the limited market penetration of PT. Mensa’s Animal Nutrition and Health (ANH) division in Indonesia’s feed-additive distribution market and aims to formulate prioritized competitive strategies to expand market share while strengthening business sustainability. Methodology: A mixed-method approach uses both qualitative interviews with internal managers, sales teams, customers, and expert principals, along with a quantitative analysis of existing data like company sales reports and industry publications. The strategy tools used one after another are Resource-Based View (RBV), Porter’s Five Forces, SWOT , TOWS matrix, and the Quantitative Strategic Planning Matrix (QSPM). Findings: Sustainable advantages derive from supply chain integration, organic portfolios, and formula locking services. High trust and service requirements create significant entry barriers for new competitors. Evaluation reveals a strong internal position with a 3.00 IFAS score and moderate external responsiveness with a 2.75 EFAS score. The Quantitative Strategic Planning Matrix identifies the Total Solution and Technical Intimacy strategy as the optimal choice with a 6.2 attractiveness score. Conclusion: This study identifies market stagnation and risk within the ANH Division due to concentrated sales sources. The research recommends the Total Solution and Technical Intimacy strategy to drive growth through vertical and horizontal integration. This approach builds loyalty in medium and small scale feed mills while enhancing farmer efficiency and supporting Sustainable Development Goals. The resulting framework directs the division toward a 20 percent market share by 2030 to ensure long term business sustainability.
Eats for Earth: Understanding Consumer Intentions to Buy Suboptimal Food Hardy, Yuliasih Puji Rahayu; Wibowo, Mas Wahyu
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.324

Abstract

Food waste remains a major global sustainability challenge, particularly at the consumer level where suboptimal food is frequently rejected despite being safe and nutritious. Objectives: This study aims to examine the effects of attitude, subjective norms, perceived behavioral control, and food waste awareness of consequences on consumers purchase intention of suboptimal food. The study integrates the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) theory to explain pro-environment purchasing behavior. Methodology: A quantitative approach was applied using survey data collected from 228 consumers. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding: The results show that attitude and subjective norms have a strong and significant positive effect on purchase intention, while food waste awareness of consequences also contributes significantly. Perceived behavioral control, however does not significantly influence purchase intention. Conclusion: These findings suggest that psychological and moral factors play a critical role encouraging consumers to purchase suboptimal food and reduce food waste. The study provides important implications for marketers, policymakers, and sustainability campaigns aimed at promoting sustainable consumption behavior.

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