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Meylani Tuti
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panorama@asaindo.ac.id
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Jl. Raya Kalimalang No.2A, RT.1/RW.4, Pd. Bambu, Kec. Duren Sawit, Kota Jakarta Timur
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INDONESIA
Panorama Nusantara
Published by Universitas Asa Indonesia
ISSN : 1907915X     EISSN : -     DOI : doi.org/10.70157/panorama
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 342 Documents
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TINGKAT KEPUASAN PESERTA PAMERAN PADA PAMERAN KERAJINAN NASIONAL Rudhi Achmadi
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The quality of service provided by PT. Mediatama Binakreasi to its customers (exhibitors of Crafina 2014) is one of the important aspects for the company's marketing. This will affect the sustainable competitiveness of the business as one of the famous Professional Exhibition Organizers (PEO) in Indonesia to compete with others. This study discusses three important issues: a) expectations of the exhibitors on the performance of PT. Mediatama in organizing national level craft fairs (Crafina Expo 2014), b). The level of satisfaction of the exhibitors on the performance of PT. Mediatama Binakreasi, and c) what steps need to be done to meet the expectations of exhibitors in the exhibition. The purpose of this study is to determine a). expectations of the exhibitors on the performance of PT. Mediatama in organizing national level craft fairs (Crafina Expo 2014), b). the level of satisfaction of the exhibitors on the performance of PT. Mediatama Binakreasi, and c) what steps need to be done to meet the expectations of the exhibitors. The method of analysis used in this research is the analysis of quadrant (quadrant analysis), whereas the data obtained from questionnaires to a sample, interview and observation. Based on the research results, it can be concluded that there is gap between the expectations of the exhibitors and the performance of PT. Mediatama Binakreasi at craft fairs nationwide (Crafina 2014) held at the Jakarta Convention Center on 26 to 30 November 2014. It can be seen from the level of interest / expectations by 94.24% while the value of contentment only amounted to 85.27%, the difference is 8.97%. In addition, management has not yet implemented some attributes that are considered to be factors that affect customers’ satisfaction, including the elements that are considered important, such as: the arrangement of the exhibition facility design, accuracy in recording transactions, and process services to exhibitors in 2014 Crafina. Based on the conclusion, the author then gives advice namely: management on future occasions should further improve the quality of service in all aspects to the exhibitors due to the persistence of the gaps between expectations and satisfaction levels. The need to continue to get feedback from customers (exhibitors) or desire to know the expectations of the exhibitors and also the need to build a shared commitment throughout the human resources available for the provision of excellent service to the exhibitors. Thus, knowing the deficiency in the management and other services, this step also serves to maintain the satisfaction of exhibitors and also to enhance the corporate image.
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS DESTINASI PERKAMPUNGAN BUDAYA BETAWI (PBB) SETU BABAKAN JAKARTA SELATAN Salman Paludi
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The development of internet users in Indonesia lately increased rapidly resulting effect great change for someone to convey the message or information to others. The widespread use of social networking sites to make the deployment of an information or news by word of mouth via the Internet (e-WOM) is widespread, including information about an attraction information, such as the Setu Babakan in South Jakarta. From previous studies, such as Putu Yudi Setiawan (2014), Geng-Qing Christina Chia, Hailin Qu (2008) and Zarrad H and Debabi M. (2015) diketahu that there pengarun of-variables such as e-WOM, Citra destinations , tourist satisfaction and destination loyalty. With 280 sample data visitor and using SEM as a tool of analysis can be seen that in the attraction Setu Babakan there is a significant positive effect between e-WOM with Citra destinations, image destinations positive effect on satisfaction rating, and image destinations also affect positive on Loyalty destinations. Meanwhile between e-WOM variable with traveler satisfaction and traveler satisfaction to destination loyalty has no effect.
PENGARUH FAKTOR-FAKTOR ASIMETRI INFORMASI TERHADAP INITIAL RETURN IPO DI BEI Meylani Tuti
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The frequent phenomenoms that occur in various countries, including the current situation in Indonesia are underpricing and overpricing, at the Initial Public Offering (IPO). Between the insider and the outsider, in which information gap the writer got interested to conduct this research. The approach being used is quantitative approach by testing the hypothesis through regression analysis. The data used are initial return, update price, company size and age, kind of industry and the reputation of the company IPO underwriter of the period of June 2005 up to may 2014. The result of the research shows the TARCH model with the threshold that shows that this is a good model of initial return, whereas the regression test result indicates that the variables of updated price, company size, company age, and kind of industry give positive and significant influence towards initial return, and the reputation of the underwriter gives negative influence towards initial return.
THE APPLICATION OF LOGISTIC REGRESSION TO FIND THE FACTORS THAT INFLUENCE BRAND LOYALITY ON FAST-FOOD RESTAURANT CASE STUDY : KFC, CFC AND MC DONALD Bonifasius MH. Nainggolan
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to assess the application of logistic regression to find the factors that influence brand loyalty on fried chicken fast-food restaurant and arrange logistic regression model of the determinants of brand loyalty in the fried chicken fast-food restaurant. To carry out the study authors conducted a survey through a questionnaire to a fried chicken fast-food restaurant, which is to Kentucky Fried Chicken (KFC), California Fried Chicken (CFC) and Mc Donald. The number of samples in this study there were 517 people. Sampling method on the author is non-random sampling technique (non-probability sampling technique). Before distributing questionnaires authors first tested the validity and reliability of the data with the test product moment correlation and Cronbach Alpha method. Results of the study provide information on the logistic regression model of factors that influence consumer brand loyalty in each of the fried chicken fast-food restaurant partially or after the data are combined. Partially determinants of consumer loyalty at KFC is the price, the CFC is gender, number of visits, product quality and restaurant environments, while at the restaurant Mc. Donald is the quality of service and price. Taken together, the determinants of customer loyalty in the three restaurants is the quality of products, quality of service, price and neighborhood restaurants.
THE MEASUREMENT OF BRAND EQUITY TOWARD DECISION BUYING PROCES ON WATER MINERAL Ramli Ramdani; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Business is the World when competition is a real, many kind of strategy is a must for marketing a product, one sample Brand Product, Because sometime the big name of a brand more many people know than the product name, The purpose of this research is to knowing of brand equity element effect for buying decision, And the subject is people in RT 3 RW 1 Harjasari.Bogor, when using quantitative analysis with nonprobability sampling, the result is brand equity for simultaneous have a strong and real effect to buying decision, but for partial have a varies result, for brand awareness and brand association have a real effect but weak, for brand loyalty have a real effect and middling, and for perceive quality have a not real effect and weak, Because of this for build the brand equity must looking all aspect to make a strong and real effect to buying decision.
POTENSI WANA WISATA ALAM BATU KUDA UJUNGBERUNG BANDUNG Marini Eko Putri; Nova Eviana
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Batu Kuda natural ecotourism has a viable tourism potency for supporting economic financial resources for local government and community. Some efforts are needed to develop its potencies in accordance with its typical characteristics. This research aims to identify the potencies of Batu Kuda tourist attractions using 5A’s theory, covering the aspects of access, accommodation, attraction, activity, and amenity. They are then elaborated and analyzed with SWOT analytic method consisting of strength, weakness, opportunity, and threat aspects. Observation and interview are conducted to collect research data. The result of research shows that internal and external factors of Batu Kuda tourist attraction is on first quadrant, referring to the aggressive strategy. It means that the growth oriented strategy is needed to develop the potency.
PENGARUH KOMPENSASI TERHADAP MOTIVASI DAN KINERJA KARYAWAN PADA HOTEL PULLMAN JAKARTA CENTRAL PARK Endang Sukma Rini; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study is purposed to analyze the performance employess of Pullman Hotel Jakarta Central Park. This study used a compensation as the independent variable in order to analyze and used motivation as an intervening variable to measure how high the influence of compensation to the employess performance. Data were collected using a questionnaire by providing a list of questions or questionnaires directly to the respondents. Data analysis techniques in this study using SEM (Structural Equation Modelling) operated through LISREL program version 8.54. The results of this study show that the compensation variable is positively influence to the motivation. Compensation variable showed unsignificant positive impact to the performance. And the motivation variable showed significant positive impact to the performance.
PENGARUH PERSEPSI ATAS KEPEMIMPINAN KEPALA SEKOLAH DAN MOTIVASI BERPRESTASI TERHADAP KINERJA GURU Satrio Pamungkas
Panorama Nusantara Vol 10 No 1 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Principal leadership is the principal behaviors in influencing teachers to work effectively and efficiently so that the intended purpose can be achieved. in the lead, each principal has a different perception of teachers, there are teachers 'perceptions of authoritarian leadership, laissez faire, demokratis.maka teachers' perceptions on the relationship of leadership will bring in creating a better teacher performance.
ANALISIS PENGARUH STATUS KEPEGAWAIAN DAN MOTIVASI TERHADAP KINERJA Bambang NS
Panorama Nusantara Vol 10 No 1 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of variable employment status and motivation partially on student performance (a case study in Jakarta students STEIN). This study is a survey research using quantitative descriptive methods and questionnaires as a data collection tool. The location of this research object is the Jakarta International School of Economics with a sample that used as many as 70 people. The results obtained are contained partially and simultaneously influence between the variables employment status and motivation of the student's performance STEIN.
ANALISIS PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH AKADEMI PARIWISATA INDONESIA Sulih Wahyudiono
Panorama Nusantara Vol 10 No 1 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The influence of promotion mix toward the students decision for choosing (AKPINDO) Jakarta The problem of the research is how about the advertising, sales promotion and direct marketing toward the students decision for choosing AKPINDO Jakarta. This researh aims to know (1) the advertising, sales promotion and direct marketing influencing students decision in choosing at AKPINDO Jakarta (2) to know which be the most dominant factor to the student decision. The sample of this research was 58 (fifty eight) respondens. The research type was descriptive research supported by survey method, quantitative descriptive research approach, the variables measured with rating scale. The processing of data supported divice SPSS version 17.0 with descriptive analysis and hypothesis test uses multiple linier regression analysis. The result of research indicate that promotion mix (advertising, sales promotion and direct marketing ) about high significan toward the students decision for choosing AKPINDO Jakarta. And the most dominant factor is sales promotion that influencing students decision to studying at AKPINDO Jakarta.

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