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Meylani Tuti
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Panorama Nusantara
Published by Universitas Asa Indonesia
ISSN : 1907915X     EISSN : -     DOI : doi.org/10.70157/panorama
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 347 Documents
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Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Di Restoran Soto Bebek Bu Sri Farah Shaussan; Aris Budiono
Panorama Nusantara Vol 20 No 2 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i2.2698

Abstract

This research was conducted with the aim of analysing the influence of service quality, price perception, and product quality on consumer purchasing decisions at Soto Bebek Bu Sri Restaurant. The methodology used in this study is a quantitative approach through surveys. The sampling technique employed was accidental sampling with 100 participants. Data analysis was carried out using multiple linear regression analysis supported by SPSS version 29 software. The results of this study indicate that product quality has a significant impact on purchasing decisions. Meanwhile, service quality and price perception do not have a significant effect on purchasing decisions.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT. SAKURA ANUGRAH PRATAMA Febri Setianingsih; Rully Arifiansyah
Panorama Nusantara Vol 20 No 2 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i2.2700

Abstract

This study aims to analyze the influence of service quality, price perception, and promotion on customer satisfaction at PT. Sakura Anugrah Pratama. This descriptive quantitative research used a questionnaire as the data collection instrument. A sample of 100 respondents was selected using purposive sampling, with the criteria of having made a service purchase two or more times. The data were analyzed using multiple linear regression with the help of the SPSS application. The research findings indicate that service quality, price perception, and promotion both partially and simultaneously, have a positive and significant influence on customer satisfaction. These findings highlight the importance of maintaining and improving service quality, managing price perception, and optimizing promotions to enhance overall customer satisfaction.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, SOSIAL MEDIA MARKETING, TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MINUMAN HAUS Lukman Hakim; Salman Paludi
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2767

Abstract

Keputusan pelanggan untuk membeli minuman Haus dipengaruhi oleh pemasaran media sosial, persepsi harga, dan kualitas produk. Melalui survey yang telah dilakukan, penelitian kuantitatif ini mengumpulkan data dari 100 responden. Data tersebut dianalisis menggunakan regresi linier berganda yang dijalankan dengan SPSS. Kualitas produk, bagaimana pelanggan melihat harga, dan keberhasilan inisiatif pemasaran media sosial dalam memengaruhi pembelian mereka semuanya berhubungan positif dan signifikan secara statistik. Keputusan pembelian dipengaruhi secara signifikan oleh masing-masing dari tiga faktor independen tersebut. Jika semuanya berjalan sesuai rencana, studi ini akan membantu perusahaan meningkatkan kualitas produk dan kampanye iklannya.
Kualitas Pelayanan, Kualitas Produk, dan Harga Meningkatkan Kepuasan Pelanggan Richeese Nurul Zubair; Parlagutan Silitonga
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2770

Abstract

This study aims to analyze the effect of service quality, product quality, and price perception on customer satisfaction at Richeese Factory Mampang branch. The research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS), analyzed using SmartPLS 3 software. The research data were obtained from 150 respondents who are customers of Richeese Factory Mampang branch through the distribution of questionnaires using a Likert scale. The results show that service quality, product quality, and price perception have a positive and significant effect on customer satisfaction. Among these three variables, price perception has the most dominant influence on customer satisfaction, with a path coefficient value of 0.547 and an effect size of 0.450. The coefficient of determination (R²) value of 0.685 indicates that the research model is able to explain 68.5% of the variation in customer satisfaction. These findings suggest that, in addition to maintaining service quality and product quality, companies need to set prices in accordance with customers’ perceived value in order to improve customer satisfaction in the fast-food restaurant industry.
Kepuasan Konsumen Serra Serri Restoran yang Dipengaruhi Kualitas Produk, Servicescapes, dan Lifestyle Muhammad Rafi' Ramadhan; Aris Budiono
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2771

Abstract

This study aims to analyze the influence of product quality, servicescapes, and lifestyle on consumer satisfaction at Serra Serri Restaurant in Jakarta, which operates within the highly competitive urban restaurant industry. A quantitative approach is employed, using a survey of 125 consumers selected through probability sampling, while an additional 20 respondents are used to test the validity and reliability of the Likert‑scale questionnaire instrument. The findings reveal that product quality, servicescape, and lifestyle collectively have a positive and significant effect on consumer satisfaction. Individually, product quality and lifestyle show a statistically significant positive influence, whereas servicescape has a positive effect but does not reach significance at the 5% level. These results indicate that improving product quality and aligning the restaurant’s concept with consumers’ lifestyles should be the main priorities for enhancing satisfaction, while the management of servicescapes still needs further optimization so that all three aspects can work synergistically to increase satisfaction, repeat visits, and potential customer loyalty
Lifestyle, Café Atmosphere, dan Customer Experience: Kunci Loyalitas Pelanggan Bento Kopi UI Depok Giyanti Susilowati; Meylani Tuti
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2772

Abstract

This study aims to analyze the influence of atmosphere, customer experience, and lifestyle on customer loyalty among visitors to Bento Kopi UI Depok. Customer loyalty is a crucial aspect in maintaining the sustainability of a cafe business amidst increasingly fierce competition. This study uses a descriptive quantitative method. The population in this study were consumers of Bento Kopi UI Depok using a purposive sampling technique, a technique that determines consumer criteria to be a research sample. In this study, the criteria set were consumers who have made more than two purchases. The questionnaire was distributed using Google Forms and obtained 232 respondents. The questionnaire was distributed from December 2025 to January 2026. The data analysis method used was the Structure Equation Model with the help of SmartPLS software. The results of the study indicate that atmosphere and customer experience influence customer loyalty, while lifestyle does not affect customer loyalty. This finding confirms that the creation of a comfortable atmosphere and a memorable experience is more decisive in building customer commitment to revisit and recommend customers than lifestyle suitability.
Pengaruh Daya Tarik Wisata, Social Media Marketing dan Fasilitas terhadap Keputusan Berkunjung di Taman Mini Indonesia Indah Esther Orysah Tambunan; Hana Alfira
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2790

Abstract

The purpose of this study is to analyze the influence of tourist attraction, social media marketing, and facilities on decision to visit at Taman Mini Indonesia Indah (TMII). This study employed a quantitative method with a descriptive approach. The research sample consisted of 123 respondents who were visitors of TMII. Data were collected through the distribution of questionnaires using Google Forms in February 2026. The sampling technique used was non-probability sampling with a purposive sampling method, because the selected respondents met the criteria of having visited TMII at least once. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 24 software to determine the influence among the research variabels. The results showed that tourist attraction, social media marketing, and facilities had a positive and significant effect on tourists’ visiting decisions, both partially and simultaneously. The findings of this study indicate that improving the quality of tourist attractions, implementing attractive digital marketing, and providing adequate facilities can encourage an increase in tourists’ visiting decisions at TMII.

Page 35 of 35 | Total Record : 347

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