cover
Contact Name
Meylani Tuti
Contact Email
meylanituti@stein.ac.id
Phone
-
Journal Mail Official
panorama@asaindo.ac.id
Editorial Address
Jl. Raya Kalimalang No.2A, RT.1/RW.4, Pd. Bambu, Kec. Duren Sawit, Kota Jakarta Timur
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Panorama Nusantara
ISSN : 1907915X     EISSN : -     DOI : doi.org/10.70157/panorama
Core Subject : Economy,
Jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah manajemen pemasaran, manajemen keuangan, manajemen operasional bisnis, dan manajemen SDM Terbit 2 kali dalam 1 tahun, yaitu Juni dan Desember
Articles 342 Documents
PENGARUH HARGA, KEPERCAYAAN DAN CITRA MEREK TERHADAP KEPUASAN SISWA/I BERSEKOLAH DI SMK (SMIP) TAMAN WISATA CILEUNGSI KAB.BOGOR Al Agus Kristiadi; Sharah Sarlita Ariyani Putri
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine: the influence of price (X1), trust (X2) and brand image (X3) simultaneously or partially to customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. This research is a descriptive research using quantitave approach. The research sample is 96 students at SMK (SMIP) Taman Wisata Cileungsi. This research is using purposive sampling and direct give questioner to students at SMK (SMIP) Taman Wisata Cileungsi also using descriptive analyze and multiple linear regression for analyzing data research. Result of the research showed that trust (X2) and brand image (X3) has significant effect on customer satisfaction (students), while price (X1) has unsignificant effect on customer (students) satisfaction. Beside that by simultaneous price (X1), trust (X2) and brand image (X3) has significant effect on customer satisfaction (students) choosing SMK (SMIP) Taman Wisata Cileungsi. Thus, SMK (SMIP) Taman Wisata Cileungsi should continue to improve the trust and brand image and than more pay attention about price, so that students are satisfied in SMK (SMIP) Taman Wisata Cileungsi.
STUDENT GOES TO TOURISM MICRO ENTERPRISE (OPPORTUNITY AND CHALLENGE) Parlagutan Silitonga
Panorama Nusantara Vol 13 No 1 (2018): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan menciptakan peluang pengusaha mikro dari kampus, utamanya sekolah vokasi. Metode penelitian menerapkan metode kualitatif, dengan mengungkapkan fakta kekuatan kampus vokasi yang bersertifikat kompetensi, dan memiliki fasilitas produksi bahan jadi. Dengan melakukan analisis teori, dan perbandingan, guna menghasilkan model. Hasil penelitian ini diperoleh suatu model bisnis kemitraan di kampus oleh mahasiswa dan untuk mahasiswa dengan system Business as Producer, Business as Retailer, Business as Supplier, ditopang pengantaran menggunakan on-line delivery.
PENGARUH HARGA, BIAYA PROMOSI, DAN RATA-RATA HARGA PESAING TERHADAP PENJUALAN KAMAR DI APARTEMEN SOMERSET GRAND CITRA JAKARTA Debora Lasmaria; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 12 No 2 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the price, promotion costs and average competitors’s price affecting the room sales of Somerset Grand Citra Apartment partially and simultaneously. The population of this research is taken from the profit and loss statement of Somerset Grand Citra for the year of 2011 to 2015. The sample used for this research are the pricing structure, promotion expenses, and competitor’s price list. The sampling technique used for this research is the purposive sampling. Data anlysis tools used for this research are multi linier regression, classic assumption test (normality test, runs test, heteroscedasticity test and multycollinearity test) and the hypothesis test used are the F test, t test, partial correlation analysis and coefficient of determination (
PENGARUH KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUASAN PENGUNJUNG MUSEUM FATAHILLAH Rieka Rahardjo; Sinthon L Siahaan
Panorama Nusantara Vol 12 No 2 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to know the influnce of the quaility of service and location toward the satisfaction of visitors of the Museum Fatahillah both partially and simultaneously. The population in this study are Fatahillah Museum visitors. Sampling research use the technique of accidental sampling approach with 100 people. Independent variables in the research are service quality (X1) and location (X2),while dependent variable (Y) is the satisfaction of visitor. Data collection method using question form. Data analysis using multiple linier regression and analysis using SPSS program. Conclusion of this research is that quality of service and location influence on visitor satisfaction both partially and simultaneously.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN DI WARUNG CITA RASA CAK WANTO Tina Cahya Sari; Meylani Tuti
Panorama Nusantara Vol 12 No 2 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the quality of products and prices affecting partially on customer satisfaction and to know the two variables that affect customer satisfaction. The data used in this study is the primary data obtained from the questionnaire. Data analysis used in this research is multiple linear regression. Population in this research is customer of small restaurant Cita Rasa Cak Wanto. The technique used is accidental sampling, with samples used 100 people. Then the validity test, reliability test, classical assumption test which includes normality test, multicolinearity, heteroscedasticity test, and linearity test. Whereas hypothesis testing includes F test, t test and determination coefficient analysis (R2) from the analysis can be known product quality and price partially and simultaneously have an effect on to customer satisfaction.
PENGARUH RASIO PROFITABILITAS TERHADAP HARGA SAHAM PERUSAHAAN DALAM INDEKS LQ-45 YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2012-2015 Ricky Talumantak; Pamuji Gesang Raharjo
Panorama Nusantara Vol 12 No 2 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study attempts to analyze the influence of Probability Ratio (Earning Per Share, Return On Asset, Return On Equity, and Net Profit Margin) to stock prices. This study uses population to companies that listed on Indonesia Stock Exchange during 2012-2015. Number of companies as samples of this study are 38 companies for 4 years observation. Using to purposive sampling method, the total of this study are 152 financial reports. The testing of hypotheses in this study is use multiple regression and assisted by Eviews version 7.0 software. The results of the study indicate that the Net Profit Margin influences significantly to the stock prices. Meanwhile Earning Per Share, Return On Aset, and Return On Equity don’t influence significantly to the stock prices.
PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI MCDONALD’S SUKAHATI CIBINONG Verry Cyasmoro; Fransischa Sri Rejeki
Panorama Nusantara Vol 12 No 2 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to determine the Quality of Product, Price, and Location against Purchasing Decision partially, and and simultaneously at Mc Donald’s Out let at Sukahati, Cibinong. The population of this research are the customers at the certain period of time, while the sample taken using Slovin formula. The total of respondents are 100 persons. The analysis method by multiple regression applying F-test, t-test and coorelation determination. Data were obtained by using SPSS versi 20. The results shows that quality of product, prioce, and location aremsignificant in partially, as well as simultaneously, at the 5% of degree of significance. It is then suggested to boost other method or marketing mix to maximize customers to that outlet at Sukahati, Cibinong.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA CAFE BATAVIA JAKARTA Chaerunisa Amelia
Panorama Nusantara Vol 12 No 1 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality and product quality on customer satisfaction at Cafe Batavia Jakarta. The type of data in this study is primary or data derived from respondents to determine dimensions of service quality, product quality, and customer satisfaction. Data collection collected by questionnaire instrument. The population in this study were all consumers of Cafe Batavia Jakarta with a sample of 100 respondents and randomly distributed by Accidental Sampling. The method of analysis using descriptive and quantitative methods, by multiple regression analysis. From the results of research on partial variables, the value of t is greater than t table, then Ha shows and states there is a positive and significant influence between service quality and product quality to customer satisfaction. While the percentage of influence on the quality of service and product quality given to consumers Cafe Batavia Jakarta amounted to 44,5%, while the rest influenced by other variables such as price factors, location factors and others.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA RESTORAN JAMBO KUPI PASAR MINGGU JAKARTA Nur Siti Rahayu
Panorama Nusantara Vol 12 No 1 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality and product quality on customer satisfaction at Restaurant Jambo Kupi Pasar Minggu Jakarta. The type of data in this study is primary or data derived from respondents who contain opinions of respondents will be dimensions of service quality, product quality, and customer satisfaction. Data collection can be through questionnaire instrument. The population in this study were all consumers of Jambo Kupi Restaurant Pasar Minggu Jakarta with a sample of 100 respondents and randomly distributed (Accidental Sampling). The method of analysis using descriptive and quantitative methods. From the results of research on partial variables, the value of t is greater than t table, then Ha shows and states there is a positive and significant influence between service quality and product quality to customer satisfaction. The percentage of influence on the quality of service and product quality given to consumers Jambo Kupi Pasar Minggu Jakarta amounted to 30,14%, while the rest are still influenced by other variables such as price factors, location factors and others.
PENGARUH RASIO PROFITABILITAS DAN RASIO SOLVABILITAS TERHADAP RETURN SAHAM PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI TAHUN 2010-2015 Nurhasanah Anggraini; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 12 No 1 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of the research is to analyzing the effect of profitability ratio (Return on Asset and Return on Equity) and leverage ratio (Debt to Asset Ratio dan Debt to Equity Ratio) on Stock Return on Manufacturing Companies from Indonesia Stock Exchange 2010 to 2015. The population consisted of manufacturing companies from Indonesia Stock Exchange 2010 to 2015 and a sample of 107 companies was obtained by using purposive sampling technique. Data analysis that will be used for this research are multi linier regression, classic assumption test (normality test, runs test, heterocedasticity test and multycolinearity test) whereas the hypothesis test including the F test, t test, partial correlation analysis and coefficient of determination (R2). From this analysis we can see the effect of Return on Asset, Return on Equity, Debt to Asset Ratio and Debt to Equity Ratio on Stock Return on Manufacturing Companies from Indonesia Stock Exchange 2010 to 2015.