Garuda - Garba Rujukan Digital

IMPLEMENTATION OF MARKETING STRATEGY PLANNING WITH BUSINESS MODEL CANVAS (BMC) IN MICRO, SMALL AND MEDIUM ENTERPRISES OF BAROKAH MULIA BUILDING SHOPS, KEDIRI REGENCY Zeni Agustin, Khoirun Nisa'; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xjve0496

Research aim : The purpose of this study is to improve business marketing strategies by implementing BMC in MSMEs of Barokah Mulia Building Stores in Kediri Regency. Design/Methode/Approach : This research uses a qualitative method. The data collection method was carried out through in-depth interviews, In data analysis, researchers used reduction and classification techniques to filter information relevant to the focus of the research. After the interview and observation, the data that has been collected will be grouped according to the interview themes conducted Research Finding : The results of the study show that Barokah Mulia Building Shop has a good and structured business model, and can meet the needs of customers in various segments. The main customers of the Barokah Mulia Building Shop are contractors, builders, and individuals who are building houses. Strong value proposition is offered in this store by providing a wide range of quality building materials, fast delivery services, as well as technical support and product consultation for customers. Through effective distribution channels, both through physical stores and delivery services, as well as good customer relationships, Toko Bangunan Barokah Mulia has resulted in building loyal and deep relationships with customers. Theoretical contribution/Originality : With this research, it is hoped that it can find out how Barokah Mulia Building Shop MSMEs can be helped in implementing more effective marketing strategies. In addition, it is hoped that this research can contribute to the planning of marketing strategies for the building MSME business model in Indonesia. Practitionel/Policy implication : For practitioners, the implementation of marketing strategy planning with the Business Model Canvas (BMC) can help micro, small and medium enterprises (MSMEs) owners to design and evaluate business models systematically and efficiently, as well as identify important elements such as customer segments, value propositions, and distribution channels that suit the needs of the local market. This allows for increased competitiveness and business sustainability. The results of this study can be the basis for formulating policies that support the implementation of BMC in the development of MSMEs, such as training or counseling programs on effective business planning and the use of digital technology tools, e-commerce platforms to improve the performance and competitiveness of MSMEs at the local and national levels. Research limitation : The main focus of this research is how to implement marketing strategy planning using Business Model Canvas (BMC) at Barokah Mulia Building Stores in Kediri Regency.

The Effect of Brand Awareness and Endorsement on Consumer Loyalty To Chitato X Seventeen Products Among Young People in Kediri City Setyoningrum, Nur Eka; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/k71p9174

Research aim : The aim of this study was to determine the influencebrand awarenessand endorsement on consumer loyalty to Chitato X Seventeen products among young people in Kediri City. Design/Method/Approach : The method used in this research is quantitative.Sampling technique using techniquepurposive sampling. The sample taken in this study were consumers who had purchased and bought Chitato X Seventeen products among young people in Kediri City totaling 55 respondents. This study uses classical assumption analysis techniques, multiple linear regression and hypothesis testing (t-test and F-test). Research Findings : The results of the t-test study showed that the brand awareness and endorsement variables partially had a significant effect on consumer loyalty. Based on the results of the F test, it is known that the brand awareness and endorsement variables simultaneously have a significant effect on consumer loyalty. Theoretical contribution/Originality : Increasing understanding of the relationship between brand awareness, endorsement, and consumer loyalty variables, especially in the context of brand collaboration with public figures on the Chitato X Seventeen product, can influence consumer behavior in the youth segment. Practitionel/Policy implications : This research provides companies like Chitato with insights to leveragebrand awarenessAndendorsementas a powerful tool to increase consumer loyalty. With a well-planned strategy, companies can increase competitiveness, expand market share, and create long-term relationships with consumers. Research limitations : Because in this study it is proven that there are still other variables such as price, product quality, and promotion, and others that influence purchasing decisions, this can be used as material for conducting similar further research in order to obtain better results.

Product Quality and Customer Satisfaction: A Qualitative Analysis of Dairy Products from Anugrah Farm in Kediri Regency Prasetya, Irvan Ardiansyah; Meilina, Restin
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6010

Research aim : This study aims to analyze customer perceptions of the product quality of Anugrah Farm’s milk in Kediri Regency, identify factors influencing customer satisfaction, and provide strategic recommendations to enhance product competitiveness. Design/Methode/Approach : The research employs a qualitative approach, with six informants selected from Anugrah Farm’s customers. Data analysis is conducted using source triangulation techniques through in-depth interviews, observations, and documentation. Research Finding : The findings reveal that Anugrah Farm’s milk possesses good taste, texture, and freshness quality. However, product packaging is considered less appealing, and a lack of innovation in flavor variety poses a challenge. Affordable pricing and good service are identified as strengths, but promotional strategies need to be strengthened through social media channels. Theoretical contribution/Originality : This research contributes to the literature on the relationship between product quality and customer satisfaction, particularly for local producers, emphasizing packaging, product variation, and promotional strategies as critical elements for enhancing competitiveness. Practitionel/Policy implication : Recommendations include innovating packaging designs, diversifying product flavors, improving delivery systems, and strengthening social media promotions to expand market reach and boost customer loyalty.. Research limitation : The study is limited to customer perceptions in Kediri Regency.

The Influence of Service Quality, Price Perception and Customer Satisfaction on Customer Loyalty in UD. Mujur 2 Ahmad Efendi Cahyo Setiono, AHMAD; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6017

Research Objectives: This study aims to determine the influence of service quality, price perception, and customer satisfaction on customer loyalty both individually and simultaneously in UD. Mujur 2 Kediri. Design/Methods/Approaches: This study uses a quantitative methodology involving surveys to explore the influence of service quality, price perception, and customer satisfaction on customer commitment at UD. Mujur 2 Kediri. The research sample included 58 participants, selected by purposive sampling, these participants had purchased the product more than twice. Data were collected through direct observation and questionnaires, then analyzed with SPSS 23 using instrumentation, classical theory, multiple linear regression, and hypothesis testing. Research Findings: The results of the study show that service quality, price perception, and customer satisfaction have a positive and significant effect on customer commitment both directly and indirectly to UD. Mujur 2 Kediri. Theoretical contribution/Originality: This research helps develop customer commitment theory and provides a deeper understanding of the various ways in which different aspects of the building industry affect customer loyalty. Implications for Practitioners/Policy: This research has practical applications that can be used by building managers to improve service quality, set appropriate prices, and ensure customer satisfaction. The results of this research can be directly applied to business strategies that increase customer commitment and improve store performance. Research limitations: This research was only conducted at UD.Mujur 2 Kediri, so the findings obtained may not fully describe the condition of the shopping industry in general. A wider sample or research in several shops in other areas can provide more representative results

The Influence Of Product Quality, Price, And Promotion On Customer Buying Interest In Store Thrifting Uncle P Outfit Kediri Safana, Yunia Dwi; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6023

Research aim : The purpose of this study was to determine the influence of product quality, price, and promotion on customer buying interest in thrifting Store Uncle P Outfit Kediri Design/Methode/Approach : This research uses a quantitative approach, and the method used is the causality method. The population in this study were customers of Uncle P Outfit Kediri. The sampling technique is based on the multivariate method, where the number of variables (both independent and dependent) is multiplied by 10. So with 4 variables, the number of samples in this study was 40 respondents. Data collection was carried out by distributing questionnaires. Data analysis techniques for testing hypotheses using the SPSS version 25 program. Research Finding : The results showed that the product quality variable had a positive and significant effect on customer buying interest at the Store Thrifting Uncle P Outfit Kediri, the price and promotion variables had a positive and insignificant effect on customer buying interest at the Store Thrifting Uncle P Outfit Kediri. Theoretical contribution/Originality : The results of this study indicate that product quality needs to be a concern for the Thrifting Store Uncle P Outfit Kediri, because this aims to increase customer buying interest to be even better in order to achieve goals. Practitionel/Policy implication : This research provides practical implications for Store Thrifting Uncle P Outfit Kediri in increasing customer buying interest. Research limitation : This research is limited to other samples. It is hoped that future research can use a larger sample, and can increase the number of respondents who fill out the questionnaire.

Kedai Kopi Bersahaja's Digital Marketing Strategy in Increasing Customer Purchase Interest Nabela, Oktavia T; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6026

Research Objective: Analyzing the implementation of Kedai Kopi Bersahaja's digital marketing strategy through social media in increasing customer buying interest. Design/Methods/Approach: Using a qualitative phenomenological approach, this study involved in-depth interviews with three informants who were selected based on the criteria of relevance, recommendation, rapport, readiness, and reassurance. Data analysis was conducted through a process of data collection, data reduction, data presentation, and data verification. Data validity was tested using time triangulation. Research Findings: The results show that Instagram is the main platform that supports Kedai Kopi Bersahaja's digital marketing strategy. Features such as feeds, stories, and reels have proven effective in facilitating promotion and direct interaction with customers. Meanwhile, TikTok also plays a role in reaching younger audiences with creative and entertainment content. The most popular type of content is videos with audio-visual elements, which not only attract attention but also provide more information to customers. Aesthetic and authentic visual content can create a stronger emotional connection with customers, increase engagement, and drive purchase decisions. Theoretical Contribution/Originality: This research makes a theoretical contribution by showing how social media, especially Instagram, can be used strategically in digital marketing to increase customer buying interest in the MSME sector, especially in the coffee shop industry. Practical/Policy Implications: The results of the study provide recommendations for MSME players to make more optimal use of social media features, improve consistency and variety of content, and use a more creative and interactive approach to reach a wider audience. Research Limitations: Research limitations include the limited number of informants and focus on certain social media platforms, so it is recommended for further research to cover other platforms and involve more informants.

The influence of Product Quality, Discounts, and Online Customer Reviews on Purchasing Decisions for Jiniso Brand Fashion Products Putri, Sintya Fitrialin; Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6031

Research objectives: The focus of this study is on the Jiniso fashion brand, specifically looking at how factors like product quality, discounts, and online consumer reviews on the purchasing decisions related to Jiniso fashion brand products, either partially or simultaneously. Design / Method / Approach: This research employs a quantitative methodology utilizing causal techniques. The study's population comprises students from the Faculty of Economics and Business at University Nusantara PGRI Kediri, with a sample consisting of 40 respondents. A non-probability sampling method was applied, specifically a purposeful sampling approach targeting students who had previously purchased products from the Jiniso fashion brand. Data were gathered through an online survey, and the analysis was conducted using multiple linear regression techniques facilitated by IBM SPSS Statistics 27 software. Research findings: Out of the three independent variables studied, online customer reviews (X3) had the most influence on consumers' decisions to buy products from the Jiniso fashion brand, according to the research. The other two variables were discount (X2) and price (X2). On the other hand, there is no evidence that product quality (X1), an independent variable, influences these purchases. Theoretical contribution / Originality: The results of this research could provide a useful reference for future research examining how product quality, promotional discounts, and online customer reviews influence purchasing decisions for Jiniso brand fashion items. Practitioner Implications/ Policy : This research offers general overview in creating of marketing strategies while also clarifying consumer needs and expectations that drive repeat purchases. Research limitations: This research is limitation is on the influence of product quality, discounts, and online customer reviews on the purchasing decisions related to Jiniso Brand fashion products among students. The participants in this research were exclusively drawn from the Faculty of Economics and Business at Nusantara University PGRI Kediri.

Optimizing the Digital Marketing Strategy of Nasi Krawu MSMEs in Increasing Competitiveness and Sales Turnover in the Digital Era Sugiantoro, Bagus; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jbsq8n02

Research aim : This study aims to analyze the digital marketing strategies implemented by Nasi Krawu MSMEs in increasing competitiveness and sales turnover, as well as identifying relevant digital marketing optimization strategies in the digital era. Design/Method/Approach : This research uses a qualitative descriptive approach. Data was collected through in-depth interviews with Nasi Krawu MSME owners, employees, and consumers, as well as direct observation of digital marketing activities carried out. The analysis was carried out thematically with triangulation of approaches to ensure the validity of the data. Research Findings : The study found that digital marketing strategies through social media such as Facebook and WhatsApp, as well as messaging platforms such as GrabFood and GoFood, are effective in increasing product visibility and appeal. The implementation of creative content such as promotional videos and special discounts also contributes to increased customer loyalty and turnover sales. However, the limitations of digital knowledge and product durability are significant challenges. Theoretical contribution/originality: this study enriches the literature on digital marketing in the traditional culinary MSME sector, with the emphasis on the importance of technology adaptation in the face of market competition in the digital era. Practitioner/Policy Implications: This study provides practical guidance for MSMEs to optimize digital marketing strategies and recommends increasing digital literacy for small business actors. The government and related institutions are also expected to provide training and infrastructure support to support the transformation of digital MSMEs. Research limitations : This research is limited to one research object, namely Nasi Krawu MSMEs, so the results cannot be generalized to other sectors. Further research can include different types of MSMEs to understand the broader pattern of digital marketing implementation.

The Influence of Discounts, Free Shipping, and Flash Sales on Purchase Decisions for The Originote Skincare Products on Shopee Lusiana; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6038

Abstract (in English) Research aim: The aim of this research is to analyze the influence of discounts, free shipping and flash sales on purchasing decisions. purchase The Originote skincare products on shopee Good in a way separated and also in a way simultaneously . Design/Methode/Approach: This study applies a quantitative approach with a type of research that focuses on causal relationships. The sampling technique involved 40 customers who had purchased The Originote skincare products on Shopee. For data analysis, multiple linear regression tests were used, and data processing was carried out using SPSS version 25. Research Finding: This study shows that discounts, free shipping, and flash sales have a significant influence on purchasing decisions for The Originote skincare products on Shopee. Theoretical contribution/Originality: This study enriches the literature on digital marketing by analyzing the factors that influence purchasing decisions on e-commerce platforms. With a focus on discounts, free shipping, and flash sales, this study provides new insights into how marketing strategies can influence consumer behavior in the digital era. Practitioner/Policy implications: This study provides practical benefits for The Originote company in increasing purchasing decisions for The Originote skincare products on Shopee. Research limitation: This study only focuses on discounts, free shipping, and flash sales as independent variables. However, there are still other variables that can affect the dependent variable and need to be studied further. Keywords: discount, free shipping, flash sale and decision purchase

Analysis of Reward System, Work Facilities, and Work Discipline on the Performance of PPPA Social Service Employees of Nganjuk Regency Setiyowati, Eni; Soedjoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6045

Research purposes: To identify the influence of the Reward System, Work Facilities, and Work Discipline on employees of the Nganjuk Regency PPPA Social Service. Design/Method/Approach: This study uses a quantitative method with a causal association approach. The method is in the form of a questionnaire tested with reliability and validity tests. Using multiple linear regression analysis, and hypothesis testing (t-test, and F-test). The location of the study was at the Nganjuk Regency PPPA Social Service with the research population being all employees of the Nganjuk Regency PPPA Social Service. The sample population was 45 employees consisting of 26 ASN employees and 19 Non-ASN employees. Research Findings: In this study, the results of the T-test and F-test of each variable Reward System (X1), Work Facilities (X2), and Work Discipline (X3) have a significant effect on Employee Performance (Y). On the other hand, 0.851 means that the magnitude of the variable can explain Employee Performance by 85.1%. So there are still 14.9% other factors that still influence employee performance at the Nganjuk Regency PPPA Social Service. Theoretical Contribution/Originality: This study provides significant theoretical contributions and strengthens the literature on the findings of the influence of independent variables on dependent variables. Practitioner/Policy Implications: In practice, this research offers a solution to identify factors that influence employee performance. Research Limitations: The variables currently used do not fully influence employee performance by 85.1%, so there are still several other factors that influence employee performance so further research is needed.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Basthoumi Muslih

Contact Email
kic@unpkdr.ac.id

Phone
+6285648737266

Journal Mail Official
kic@unpkdr.ac.id

Editorial Address
JL.KH AHMAD DAHLAN NO.76 KEDIRI

Location
Kota kediri,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Basthoumi Muslih

Contact Email kic@unpkdr.ac.id

Phone +6285648737266

Journal Mail Official kic@unpkdr.ac.id

Editorial Address JL.KH AHMAD DAHLAN NO.76 KEDIRI

Location Kota kediri, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Basthoumi Muslih

Contact Email
kic@unpkdr.ac.id

Phone
+6285648737266

Journal Mail Official
kic@unpkdr.ac.id

Editorial Address
JL.KH AHMAD DAHLAN NO.76 KEDIRI

Location
Kota kediri,

Jawa timur

INDONESIA