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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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Megahijub.id Online Store Marketing Strategy To Increase Consumer Purchases Mira, Miranda; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/90hw0026

Abstract

Research aim : This study aims to analyze the marketing strategies implemented by the online store Shop Megahijub.id in an effort to increase consumer purchases. Design/Methode/Approach : Using a qualitative approach, I obtained information and data after conducting in-depth interviews with three informants based on the criteria of relevance, recommendation, and readiness. Data analysis was conducted through a process of data reduction, data presentation, and conclusion. Research Finding : The results of this study are that the Megahijub.id online shop implements a 4P marketing mix strategy, including products that focus on the quality, creativity, and uniqueness of handmade products to increase customer satisfaction and loyalty, and expand the market.Prices are set to be affordable based on production costs, quality, and comparison with competitors. Shopee is utilized as a platform to reach consumers widely, support online shopping trends, and attract purchase interest with attractive promos. Promotions are carried out through Shopee features, such as discounts, free shipping, live streaming, and affiliates to increase interaction, attract consumers, and build trust Researchers provide several suggestions that are expected to be material for evaluation and consideration. The Megahijub.id online store must continue to maintain and improve the quality of its products to ensure customer satisfaction, so that they do not switch to competing products. Theoretical contribution/Originality : This research is expected to be able to add information in the field of marketing strategy, and additional insights into the marketing field in increasing consumer purchases and competitiveness. Practitionel/Policy implication : For Megahijub.id online shop owners, researchers are expected to provide input in the form of suggestions and information to business actors regarding marketing strategies to increase sales that are being carried out by the business. For readers, this research is expected to be a reference to find out strategies to increase consumer purchases. Research limitation : In this study, there were limited informants, resulting in a lack of detailed information and data, because Megahijub.id business actors did not keep books regularly
The Influence of Product Quality, Word Of Mouth, and Brand Trust on Purchasing Decisions for Marina Hand & Body Lotion Marina among Students at the Faculty Of Economics and Business UNP Kediri Wahyuningsih, Rohmah; Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6049

Abstract

Research aim : This research sought to evaluate the influence of product quality, word of mouth, and brand trust on purchasing decisions, both partially and simultaneously. Design/Method/Approach : This research adopts a quantitative approach grounded in a causal method. The study focuses on students from the Faculty of Economics and Business at UNP Kediri, with a sample of 40 respondents who are users of Hand & Body Lotion Marina. Data collection was done using an online survey through a questionnaire filled out by respondents on a Likert scale. The data analysis technique uses multiple linear regression analysis. Research findings : The outcome of this research  show that product quality and brand trust have a significant effect, while word of mouth has no significant effect.. Theoretical contribution/Originality : This study  can be a reference for future study to the affect  of product quality, word of mouth, and brand trust on the purchase decision of Marina Hand & Body Lotion Practitioner Implications/ Policy : This is expected to help Marina in formulating an effective marketing strategy by utilizing product quality, word of mouth and brand trust to improve consumer purchasing decisions. Research limitations :  This study focuses on the analysis of how product quality, word of mouth, and brand trust affect the purchasing decisions of Marina Hand & Body Lotion among students at the Faculty of Economics and Business, UNP Kediri.
The Influence of Customer Reviews , Customer Ratings , Price Perceptions on Fresh Perfume Purchase Decisions on the Shopee Marketplace Zakiyatuzzulfa, Zakiyatuzzulfa; Subagyo, Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kxajph98

Abstract

Research aim : This research aimed to analyze the impact of customer reviews, ratings, and price perceptions on purchasing decisions for Fresh perfume on the Shopee marketplace, both individually and collectively. Design/Methode/Approach : This study utilizes a quantitative research approach with a causal research design, aiming to examine cause-and-effect relationships between variables. The research population comprises students enrolled in the Faculty of Economics and Business at Universitas Nusantara PGRI Kediri  who have purchased Fresh perfume through Shopee. A sample of 40 respondents was selected using purposive sampling. The process of data analysis in this study was carried out using the multiple linear regression method. This statistical technique was employed to assess and measure the extent to which customer reviews, customer ratings, and consumers' perceptions of price influence their purchasing decisions. Research Finding : The study results show that customer reviews significantly influence purchasing decisions, whereas customer ratings and price perceptions do not. However, all three variables collectively impact purchasing decisions. Theoretical contribution/Originality : This research contributes to understanding the factors that affect consumer purchasing decisions on Shopee, particularly for Fresh perfume products. Practitionel/Policy implication : This research offers valuable marketing strategy insights for companies, particularly in managing customer reviews, ratings, and pricing to enhance purchasing decisions on Shopee. Research limitation : This research is limited to three independent variables, leaving the possibility that other unmeasured factors also affect purchasing decisions.
THE INFLUENCE OF CONTENT MARKETING, SOCIAL MEDIA MARKETING, AND BRAND AWARENESS ON GEN-Z BUYING DECISIONS AT SHOPEE SYAKDIYAH, FIRA HIDAYATUS; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6059

Abstract

Research aim: The purpose of this study is to determine whether there is a significant partial and simultaneous influence between the variables of Content Marketing, Social Media Marketing, and Brand Awareness on Gen-Z Buying Decisions at Shopee for Management Students of Class 2021, UNP Kediri. Design/Method/Approach: This study uses a quantitative causality approach. The population of this study is management students of Class 2021, the sampling uses probability sampling with a simple random sampling technique, the number of samples is 80 respondents, data analysis uses classical assumption tests, multiple linear regression equations, determination coefficient tests, and hypothesis tests with SPSS 25 tools. Research Finding: The findings of this study indicate that there is a positive and significant influence of the content marketing and brand awareness variables on buying decisions, but there is no significant influence on the social media marketing variable on buying decisions. And there is a significant influence of the three variables simultaneously on buying decisions. Theoretical contribution/Originality: This study contributes to the digital marketing literature by highlighting how the combination of content marketing, social media marketing, and brand awareness variables influences buying decisions, especially for Gen-Z on the Shopee platform. Practitioner/Policy implication: These findings can be used as a guide for marketers on Shopee to improve the effectiveness of their digital strategies in attracting Gen-Z interest through optimizing content marketing, social media marketing, and increasing brand awareness. Research limitation: This study is limited to management students of the 2021 UNP Kediri Class Keywords: Content Marketing, Social Media Marketing, Brand Awareness, Buying Decision.
THE EFFECT OF PRICE DISCOUNT, ONLINE CUSTOMER RATINGS, AND ONLINE CUSTOMER REVIEWS ON CONSUMER BUYING INTEREST IN SHOPEE E-COMMERCE Petrecia, Denanda; Hakimah, Ema
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6060

Abstract

Research aim : This research seeks to examine the impact of discounted pricing, customer ratings online, and online reviews on consumers' purchasing interest within the Shopee e-commerce platform Design/Methode/Approach :This study used quntitative methods. data were collected through the use of structured questionnaires through a Likert scale from 40 respondents. Data analysis techniques include reliability tests, classical assumptions, multiple linear regression analysis, validity, F-tests and t-tests using the SPSS 25.0 program. Research Finding :The result showed that price discounts, online customer ratings, and online customer reviews significantly influenced consumer buying interest, especially gen z with a coefficient of determination of (R²) of 65,8%. Theoretical contribution/Originality :This research corroborates rhe theory that discounts, ratings, reviews affect gen z buying interest, with asimultaneous analysis of the three variables in shopee which provides new insights into young consumer behavior and effective marketing strategies Practical/Policy Implication: This research provides guidance for e-commerce businesses to focus on discount strategies and product review management, which can increase appeal among consumers and strengthen market position and consumer loyalty. Research Limitation: This research is limited to a small sample and narrow geographical coverage. Future research is recommended to explore other factors that influence purchase intention and use a larger sample to increase the generalizability of the results.
Analysis of Price, Product Quality, and Promotion on Consumer Purchasing Decisions at Supermarket X Nganjuk Al Hafidz, M. Rizqi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/5kc8ma98

Abstract

Research aim: This study aims to analyze the influence of price, product quality, and promotion on purchasing decisions at Supermarket X Nganjuk. Design/Method/Approach: The method used in this research is quantitative.Sampling technique using technique nonprobability sampling. The sample taken in this study were consumers who purchased products at Supermarket X Nganjuk totaling 40 people. This study used multiple linear regression analysis techniques and hypothesis testing (t-test and F-test). Research Findings: The results of the t-test study indicate that the variables of price, product quality, and promotion partially have a significant effect on purchasing decisions. Based on the results of the F test, it is known that the variables of price, product quality, and promotion simultaneously have a significant effect on purchasing decisions. Theoretical contribution/Originality: Price, product quality, and promotion factors are part of the marketing mix elements. This study can provide empirical data on how the combination of these elements influences consumer decisions in the local retail sector so that it can develop the concept of the marketing mix. Practitionel/Policy implications: This research provides insights that can be applied to optimize pricing strategies, improve product quality, and design more effective promotions and helps businesses understand local consumer behavior so they can adapt marketing strategies to their needs andpreferencecustomer. Research limitations: Because in this study it was proven that there are still other variables such as location, facilities,store atmosphere, and others that influence purchasing decisions, this can be used as material for conducting similar further research to obtain better results. Keywords: price, product quality, promotion and purchasing decisions
Analysis of Management Students' Interest at UNP Kediri in Participating in the MBKM Program Kuherawati, Jelvi Tri
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/11evyw03

Abstract

The purpose of the study: This research aims to analyze the interest of management students in participating in the MBKM (Merdeka Belajar Kampus Merdeka) program and to identify the factors influencing their interest. Design/Method/Approach:x This study employs a qualitative research methodology with a phenomenological approach to explore the factors that drive management students' interest in the MBKM program. Research Findings: The study reveals a positive response among UNP Kediri management students toward the MBKM program, as evidenced by their enthusiasm, knowledge acquisition, and active participation. Key factors influencing this interest include: Driving Factors:Internal Factors: The desire for course credit recognition and financial assistance provided by some MBKM programs. External Factors: The opportunity to gain work experience. Constraint Factors: Internal Factors: Students' personal responsibilities outside their academic commitments and a lack of confidence due to inadequate resources and setbacks experienced by previous participants. External Factors: Limited access to information, particularly regarding registration deadlines. Theoretical/Originality contribution: This study contributes to the understanding of factors influencing student interest in the MBKM program, providing a framework for analyzing similar educational initiatives. Practitioner/Policy Implications: : The findings can guide the MBKM coordinator team at the UNP Kediri Management Study Program in delivering clear and efficient communication tailored to students' needs. Research limitations: The study's scope is constrained by a limited timeframe and a small number of informants. Research limitations: limited time span and informants
Analysis of ABC Method, EOQ Method and Safety Stock as Determinants of Inventory Control Optimization of Tobacco Products Sumber Jaya at Jamsbacco Store Kharina, Eliza Febi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/mshvb979

Abstract

Research aim : This research focuses on product grouping using the ABC method, analyzing and evaluating product inventory control using the Economic Order Quantity (EOQ) and Safety Stock methods, in order to improve the efficiency and effectiveness of managing product inventory at Jamsbacco stores. Design/Method/Approach : This research is a quantitative method research with case study techniques. This research focuses on an in-depth analysis of a unique or specific case, with the aim of understanding in detail the phenomenon, process, or behavior in a particular context, especially in the business field. The subject of this research is the Jamsbacco Tobacco Shop which is located at Tunggul Wulung Street, Karangrejo Village, Ngasem District, Kediri Regency. The object of this research is the inventory of trade goods in the form of TIS Tobacco brand Sumber Jaya. Research Finding : : There are not many studies that discuss inventory control in tobacco retail stores Theoretical contribution/Originality : Could be useful for tobacco product control Practitionel/Policy implication : The limitations of this research focus on specific products in inventory control optimization analysis so that it often causes strategic limitations. Research limitation : The limitations of this research focus on specific products in the analysis of inventory control optimization so that it often causes strategic limitations.
Analysis of the Digital Wallet Applications, Purchasing Power on Consumer Purchase Decisions on the Shopee Platform (Study on UNP Kediri Students) Putra Panglipur, Yerikho; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6069

Abstract

Research aim: This study aims to analyze the ability of digital wallet applications and purchasing power on consumer purchase decisions on the Shopee platform. Design/Methode/Approach: This study uses a quantitative approach method, with a survey method that uses primimeter data (by making a research questionnaire form containing a statement questionnaire). This study took a sample of 30 respondents, who used a purposive sampling technique. The results of the questionnaire data were then analyzed by analyzing the classical assumption test of the multiple linear regression method. This questionnaire was filled out using a Likert scale. Research Finding: based on the results of this study, through the distribution of research questionnaires to UNP Kediri students, it is proven that the digital wallet application variable (X1) and the purchasing power variable (X2) have a significant correlation with consumer purchase decisions (Y) on the Shopee platform. Theoretical contribution/Originality: to increase understanding of digital wallet applications and purchasing power in purchasing products on the Shopee platform. Practitionel/Policy implication: improving the quality of digital wallets and exploring various other e-commerce. Research limitations: short time spans, respondents who respond less at times help fill out the questionnaire of this research.
The Influence of Work Discipline, Work Environment and Work Motivation on Employee Performance On CV. Bayleaf.id Lukianti, Riris Anik; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/x960wh23

Abstract

Research aim: The aim of this study was to assess whether a partial or combined relationship exists between workplace culture, discipline, and motivation in relation to worker performance on CV. Bayleaf.id. Design/Method/Approach: This study project employs a design of causality and a quantitative methodology. All of the participants in this study were workers at CV.Bayleaf.id. This study involves a targeted selection of 40 respondents through purposive sampling. The analysis incorporates descriptive statistics, hypothesis testing, determination coefficients, multivariate linear regression, and traditional assumption tests using SPSSv27. Research Findings: The findings demonstrated that (1) work motivation, employee performance was impacted by the workplace, work ethics, and both at the same time, and (2) employee performance at CV.Bayleaf.id was positively and greatly influenced by factors related to job work discipline, work atmosphere, and motivation. Theoretical contribution/originality: This research will be useful to help CV. Bayleaf.id and can increase the reader’s insight and knowledge in employee performance, improve discipline, motivation and evaluate the work environment. Practitionel/policy implication: This research provides pract implicatoins for CV. Bayleaf.id in improving employee perfomance. Research limitations: This research has a small scope limitation because it only uses CV.Bayleaf.id as a sample of research objects so that it can beused as a research object.

Page 18 of 32 | Total Record : 315

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