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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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THE EFFECT OF SERVICE QUALITY, TRUST AND COMPLAINT HANDLING ON CUSTOMER LOYALTY OF CUSTOMERS OF BANK JATIM NGANJUK BRANCH nur, elvi; Dodi Kusuma Hadi Soedjoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6108

Abstract

The aim of this study is to measure and analyze whether there is an influence of service quality, trust and complaint handling partially and simultaneously on customer loyalty of Bank Jatim Nganjuk Branch customers. The approach used in this study is quantitative and uses purposive sampling technique. The population taken is customers of Bank Jatim Nganjuk Branch and the sample used in this study is 40. The data analysis technique of this study uses multiple linear tests and uses the SPSSv23 tool. The findings of this study state that the Service Quality variable does not have a partial effect on Customer Loyalty. While Trust and Complaint handling have a partial effect on Customer Loyalty. But the three variables have a simultaneous effect on Customer Loyalty . This study provides insight and understanding of the factors that influence customer loyalty in the banking industry. By analyzing the three factors simultaneously, this study provides a new perspective on the contribution of the three variables to customer loyalty. This research provides practical implications for Bank Jatim, Nganjuk Branch. The limitation of this research is that it only discusses service quality, trust, and complaint handling as independent variables, while customer loyalty is the dependent variable.
The Influence of Brand Image and Quality of Tolak Angin Sidomuncul Products on the People of Kediri Regency Nur Alivia, Issabela Tetania
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/s5x4k416

Abstract

This study analyzes whether there is a significant influence between brand image variables and product quality simultaneously or partially on the purchase decision of Tolak Angin Sidomuncul. This research aims to show the influence of brand image and product quality on purchase decisions. This research is a quantitative research. This research was conducted at Nur Kholis' store. The questionnaire was measured by a likert scale obtained by 40 respondents of Tolak Angin Sidomuncul customers in the Kediri regency area as a research sample selected for incidental sampling. The data obtained was analyzed with Multiple Linear Regression Analysis to be able to answer research questions. Multiple Linear Regression analysis was carried out after meeting the validity and reliability tests of classical assumption tests. From the results of the study, it was obtained that there was a significant influence between brand image variables and product quality simultaneously or partially on the purchase decision of Tolak Angin Sidomuncul. Brand image and product quality are considerations for consumers when buying a product. This study provides implications from brand image and product quality how influential it is on purchasing decisions. This study only discusses the influence of brand image and product quality on purchasing decisions, as well as too small a number of samples studied.
The Influence of Live Streaming, Flash Sale, and Online Customer Review on Purchasing Decisions for Antarestar Products on TikTok Shop Rofiq Ainul Husin; Subagyo, Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dwx41z13

Abstract

Research aim : Aiming to understand and analyze how live streaming, flash sale, and online customer review, both partially and simultaneously, influence customers decisions to purchase Antarestar products on TikTok Shop. Design/Methode/Approach : A causal quantitative approach is applied in this research. The research population includes TikTok Shop users who have previously purchased Antarestar products. The sample used consisted of 40 samples selected through purposive sampling based on the criteria: (1) having a TikTok Shop account and (2) having purchased Antarestar products at least once. Primary data were obtained through a Likert scale-based questionnaire, and multiple linear regression was used for data analysis. Research Finding : This research indicates that flash sale have a significant impact on customers' decisions to purchase Antarestar products on TikTok Shop, while live streaming and online customer review do not have a significant impact. Theoretical contribution/Originality : Useful as a reference for subsequent studies examining the influence of live streaming, flash sale, and online customer review on customer purchase decisions on e-commerce platforms, particularly TikTok Shop. Practitionel/Policy implication : This research is expected to help Antarestar formulate a more optimal marketing approach on TikTok Shop by leveraging the influence of live streaming, flash sale, and online customer review to enhance customers' purchasing decisions. Research limitation : The research focuses on examining customer decisions to purchase Antarestar products on TikTok Shop, with live streaming features, flash sale, and online customer review serving as independent variables, while purchase decisions serve as the dependent variable.
Improvement of Marketing Strategy for Medali Mas ikat weaving craft Through SWOT Analysis Arinda, Firda Ayu; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/mdycnt88

Abstract

Research Aim : This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) of Medali Mas ikat weaving craft and formulate effective and efficient marketing strategies to optimize marketing and appeal to the younger generation. Method: The method used is quantitative with an observational descriptive approach. Data was collected through interviews, observations, and documentation, and analyzed using SWOT analysis. Results: The results of the analysis show that Medali Mas ikat weaving craft has strengths in product quality and design uniqueness, but faces weaknesses in marketing and production. Opportunities for collaboration with designers and influencers as well as challenges from younger generation's interest in traditional products were identified. Theoretical  contribution/Originality: This study provides a deeper understanding of the application of SWOT analysis in the context of small and medium enterprises (SMEs) in Indonesia, as well as filling in the gaps in the literature related to culture-based marketing strategies. Practitioner Implication: These findings can be used by business practitioners to formulate more targeted marketing strategies, as well as provide recommendations for government policies in supporting SMEs that focus on cultural products.
The Role of Marketing Strategy, Program Innovation, and Social Media in Increasing Student Registration Interest at PAUD Tiara Sani Wahyuni, Pertiwi; Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6140

Abstract

This study aims to analyze the role of marketing strategies, program innovations, and social media in increasing interest in enrolling in PAUD Tiara Sani. Using a qualitative approach with case study analysis, this study explores how these three factors collaborate in attracting public attention. The results of the study indicate that PAUD Tiara Sani actively promotes the school through word of mouth and social media, with one of the leading promotional methods being an open house that allows parents to interact directly with the school. In addition, innovations in creative programs, such as making batik using leaves and parenting activities and outings class , is a special attraction for parents. Marketing documentation carried out on social media displays content that is relevant to children's learning activities, school events, and testimonials from alumni and parents. However, the limited number of social media followers is one of the challenges, and further research is expected to explore the effectiveness of paid advertising and collaboration with local communities to expand the reach of promotions. This study provides important insights into the application of marketing strategies in the digital era to increase student registration interest.
The Influence of Price, Quality, and Location on Purchasing Decisions at TJA Tech Second-Hand Laptop Store Kediri Pramesthi, Luri Julia Puput; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/bzdph059

Abstract

Research aim : This research study seks to examine how price, quality and location influence the decision-making process of consumers purchasing second-hand laptop at TJA Tech Kediri Design/Methode/Approach : This research employs a quantitative approach with a casual design. The target of this research includs consumers who have bought second-hand laptops from TJA Tech Kediri. The study’s sample consist of 40 respondents,  chosen through a questionnaries. The method of data analysis applied in this research ismultiple linear regression. Research Finding : The outcomes of this research reveal that pricing and quality exert a otable influence, while location does not significantly affect the buying decision at TJA Tech Second-Hand Laptop Store in Kediri. Theoretical contribution/Originality : It holds a significant impact on the consumer’s decision-making process. This study investigates the intricate connection among these three factors analyzing the manner in which  their interactions shape consumer preferences and influence customer buying choices.. Practitionel/Policy implication : The research offers practical insights for TJA Tech Kediri to enhance purchasing decisions by considering price, quality, and location in their marketing strategy, as well as increasing sales volume. Research limitation : This study only discusses three main variables: price, quality, and location. Other factors that may also influence purchasing decisions, such as promotions or services, are not covered in this study.
The Influence of Lifestyle, Content Marketing, and Brand Trust on Purchase Decisions for Glad2Glow Moisturizer Zulkarnain, Eka Zuliana; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/vvemye91

Abstract

Research aim : This study aims to determine how lifestyle, marketing content and brand trust influence the decision to purchase Glad2Glow moisturizer. Design/Methode/Approach : Using a quantitative approach with causality techniques. The population in this study were UNP Kediri Faculty of Economics and Business Students Class of 2021 who had purchased and used the Glad2Glow moisturizer product at least once. The sample used was 50 respondents who were taken using a non-probability technique with purposive sampling. The technique used in data collection was using a questionnaire and answered based on a Likert scale. The data analysis technique used a multiple linear regression analysis model with statistical analysis including validity and reliability tests, classical assumption tests, multiple linear regression tests, coefficient of determination tests and hypothesis tests, using SPSS for Windows version 27 software. Research Finding : The results of this study partially show that lifestyle variables have a significant effect on purchasing decisions. Marketing content variables do not have a significant effect on purchasing decisions. Brand trust variables have a significant effect on purchasing decisions. However, simultaneously, lifestyle variables, marketing content, and brand trust have a significant effect on purchasing decisions. Theoretical contribution/Originality : This study can provide theoretical contributions by expanding understanding of the influence of lifestyle, marketing content, and brand trust on purchasing decisions for Glad2Glow moisturizer. Practitionel/Policy implication : This research is expected to add to the academic literature review. And Glad2Glow managers can integrate these three aspects to improve product competitiveness. Research limitation : This study only focuses on lifestyle variables, marketing content, and brand trust on purchasing decisions.
The Influence of Price, Promotion, and Brand Image on Purchase Decisions of Red Sugar at UD Nira Sari, Kediri Regency YUKI MAHENDRA, RAFAEL
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6151

Abstract

This research aims to address the gap by analyzing the influence of price, promotion, and brand image on purchasing decisions for palm sugar at UD Nira Sari in Kediri Regency. The study adopted a research design grounded in quantitative methods a survey method to collect data from 40 respondents. Multiple regression analysis is applied to investigate the connection between the independent variables (price, promotion, and brand image) and the dependent variable (purchasing decisions). The findings reveal that price, promotion, and brand image significantly influence decisions related to buying for palm sugar at UD Nira Sari. Among these variables, brand image has the most substantial impact, followed by promotion and price. Collectively, these variables explain 62.7% of the variation in consumer purchasing decisions. This study contributes to the literature by demonstrating the integrated impact of price, promotion, and brand image on purchasing decisions, particularly in the context of a local industry like UD Nira Sari. It highlights the significance of taking these factors into account together to achieve a thorough understanding of consumer behavior regarding palm sugar products. The findings provide actionable insights for business practitioners, especially in the local palm sugar industry, to improve consumer purchasing decisions. This can be achieved by prioritizing brand image improvements, designing effective promotional strategies, and setting competitive and value-oriented pricing. These implications are particularly relevant for business owners like UD Nira Sari and marketing managers in developing consumer-focused strategies. This study is limited to the demographic scope of consumers at UD Nira Sari in Kediri Regency, this may restrict the ability to generalize the findings to other contexts. regions. Future research could expand the respondent coverage and explore additional variables, such as consumer trust or digital marketing strategies, to enrich the analysis.
Creative Industry Product Innovation: Are Scamper Techniques Effective? Arianto, Antoni Setyo; Soeprijatno, Edy Djoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xbnr0e91

Abstract

The purpose of the study is to : analyze the application of the Scampermethod in improving product innovation in Lucius ArtDesign/Method/Approach: The method used in this study is aqualitative approach. Through a case study approach, data wascollected through interviews with artisans, and observationsResearch Findings: Lucius Art has a big challenge in creating a productthat can compete in the global market. One way to overcome thisproblem is to encourage product innovation through a systematicapproach such as the Scamper technique.Theoretical contribution/originality: this study enriches the literatureon the application of the Scamper method in the context of the arts andcrafts industry, as well as providing new insights related to productinnovation in small and medium enterprises (SMEs).Practitioner/Policy Implications: This research can be used as areference for creative industry players who want to develop productinnovations systematically.Research limitations: This research focuses on one business venture,Lucius Art, the results of which may not be generalized to the arts andcrafts industry as a whole
Forming Team Synergy: Conflict Management in MSMEs titan, moh. maryndo; Soeprijatno, Edy Djoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/hs4a5w13

Abstract

Research objectives: This study aims to explore the application of conflict management in creating team synergy in Wholesale Pillow Kediri, as well as understand the factors that affect team dynamics Design/Method/Approach: This study uses a qualitative approach with in-depth interviews and participatory observation as a data collection method. The informants involved are employees and owners at Kediri Pillow Wholesale MSMEs. Research Findings: The results show that the implementation of effective conflict management, such as open communication and mediation, contributes significantly to improving team synergy. There are several strategies that have been successfully implemented, including team training and the preparation of internal regulations to handle conflicts. Theoretical contribution/originality: This research provides new insights into the importance of conflict management in the context of local businesses, especially in the MSME sector. These findings add to the literature on team management and conflict dynamics in the work environment. Practitioner/Policy Implications: This study recommends the implementation of more structured conflict management strategies in small and medium-sized companies to improve team performance and achieve common goals. Limitations of the study: The limitations of this study are the focus on a single location and the lack of generalization of the results. Further research is suggested to cover more locations and industry variations.

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