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315 Documents
<![CDATA[Hajj Product Differentiation Strategy at Bank Muamalat KC Kediri in Facing Competition from Other BPS BPIH ]]>
<![CDATA[Raharto, Reneshin Dwi Raharto Putri]]>;
<![CDATA[Damayanti, Susi]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/1dabdd57
<![CDATA[Research objective: The objective of this research is to analyze and identify the product differentiation strategy of Bank Muamalat KC Kediri's Hajj. Design/Method/Approach: This study uses a descriptive qualitative approach method. The object of this study is Bank Muamalat KC Kediri located at Jl. Sultan Hasanuddin No.26, Dandangan, Kec. Kota, Kediri City, East Java 64122. The data collection techniques used are direct observation at Bank Muamalat KC Kediri, in-depth interviews with related parties and documentation, namely by collecting data from journal articles and websites that are relevant to the research topic. Data triangulation is carried out by comparing findings from various sources to increase the validity and reliability of the results. Data analysis is carried out through reduction, presentation, and drawing conclusions in accordance with the qualitative approach applied in this study. Research Findings: This study found that Bank Muamalat KC Kediri implemented a differentiation strategy. Hajj products through one-stop service , flexibility scheme payment , and waiting period program based on deposit contribution . Bank Muamalat targets three main segments of hajj pilgrims and designs strategies based on understanding their characteristics and needs to create superior value, increase customer loyalty, and attract new pilgrims. Bank Muamalat has succeeded in strengthening its position as a leader in the hajj ecosystem in Kediri and building a strong foundation for future market expansion. Theoretical contribution/Originality: This study contributes to the development of literature on product differentiation strategies in the Islamic banking sector, particularly in Hajj services. Practitioner/Policy Implications: This study provides guidance for other Islamic banks to increase competitiveness by developing differentiation strategies, innovative services that are in accordance with market needs. Research limitations: This study has limitations in the scope of the location that only focuses on the Kediri area and does not discuss the impact of the strategy in the context of the national market. In addition, this study has not explored customer perceptions in depth regarding the features offered.]]>
<![CDATA[The Influence of Copywriting, Content Marketing, and Social Media Marketing on Purchase Decisions in E-Commerce ]]>
<![CDATA[Zakaria, Putra Chevin]]>;
<![CDATA[Bhirawa, Sigit Wisnu Setya]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/kilisuci.v3i.6074
<![CDATA[Research aim : This study aims to analyze the influence of Copywriting, Content Marketing, and Social Media Marketing on purchase decisions in e-commerce. Design/Method/Approach : This study uses a causality quantitative method, where multiple linear regression analysis is applied, data is collected from 80 respondents selected using a simple random sampling technique from a population of 337 students of the Management study program of Universitas Nusantara PGRI Kediri class of 2021 who are actively using e-commerce platforms, research variables include purchase decisions as dependent variables, as well as copywriting, content marketing, and social media marketing as independent variables. Research Finding : The results of the study show that copywriting does not have a significant effect on purchase decisions. In contrast, content marketing and social media marketing have a significant influence on purchasing decisions. Simultaneously, these three variables have a significant effect with a contribution of 58.8%. Theoretical contribution/Originality : This research emphasizes the importance of content marketing and social media marketing in digital marketing, especially in e-commerce and fills research gaps related to the combination of these three strategies. Practitionel/Policy implication : This research provides practical insights for e-commerce business people to prioritize content marketing and social media marketing strategies to increase the effectiveness of digital marketing campaigns. Research limitation : This research is limited to students as respondents so that the results can not be generalized.further research is recommended to expand the scope of respondents and explore additional variables that may influence purchase decisions.]]>
<![CDATA[Analysis Of Understanding The Enterpreneurial Spirit In Running A Business In Msmes Warkop Simbah Lorah Ngasem Kediri ]]>
<![CDATA[FUADI, MOCH. ILHAM]]>;
<![CDATA[Kusumaningtyas, Dian]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/3x652371
<![CDATA[Research aim : optimize employee performance and make a significant contribution to the development of business strategies in the MSME sector, especially in fostering the entrepreneurial spirit of business actors. Design/Methode/Approach: Qualitative methods are used by researchers to obtain information from interviews with businesses, employees, and consumers of Warkop Simbah Lorah UMKM. Research Finding : As a result of the research, Warkop Simbah Lorah MSMEs face problems in understanding the entrepreneurial spirit when running a business. Small and medium-sized businesses (MSMEs) are seeing increased competition for creativity and innovation. By applying the entrepreneurial spirit, businesses encourage employees to have an entrepreneurial spirit to increase customer loyalty and create a positive cycle for business continuity. This research shows that the growth of MSMEs greatly affects the understanding of the entrepreneurial spirit in terms of optimizing employee performance at MSME Warkop Simbah Lorah. Theoretical contribution/Originality : this research can be a benchmark and provide recommendations for MSME actors to increase the spirit of entrepreneurship through the development of an entrepreneurial spirit that must be owned by business actors. Practitionel/Policy implication : This research is expected to help MSME owners by providing advice and information on how to develop leadership style skills that can increase understanding of the entrepreneurial spirit and improve employee quality. For readers, this research is expected to be a reference for those who want to start a business and face problems about the entrepreneurial spirit. Research limitation : This researcher is very short of information related to detailed data, because MSME actors do not store data regularly]]>
<![CDATA[PT Angkasa Gema Nusantara Wedding Vendor Marketing Strategy to Build Customer Interest ]]>
<![CDATA[Kasanah, Riski Dwi]]>;
<![CDATA[Zulistiani]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/kilisuci.v3i.6080
<![CDATA[Research aim : The purpose of this study is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in marketing.build customer interest. Design/Method/Approach : Data collection uses a qualitative approach, data collection uses observation, interview and documentation techniques and data analysis used is descriptive analysis techniques. By applying informant selection techniques according to 5R (relevance, recommendation, rapport, readiness, reassurance). Research Findings : To evaluate the strengths, weaknesses, opportunities and threats faced by the company. The findings show that the main strengths lie in the quality of service and relatively affordable prices, while weaknesses include limited marketing budget and quite expensive transportation. Opportunities arise from the increasing use of social media as a promotional platform, while threats come from tight competition in the wedding industry. Theoretical contribution/Originality : There has not been much research in the area related to wedding vendors. Practitionel/Policy implications :Useful as a way to increase customer interest. Research limitations : The limitations of this study include sampling only from this company, so the results cannot be generalized to other vendors.]]>
<![CDATA[Zafirah Meatball Shop Marketing Communication Strategy In Increasing Sales Turnover In Ngronggot Nganjuk City ]]>
<![CDATA[Kumalaputri, Zairika]]>;
<![CDATA[Samari]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/56crxn44
<![CDATA[Research aim : The purpose of this research is to understand the marketing communication strategies commonly used by Warung Bakso Zafirah in promoting its products and increasing sales. Examining the various obstacles faced by Warung Bakso Zafirah related to marketing communication strategies in an effort to increase sales turnover, as well as providing recommendations in overcoming the problems faced. Design/Method/Approach : This research uses a qualitative approach with a descriptive approach. Where this research focuses on collecting information to obtain an understanding or confirmation of a concept or phenomenon and to answer questions related to the current phenomenon being investigated. Data collection techniques by means of interviews, direct observation in the field and documentation Then the informants of this research consist of four sources. Namely the owner or owner of the Zafirah Meatball Warung MSMEs themselves, employees of Zafirah meatball stalls, and buyers or consumers of Zafirah meatball stalls. Research Finding : The results of this study show that there are three marketing communication strategies carried out Marketing strategies at Warung Bakso Zafirah are carried out using the STP (Sagmenthing, Targething, Positioning) marketing mix. Meanwhile, the factors that hinder the communication strategy of Warung Bakso Zafirah in increasing its sales turnover are: The price of staples continues to rise, The number of meatball sellers is also an obstacle, Bad weather conditions such as rain also affect the marketing of Warung Bakso Zafirah Theoretical contribution/Originality : Marketing Communication Strategy is a strategy used to disseminate information, influence/persuade, and remind the target market of the company and its products to be willing to accept, buy and be loyal to the products offered by the company in question. Practitionel/Policy implication : Warung Bakso Zafirah can increase sales turnover by maximizing strategies in marketing their sales, especially in marketing communication strategies, in addition to reaching wider customers, can make the business more advanced and developing. Research limitation : this study only focuses on marketing strategies and factors that hinder the sales of Warung Bakso Zafirah in increasing sales turnover.]]>
<![CDATA[The Effect of Work Stress, Work Competence and Work Motivation on the Performance of Employees of PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) ]]>
<![CDATA[Afiatujana, Latifa Qori]]>;
<![CDATA[Bhirawa, Sigit Wisnu Setya]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/kilisuci.v3i.6087
<![CDATA[Research aim : The aim of the investigation was to determine whether employees performance at PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) is simultaneously or partially correlated with job competence, work stress, and work motivation. Design/Method/Approach : The current investigation employs a causal research design and a quantitative methodology. Employees of PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) made up the study's population. In order to gather 30 participants from 60 current populations, the sampling technique employs purposive sampling, which involves selecting samples according to specific criteria. Descriptive statistical data analysis approaches, multiple linear regression, coefficient of determination, traditional assumption tests, and SPSSv27 hypothesis testing are all used in this work.. Research Finding : The results showed that variables (1) work stress, work motivation, and work competence had a simultaneous effect on employees performance, (2) work stress, work competence and work motivation had a positively effect on employees performance at PT. Lancarjaya Mandiri Abadi (Kediri Branch Office). Research limitation : This research has a small scope limitation because it only uses PT. Lancarjaya Mandiri Abadi (Kediri Branch Office) as a sample of research objects so that it can beused as a research object.]]>
<![CDATA[The Effect of Brand Image, Product Quality, and Price Perception on Erspo Jersey Purchasing Decisions ]]>
<![CDATA[Effendi, Stefanus Dhani]]>;
<![CDATA[Hakimah, Ema Nurzainul]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/kilisuci.v3i.6095
<![CDATA[Research aim : The purpose of this study is to partially and concurrently assessing how perceptions of pricing, product quality, and brand image affect decisions to buy Erspo jersey. Design/Method/Approach : This study employs a causality technique in a quantitative manner. 40 respondents' responses to a standardized questionnaire using a Likert scale were gathered. Validity, reliability, multiple linear regression analysis, classical assumptions, and the t and F experiments using SPSS version 23 are examples of data analysis approaches. Research Finding : The findings demonstrated that while brand image has no discernible outcome on purchase decisions, perceptions of product quality and price had a major outcome. With a combined contribution of 71.4% (R²), the three independent factors significantly impact purchase choices. Theoretical contribution/Originality : This study supports the idea that the primary determinants of purchase decisions are perceived product quality and price. The study's uniqueness is in its concurrent examination of pricing perception, product quality, and brand image in relation to regional brands in Indonesia's developing sportswear market. Practitionel/Policy implication : This research provides guidance for local brands like Erspo to focus on improving product quality and competitive pricing strategies. This policy can increase the competitiveness of local brands in a market dominated by international products. In addition, the research results can be used as a reference for the government and business actors to support the development of local brands. Research limitation : This study is limited to a small sample size and narrow geographical coverage. Future research agendas suggest expanding the sample coverage and adding other variables, such as the influence of social media or celebrity endorsement, to understand more complex factors in purchasing decisions.]]>
<![CDATA[Analisys Self-Efficacy and Job Satisfaction on Employee Performance at Lotus Garden Hotel Kediri ]]>
<![CDATA[Rahmadani, Dewi Mutiara]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/kilisuci.v3i.6097
<![CDATA[Research aim : The purpose of this study is to analyze the effect of Self Efficacy variables and Job Satisfaction variables partially and simultaneously on employee performance variables at Lotus Garden Hotel Kediri. Design/Method/Approach : This research approach uses quantitative with causality techniques. For the population of this study were all employees of Lotus Garden Hotel Kediri from all departments and the sample used in the study was 44 respondents and analyzed by multiple linear regression method. Research Finding : The results obtained from this study are that the Self Efficacy and Job Satisfaction variables are proven to have a significant effect partially and simultaneously on employee performance variables. Theoretical contribution/Originality : There are not many studies that discuss the influence of the Self Efficacy variable and the Job Satisfaction variable on the Employee Performance variable, as for research that discusses in the context of non-service companies. The novelty is that this research was conducted in the service industry sector, namely hospitality. Practitionel/Policy implication : Can be used as a reference for human resource management in the hospitality industry to improve employee performance. Research limitation : The limitation of this research is that it does not include many independent variables that can also affect employee performance.]]>
<![CDATA[The Influence Of Customer Reviews, Customer Trust, And Customer Experience On Facetology Sunscreen Customer Loyalty In Generation Z ]]>
<![CDATA[Pebriyanti, Dwi]]>;
<![CDATA[Sardanto, Rino]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/kilisuci.v3i.6098
<![CDATA[Research aim : Examination determine effect customer review, customer trust, and customer experience on sunscreen facetology customer loyalty in generation Z. Design/Methode/Approach : Using a quantitative approach and type of causality analysis. The total sample used was 100 respondents with purposive sampling technique. Data analysis was carried out by classical assumption test, multiple linear regression test, coefficient of determination, and hypothesis testing using IBM SPSS Statistics 22 program. Research Finding : Partially customer review variable, customer trust doess not signnificant effecct on customer loyallty, while custommer experience variable effeect on customer loyallty. Customer review, customer trust, and customer experience simultaneously affect facetology sunscreen customer loyalty in generation Z. Theoretical contribution/Originality : Customer loyalty occurs when individuals are accustomed to purchasing products provided and often interacts and makes purchases within a certain period of time, while remaining loyal to all offers from the company. Practitionel/Policy implication : Examination facetology sunscreen products through shopee in maintaining and increasing customer loyalty. Research limitation : This research examines strategies for customer loyalty with a focus on customer reviews, customer trust, and customer experience for Facetology sunscreen products for generation Z in Nganjuk Regency through Shopee.]]>
<![CDATA[Consumer Purchasing Decisions in Review of Price, Service Quality, and Location at Candaria Kediri Souvenir Shop ]]>
<![CDATA[Prasetiyo, Nabila Ayu Permatasari]]>;
<![CDATA[Leksono, Poniran Yudho]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/7e6stz72
<![CDATA[Research purposes : This study aims to examine and evaluate consumer purchasing decisions in terms of price, service quality, and location at the Candaria Kediri souvenir shop. Design/Method/Approach: A quantitative descriptive approach is the basis of this research. The population studied were consumers who had made at least one purchase at Toko Oleh-Oleh Candaria Kediri. The number of samples in this study was 40 people. The data source was obtained through a questionnaire distributed to customers of Toko Oleh-Oleh Candaria Kediri. The sample was selected randomly, using a simple random sampling technique, while data analysis was carried out using the multiple linear regression method. Data processing was carried out using SPSS version 25. Research Findings: The results of the study show that price, service quality and location together have a large contribution to the purchasing decisions of consumers who shop at the Candaria Kediri Souvenir Shop. Theoretical contribution/Originality: Simultaneous measurement of price, service quality, and location variables in purchasing decisions. Practical/Policy Implications: Readers should gain deeper insights into how price, service quality, and location influence purchasing decisions, which in turn may enhance firm competitiveness. Research limitations: This study is limited to Candaria Souvenir Shop in Kediri and focuses on the variables of price, service quality, and location. Only consumers who have made at least one purchase participated in this study.]]>
