cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Basthoumi Muslih
Contact Email
kic@unpkdr.ac.id
Phone
+6285648737266
Journal Mail Official
kic@unpkdr.ac.id
Editorial Address
JL.KH AHMAD DAHLAN NO.76 KEDIRI
Location
Kota kediri,
Jawa timur
INDONESIA
KIC
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
 20   21   22   23   24 
Metamorphosis from Upstream to Downstream as a Strategy to Increase Turnover ENDAH RIANAWATI, DWI; Puspasari, Ismayantika Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/97cbzv06

Abstract

Research aim: The purpose of this study is to analyze the marketing strategy applied by Toko BmB Puring Kediri to increase product sales. Design/Methode/Approach: This research uses a descriptive qualitative approach. Where I got information by conducting interviews to business places and interviews with 2 informants, namely business owners and store management. Research Finding: The background of the formation of the BmB Puring Shop business began in 2020. The informant's business is engaged in the field of leaf ornamental plants, namely puring ornamental plants. How to set the price at the BmB Puring Shop depends on the type of id sold because different ids have different prices, in addition to that judging from the size of the puring and the color of the menor, the more menor, the more expensive the price. Meanwhile, the advantage of this BmB Puring Store that differentiates it from other stores is the quality of the products it sells. How to market puring products in this store through the tiktok live e-commerce platform. The distribution of the product is carried out directly to consumers without intermediaries of collectors or wholesalers. Meanwhile, the delivery of this puring product itself has reached outside Java and Bali. Theoretical contribution/Originality: This research is expected to be able to add information in the field of marketing strategy, especially for MSMEs of the puring type of ornamental plants. This research also provides additional insights in the field of economics, especially in the field of marketing to increase sales turnover. Practitionel/Policy implication: For MSME owners, this research is expected to provide recommendations and information related to the strategy to increase turnover applied in the business. For readers, this research is expected to be an additional source of reference for those who are interested in topics regarding marketing strategies to increase sales turnover. Meanwhile, for local governments, this research is expected to provide input or solutions in formulating MSME marketing strategy policies. As well as encouraging the government to continue to support the sustainability of MSMEs, especially in the puring ornamental plant industry sector in Kediri Regency. Research limitation: The limitation in this study is the lack of complete sales information data because the business owner has not done bookkeeping between the incoming and outgoing money used to produce this puring plant.
Analysis of Liquidity Ratios, Solvency Ratios and Profitability Ratios to Assess Financial Performance at PT Bank Jago Tbk for the Period 2020-2023 Oktaviani, Hesti
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6192

Abstract

The purpose of this study was to determine the effect of liquidity ratios, solvency ratios, and profitability ratios on financial performance at a digital bank, namely PT Bank Jago Tbk during the 2020-2023 period. This research uses a quantitative approach with descriptive research methods. The data collection technique in this research is literature study. Where data is obtained from financial reports on the Indonesia Stock Exchange (IDX) and data from the official website of PT Bank Jago Tbk, namely www.jago.com. The value of the financial performance of PT Bank Jago Tbk during the 2020-2023 period as measured through liquidity, solvency, and profitability ratios has changed every year. Based on the calculation results of the liquidity ratio, it is considered to be in a fairly good position. Based on the calculation results of the solvency ratio, it is considered to be in a bad position. From the calculation of the profitability ratio of Return On Assets (ROA) and Return On Equity (ROE) it is known that the calculation results are below the average good assessment according to Bank Indonesia (BI). Based on the calculation results it is known that the percentage of BOPO obtained is below 94% based on the standard criteria set by Bank Indonesia. Based on the results of the Net Interest Margin (NIM) calculation, it can be seen that the bank is able to obtain a large net interest income and is above the average good assessment according to Bank Indonesia. Net interest income earned by banks through productive assets can be said to be quite high and banks are able to use their productive assets very well.
The Influence of Price, Product Quality, and Product Diversity on the Purchase Decision of Galvanized Battery Cages at CV Baja Jaya Mandiri Sodakh, Lisa Angelina; Djoko Soeprijatno, Edy
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6198

Abstract

Research purposes: The aim of this research is to examine how Price, Product Quality, and Product Variety affect the buying choices related to Galvanized Battery Cages at CV Baja Jaya Mandiri. Research technique: This investigation employs a numerical strategy with a cause-and-effect research style, collecting original data via surveys given to 40 participants. The evaluation applies methods of multiple linear regression. Study Outcomes: The analysis reveals that Price, Product Quality, and Product Variety positively influence Purchasing Decisions, both separately and collectively. As a result, CV Baja Jaya Mandiri should work on enhancing product quality, making prices more competitive, and broadening product options to draw in more customers and fulfill the requirements of laying hen farmers. Significance for Stakeholders/Policymakers: Comprehending how these elements interact is anticipated to give producers better knowledge of the desires and necessities of galvanized battery cage users, leading to more successful marketing approaches.. Research limitations :It is difficult to measure the impact of price, quality, and variety separately because they are interrelated. Consumers may evaluate product quality and price simultaneously, and product variety factors may also influence their views on price and quality.
Effective Branding Strategy in Orchid Cultivation Business (Case Study on Ornamental Plants Dara Garden Karangnongko) Ambami, Nabila Fairus Qilma; Ayu Septi Fauji , Diah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6203

Abstract

Research aim :This research aims to determine the branding strategy carried out by Dara Garden and to determine how Dara Garden overcomes challenges when branding its products. Design/Method/Approach:This research uses a qualitative approach with a descriptive method. The informants in this study were the owner of Dara Garden and two employees of Dara Garden. This research was conducted through several activities, namely, pre-survey, data collection, data analysis, data presentation, and making conclusions. Data collection was carried out using observation, interviews, and documentation techniques. The data analysis technique used was data reduction. Research Findings :Based on the findings and discussion, it can be concluded that in implementing the branding strategy carried out by Dara Garden, namely carrying out promotional activities using online and offline promotional channels, strengthening the brand and product differentiation, customer service strategies that create a pleasant shopping experience, and planning a branding strategy that is effective in overcoming challenges and competition. Theoretical contribution/Originality :The results of this research contribute to branding and marketing theory, namely how to plan an effective branding strategy. Practitionel/Policy implications :Practically, this research can be adapted by similar entrepreneurs so as to increase their sales. Research limitations:The limitation of this research is that it only examines the effectiveness of the branding strategy carried out by Dara Garden..  
In-Depth Analysis Of The Experience Of Shallot Farmers In Implementing Ict-Based Marketing Strategies: A Case Study Of Increasing Product Marketability In Sukomoro Village, Nganjuk Regency Indarsari , Savira Chalim; Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6205

Abstract

Research Objectives: This research aims to deeply understand the experience of shallot farmers in Sukomoro Village, Nganjuk Regency, in implementing ICT-based marketing strategies. The main focus of the research is to uncover how the application of information and communication technology (ICT) affects the marketability of shallot products, increases farmers' income, and expands market reach.Design/Method/Approach: This research uses a descriptive qualitative method. Data was collected through interviews, observations, and document analysis by shallot farmers in Sukomoro Village, Nganjuk Regency. In this study, the data source came from several informants who had an understanding of marketing strategies in Sukomoro Village. Meanwhile, the object of the research is red bwang farmers.Research Findings: The findings in this study reveal that the application of ICT (Information, Communication, and Technology) based strategies has a significant effect on product sales and increasing the marketability of shallots in Sukomoro Village, Nganjuk Regency Theoretical/Originality Contribution: This research contributes to the literature on ICT-based marketing in the agricultural sector, especially on shallot commodities. The study also provides new insights into farmers' experiences in adapting to technology in specific local contexts. Practitioner/Policy Implications: The results of this study can be a reference for local governments in designing digital literacy training programs for farmers with the private sector for the development of ICT-based technology in the agricultural sector Limitations of the study: The study only focused on one village as a case study, so the results may not be fully generalizable to other regions. In addition, the study relies on interviews as the primary source of data, which can be influenced by the subjectivity of the respondents.
Marketing Mix Analysis in the Implementation, Management of Transportation Services in the Era of Sustainable Globalization by Okky trans Nofika Rahmayani; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6210

Abstract

Research purposes : The purpose of this analysis is to evaluate the influence of marketing mix strategies on service quality and customer satisfaction, identify effective strategies in improving operational efficiency and overcoming various challenges, and develop recommendations for optimizing marketing mix strategies to increase competitiveness. Design/Method/Approach: using descriptive qualitative research methods, data was collected through interviews, observations, and research-related documentation. Research Findings: This study found that the implementation of the marketing mix (7P) at Okky Trans successfully increased the company's competitiveness in the era of globalization. Strategies such as the use of digitalization for the ordering process, price transparency, social media-based promotions, and human resource training have a positive impact on customer satisfaction and loyalty. Theoretical contribution/Originality: This study makes a new contribution by integrating the 7P elements in the context of local transportation services in the era of globalization, highlighting the importance of digitalization and innovation in companies' marketing strategies. Practitioner/Policy Implications: The results of this study can help local transportation companies develop digital-based marketing policies and improve service quality to face global competition. Research limitations: This study is limited to the analysis of marketing mix strategies implemented by Okky Trans and only covers the tourism transportation service industry in Indonesia. External factors such as political and economic changes are not included in the scope of the study. Keywords : Marketing Mix, Transportation Services, Digitalization, 7P, Customer Loyalty, Globalization, Okky Trans
Job Satisfaction of MSME Employees: Maslow's Perspective Pratama, Okky Yudha; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6213

Abstract

Research objectives: This study aims to analyze the impact of salary and incentives on the level of job satisfaction of employees of Sumengko shuttlecock MSMEs, Nganjuk. Design/Method/Approach: This study applies a quantitative method with a causality approach. The research location is in Shuttlecock MSMEs in Sumengko Village, Sukomoro District, Nganjuk Regency. Data collection was carried out through a questionnaire with a total sampling technique, involving the entire research population consisting of 62 employees in 5 shuttlecock manufacturers. The data were analyzed using multiple linear regression with the help of SPSS statistical software. Research Findings: Based on the results of multiple linear regression analysis, the variables Salary (X1) and Incentive (X2) partially have a positive and significant influence on Employee Job Satisfaction (Y). In addition, simultaneous tests show that together, these two variables also contribute positively and significantly to Employee Job Satisfaction (Y). Theoretical contribution/originality: this study enriches the literature on employee job satisfaction, especially in MSMEs in the shuttlecock sector, which is rarely studied. This study offers a maslow perspective on compensation management. Practice / Policy Implications: Incentives in Sumengko Shuttlecock MSMEs in Nganjuk Regency need to be increased because the incentive variable only affects 0.160 equivalent to 16% on employee job satisfaction. Research limitations: This study shows that salary and incentive variables contribute 80.1% to employee job satisfaction. The rest, namely 19.9%, is influenced by other factors that have not been analyzed in this study and require more in-depth study.
Analysis Of Marketing Content Strategies On Instagram Lucky Fit Club Kediri In Increasing Brand Awareness Maharani, Elok Cahya; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9f0epe19

Abstract

Research aim : To analyze how content published on the platform can increase brand awareness among the audience and to determine the effectiveness of various types of content used such as images, videos and stories in attracting attention and building relationships with followers. As well as maintaining increased insight into Instagram features such as number of viewers, likes, shares Design/Methode/Approach : Uses a descriptive qualitative approach to analyze the content marketing strategy implemented by Lucky Fit Club on Instagram in an effort to increase brand awareness. This method was chosen because of its ability to provide deep insight into the audience's experiences and perceptions of the content presented. Data was collected through in-depth interviews with Instagram account managers, observing the type and frequency of content, and analyzing interactions on the platform. The research results show that a content strategy that includes careful planning, the use of attractive visuals, and consistency in posting frequency has proven to be effective in increasing brand awareness, as measured by increasing the number of followers and interactions. These findings provide recommendations for Lucky Fit Club to continue exploring new types of content and conducting regular analysis of content performance. This research is expected to contribute to the development of marketing strategies in the fitness and health industry [1]. Research Finding : In this research, I found that the content marketing strategy implemented by Lucky Fit Club Kediri on Instagram significantly increased brand awareness and audience engagement. With a structured approach, including clear goal setting, precise audience mapping, and relevant content creation, Lucky Fit Club managed to attract attention and build a strong community around their brand [2]. Theoretical contribution/Originality : This research provides an important theoretical contribution by adding insight into the application of content marketing strategies on social media, especially in the context of the fitness industry in Indonesia. The novelty of this research lies in its specific focus on the use of Instagram as a marketing tool, which is still rarely discussed in the existing literature. Thus, this research enriches the understanding of the dynamics of digital marketing in the fitness sector. Practitionel/Policy implication : The practical implications of this research show that fitness industry players and other businesses can utilize Instagram as an effective platform for increasing brand awareness and audience engagement. I recommend that businesses adopt a structured approach to designing and managing content, and undertake ongoing content evaluation and development to maintain relevance in a competitive marketplace [3]. Research limitation : Limitations of this study include limited audience coverage and short study time, which may affect the generalizability of the findings. In addition, this research does not consider external factors that can influence the effectiveness of content marketing strategies. For further research, I plan to expand the audience reach and observe the long-term impact of the strategies implemented, as well as explore the comparison between various social media platforms in a marketing context.
Consumer Perspective On Osyin Glow Marketed Through Tiktok Shop Kurniawan, Rizky; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kscy4598

Abstract

The purpose of the study: this study aims to find out how consumers view Osyin Glow products marketed through TikTok Shop, including their perception of product quality, price, and value. Design/Method/Approach: This study applies a qualitative method with a phenomenological approach, using thematic analysis techniques. This collection was carried out using triangulation techniques, which involved interviews with two customers on the TikTok Shop Osyin Glow account who had shopping experience and were willing to be interviewed. The selection of informants meets the requirements of relevance, recommendation, relationship, readiness, and assurance. The validity is tested by triangulation techniques. Research Findings: Research shows that the quality of Osyin Glow products has a significant positive effect on consumer buying interest on TikTok Shop. Consumers tend to be more interested in buying products that they consider to be of good quality. Theoretical contribution/Originality: This research has originality because it focuses on a specific product, namely Osyin Glow, which is marketed through TikTok Shop. This provides a new perspective in understanding how beauty products compete in a highly competitive digital market. Practitioner/Policy Implications: This research that TikTok Shop Osyin Glow improves customer satisfaction, it is important for Osyin Glow to ensure good service quality, including quick response to consumer inquiries and complaints, as well as ease in the purchase process. Research limitations: these limitations suggest that while the research provides valuable insights into consumers' perspectives on Osyin Glow on TikTok Shop, there are several aspects that need to be considered for future research in order for the results to be more comprehensive and representative.
Analysis of MSME Entrepreneurs' and Consumers' Perceptions of the Role of e-Word of Mouth and Conventional Word of Mouth in Business Maharani, Binti Nadia
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/sb2sm590

Abstract

Research aim: To analyze the differences in the effectiveness of WOM and e-WOM and the perceptions of MSME actors and consumers. Design/Method/Approach: A descriptive qualitative approach through in-depth interviews. Research Findins: Traditional WOM is more effective in building trust through interpersonal relationships, while e-WOM excels in reach and speed of information, albeit requiring greater resources. Theoretical Contribution/Originality: Enriching the literature on the integration of WOM and e-WOM within MSMEs. Practitionel/Policy implication: Providing guidance for MSMEs in trust-based and technology-driven marketing strategies. Research Limitation: Limited sample size across a few MSME sectors.

Page 22 of 32 | Total Record : 315

 20   21   22   23   24 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business