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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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The Influence of Customer Review, Digital Marketing, and Price on Glad2glow Skincare Purchase Decisions on Shopee Rika Amelia, Agustin
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6155

Abstract

Research aim: The purpose of this study is to determine the influence of customer reviews, digital marketing, and price on Glad2glow skincare purchase decisions both partially and simultaneously. Design/Methode/Approach: The approach used in this study is a quantitative approach, a type of descriptive research, a sampling technique used by 40 respondents, and a data analysis technique using multiple linear regression, a classical hypothesis test, a crystallinity coefficient (d2), and validity and reliability testing were analyzed with the SPSS 24 program. Research Finding: The results show that there is a significant influence between customer reviews, digital marketing, and price simultaneously on purchase decisions. Theoretical contribution/Originality: This research paper provides a deeper understanding of the development of purchase decision theory by highlighting the role of consumer reviews and effective digital marketing strategies in building brand awareness and awareness. In addition, this study deepens our understanding of the impact of dynamic pricing and discounts on purchasing behavior, especially when it comes to skincare trends and provides a baaru perspective on online marketing research. Practical / Policy implication: These findings can help businesses manage customer reviews, leverage creative digital marketing, and set competitive prices. By optimizing these three factors, companies can increase competitiveness and customer satisfaction by increasing consumer trust, expanding market reach, and facilitating purchasing decisions. Research limitations: The limitations of this research include focusing on Glad2glow skincare products on shopee, so the results cannot be generalized to other products or platforms. The study also only looked at the impact of customer reviews, digital marketing, and price without considering other factors and focused on the younger generation of consumers.
THE INFLUENCE OF PRODUCT DIFFERENTIATION, BRAND IMAGE PREFERENCES, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS FOR IPHONE SMARTPHONE PRODUCTS IN KEDIRI CITY Cahya, Putri Aprilia; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/btz8mz98

Abstract

This study's objective was to further investigate how pricing perceptions, brand image preferences, and product differentiation affect consumers' decisions to buy iPhone smartphones in Kediri City. This study employs primary data types and a quantitative methodology. A purposive selection strategy was used to choose 150 respondents for the study sample. Respondents were given a questionnaire consisting SPSSV25 was utilised to handle the data from a set of enquiries. The findings of this research demonstrate that brand image preferences, pricing perceptions, and product differences all partially and concurrently affect consumers' decisions to buy iPhone smartphones in Kediri City. This study deepens our knowledge of how marketing factors influence consumer choices. In the context of contemporary marketing for businesses, the research's impact on product differentiation, brand image preferences, and pricing perceptions is crucial. The topic of this study still comprises the city of Kediri and the single product under investigation, which is one of its limits.
Analysis of Reviews, Brand image, and Product Quality on Purchasing Decisions for OMG Lip Cream Among UNP Kediri Students. dwi, chandra; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6160

Abstract

Research aim: This study aims to measure or analyze the existence and absence of the influence of Review, Brand Image, and product quality partially and simultaneously on the purchase decision of OMG Lip Cream in UNP Kediri Students. Design/Methode/Approach: This study uses a quantitative approach with a non-probability sampling technique. The population of this study includes all students who have used OMG Lip Cream products, with a sample of 40 respondents who have purchased the product. The data were analyzed using classical methods, assumption tests, multiple linear regression, determination coefficients and hypothesis tests. The analysis process was carried out using the SPSSv23 application, which made it easier to process the data of this research. Research Finding: The results of this study show that reviews do not have a partial influence on the purchase decision of OMG Lip Cream products. On the other hand, brand image and product quality partially have an influence on purchasing decisions. However, simultaneously the variables of reviews, brand image, and product quality positively and significantly affect purchases. Theoretical contribution/Originality: Reviews have a significant role in increasing consumer trust in OMG Lip Cream. Positive reviews from previous users can influence the process of finding information and evaluating alternatives, ultimately driving consumer intent to make a purchase. On the other hand, product quality also plays a role in supporting purchasing decisions through marketing attributes such as brand image, which is influenced by the company's image, product, and users. Attractive aspects of product design and consistency of quality are important factors in forming a positive perception in the eyes of consumers. By offering a more diverse variety of products equipped with accurate information and maintaining superior quality, OMG Lip Cream can cater to different consumer preferences while increasing the frequency of purchases. Practitionel/Policy implication: This study provides practical implications for UNP Kediri students who use OMG Lip Cream. Research limitations: : This research only focuses on reviews, brand image, and product quality as independent variables, while purchasing decisions are set as bound variables.
OPTIMISING SALES THROUGH SOCIAL MEDIA AT THE TENUN IKAT ATBM KODOK NGOREK 2 Dicka Dea, Sislindia; Widodo, Moch. Wahyu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/zyrdyz35

Abstract

Research aim : This research aims to analyse the digital marketing strategy through social media currently implemented by Tenun Ikat ATBM Kodok Ngorek 2, to identify the barriers faced by Tenun Ikat ATBM Kodok Ngorek 2 in using social media as a promotional and marketing tool, and to provide recommendations for strategies to optimise the use of social media to increase sales of Tenun Ikat ATBM Kodok Ngorek 2 products. Design/Methode/Approach : This research uses descriptive research with qualitative methods. The types of data sources used in this research are primary data and secondary data. The data collection technique of this research is observation, interview, documentation with purposive sampling technique in selecting informants. The data analysis technique used in this research is data reduction, data presentation, inference. The data validity test technique used in this research is source triangulation. Research Finding : The results showed that Tenun Ikat ATBM Kodok Ngorek 2 has used social media, especially Instagram and WhatsApp, to market its products, but the strategy used is still not optimal. The content uploaded tends to be monotonous, focusing on product photos and production processes without creative visual elements. The obstacles include the lack of varied content, the absence of a dedicated social media management team and the limited platforms used. To overcome this, it is recommended to diversify content, use TikTok, create a social media team and present complete product information. By implementing these strategies, Tenun Ikat ATBM Kodok Ngorek 2 can increase audience engagement, expand market reach and build a stronger brand in the digital age. Theoretical contribution/Originality : This research contributes to the MSME digital marketing literature by exploring social media optimisation strategies for distinctive handicraft products such as Tenun Ikat ATBM Kodok Ngorek. The novelty of this research lies in the integration of creative content diversification and new social media platforms (such as TikTok) in an effort to improve the competitiveness and visibility of MSME products. Practitionel/Policy implication : This research provides practical guidance for MSMEs on how to use social media more effectively, including setting up a dedicated team and presenting complete information about their products. Research limitation : This research only focuses on two social media platforms (Instagram and WhatsApp) and one case study (Tenun Ikat ATBM Kodok Ngorek). The generalisability of the research findings for other MSMEs needs to be assessed through further studies with a wider platform coverage.
LEAN CANVAS AS AN ANALYSIS TOOL FOR MSMES KITA ROBUSTA COFFEE IN KUNIRAN REGENCY NGAWI FOR BUSINESS DEVELOPMENT Setyaningrum, Kharisma; Sardanto, Rino
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/6bmmre86

Abstract

Research aim: The purpose of this study is to examine how Lean Canvas can be used as a strategic tool to support the growth of Kita Robusta Coffee in Dk. Miridoyong, Rt. 03/Rw. 03, Ds. Kuniran, Kec. Sine, Kab. Ngawi, Prov. East Java. Design/Methods/Approach: The research used descriptive qualitative techniques to identify key issues faced by MSME, such as limited manufacturing capacity, poor marketing, and the need for innovative products and packaging. Direct observation, in-depth interviews, and document analysis were used to collect data. Research Finding:The results show that Lean Canvas is effective in identifying and formulating solutions to the core problems faced by this MSME. Through the application of Lean Canvas, Kita Robusta Coffee can better understand their business structure, identify market opportunities, and design more targeted marketing strategies. Theoretical contribution/Originality : This research expands the literature on the application of Lean Canvas in the context of traditional coffee MSMEs in Indonesia, which has not been widely discussed before. Practitionel/Policy implication : The results of this study provide strategic guidance for MSMEs to optimize production capacity, expand market reach through marketing digitalization, and increase product attractiveness through packaging innovation. Research limitation : This study only focuses on one small-scale MSME, so the results cannot be generalized to other sectors. In addition, this study only covers business model analysis without directly evaluating strategy implementation.
Analysis of the Implementation of Standard Operating Procedures (SOP) for New Patient Admissions at Siti Halimah Kandangan Hospital Yusuf, Moch. Naufal Ferdian; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/

Abstract

Research aim: To analyze the implementation of SOP for accepting new patients at Siti Halimah Kandangan Hospital. Approach: This study uses a qualitative approach with descriptive methods. Data were collected through interviews, observations, and documentation and analyzed using triangulation. Research Findings: The results show that the implementation of SOP at Siti Halimah Kandangan Hospital is quite good, but there are challenges in the speed of service, communication with patients, supporting facilities, and technical constraints. Theoretical contribution/Research originality: This study provides a theoretical contribution to understanding the implementation of SOP in local hospitals, which has not been widely studied before. Practical/ Policy Implications: This study recommends staff training, facility improvements, and technology integration to improve the implementation of SOPs and the quality of health services. Research limitation: This study's limitations include that the data collection process may have been influenced by the researcher's perspective, potentially affecting the analysis's results. The researchers also recommend a future research agenda to investigate specific challenges in implementing SOP and how they impact patient experience.
Analysis of the Influence of Influencer Endorsement, Fashion Trends, and Prices on Fashion Product Purchase Decisions on TikTok Shop. purnomo, helmi; Joko Soeprijatno, Edy
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6168

Abstract

Abstract Research purposes:Analyzing the significant influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop. Design/Method/Approach:This study uses a quantitative approach to analyze the collective influence of influencer endorsement, fashion trends, and prices on purchasing decisions for fashion products on TikTok Shop. Data were collected through a survey using a structured questionnaire designed based on research variable indicators. Research Findings:Significant Influence of Independent Variables, Novelty in Comprehensive Model, Theoretical and Practical Contributions Theoretical contribution/Originality:Comprehensive Model Integration, Synergy of Social and Economic Factors Implications for Practice / Policy:Optimizing Influencer Marketing Strategy, Competitive Pricing Research limitations:Limited Platform Context, Quantitative Approach
Purchase Decisions Reviewed From Brand Image, Price, and Promotion of Alfi Putra BOY Cigarettes Dwi Anggana, Zulhasnie Yogi; LEKSONO, PONIRAN YUDHO
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6173

Abstract

Research objectives: this study aims to find out the Purchase Decision in Review of Brand Image, Price, and Promotion partially and simultaneously Against Alfi Putra BOY Cigarettes Design/Method/Approach: this study uses a quantitative method with a causal approach. With a population of 40 respondents for Alfi Putra BOY cigarette consumers. The data analysis technique of this study uses classical assumption tests, multiple linear regression tests, determination coefficients, and hypothesis tests with SPSS software Research Findings: The results of this study show that brand image and price have a significant influence on purchase decisions partially, while promotion does not show a significant influence partially. Simultaneously, these three variables have a significant influence on purchase decisions. Theoretical contribution/originality: this study provides insight that promotion is not always a significant determining factor, depending on the context of the product and the market. This underscores the importance of adapting marketing strategies according to the characteristics of local consumers. Practitioner/Policy Implications: This research highlights the importance of strengthening brand image through consistent branding and increased product visibility. Competitive pricing proves to be a significant factor in purchasing decisions, so market analysis is necessary to determine attractive prices and reflect the value of the product. Even though promotion is less significant, a creative promotion strategy is still needed. Research limitations: This study is limited to a small sample size, namely 40 respondents, and the coverage of the area only includes Wonodadi village, Blitar Regency. In addition, the variables analyzed include only brand image, price, and promotion, so other factors that may influence purchasing decisions have not been researched. These limitations can be corrected in advanced research by expanding the samples, regions, and variables of the analysis.
The Analysis of Ferlin Hijab Customer Loyalty Through Price Perception, Business Location and Customer Service yeseria maya Maulina, yeseria maya Maulina; Heri Purnomo,SE,MM, Heri Purnomo,SE,MM
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6176

Abstract

Research purposes :This study aims to analyze customer loyalty and its influence on customer service at Ferlin Hijab, price perception and its influence on customer service at Ferlin Hijab, and location and its influence on customer service at Ferlin Hijab. In addition, it is also to analyze customer loyalty, price perception, and business location and their influence on customer service at Ferlin Hijab simultaneously. Design/Method/Approach :This study is a quantitative method study by distributing questionnaires to 35 Ferlin Hijab customers as the sample size. The number of samples was determined by saturated sampling technique. Data analysis using SPSS software version 25. Research purposes:The results of the first hypothesis research are that customer loyalty has a positive and significant influence on Ferlin Hijab customer service. The second hypothesis is that price perception has a positive and significant influence on Ferlin Hijab customer service. The third hypothesis is that business location has a positive and significant influence on Ferlin Hijab customer service. And the fourth hypothesis is that customer loyalty, price perception, and business location have a positive and significant influence on Ferlin Hijab customer service. Theoretical contribution/Originality:This research contributes to developing customer service theory and to knowing what factors can influence customer service. Practical/Policy Implications:This study provides practical insights for Ferlin Hijab owners to determine affordable prices, choose strategic locations, and improve customer service. The results of this study can be used in designing business strategies to maintain customer service. Research Limitations:This research was only conducted in Ferlin Hijab, but the findings of this study do not reflect the overall condition of Ferlin Hijab. A wider number of samples or other studies with objects in hijab stores will be able to provide more representative research findings.
STP STRATEGY IN IMPROVING BRAND AWARENESS OF BU ENDAH'S TRADITIONAL SNACKS zahwa audinar, aura; Nurzainul Hakimah, Ema
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/sm9kyj85

Abstract

Research purposes : Increase brand awareness of Jajanan Bu Endah and formulate the right marketing strategy, especially in the STP aspect. Design/Method/Approach : The method used in this research is a qualitative method, while the type of research approach is phenomenology which focuses on individual life experiences. Research Findings :Mrs. Endah divides the segment with a primary focus on consumers aged 20-40 years who live in urban areas because they tend to like authentic and practical snacks. This target market can be reached through digital marketing, such as social media and collaboration with influencers. With positioning that emphasizes authentic taste, natural ingredients without preservatives, and environmentally friendly packaging, Mrs. Endah can present uniqueness that differentiates her products from modern snacks. Theoretical contribution/Originality : This research contributes to the development of STP strategies to increase brand awareness of Bu Endah's traditional snacks, both from a scientific and practical perspective. This research enriches the literature on the application of marketing strategies to local products with an approach that adapts to the characteristics of traditional and modern markets. Practitioner/Policy Implications : MSMEs like Mrs. Endah can utilize social media to reach a wider market segment. The use of premium raw materials and environmentally friendly packaging can be the main selling points. Collaboration with local influencers can strengthen the brand image as a high-quality traditional product. Research limitations : This study only focuses on one location (Kediri), so the results cannot be generalized to other areas with different market conditions and the data used is limited to interviews and observations in a small number of informants, so it does not provide a broad representation.

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