Garuda - Garba Rujukan Digital

Analysis of Student Interest in Cryptocurrency and Traditional Capital Markets: A Case Study at the Faculty of Economics and Business, Universitas Nusantara PGRI Kediri Setiawan, Rendy
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/r2jm0j18

Research aim : This study aims to analyze the influence of financial literacy, psychological factors, accessibility, and technological innovation on the interest of students of the Faculty of Economics and Business, Universitas Nusantara PGRI Kediri in investing in cryptocurrency and traditional capital markets. Design/Methode/Approach : This study used a quantitative method with a causality approach. Data were collected through a survey using a structured questionnaire designed based on indicators of related variables. The sample was taken using purposive sampling technique from students of the Faculty of Economics and Business, Universitas Nusantara PGRI Kediri. Data analysis was performed using multiple regression to test the effect of independent variables on the dependent variable. Research Finding : The results showed that financial literacy, psychological factors, and accessibility have a positive and significant influence on students' interest in investing. Theoretical contribution/Originality : This study makes a theoretical contribution in understanding the factors that influence students' interest in investing in financial markets. By combining aspects of financial literacy, psychological factors, accessibility, and technological innovation, this study offers a comprehensive perspective that was previously rarely discussed simultaneously in the context of economics students. Practitionel/Policy implication : The findings provide implications for the development of financial literacy programs in higher education, including investment training and more intensive use of financial technology. Educational institutions can utilize technology-based investment applications to improve students' financial skills. The government and financial institutions may also consider regulations that support investment accessibility for the younger generation. Research limitation : This study has limitations in that the sample size is limited to one university, so the results cannot be widely generalized. In addition, the data was collected through a survey that relies on respondents' subjective answers, which may be affected by perception bias. Further studies are recommended to cover a wider population with more varied research methods.

Analysis of the Utilization of QRIS on the Consumptive Behavior of the Academic Community, Faculty of Economics and Business, Universitas Nusantara PGRI Kediri Alifia, Irsa Nabila
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nfqjc329

Research aim : This research attempts to investigate the implication of QRIS as a digital payment method by examining three key indicators: perception of convenience, perceived usefulness, and risk, on the consumptive behavior of the academic community at the department of Economics and Business of Universitas Nusantara PGRI Kediri. Design/Methode/Research Design: This study applies a statistical technique for causality analysis with a causal study design to examine the cause-and-effect relationship between perceptions of convenience, benefits, and risks of using QRIS on the consumptive behavior of the academic community at Universitas Nusantara PGRI Kediri. Data was collected using a questionnaire based on a Likert scale, which was distributed to 327 respondents as the research sample. The sample gathering technique was accidental selection, and the assessment of accuracy and consistency, classical assumption tests, linear multivariate modeling, and statistical hypothesis analysis using mean comparison test and Anova test. This approach aims to provide objective and measurable insights into the impact of digital payment technology on consumption behavior within the academic setting. Research Finding: The observation regarding this study show that QRIS usage strongly influences the consumptive behavior of the academic community at Universitas Nusantara PGRI Kediri. This effect is mainly driven by perceptions of convenience, benefits, and risks associated with its use. The data suggests that as QRIS becomes easier and more beneficial to use, along with perceived risks, consumptive behaviors such as impulse buying and unplanned spending also tend to increase. These results align with previous studies, further supporting the idea that digital payment technology not only simplifies transactions but also shapes consumption habits, particularly in academic settings. Theoretical contribution/Originality: This study contributes theoretically by providing insights into consumer behavior, particularly in the context of digital payments like QRIS. The findings reinforce theories regarding the impact of perceived benefits, ease of use, and risk on consumptive behavior. Additionally, this research can serve as a reference for developing theories on how financial technology influences consumptive lifestyles, especially among students who actively use digital technology. This also creates opportunities for further exploration of the relationship between digital innovation and individual economic behavior. Practitionel/Policy implication: This study provides practical implications for financial practitioners and policymakers to pay more attention to the impact of QRIS use on consumptive behavior, especially among students. Financial institutions and digital payment service providers can develop educational programs on the wiser use of QRIS, in order to reduce the risk of impulse purchases. In addition, the campus can provide financial literacy to the academic community so that they better understand personal financial management in the digital era. This policy is important to create a healthier and more responsible financial ecosystem in the academic environment. Research limitations: This research has several limitations that need to be considered, such as the focus of the research is only on the academic community of the Economics and Business Department of Universitas Nusantara PGRI Kediri, therefore the result may not be generalized to a wider population.

The Influence Of Price, Brand, Product Quality On The Purchase Of Thrifting Goods Sari, Jione Oktabriana
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6263

Research aim: The purpose of this study is to examine how price, brand, and product quality affect consumers' decisions to buy used items and to comprehend how these three elements interact to affect customer choices. Design/Method/Approach: This research uses a quantitative approach with a simple regression analysis design. Using the purposive sampling approach, 40 thrift store shoppers made up the research sample. This information was derived from a survey that measured brand, price, product quality, and purchase decisions using a Likert scale. Research Finding: The findings indicate that the decision to buy used products is significantly influenced by price, brand, and product quality. Lower prices are the main attraction for consumers, while brands that are known to provide a sense of security and good product quality also play an important role in purchasing decisions. Theoretical contribution/Originality: This research contributes to the development of consumer behavior literature, especially in the context of the thrifting market. This research also fills a limited research gap on the interaction between price, brand, and product quality in influencing second-hand purchase decisions, which has not been widely studied before. Practitionel/Policy implication: For thrifting businesses, the results of this study provide insight into designing more effective marketing strategies, such as emphasizing product quality, brand image, and offering competitive prices. In addition, this research can also be used as a reference in designing marketing policies that are in accordance with consumer preferences. Research limitation: This study has a limitation on the sample size, only 40 respondents from one region, which may not fully represent the wider population. In addition, this study only examines the three main factors that influence purchasing decisions without considering other psychological or social factors.

Optimization Strategy for the Use of Instagram Reels Feature to Increase Consumer Interest and Competitiveness in Star Clown MSMEs in Kediri City Wulandari, Anggi Marta; Bhirawa, Sigit Wisnu Setya; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/g4p0f743

Research Objectives : The purpose of this research is to optimize the digital marketing mix by utilizing the Instagram reels feature to increase consumer interest and competitiveness in Star Clown MSMEs in Kediri City. Design/Method/Approach : The descriptive qualitative method uses data source triangulation techniques with a phenomological approach, conducting interviews with 4 informants according to the recommendation criteria from the owner of Star Clown MSMEs. Research Findings : The results of this study Star Clown MSMEs face challenges in marketing, by using the latest digital marketing with Instagram social media that focuses on the reels feature to be effective access in the current era. This study shows that the impact of MSME development is very influential in identifying the extent to which the use of marketing mix can optimize digital marketing, attract consumer attentio and increase competitiveness to reach a wider market. Theoretical Contribution / Originality : This study is expected to provide additional information for business actors who are still using traditional marketing and provide an overview so that they can develop their business by raising the level of digital marketing strategies of interest and can increase competitiveness in business. Practitioner / Policy Implications : This research is expected to provide input in the form of information suggestions for MSME owners regarding the use of Instagram social media digital technology to increase consumer interest and competitiveness. For readers, this research is expected to be an additional reference regarding the mix of digital marketing strategies through Instagram for MSMEs. Research limitations : In this study, there is a lack of detailed and detailed data information, because actors of Star Clown MSMEs in Kediri City do not do bookkeeping regularly.

Influence of Material Quality, Shopping Experience and Customer Reviews on the Interest in Buying Shoes Ventela among Generation Z Wahid, Muklas Sarifudin; Hakimah² , Ema Nurzainul; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/c858y485

Research aim : The purpose of this study is to find out the influence of material quality, shopping experience and customer reviews on the buying interest of generation Z consumers in choosing Ventela shoes. Design/Methode/Approach : This study uses a quantitative approach with primary data obtained from questionnaires. The number of respondents in this study was 40 obtained using the purposive sampling technique. Multiple linear regression analysis as a technique to explore the problems in this study, accompanied by a test-t. Research Finding : In this study, material quality and shopping experience have a significant effect on the interest in buying Ventela shoes, while customer reviews do not have a significant effect. As for the three variabel as a whole, they have a significant influence of 54.2% on buying interest. Theoretical contribution/Originality : But for Generation Z, customer reviews are very close and tend to use digital marketing, but customer reviews as a feature of online shopping do not have a significant effect. Practitionel/Policy implication : The findings in this study are that Ventela needs to improve material quality and shopping experience, while customer reviews also need to be managed properly to build trust. Research limitation : The limitation in this study is that the number of samples is too small and only examines 3 variables that are considered in the interest in purchasing a product

Member satisfaction is reviewed from the quality of service, communication, and trust in the East Java Independent Cooperative Mojokerto Putra, Andre Praditya; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6269

Research objectives: This study aims to test and analyze Member Satisfaction Reviewed from the Quality of Service, Communication, and Trust in the East Java Mojokerto Independent Cooperative. Design/Method/Approach: This research is a type of quantitative descriptive research. The population of this study is Employees of the East Java Independent Cooperative Mojokerto, with a sample of 40 respondents. This research was conducted using a questionnaire method distributed to East Java Independent Cooperative Employees in Mojokerto. The sampling technique uses a data analysis technique using simple random sampling, and the data analysis technique uses a classical assumption test and a multiple linear regression test. Research Findings: The results of this study prove that the Competence of Service, Communication, and Trust simultaneously affects the satisfaction of members of the East Java Mojokerto Independent Cooperative Theoretical contribution/originality: Simultaneous measurement of variable quality of service, communication, and trust in member satisfaction. Implications of Practice / Policy: It is hoped that readers will gain a deeper understanding of the quality of service, communication and trust that have an impact on member satisfaction, which will ultimately increase the competitiveness of the cooperative. Limitations of the study: The limitations in this study include several aspects. First, the scope of the research that only focuses on the members of the East Java Mojokerto Independent Cooperative can limit the generalization of the findings to other cooperatives with different characteristics. Second, data collection that relies on questionnaires and interviews may be influenced by the subjectivity of respondents, so that the results obtained may not reflect the actual conditions. Third, this study only examines member satisfaction from three variables, namely service quality, communication, and trust, without considering other factors such as product innovation, member participation, or cooperative financial stability that can also affect satisfaction. Therefore, further research with a broader scope and a more comprehensive approach is needed to provide a deeper understanding.

The Influence of Social Interaction on Social Media, the Quality of Visual Content and Consumer Trust on Buying Interest in Erigo Products through Influencers in the Digital Era Dewi, Septiana; Sasongko, M. Zuhdi; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6272

Research aim : Knowing the influence of social interactions that occur on social media platforms that can affect consumer perception of erigo products, as well as how the quality of visual content presented by influencers can attract attention and form consumer trust in the digital era. Design/Methode/Approach : This study uses a quantitative method. The sample in this study was 40 respondents who were selected using the purposive sampling technique, namely consumers who have known and used Erigo products. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression with the help of SPSSv23. Research Finding : The results of the study showed that social interaction on social media did not have a significant effect on the interest in buying Erigo products through influencers with a significance value of 0.577. Meanwhile, the quality of visual content, and consumer trust significantly influenced the buying interest of Erigo products through influencers, with significance values of 0.000 and 0.003 respectively. Theoretical contribution/Originality : To improve the understanding of social interaction on social media, the quality of visual content and consumer trust in the digital era, especially in marketing involving influencers. Practitionel/Policy implication : The findings of this study Erigo need to pay attention to the quality of visual content and build positive social interactions on social media platforms to increase consumer trust and buying interest. Research limitation : This study has a limited sample size of only 40 respondents and uses a non-probability sampling technique, so the results of the study may not be applicable in general to a larger population

Boosting Sales Turnover of Sumber Podang Honey with Digital Campaign Nabela, Yuhana Della; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/0h6yjf79

Research aim : This study aims to analyze the effectiveness of digital campaigns in increasing sales turnover in MSMEs Sumber Podang Honey. Design/Methode/Approach: This study uses a qualitative approach with in-depth interviews and participatory observation as a data collection method. The informants involved are consumers and owners at MSMEs Honey Sumber Podang. Research Finding: The results of the study show that using the 5R sales strategy and through the digital sales strategy campaign can be used as an effective strategy in increasing sales turnover in MSMEs Honey source podang and also expanding the reach of sales promotion. Theoretical contribution/Originality: This study provides new insights into the importance of sales strategy in the context of sales promotion through digital campaigns, especially in terms of efforts to increase sales turnover. These findings add to the literature on managing online sales strategies Implication: This study recommends the application of digital sales strategy campaigns in small and medium-sized companies to increase sales results. Research limitations: The limitations of this study are the focus on one location and the lack of generalization of results. Further research is suggested to cover more locations and industry variations.

The Influence of Motivation, Work Discipiline, and Work Environment on Employee Performance in Waste Management at DLHKP Kediri City sholikhah, azizatus; Hadi S, Dodi Kusuma
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6280

Research objectives: This study looks at how employee performance in trash management at DLHKP Kediri City is affected by motivation, work ethics, and workplace conditions.Design/Method/Approach: Employees of DLHKP Kota Kediri were given questionnaires to gather data for the quantitative analysis. Various tests, including validity and reliability assessments, were conducted, followed by data analysis using multiple linear regression, t-tests, and F-tests in SPSS version 25.0. Additionally, classical assumption tests were applied to enhance the reliability of the study’s findings.The results of the study show: Based on the coefficient of determination (R2), the three factors which include social work environment, employee discipline, and motivation can affect employee results significantly and earning contribute 2% of the whole variation in employee output.Theoretical contribution/originality: This study lends credence to the idea that the work environment, employee discipline, and motivate trigger all have more impact on boosting performance. The concurrent analysis of this study provides a novel viewpoint on the factors that influence performance in the waste management sector.Practice/Policy Implications: To improve overall performance, this study suggests that DLHKP Kota Kediri focus more on elements that can improve worker performance, such as offering appropriate incentives, strengthening work discipline, and building a more favorable work environment.Research limitations: This research is limited to the waste management sector in DLHKP Kediri City and only covers a few variables that affect employee performance. Future research suggests expanding the scope to other sectors and incorporating additional relevant variables to improve employee performance in the public sector.

The Influence of Motivation, Communication, and Work Stress on Employee Job Satisfaction at PT BPR Berkah Pakto Laksana, Ryan Galih Cahya; Meilina, Restin; Nurdiwaty, Diah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2cvv2763

Research Aim: This study aims to analyze the influence of motivation, communication, and work stress on job satisfaction among employees at BPR Berkah Pakto. The study also aims to provide recommendations to management regarding factors that can improve employee job satisfaction. Design/Method/Approach:This study uses a quantitative approach with a survey design. Data was collected by distributing questionnaires to 40 employees at BPR Berkah Pakto. The data were analyzed using multiple regression analysis with IBM SPSS software. Research Findings: The findings show that motivation, communication, and work stress significantly influence job satisfaction among employees at BPR Berkah Pakto. Among these three factors, communication has the strongest influence on job satisfaction. Theoretical Contribution/Originality: This study contributes to the development of motivation and communication theories within the context of small and medium-sized organizations. It also provides new insights into the impact of work stress on employee job satisfaction in the banking sector. Practical/Policy Implications: This study offers recommendations for BPR Berkah Pakto management to strengthen internal communication and give more attention to work stress management in order to improve employee job satisfaction. Research Limitation: This study is limited to a sample of employees at BPR Berkah Pakto, so the findings may not be generalizable to other organizations with different characteristics. Additionally, this study uses cross-sectional data and cannot demonstrate causal relationships.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Basthoumi Muslih

Contact Email
kic@unpkdr.ac.id

Phone
+6285648737266

Journal Mail Official
kic@unpkdr.ac.id

Editorial Address
JL.KH AHMAD DAHLAN NO.76 KEDIRI

Location
Kota kediri,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Basthoumi Muslih

Contact Email kic@unpkdr.ac.id

Phone +6285648737266

Journal Mail Official kic@unpkdr.ac.id

Editorial Address JL.KH AHMAD DAHLAN NO.76 KEDIRI

Location Kota kediri, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Basthoumi Muslih

Contact Email
kic@unpkdr.ac.id

Phone
+6285648737266

Journal Mail Official
kic@unpkdr.ac.id

Editorial Address
JL.KH AHMAD DAHLAN NO.76 KEDIRI

Location
Kota kediri,

Jawa timur

INDONESIA