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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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Analysis of the Effect of Working Environments, Organizational Citizenship Behavior (OCB), and Work Diciplines on Employees Performances at the Lestari Kertosono Sugar Factory Noviana, Sela; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/94rej096

Abstract

Research aim : This current study aimed to analyze the impact of work environment, organizational citizenship behavior (OCB), and work disciplined on employees' performances at Lestari Kertosono Sugar Factory. Design/Methode/Approach : This study uses a descriptive research approach with quantitative analysis techniques. The sampling technique uses total sampling, namely all employees totaling 45 people. Data collection techniques were made through observation, interviews and a questionnaire. The technique used for analyzing these data is a multiple linier regresi analyzer. Research Finding : Working Environmental, Organizational Citizenship Behavior and Work Discipline partially and simultaneously affect Employees Performances. To increase employees' performances, the management of Lestari Kertosono Sugar Factory is advised to create a better work environment by paying attention to aspects of comfort and facilities, encouraging OCB behavior through reward and recognition programs, and improving work discipline by setting clear standards and providing the necessary training. By implementing this strategy, employee performance is expected to improve, which in turn will support the growth of the corporate success and the enterprise's competitiveness in the market. Theoretical contribution/Originality : This theoretical contribution is to provide new insights into the influence of working environments, OCB, and employee disciplinary to employee performance, as well as add to the existing literature on this topic. Practitionel/Policy implication : This experiment is supposed to be able to provide strategic recommendations for company management in designing strategies that can improve employee performance through improving influencing factors, such as work environment, organizational behavior, and work discipline. Research limitation : This study has several limitations. First, the sample size includes only 45 employees, making it less representative for the sugar industry population. Second, the cross-sectional nature of this study only provides an overview at one time without capturing long-term dynamics. Third, external factors such as economic conditions or company policies that may affect performance were not measured. Finally, the research focus was limited to work environment, OCB, and work discipline, without considering other variables such as motivation or job satisfaction.
The Effect of Service Quality, Price, and Product Quality on Customer Satisfaction at Kana Eatery Coffe Kediri Salsabillah, Natasya Firmanda; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6337

Abstract

Research aim : This case aims determine factors that affect customer satisfaction. Design/Method/Approach : This case uses quantitative research methods. The research technique research is causality research  questionnaires  survey research methods, which are part of quantitative research. The population used all customers visit and products more than once at Kana Eatery Coffee Kediri. The sampling method applied in this case is non-probability sampling with an accidental sampling approach. Research Finding : Researchers found problems related to service quality, price, and product quality. Theoretical contribution/Originality : Coffee Shop is a place that is familiar to the community. Coffee shops are not only used for eating/drinking, but can also be used as a place to relax and gather with family and friends. Practitionel/Policy implication : The results of this study indicate that service quality partially has no effect on customer satisfaction. Price partially affects customer satisfaction. Product quality partially has no effect on customer satisfaction. Service quality, price, and product quality simultaneously affect customer satisfaction. Research limitation : In the data collection process, the information submitted by respondents through questionnaires often does not fully reflect their original opinions. This can occur due to differences in thinking, perception, and understanding between respondents, as well as other factors such as the level of honesty when filling out the questionnaire.  
The Role of Job Satisfaction in Mediating PT X's Employee Turnover Intention Modeling Based on Work Environment and Work Overload Kurniawan, Wahyu Indra; Tohari, Amin
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6339

Abstract

Research objectives: This study aims to determine Job Satisfaction in mediating the variables of the work environment and workload of PT X employees on the employees' intention to leave work. Design/Method/Approach: This study uses the Explanatory quantitative method.  . Research Findings: In the end, the Work Environment and Workload have a significant negative and positive effect on Turnover intention. The Work Environment has a positive and significant effect on Job Satisfaction while the Workload is not significant. However, for the mediation variable, it has no effect at all or cannot mediate. Theoretical/Originality Contribution: This study contributes empirical experience to the literature on the influence of work environment and workload on job satisfaction and turnover intention. These results emphasize the vital aspects of the work environment as a key factor in maximizing job satisfaction, providing new and relevant insights. Practice/Policy Implications: This study emphasizes that companies must create an environment of activities that are conducive to improving employee satisfaction. Additionally, effective workload management is essential to maintain employee well-being and reduce potential turnover intentions. Research limitations: Research is limited to one organization, so the results may be less generalizable. Further research is recommended to extend coverage to a wide range of organizations and industries, as well as use a qualitative approach to dig deeper into employee perceptions and experiences.
Consumer Purchasing Decisions in Review of Digital Marketing, Product Quality, and Location at Anugrah Farm Kediri Cow's Milk Gymnastiar, Elang Maulana; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6341

Abstract

Research aim: The purpose of this study is to examine how Anugrah farm purchasing decisions are impacted by digital marketing, product quality, and location. Design/Method/Approach: This study uses multiple linear regression analysis as part of a quantitative methodology.  Using the Accidental Sampling technique, 30 respondents were given questionnaires to complete in order to collect data. Research Finding: The results showed that partially Digital Marketing, Product Quality, and Location have a significants influence on purchasing decisions. Simultaneously, the three variables also influence purchasing decisions with an Adjusted R² value of 81.0%.  Theoretical contribution/Originality: This research adds insight into the importance of Digital Marketing, Product Quality, and Location as strategic factors in influencing purchasing decisions, especially in the small and medium enterprise sector engaged in fresh milk production.  Practitionel/Policy implication: Anugrah Farm can increase sales by utilizing more digital platforms such as TikTok, improving product quality through standardization, and considering distribution locations to expand the market.  Research limitation: The results of this study cannot be broadly extrapolated because it only uses three independent variables and a small sample size.  It is advised that more study be done to include additional factors like price and promotion.
Analysis of the Business Assistance Program on the Development of MSME Customers of Bank X in Pamotan Branch Cahyanti, Pidie Tri; Ismayantika Dyah Puspasari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6347

Abstract

Research aim: The purpose of this study is to analyze the Business Assistance Program on the development of micro, small, and medium enterprises (MSMEs) of bank X customers in Pamotan branch. Design/Method/Approach: This research uses a qualitative approach, where I obtained information through observation at the business place and conducted interviews as well as direct documentation to 4 informants, namely business owners as well as bank X customers at the Pamotan branch who are participating in the business assistance program. Research Finding: The results of this study are that MSME players as well as customers of Bank X have participated in a business mentoring program, where this program is considered quite helpful for the development of their MSMEs. This is because with this business mentoring program, they get new knowledge to advance the MSMEs that they have been running for years. If seen from one side, customers initially thought that this business mentoring program would be boring and a waste of time. However, after they went through it to the end, the customers felt satisfied and happy because the material taught during this mentoring program could help the progress of their MSMEs. Not only do they get learning material, they also practice the results of learning material from the business mentoring program that they have undergone. When viewed from the other side, this program has a weakness where the mentoring program time is limited and is felt to be lacking for customers so that it may be a little less than optimal. In addition, there is limited customer business capital and several other factors that make customers only able to practice mentoring program material that does not require large costs. Theoretical contribution/Originality: This research is expected to be able to add information about business assistance programs on the development of micro, small and medium enterprises (MSMEs) of X bank customers. Practitionel/Policy implication: For MSME owners as well as Bank X customers, it is hoped that this research can provide input in the form of advice and information to business owners regarding the importance of business assistance programs held by Bank X to its customers for the development of their MSMEs. For readers, this research is expected to be a reference for those who are interested in conducting research related to the analysis of business assistance programs on the development of MSMEs of Bank X customers. And for Bank X, this research is expected to be an input or solution for the development of business assistance programs for customers so that they can be more developed and Bank X always supports the sustainability of MSMEs, especially the businesses of Bank X customers. Research limitation: The limitation in this study is the limited practice carried out by customers after learning the material due to limited business capital so that customers only carry out practices that do not require a lot of capital so that the research results from the analysis of the business assistance program on the development of MSMEs of Bank X customers are less than optimal.
Analysis of Convenience, Service Features and Risk in the Decision to Use the Generation Z ShopeePay Payment System in the Wates District Area Nuzila, Melinda Ifa; Rantanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6353

Abstract

Research aim : Aims to explore and analyse the convenience, service features, and risks of Generation Z in Wates District towards using ShopeePay as a payment method. Ease and service features can access risks of using ShopeePay is a digital payment tool that can facilitate transactions. Design/Methode/Approach : The research can use a quantitative causality approach. Processing with nonprobability sampling method with accidental technique, and distributing questionnaires to 40 respondents, using goggle form in the Wates District area. Research Finding : This finding shows that Generation Z in Wates District tends to prefer the ShopeePay application as a payment that can be used easily. The availability of simple navigation features makes the payment process fast. Risks in the use of ShopeePay among Generation Z such as not realizing the importance of maintaining personal information. Theoretical contribution/Originality : The theoretical contribution of this analysis can provide new insights in understanding the factors that influence Generation Z's use of ShopeePay. Practitionel/Policy implication : Meanwhile, the practical implications can help financial managers and other stakeholders in formulating more effective strategies to meet the needs of Generation Z in district Wates. Research limitation : However, this study has some limitations that need to be considered. The sample used was limited to Generation Z in Wates Sub-district, so the results may not be generalizable to a wider population. This study relied on data collected through questionnaires, which could be affected by respondent bias and limitations in their understanding of the questions asked
Emotional Factors, Product Quality and Service Quality on Customer Satisfaction Of Kedai Pagii Sore in Nganjuk Tribuanawati, Octarina; Dian Kusumaningtyas
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6356

Abstract

Research aim : This study aims to determine whether there is an influence between emotional factors, product quality and service quality on customer satisfaction at Kedai Pagii Sore in Nganjuk. Design/Methode/Approach This study uses a quantitative approach with a total sample of 100 respondents with sampling techniques using purposive sampling. While the data analysis techniques used in this study are t test, F test, classical assumption test, descriptive analysis test, and crosstabulation test. Research Finding : This study shows that emotional factors, product quality and service quality have a significant effect on customer satisfaction at Kedai Pagi Sore in Nganjuk, with product quality having the most dominant effect. At the same time, the three factors explain 35.8% of the variability in customer satisfaction.This study also provides theoretical contributions by including the role of emotional factors and practical recommendations to improve product quality, service and emotional experience to maximise customer satisfaction.
Influencer Network Analysis on Digital Marketing Startup development (Case Study on FNCT Management) Rusli, Hanisa
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6357

Abstract

Research aim: This research aims to analyze the extent to which FNCT Management's influencer network affects the growth of clients' businesses, as well as evaluate the impact of working with influencers on increasing clients' brand awareness. Design/Method/Approach: The research used a qualitative approach with a case study on FNCT Management. Data collection methods were conducted through in-depth interviews, online non-participatory observation, and document analysis. The purposive sample selected included 6 informants from agency management, cross-category influencers (beauty, sports, games, lifestyle), and clients. Data analysis used Miles and Huberman's interactive model with source triangulation techniques to ensure the validity of the research findings. Research Finding: The findings show that FNCT Management has great potential in utilizing influencer networks to support client growth and increase brand awareness. However, a strategy that focuses on content relevance, adaptation to technological changes, and ongoing relationship management is essential to maintain their competitive advantage in the digital marketing industry. Theoretical contribution/Originality: This research develops an understanding of the three-way relationship between agencies, influencers and clients in digital marketing, by highlighting strategic collaboration dynamics such as trust and goal alignment. It also provides new insights into the relevance of influencer content and the role of agencies in marketing strategy. Its originality lies in the focus on startups like FNCT Management, which offers a new perspective on digital marketing challenges and strategies on a dynamic scale. Practitionel/Policy implication: This research encourages agencies like FNCT Management to match influencers with client needs, provide strategic direction for relevant content, and use data analytics to monitor campaign effectiveness. In addition, building long-term relationships with influencers and ensuring transparency and ethics in collaboration can increase the success and credibility of marketing campaigns. Research limitation: This research has some limitations that need to be noted. Firstly, the research only focuses on FNCT Management as a case study, so the results may not be fully generalizable to other digital marketing agencies. Secondly, the qualitative approach used provides in-depth insights, but lacks the ability to measure quantitative impacts, such as increased revenue or ROI from influencer marketing campaigns. Thirdly, this study relies on interview and observation data, which is susceptible to subjective biases from informants and researchers. In addition, rapid changes in social media algorithms and digital trends may affect the relevance of the findings in the future. Further studies are needed to explore other contexts and integrate quantitative approaches to strengthen the validity of the findings.
The Influence of Content Marketing, Online Customer Review, and Product Quality on the Purchase Decision of Mossdoom Bags, Faculty of Economics and Business, Universitas Nusantara PGRI Kediri Uppalavana, Metta; muslih, basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6359

Abstract

Research aim : : This study was conducted to determine the influence of content marketing, online customer reviews, and product quality on purchase decisions either or simultaneously Design/Methode/Approach: This study uses a quantitative approach with a causal method. Using nonprobability sampling samples with a purposive sampling approach. The data collection technique used in this study uses a questionnaire that is distributed to the respondents. Data analysis techniques using multiple linear regression analysis models using statistical analysis include validity and reliability tests, classical assumption tests, multiple linear regression tests, determination coefficient tests and hypothesis tests. Research Finding : The results of this study show that content marketing and online customer reviews and product quality have a significant effect. Theoretical contribution/Originality: this study can be a reference for future researchers regarding the influence of marketing content, online customer reviews, product quality on the purchase decision of Mossdoom bags. Practitionel/Policy implication: This research is expected to help mossdoom in developing the right marketing strategy by optimizing the use of Content Marketing, Online Customer Review, and product quality to improve purchase decisions Research limitation : : this study focuses on determining the influence of content marketing, online customer reviews, and product quality on the purchase decision of mossdoom bags among students of the Faculty of Economics and Business UNP Kediri.
The Role of the Studi Independen Program in Enhancing Students' Job Readiness Rhiansyah, Ariadafa Wahyu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6360

Abstract

Research aim : To evaluate the impact of the Studi Independen Program on students' skills and job readiness from the perspectives of students and business actors. Design/Methode/Approach : Qualitative descriptive research with structured interviews. Informants were selected using the 4R technique. Research Finding : The Studi Independen Program enhances students' technical and interpersonal competencies, though there are shortcomings in advanced skill development and guidance for professional portfolio creation. Data analysis involved reduction, categorization, and triangulation to ensure validity. The research was conducted through online interviews and establishment in Kediri City. Theoretical contribution/Originality : Provides an evaluation of the program's impact from two perspectives. Practitionel/Policy implication : Offers insights to improve experiential learning programs in alignment with industry needs. Research limitation : Limited participant coverage and a qualitative approach may not fully reflect broader experiences.

Page 26 of 32 | Total Record : 315

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