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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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The Influence of Service Quality, Store Atmosphere, and Location on Customer Satisfaction Case Study on Seblak Prasmanan Ndaa Murniasari, Refi; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6659

Abstract

Research aim: This study aims to find out whether the influence of service quality, store atmosphere, and location affects customer satisfaction in the buffet seblak ndaa Design/Methode/Approach: this study uses quantitative method research. The population of all customers who visited the ndaa buffet seblak is unknown. A sample of 100 respondents was taken using the probability sampling technique with the random sampling method. Instrument testing with validity tests and reliability tests. Meanwhile, data analysis techniques with classical assumption test techniques, multiple linear regression analysis, hypothesis tests with SPSS version 25 application. Reseach Finding : This study produced the results that in the first hypothesis, service quality has a partial and positive effect on customer satisfaction, Second, store atmosphere has a partial and positive effect on customer satisfaction, Third, location partially does not have a positive effect on customer satisfaction and location have a simultaneous effect on customer satisfaction at the Seblak Prasmanan Ndaa. Theoretical contribution/Originality : This research has a role in developing customer satisfaction theory and providing knowledge about factors and indicators that are important in influencing customer satisfaction. Practitionel/Policy implication: This research can provide insight to business actors so that they can maintain good service quality, maintain customer comfort through an organized store atmosphere, and a neat location so that customer satisfaction can remain the main priority as a regular customer. Research limitations: This research is limited only to the aspects of service quality, store atmosphere, and location on customer satisfaction during the 2024 ndaa buffet.
SWOT Identification in Green Plant Export Market Development Tafuli, Maria Magdalena; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6671

Abstract

Research aim : To identify the strengths, weaknesses, opportunities, and threats (SWOT) in leveraging digital innovation for the development of green plant export markets in the digital era. Design/Methode/Approach : This study employs a qualitative descriptive approach, using in-depth interviews, direct observation, and document analysis to collect data on strategies, challenges, and the application of digital technology in the green plant export business. Research Finding : The study identifies primary strengths, including high product quality and digital innovation in marketing. Weaknesses such as limited production capacity and a lack of skilled labor were noted. Opportunities include the growing trend of ornamental plants and government support, while threats encompass international competition, strict export regulations, and climate change impacts. Theoretical contribution/Originality : This study contributes to the literature by providing a comprehensive SWOT analysis of digital innovation in the green plant export market, highlighting its potential for enhancing competitiveness and sustainability in global markets. Practitionel/Policy implication : The research recommends strategies for utilizing digital platforms to expand markets and increasing production capacity through government support. These insights can guide policymakers and practitioners in formulating effective strategies to optimize digital marketing and improve operational efficiency. Research limitation : This study focuses on qualitative data, and its findings are limited to the green plant export business context, requiring further research to validate these results across other sectors and regions.  
Optimizing the Use of Digital Branding to Increase Exports of Green Plants in International Markets Sary, Munanda Tania; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6673

Abstract

Research aim : identify the digital branding elements that are most influential in increasing product competitiveness in international markets. As well as providing practical recommendations for other MSMEs to optimize digital branding in the context of green plant exports. Design/Methode/Approach : This study employs a qualitative method with a case study approach, using CV Kokonat Indonesia as the main subject. Data were obtained through in-depth interviews with the business owner to explore information related to digital branding strategies, challenges, and their impact on exports, as well as through documentation that analyzed the company’s vision, mission, digital marketing strategies, and customer reviews. The research subject was selected using purposive sampling due to their direct experience in implementing digital branding for the export of tropical ornamental plants, while the research object is the digital branding strategy itself. Data were analyzed using triangulation and thematic analysis by identifying patterns based on key terms such as digital branding, customer trust, and exports, and the results are presented in narrative and table formats to clarify the relationship between the data and the main findings. Research Finding : This study found that the implementation of digital branding at CV Kokonat Indonesia plays a crucial role in increasing the export of tropical ornamental plants. The use of digital platforms such as Instagram, the official website, and international marketplaces (such as Etsy) has enhanced brand visibility and built customer trust through transparency in cultivation, packaging, and shipping processes. This strategy has helped the company boost export demand to more than 10 countries, despite facing challenges related to cultural differences and logistical constraints. Additionally, innovations such as the planned use of AR technology on the website have been identified as potential steps to strengthen customer interaction and create differentiation in the global market. Theoretical contribution/Originality : contributes to a deeper understanding of digital branding in the context of green plant exports. Practitionel/Policy implication : providing information for business actors in designing digital branding that can increase international or export competitiveness. Research limitation : the focus in only on one MSMEs, so the results cannot be fully generalized to MSMEs in other sectors.
The Influence of Online Customer Review, Online Customer Rating, Marketing Content on Fashion Buying Interest in Tiktokshop Fitriani, Desvita; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6683

Abstract

Research aim : The purpose of this study is to find out the Influence of Online Customer Review, Online Customer Rating, and Marketing Content on Fashion Buying Interest in Tiktokshop Design/Methode/Approach : The research uses a Causal Qualitative approach with a case study on consumers who have made fashion purchases at Tiktokshop. The data collection method is carried out through the distribution of questionnaires or questionnaires. The sample taken is as many as 40 people who will later be tested for validity and reliability using multiple linear regression analysis and hypothesis tests (t and f tests). Research Finding : In this study, the results of the variables T Test and F Test Online Customer Review (X1) and Online Customer Rating (X2) did not have a significant effect on Buying Interest (Y). Meanwhile, the Content Marketing (X3) variable has a significant effect. In addition, it was 69.2%. So, it can be interpreted that there are still variations of other factors that were not studied in this study, namely 30.8%. Theoretical contribution/Originality : This study provides a significant theoretical contribution and strengthens the literature on the findings of the influence of independent variables on dependent variables Practitionel/Policy implication : In practice, this study provides a solution to identify what causes affect buying interest Research limitation : The variable currently used does not have an influence on buying interest of 69.2% so there are still several variations of other variables that are not studied in this study, namely 30.8% so further research is needed
The influence of brand image, brand ambassador, and content marketing on purchasing decisions on wardah lipstick exclusive matte lipcream products Ilmiah, Elok Farikhatul; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6690

Abstract

Research aim : The purpose of this study is to determine the influence of brand image, brand ambassador, and content marketing on the purchase decision of Wardah Lipstick Exclusive Matte Lipcream product Design/Methode/Approach : The model of approach used in this study is a quantitative causal approach, which is a research approach that seeks causal relationships between variables. The sampling technique uses simple random sampling of 40 respondents. The data analysis technique used is Assumption testklasik, regresi linear berganda, uji T (parsial), dan uji F (uji simultan). Research Finding : The results showed that the brand image variable partially did not have a significant effect on the purchase decision, while the brand ambassador and content marketing variables partially had a positive and significant influence on the purchase decision. However, simultaneously, these three variables had a positive and significant effect on purchase decisions with a contribution of 81.1%. Theoretical contribution/Originality : Research will be an additional experience and help the author to understand more deeply the theory obtained by comparing theoretical concepts with the realization in the field. This research can also be used as an additional reference in the field of management studies, especially marketing management and can be used as a reference for future research. Practitionel/Policy implication : The results of this study can be used by users of Wardah Lipstick Exclusive Matte Lipcream products to find out marketing strategies and consumer attraction. Research limitation : This research only focuses on three main variables, namely brand image, brand ambassador, and content marketing, as well as how they relate to consumer purchase decisions both partially and simultaneously. The researcher also limited the research respondents to all users of wardah lipstick exclusive matte lipcream.
Understanding Corn Quality Control Process UD Dicky Putra Puspitasari, Adelia
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2kamqd59

Abstract

Objective: To analyze the quality control process of corn. Methods: In this study, researchers used descriptive qualitative methods. Data collection was done by interview, observation and documentation techniques. Data analysis with data reduction. Research Findings: The study found that the process of controlling corn includes raw material selection, drying process, and preserved storage. Theoretical      contribution/Originality:      This      research      provides additional insights in the literature review on quality control in the agribusiness sector, especially related to corn processing and storage. Practice/Policy Implications: This research has practical implications that can be applied by similar businesses. Research limitations: The limitation of this study lies in the relatively short duration of research time, so the scope of analysis is limited. Keywords: Quality control, qualitative, quality management
Analysis of Education and Communication Strategies in Increasing Understanding and Public Awareness of Insurance at Panin Dai-Ichi Life Company Fadhilah, Putri; Prastyaningtyas, Efa Wahyu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6700

Abstract

Research Aim : The purpose of writing this article is to further examine marketing strategies and educational approaches that can increase public awareness of the importance of insurance. Design/Methods/Approach : The author conducted research through a qualitative approach to explore the education and communication strategies implemented by Pani Dai-Ichi Life, Data collection was carried out in three ways namely; observation, interviews, and documentation. Research Findings : The education and communication strategy implemented by Panin dai-Ichi Life has proven effective in expanding access to information and increasing public awareness about the importance of insurance, especially among the younger generation. The educational approach is carried out through workshop activities in Surabaya area campuses, as well as informative content on social media that discusses financial management, financial protection, and risk management. Theoretical contribution/Originality: Academic basis that can be utilized to design more efficient education and communication strategies in increasing public understanding and awareness of insurance. Practice/Policy Implications:  1. optimization of digital education through webinars, and social media, 2. Interactive communication strategies such as question and answer sessions and insurance benefit simulations, 3. Use of simple lenguage to make information easier to understand. Research limitations: This study has limitations such as a regional focus that only covers Surabaya, so the findings may be less representative of other regional contexts.
Application of the Quality Function Deployment (QFD) Method in Improving Service Quality Standards in Mie Gacoan Kediri Ardian, Farid; Limantara, Arthur Daniel; Ningsih, Riris Eka Putri Wayudi; Fitriani, Rheina Indah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6800

Abstract

Search objectives: This study intends to utilize the Quality Function Deployment (QFD) methodology to improve service quality standards in Mie Gacoan Kediri by synchronizing service improvement with customer expectations. Design/Method/Approach: Evaluation of the qualitative literature using the House of Quality (HoQ) model to identify and rank consumer needs. Service quality research is used to create systematic methods to turn consumer expectations into actionable improvements. Research Findings: The results of the study show that increasing wait times, service consistency, and responsiveness at Mie Gacoan Kediri can increase customer satisfaction. These fundamental attributes are ranked using QFD, resulting in actionable operational changes to meet customer expectations. Theoretical contribution/originality: This study shows that QFD can be used in high-demand fast-service situations, especially in the culinary industry, improving service quality management. The study uses a systematic qualitative approach, unlike previous quantitative studies, and provides in-depth insights into the components of services that are essential for consumer happiness in changing circumstances. Practitioner/Policy Implications: Mie Gacoan Kediri can use a research approach to recognize and implement service quality improvements driven by customer feedback. The results show that consumer loyalty in a competitive market requires concentrated personnel training, queue management, and service timeliness. Research limitations: This study uses secondary data from the literature; therefore, this study may not fully reflect the expectations of the Mie Gacoan Kediri client. Primary data obtained from surveys or interviews can support and improve the recommendations driven by QFD in subsequent research.
BSI Bank Gold Installment Program as One Solution for Hajj Payment Aisyah, Esy Nur; Akbar, Yodi Arizky
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6821

Abstract

Research aim: This article discusses in depth how the Gold Installment Program works, what is good and what is bad, and why education and risk management are essential to its successful implementation. See how this program can help people perform the hajj pilgrimage more easily and safely. Design/Methode/Approach: The qualitative research method is interviews with BSI bank employees KCP Pasuruan Sudirman 1 Research Finding: The Gold Installment Program offered by Bank Syariah Indonesia (BSI) is an effective solution to help prospective hajj pilgrims in Indonesia overcome the high cost of the Hajj. This program allows people to buy gold bullion in instalments, making it easier to manage their finances and providing protection against inflation. Despite challenges such as gold price fluctuations and the need for secure storage infrastructure, this program offers the advantage of being a stable investment. Theoretical contribution/Originality: Using the murabahah contract, BSI ensures that prospective hajj pilgrims can choose the instalment period according to their financial capabilities and manage the funds collected to ensure the availability of funds when departing for Hajj. Practitionel/Policy implication: Providing adequate infrastructure for gold storage, supervision, and quality human resources. Safe and secure storage facilities and human resources proficient in financial management, risk management, and logistics management are needed, considering the gold that will be stored and supervised. It shows that the gold remains safe and the gold instalment program will run well. Research limitation: This research is only based on perceptions based on interviews, for further research you can use a quantitative approach
The Effect of Economic Growth, Inflation and VAT (Value Added Tax) on the profitability of Automotive Sector companies listed on the IDX Nasrudin, Moch. Andik; Puspasari, Ismayantika Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6893

Abstract

Research aim: This study aims to analyse the effect of macroeconomic factors, specifically economic growth, inflation, and VAT, on the profitability of companies in the automotive sector in Indonesia. Design/Method/Approach: This research uses a quantitative causality approach. The data used is secondary data obtained from the company's financial statements and macroeconomic indicators obtained from the Central Bureau of Statistics and the Ministry of Finance Website. Research Finding: The results showed that economic growth has a positive and significant effect on corporate profitability, while inflation and VAT have no significant effect. This finding indicates that the increasing purchasing power of the community along with economic growth contributes to the increase in corporate profits. Theoretical contribution/Originality: This study contributes to enriching the literature on the relationship between macroeconomic factors and firm profitability, particularly in the automotive sector. This study also adds a new perspective on the influence of macroeconomic conditions on corporate financial performance. Practitionel/Policy implication: The results of this study can be used by business people and policy makers to design more adaptive business strategies in the face of changing macroeconomic conditions. Companies can focus more on operational efficiency and price adjustment strategies to reduce the impact of inflation and taxation policies on profitability. Research limitation: This study has some limitations, such as the scope of the study being limited to the automotive sector in Indonesia, so the results may not be generalisable to other sectors. In addition, other external factors, such as interest rates and currency exchange rates, were not analysed in depth. Therefore, future research is recommended to expand the scope of the industry sectors studied and consider more macroeconomic variables in order to obtain a more comprehensive understanding of the factors that affect company profitability.

Page 28 of 32 | Total Record : 315

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