Garuda - Garba Rujukan Digital

The Effect of Twin Date Event Day Promos, Flash Sale, and Shopee Live Discount Vouchers on Product Purchase Decisions for Shopee E-Commerce Users in the Kepung District Area Sari, Refita; Susi Damayanti
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6363

Research aim : The purpose of this study is to analyze the influence of Twin Date Event Day promotions, Flash Sale, and Shopee Live Discount Vouchers on purchase decisions. And to measure the role of the promotion in increasing consumer interest and purchase decisions in non-urban areas such as Kepung District. Design/Methode/Approach : Using a quantitative approach of causality type with the population of shopee E-commerce users in the Kepung District area. Where the samples taken were 40 respondents with the Purposive sampling technique, where the sampling technique was to use certain considerations. The data collection technique in this study uses a questionnaire, and the data analysis technique uses multiple linear regression analysis. Research Finding : The results of the analysis show that the three variables have a significant influence, both partially and simultaneously. Simultaneously, all three variables are able to explain 80% of the variation in purchase decisions. The study highlights the importance of data-driven promotion strategies in influencing consumer behavior, especially in non-urban areas Theoretical contribution/Originality : It lies in understanding how the twin-date event day, flash sale, and Shopee Live discount vouchers together influence purchasing decisions. This study explores the complex dynamics between these three factors and how the three promotions form consumer prevalence or perception so that it can influence consumer behavior to make purchase decisions. Practitionel/Policy implication : This research is expected to be able to provide practical implications, namely it can help companies formulate more appropriate advertising or promotion strategies to increase sales and customer satisfaction. Research limitation : The limitations of this study focus on a specific geographical area, so the results may not be able to be generalized to other regions or a wider area.

Exploring The Job Expectations Of The Millennial Generation Vs. Generation Z Putri, Hanna Yustina; Meilina, Restin
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/

Research aim: Exploring the difference in job expectations between the Millennial Generation and Generation Z and their impact on workforce management. Design/Methode/Approach: A qualitative descriptive study through in-depth interviews and observations of Millennial employees, Gen Z, and company leaders. Research Finding: Millennials prioritize job stability and clear structure, while Generation Z prioritizes flexibility and personal development opportunities. Theoretical contribution/Originality: A cross-generational approach with the perspective of a company leader. Practitioner/Policy implication: Strategies for an inclusive work environment and adaptive human resource management. Research limitations: Limited participation and focus on specific geographic areas reduce the scope of generalization of results.

The Role of Market Segmentation and Distribution Channel Preferences in Increasing Sales Volume of Purung Tofu Factory, Trenggalek Regency Mukti, Irfan Hari; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6367

Research aim : This study aims to explore the role of market segmentation and distribution channel preferences in increasing the sales volume of Purung Tofu Factory in Trenggalek Regency. Design/Methods/Approach :. This study used an exploratory qualitative approach with in-depth interview and observation methods. Data were collected from factory owners and consumers through the 5R informant selection technique. Research Finding : The results show that market segmentation based on geographic characteristics, demographics, psychographics, and consumption behavior can help tofu factories identify the main target market. Distribution channel preferences such as traditional markets, modern stores, and direct purchase to factories have an important role in product distribution efficiency and increasing sales volume. The integration of these two aspects has a positive impact on the competitiveness and business sustainability of small-scale tofu factories. Theoretical contribution/Originality : This study offers a theoretical contribution by integrating market segmentation and distribution channel preferences as an integrated approach in the marketing strategy of traditional tofu factories. This study also fills the literature gap regarding the effect of the combination of these two aspects on increasing sales volume in the local business context. Practitioner/Policy implication : The findings of this study can serve as a guide for the managers of Purung Tofu Factory to design a more effective and efficient marketing strategy. In addition, local governments and industry players can use the results of this study to encourage the development of traditional food businesses through policies that support optimal management of market segmentation and distribution. Research limitation : This research is limited to the context of Purung Tofu Factory in Trenggalek Regency, so the results cannot be generalized to tofu factories in other regions. Further studies are needed to test the model developed in tofu factories with different consumer characteristics.

Analysis of the Mentoring Program on the development of Customer Business at Bank ABC: The Role of Facilitator Assistants at Rejoso Branch Prahesty, Risti Farida Aprilia; Puspasari, Ismayantika Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6368

Research aim : The purpose of this research is to analyze the role of facilitators on the Bestee Program in the business development of ABC Bank customers in MMS Rejoso and analyze the Bestee Program in supporting the business development of ABC Bank customers in the MMS Rejoso area.Design/Methode/Approach : This research uses a qualitative approach method, where to collect data through observation, documentation, and interviews in 5 ABC bank customers who have Micro, Small and Medium Enterprises and these customers were selected to take part in this bestee program.Research Finding : Bestee Program. This program involves student interns as accompanying facilitators and ABC bank customers as Micro, Small and Medium Enterprises who are participants in the mentoring program. Mentoring is carried out in 4 sessions (months), each session is divided into 4 meetings, namely introduction, teaching material, practice, and closing. The ABC bank mentoring program has had a significant positive impact, Micro, Small and Medium Enterprises have experienced an increase in product marketing through online platforms, increasing the competitiveness of their business. ABC bank's Bestee program has proven to be a strategic step in improving women's empowerment. Women empowerment through mentoring is very effective in improving the performance of Micro, Small and Medium Enterprises in Indonesia. By presenting mentoring that focuses on critical aspects, this program is able to create a real positive impact on the development of the local economy.Theoretical contribution/Originality : This research is expected to be able to add information on knowledge and skills for ABC bank customers who have Micro, Small and Medium Enterprises, so that after the customer gets the knowledge and skills taught by the facilitator during the business shelter, it can bring changes in the customer's Micro, Small and Medium Enterprises so that the customer's Micro, Small and Medium Enterprises experience development and improvement.Practitionel/Policy implication : Micro, Small and Medium Enterprises still face various challenges in terms of business management, technology utilization, and limited market access and for some people, the role of women is often underestimated due to patriarchal culture, which causes women's empowerment to be needed. With the “Bestee” program implemented by PT Bank ABC Tbk, it is possible to optimize the empowerment of women and the development of Mikto Small and Medium Enterprises through mentoring female customers or business women by providing comprehensive support in facing these challenges. Mentoring activities are carried out in MMS Talang, Rejoso District, Nganjuk Regency, an area with great potential for Micro, Small and Medium Enterprises but still faces obstacles in optimizing their potential. So for ABC bank customers, it is hoped that this research will be able to provide information, input and suggestions to ABC bank Micro, Small and Medium Enterprises customers in the form of suggestions and input related to the “Bestee Program” provided by ABC bank as a customer facility for business changes and developments that have a positive impact. For readers, this research is expected to be able to make references and effective mentoring models, this research provides an overview of the role of assisting facilitators in encouraging the success of customer businesses so that readers can learn the data used and how the model is used.Research limitation : The limitation of this research is in the scope of location because this research focuses on one area, namely at MMS Rejoso, Nganjuk Regency, so the results may not fully represent the implementation of the findings in all MMS or branches of ABC bank.

The Impact of Leadership Technique, Ability and Personal-Professional Balance on the Performance of Workers at Star Wedding Organizer Kediri TAMARA, KRISTINA YOSI
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6369

Research aim : The purpose of this study is to find out The Influence of Leadership Style, Competence and Work-Life Balance on the Performance of Star Wedding Organizer Kediri Employees Design/Methode/Approach: The research uses a Causal Qualitative approach with a case study on Star Wedding Organizer Kediri employees. The data collection method is carried out through the distribution of questionnaires or questionnaires. The sample taken was as many as 45 people, all of whom were employees of Star Wedding Organizer Kediri. Data processing was carried out using IBM SPSS Statistics 25 by conducting a Classical Assumption Test which included the Normality Test, Multicollinearity Test, Heteroscedasticity Test and Autoceleration Test. In addition, Multiple Linear Regression Tests and Hypothesis Tests were also carried out in the form of Simultaneous Tests (Test f) and Partial Tests (Test t) as well as Determination Coefficient Tests Research Finding: from this study, it was concluded that the Leadership Style Variable (X1) and Work Life Balance (X3) did not have a significant effect on Employee Performance (Y). while the Competency Variable (X2) had a significant influence on Employee Performance (Y). then it was found that the current variable of 64.9% had no influence, so it can be interpreted that there are still variations of other factors that are not studied in this study, namely 35,1%. Theoretical contribution/Originality: This study makes a significant theoretical contribution and strengthens the literature on the findings of the influence of independent variables on dependent variables Practitionel/Policy implication: In practice, this study provides a solution to identify what causes affect employee performance Research limitation: the variables currently used do not have an influence on employee performance of 64.9% so there are still several variations of other variables that are not studied in this study, which is 35.1% so further research is needed

The Role of Technology in Improving Employee Performance of Gypsum Installation MSMEs Irfani, Nizam; Soeprijatno, Edy Djoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6371

Research aim : This study aims to analyze the role of technology in improving employee performance and productivity in Micro, Small and Medium Enterprises (MSMEs), especially in the gypsum installation sector.Design/Methods/Approach: The research results found that the use of modern tools, such as battery-powered drills and standard scaffolding, can increase work efficiency and speed up the gypsum installation process. However, lack of training is a major barrier to technology implementation.Research Findings: This research uses a qualitative approach through case studies and interviews with MSMEs engaged in gypsum installation. Data was collected through structured interviews and direct observation to assess the impact of technology adoption on efficiency and work processes.Theoretical contribution/Originality: This study contributes to the literature on MSMEs by highlighting the unique challenges faced by traditional industries in adopting modern technologies. The study also offers a framework for understanding how focused training can facilitate technology transition.Practitioner/Policy Implications: This study recommends policy interventions, such as subsidies for technology tools and industry-specific training programs, to accelerate technology adoption. Practical implications include the importance of managerial support and ongoing skills development to ensure successful implementation.Research limitations: This research was conducted on a small sample, namely MSMEs in the gypsum installation sector, so the results cannot be generalized. Further research is expected to include a larger sample.

Analysis 0f User Satisfaction With The Jconnect Mobile Application in Terms of Content, Accuracy, Format, Ease of Use, and Timeliness in Kediri City Mahendra, Ihza Faisal; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/8nc3k046

Research aim: This research aims to analyze user satisfaction with the JConnect Mobile application in terms of content, accuracy, format, ease of use, and timeliness in Kediri City. Methode: This study applies a quantitative methodology. The sampling technique utilizes a mixed sampling method. The sample consists of 60 users of the JConnect Mobile application. Data measurement in this research uses Statistical Package for the Social Sciences (SPSS) as the analytical tool. Research Finding: The t-test results reveal that the variables of content, accuracy, format, ease of use, and timeliness significantly affect purchasing decisions. Meanwhile, the F-test results show that price, content, accuracy, format, ease of use, and timeliness collectively significantly impact purchasing decisions. Theoretical contribution: This research provides a theoretical contribution by examining the impact of five dimensions of digital service quality (Content, Accuracy, Format, Ease of Use, and Timeliness) on user satisfaction within the context of the JConnect Mobile digital banking application. Contrasted to previous studies that primarily addressed the technical aspects of applications, this study adopts a managerial approach to analyze user experiences. Practitioner: This research recommends that Bank Jatim prioritizes improving Ease of Use as a primary factor of user satisfaction by developing an intuitive interface design and straightforward navigation. Furthermore, optimizing the dimensions of Content, Accuracy, Format, and Timeliness is crucial to strengthening digital service quality and advancing a more competitive digital banking transformation. Research limitation: This study is limited to a sample of 60 respondents and only covers the area of Kediri City, which means the findings cannot be widely generalized. Additionally, the research focuses only on five service quality dimensions without considering other factors that may also affect user satisfaction.

The Effect of Service Quality and Hajj Financing on Customer Satisfaction at the Bank Muamalat Indonesia Kediri Branch Office Company Anjely Priwindhasari, Echa; Sri Aliami
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jwk4r395

Research aim : To determine the effect of service quality and Hajj financing partially and simultaneously on the level of customer satisfaction at Bank Muamalat Indonesia Kediri Branch Office. Design/Methode/Approach : This research is descriptive research with a quantitative approach. Data collection techniques by distributing questionnaires to 30 customers online via google form. The data analysis technique uses multiple linear regression after going through the classical assumption test. Research Finding : The results of the study prove that service quality affects satisfaction, Hajj financing affects satisfaction, service quality and Hajj financing simultaneously affect customer satisfaction at Bank Muamalat Indonesia Kediri Branch Office. Theoretical contribution/Originality : This research provides insight into the development of science in the form of theoretical studies, especially related to service quality and Hajj financing that can affect customer satisfaction levels. Practitionel/Policy implication : This research can be used as one of the materials in the decision making of Bank Muamalat leaders in designing marketing strategies and as a basis for designing customer service formulations, as well as making it easier to formulate prices related to the transparency of Hajj financing, so that customers really get the value of satisfaction in totality. Research limitation : The intensity of research time, the elaboration of indicators into research instruments, research subjects of 30 customers at Bank Muamalat, research studies only focus on satisfaction influenced by service quality and financing in the context of price, and in the process of collecting data through questionnaires sometimes does not show the actual opinion of respondents, so that research results cannot be generalized

Analysis of Social Media Innovation Tiktok as a Promotional Media in Creating Competitiveness (Competitive Adventage) in the Sustainability of UMKM BerkahFD Gorden Kediri Mauludin, Mohamad Mauludin
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6586

Research aim :This study aims to analyze the innovation of using TikTok social media as a promotional media in creating competitiveness and business sustainability at UMKM BerkahFD Gorden Kediri. Design/Method/Approach :The study used a qualitative method with in�depth interviews with MSME owners and consumers, supported by thematic analysis based on the 4P's of Innovation (Product, Process, Position, Paradigm) as follows: Research Preparation Determine the research objectives and formulate research questions. Participant Selection Determine the selection criteria and recruit relevant MSME owners and consumers. Data Collection Conduct in-depth interviews with participants to collect information related to innovation in the aspects of Product, Process, Position, and Paradigm. Thematic Analysis Identify themes that emerge from interview data, group information based on the 4P's of Innovation. Reporting Results Compile a research report that includes methodology, findings, and conclusions. Research Findings :The results show that TikTok contributes significantly to increasing product visibility and business competitiveness through creative, interactive content and relevant digital trends. TikTok-based strategies allow for cost-efficient promotion while reaching a wider audience. Theoretical contribution/Originality :This study enriches the literature on the implementation of 4P's of Innovation in digital marketing, especially through TikTok social media for MSMEs in Indonesia. Practitionel/Policy implications:These findings provide practical guidance for MSMEs in utilizing TikTok to improve business sustainability, while also providing recommendations for policy makers to support MSME digital transformation. Research limitations:This research is limited to one MSME in Kediri, so the results may not fully represent other MSMEs with different contexts. Keywords :MSME, TikTok, digital marketing, innovation, competitiveness, promotion.

The Influence of Viral Marketing, Online Customer Reviews, and Price on Purchasing Decisions on Skintific Skincare Products in the Tiktokshop Marketplace. pramesti, Zulia ika wahyu; kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6646

Research purposes : This study intends to: 1) evaluate the effect of viral marketing on purchasing decisions on skintific skincare items in the tiktok store marketplace. 2) evaluate the effect of online customer reviews on purchasing decisions on skintific skincare items in the tiktok store marketplace. 3) ascertain how pricing affects decisions to buy skintific skincare goods in the marketplace of the TikTok shop. 4) ascertain how costs, online customer reviews, and viral marketing affect consumers' decisions to buy skintific skincare goods from the tiktok store marketplace.Approach/Method/Design : This study employed a quantitative methodology, using a survey method with 97 respondents as the sample size, meeting the following requirements: Customers who have bought skintific skincare products from the Tiktok store. Sampling was determined using the techniquenon probability sampling. Data analysis through using SPSS software version 25 to perform multiple linear regression analysis. Research Findings: The findings of the first hypothesis research show that, in the Tiktok store marketplace, viral marketing significantly influences consumers' decisions to buy skintific skincare goods. The second hypothesis demonstrates that in the Tiktok shop marketplace, online customer reviews significantly influence consumers' decisions to buy skintific skincare items. The third hypothesis demonstrates that, in the Tiktok shop marketplace, price significantly influences consumers' decisions to buy skintific skincare goods. In the Tiktok store marketplace, the fourth hypothesis demonstrates that costs, online customer evaluations, and viral marketing significantly influence consumers' decisions to buy skintific skincare items.Theoretical contribution / Originality :This research has a role in developing purchasing decision theory and providing more detailed knowledge about what factors can influence consumer purchasing decisions.Practitioner/Policy Implications:This research adds insight for business actors in improving marketing, getting the best reviews from customers in the marketplace, and determining affordable prices. The results of this study can be used in developing businesses to make consumers interested in buying.Research limitations:The limitations of this study are that viral marketing factors, online customer reviews, and prices only contribute 56.4% to the decision to purchase Skintific skincare on the Tiktok shop, so there are still other factors that can influence purchasing decisions.

Home Page

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Contact

Reviewer

Google Scholar

Contact Name
Basthoumi Muslih

Contact Email
kic@unpkdr.ac.id

Phone
+6285648737266

Journal Mail Official
kic@unpkdr.ac.id

Editorial Address
JL.KH AHMAD DAHLAN NO.76 KEDIRI

Location
Kota kediri,

Jawa timur

INDONESIA

Abstract

Abstract

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Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Basthoumi Muslih

Contact Email kic@unpkdr.ac.id

Phone +6285648737266

Journal Mail Official kic@unpkdr.ac.id

Editorial Address JL.KH AHMAD DAHLAN NO.76 KEDIRI

Location Kota kediri, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Basthoumi Muslih

Contact Email
kic@unpkdr.ac.id

Phone
+6285648737266

Journal Mail Official
kic@unpkdr.ac.id

Editorial Address
JL.KH AHMAD DAHLAN NO.76 KEDIRI

Location
Kota kediri,

Jawa timur

INDONESIA