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Basthoumi Muslih
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+6285648737266
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JL.KH AHMAD DAHLAN NO.76 KEDIRI
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Kota kediri,
Jawa timur
INDONESIA
KIC
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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Analysis Examination of the Execution of Bookkeeping Records as per SAK-EMKM in MSMEs (Contextual analysis of Isha Cake, Banjaran Town, Kediri City) Pertiwi, Delfira Rimbi; Winarko, Sigit Puji; Kurniawan, Andi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/6pf0ak16

Abstract

Research aim: To find out and examine the use of SAK EMKM to MSMEs, to see if the SAK EMKM bookkeeping recording framework has been carried out in MSMEs, to figure out the impediments looked in carrying out SAK EMKM to MSMEs. Design/Method/Approach: Research utilizes expressive subjective strategies, information gathered through interviews and monetary report documentation. Research Finding: The consequences of the exploration show that PT Inside factors incorporate an absence of comprehension of SAK and HR (HR). The outer component is the absence of management from partners who have an interest in monetary reports for MSMEs. Theoretical contribution/Originality: The quick development of MSMEs is affected by the strength of the capital they have. MSMEs whose organizations are developing quickly require capital credits from banks or capital help from financial backers. In the mean time, all MSMEs can't get credits effectively, in light of the fact that there are necessities that are not met, to be specific monetary reports that don't conform to principles. At Isha Cake has barely any familiarity with the SAK-EMKM based monetary reports which became effective on January 1 2018. Practitionel/Policy implication: The hindrances by and by to executing SAK-EMKM are, absence of comprehension of SAK, and HR doesn't figure out Bookkeeping. To beat this, Isha Cake ought to go to a course on monetary recording/fundamental bookkeeping information. Research limitation: Limits in this examination, Shortcomings incorporate, Promoting Troubles, Monetary Constraints, Restricted HR (HR). In this examination, the impediments in leading exploration are, Isha Cake doesn't maintain that the proprietor should give his yearly monetary records to plan proper monetary reports. correlations can't be made.
The Impact of Training and Mentoring on Empowering MSMEs through the Bestee Program at Bank BTPN Syariah MMS Bandar Kedungmulyo Jombang Murningsih, Antik Wahyu Sri
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jmk0kw31

Abstract

Research aim: To analyze the impact of training and mentoring on empowering MSMEs through the bestee program at the BTPN Syariah bank. Design/Methode/Approach: this research uses qualitative methods that focus on in-depth observation. Research Findings: The results of the research show that the impact of training and mentoring on empowering MSMEs is very influential on business development, thereby creating a stronger business environment and advancing local economic growth. Theoretical contribution/Originality: The impact of training and mentoring on empowering MSMEs through the Bestee program. Practitionel/Policy implications: Training and mentoring for MSMEs has a big influence on business development. Research limitation: The distance to the research location is quite far and sometimes customers are difficult to contact.
Implementation of Digital Marketing and Product Development to Increase Buyer Attraction in Pawon Encus MSMEs Lailla, Nur
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tmtj0y38

Abstract

Research aim: The aim of this research is to increase the understanding of MSME owners regarding optimizing digital marketing so they can develop their business. Design/Method/Approach: This research uses observation and interview methods (qualitative). Research Finding: The results of implementing Digital Marketing and developing Pawon Encus MSME business products are able to increase buyer attraction. Research limitation: The limitation of this research is the lack of time for sampling because MSME product owners are very difficult to find.
Loan Interest of KUR at PT Pegadaian UPC Trenggalek: The Role of Cross Selling, Word of Mouth, and Social Media Kartika, Putri Dwi Agnes; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/4y20sk46

Abstract

Research aim: The purpose of this study was to test and analyze the effect of cross selling, word of mouth, and social media partially and simultaneously on the interest in loan people's business credit (KUR) at PT Pegadaian UPC Trenggalek. Design/Method/Approach: This research is a type of quantitative research with a causality approach. The population of this study were all customers at Pegadaian UPC Trenggalek, this research instrument used a questionnaire involving 140 KUR customer respondents at Pegadaian UPC Ttrenggalek. The sampling technique uses simple random sampling, and the data analysis technique uses multiple linear regression tests. Data processing was carried out using SPSS 23. Research Finding: The results of this study prove that cross selling, word of mout, and social media partially and simultaneously affect KUR interest at Pegadaian UPC Trenggalek. Theoretical contribution/Originality: This research contributes to understanding and provides insight related to cross selling, word of mouth, social media and interest in KUR loans at Pegadaian. Practitionel/Policy implication: For companies, this research can be an illustration in the strategy of increasing interest in KUR loans at Pegadaian. Research limitation: This research only discusses cross selling, word of mouth, social media. Time constraints for distributing questionnaires which must involve 140 respondents but only 100 respondents were collected. Keywords: Cross Selling, Word of Mouth, Social Media
The Role of Webqual 4.0: Shopee User Satisfaction in Munjungan District Prasetyo, Muhammad Riyan; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/bj0cpj95

Abstract

Research aim: The purpose of this study is t evaluate Shopee web users satisfaction in Munjungan  District, Trenggalek Regency, East Java, using WebQual 4.0. Design/Method/Approach: The approach in this study uses a causal quantitative approach with the population, namely Shopee application users in Munjungan District who have made purchases. This study, which uses simple random sampling as a sampling technique, has 160 respondents based on the theory of Hair et al. Data collection used in the form of instruments through distributing questionnaires. In this research data analysis using instrument test technique, classical assumption tests, and multiple linear regression tests through the SPSS application. Research Finding: The findings in the study indicate that WebQual 4.0 has a significant influence on Shopee web user satisfaction in Munjungan District, Trenggalek Regency, East Java. Theoritical contribution/Originality: This research has contributed to the understanding and insight into usability, information quality, service interaction, and user satisfaction during purchases. Practical/Policy Implication: The implications obtained from this research are for companies to gain an improved user experience, increase customer retention, and strengthen brand image. Meanwhile,consumers get benefits such a easier navigation, a more responsive interface, better product filtering, and a pleasant experience during online shopping. Research limitation: This study has limitations such as the insufficient of respondents, which targets 160 respondents but gets 102 people. This happened because some respondent were reluctant to complete the online form and there was a limit for filling it out.
Digital Corporate Governance and Sustainability Reporting's Effect on Cash ETR and Firm Value Antoro, Eko Wahyudi; Supriyadi, Stevanus Gatot; Harddian, Rahmad
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/76tsf990

Abstract

Research aim : The goal of this research is to investigate and assess the impact of digital corporate governance and sustainability reporting on cash ETR as a proxy for tax planning and business value, as well as cash ETR's effect on firm value. Design/Methode/Approach : This is a quantitative causal research approach. Secondary data was gathered from annual reports and other pertinent papers available on the Indonesian stock exchange's website. The population of this study is digital consumer goods companies that go public on the Indonesian stock exchange between 2017 and 2022, and the sampling technique used is purposive sampling with the criteria 1) consumer goods companies that always gain and do not lose between 2015 and 2019, and 2) to develop digital-based companies. This probe is centered on the corporation. The analytical technique used is path analysis. Research Finding : According to the study's findings, digital good corporate governance and sustainability reporting have a positive and significant impact on Cash ETR and firm value. Then there's Cash ETR, which has a significant and favorable firm value. Theoretical contribution/Originality : In order to better comprehend corporate governance elements, this research studies two theories: agency theory, which investigates the agent-principal relationship, and information asymmetry theory, which examines the inequality in knowledge possessed by individuals or parties. The former originated as a result of contemporary enterprises' separation of corporate ownership and management, whilst the latter focuses on capital market data analysis. Practitionel/Policy implication : Tax planning is especially critical for consumer products firms at this time, as many are growing into the internet industry. Because the firm must effectively manage the income shared between the holding company and the company, as well as its tax obligations. As a result, these businesses must have strong governance. Research limitation : Only consumer goods firms that have implemented digital corporate governance and digital-based sustainability reporting were studied in this study.
Implementation Cashless Policy To Minimize Fraud in The Installment Payment Hana, Choirul; Kusumawati, Yessy; Yoeli Astari, Ita
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/egqg3196

Abstract

Research aim: This study aims to identify fraud prevention strategies by implementing a cashless policy in the installment payment. Design/Method/Approach: To analyze the data and determine the relationship between the variables, OLS regression was used. Descriptive and inferential statistical information in the form of mean, standard deviation, Bi-variant correlation were the key guide in determining the relationship between the variables. The result of the ANOVA on the level of significance was used to decide on whether or not to accept the hypothesis formulated for this study. Research Finding: The result of this study is that installment payment system innovations have led to changes in payment options by switching to non-cash transactions that are safer, more effective, and efficient. Cashless payments can prevent corruption, such as money laundering, bribery, and commissions for services or procurement. Theoretical contribution/Originality: As a reference for further research. Practitionel/Policy implication: cashless transactionthat are safer, more effective and efficient, prevent corruption. Research limitation: Cashless Policy in the instalment payment.
The Effect of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions Through The Shopee Marketplace Alviana, Tasya Nurisma; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tjvha778

Abstract

Research aim : This study aims to test and analyze the effects  of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions through  the Shopee Marketplace. Design/Method/Approach : This research is a type of quantitative descriptive research. The population of this study is students of the Management Study Program of Universitas Nusantara PGRI Kediri, with a sample of 40 respondents. This research was conducted by survey method  on Management Study Program Students of Universtas Nusantara PGRI Kediri who had made transactions through  the  shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests. Data processing is carried out using SPSS 23. Research Finding : The results of this study prove that Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness simultaneously have a significant effect on Consumer Purchasing Decisions through  the Shopee Marketplace for Management Study Program Students of Universitas Nusantara PGRI Kediri.
Analysis Of The Influence Of Marketing Techniques And Ways Of Business Management On The Income Level Of Micro Small And Medium Enterprises (MSME’s) In Kediri City Leonis, Angelina Rahmawati; Prasetyo, Eko; Paradita, Bella
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research aim: This study aims to analyze the influence of marketing techniques and business management methods on the income level of Micro, Small, and Medium Enterprises (MSMEs) in Kediri City, focusing on Tahu Village in Tinalan District. Design/Methode/Approach: Quantitative research methods were employed for this study, utilizing observation, interviews, and questionnaires for data collection. Statistical analyses, including hypothesis testing, coefficient of determination, t-test, and F-test, were conducted using SPSS 25. Research Finding: The research revealed that both marketing techniques and business management methods significantly influence the income levels of MSMEs in Tahu Village. Marketing techniques were found to have a coefficient value of 0.149, while business management methods had a coefficient value of 0.309. The F-test indicated a joint positive influence of these variables on income levels. Theoretical contribution/Originality: The study contributes to existing literature by demonstrating the significance of marketing techniques and business management methods in enhancing MSME income. It aligns with previous research emphasizing the importance of factors such as price, place, promotion, and product quality in marketing success. Practitioner/Policy implication: The findings underscore the importance of implementing effective marketing strategies and sound business management practices for MSMEs to thrive. Policy implications suggest the need for targeted assistance and training programs to enhance MSMEs' understanding and implementation of these techniques. Research limitation: This study was limited to Tahu Village in Tinalan District, Kediri City, thus its generalizability to other contexts may be constrained. Additionally, the sample size was small, potentially limiting the representativeness of the findings.
The Influence of Physical Evidence, Relationship Marketing and Service Quality on Customer Purchase Interest in Cafe Mata Hati Kediri (Case Study on Students of University of Nusantara PGRI Kediri) Rosfitasari, Fitri; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/3g8kgt30

Abstract

Research aim : This study aims to determine the effect of physical evidence, relationship marketing, quality service on customer buying interest in Kafe Mata Hati Kediri, with a focus on students of University of Nusantara PGRI Kediri. Mata Hati Cafe is located on Jl. Ahmad Dahlan No.34, Mojoroto, Kec. Mojoroto, Kediri City, East Java 64112. Design/Method/Approach : This research method is quantitative research with a descriptive approach using multiple linear regression tests. The population of this research is consumers of these MSMEs. This study involved 56 respondents as samples. Research Finding : The results showed that the influence of physical evidence, relationship marketing, and service quality simultaneously had a significant impact on customer buying interest. Practitionel/Policy implication : This research provides practical implications for cafe owners and management in improving customer experience and strengthening buying interest. Research limitation : The limitations of this study include a sample limited to students of University of Nusantara PGRI Kediri, so generalization of findings may be limited to that population.

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