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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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Factors that Influence Fluctuations in Employee Commitment Norma Epriliyana, Nike; Puspa Dewi, Yunita
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/93tmyf90

Abstract

Research aim : The purpose of this study is to explore factors that can influence fluctuations in employee commitment  Design/Methode/Approach : This study was conducted qualitative approach through a review of 30 articles published in the last 10 years between 2013 – 2023.  Research Finding : The employee organizational commitment able to fluctuate along with company developments and policies. Some factors that influence fluctuations in employee commitment include job satisfaction, leadership, organizational culture, work motivation, job stress, compensation,  career development. Theoretical contribution/Originality : this study explore factors that influence fluctuations in employee commitment include job satisfaction, leadership, organizational culture, work motivation, job stress, compensation,  career development. Practitionel/Policy implication : The results provide information to managers related to factors that influence fluctuations in employee commitment. The results of the study are expected to be a suggestion for company managers to establish policies that able to maintain the stability of organizational commitment Research limitation : This study used secondary data through systematic literature review of articles for the last 10 years
The Effect Of Financial Literacy And Economic Literacy On The Financial Management Of Youth In Sumberejo Village Anggraini, Ari Saputri Novita; Prastyaningtyas, Efa Wahyu; Irmayanti, Elis
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/trr77s13

Abstract

Research aim: This study investigates the potential influence of financial and economic literacy on the financial management of adolescents in Sumberejo Village. Design/Methode/Approach: A quantitative approach is employed, utilizing purposive sampling techniques for the selection of adolescent participants. Data analysis is conducted using t-tests, F-tests, and coefficient of determination testing with the assistance of SPSS software version 23. Research Finding: After analyzing the data, the study reveals a Fcount of 92,251, suggesting that there is a simultaneous impact of both financial and economic literacy on the financial management of adolescents residing in Sumberejo Village. Moreover, financial literacy and economic literacy account for a contribution of 0.569 and 56.9%, respectively, towards financial management.  
The Influence of Halal Labeling, Packaging Design, and Product Variations on Consumer Purchasing Decisions of Kanzler Chicken Nuggets at Happy Frozen &; Fresh 2 Kediri Rossynanda, Dheriska Ima; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/yksbek43

Abstract

Research Objective: The purpose of this study is to determine the effect of halal labeling, packaging design, and product variations partially and simultaneously on consumer purchasing decisions of Kanzler chicken nuggets in Happy Frozen &; fresh 2 Kediri Design/method/approach: This study uses a quantitative approach with causal research techniques. The population in this study is consumers who have purchased Kanzler chicken nugget products and the sample used in this study was 40 respondents who had made purchases and data collection through observation, questionnaires, interviews, and literature studies. The analysis techniques used are classical assumptions, multiple linear regression, hypothesis tests (T-test and F-test), and determinant coefficients. Research findings: The results of this study are halal labeling, packaging design, and product variations have a partial and simultaneous effect on consumer purchasing decisions for Kanzler chicken nuggets at Happy Frozen & fresh 2 Kediri. Research Limitations: a limitation of this study is the difficulty of retrieving consumer data.
Price, Customer Experience, and Customer Satisfaction and Its Influence on Customer Loyalty at Yon’s Body Repair, Kediri Elsania, Niken; Sumantri, Bambang Agus
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/prm0z618

Abstract

Research aim: This study has the objective of how the influence of price, customer experience, and customer satisfaction on customer loyalty at Yon’s Body Repair Kediri. Design/Methode/Approach: In taking this sample using the technique of total sample by using a causal quantitative approach and calculation based on the Cochran formula that sample of 70 respondents was taken. This Study makes use of Google Forms and questionnaire paper which has been tested for its validity and reliability to distribute questionnaires for data collection. The data analysis technique employed in the research involved using the SPSS version 23 program to test hypotheses and calculate the coefficient of determination. Research Finding: The obtained results demonstrate that price, customer experience, and customer satisfaction all exert a significant positive influence on customer loyalty at Yon's Body Repair. It is hoped that this research, will make customers feel loyal in using it and the company can also improve its competitiveness. Theoretical contribution/Originality: Simultaneous measurement of price, customer experience, customer satisfaction variables on customer loyalty Practitioner/Policy implication: It is anticipated that readers will gain a deeper understanding of how price, customer experience, and customer satisfaction impact customer loyalty, ultimately enhancing the business's competitive edge. Research limitation: This research only focuses on the variables price, customer experience, customer experience, and customer satisfaction regarding customer loyalty.
The Influence Of Electronic Marketplace Marketing, Online Customer Review, And Live Streaming On The Decision To Purchase Ventela Shoes Product In Nusantara PGRI Kediri University Students Putri, Tri Subekti Mei Kusumaning; Puspasari, Ismayantika Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/yaa8ve06

Abstract

Research aim: This study aims to test and analyze the effects of Marketplace Marketing, Online Consumer Review, and Live Streaming on Consumer Purchasing Decisions through the Shopee Marketplace. Design/Methode/Approach: This research is a type of quantitative causality research with an associative causality approach. The sampling technique uses the accidental sampling method. The population of this research is all active students of Nusantara PGRI Kediri University, with a sample of 40 respondents. This research was conducted using a survey method on Active Students of Nusantara PGRI Kediri University who had purchased Ventela shoe products from the Shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests, coefficient of determination, and t (partial) and F (simultaneous) hypothesis tests. Research Finding: The results of this research prove that the variables Marketplace Marketing, Online Customer Review, and Live Streaming simultaneously and partially have a significant influence on the decision to purchase Ventela shoe products through the Shopee Marketplace among active students at Nusantara PGRI Kediri University. Of the three independent variables, the one that has the most influence on the dependent variable is the live streaming variable with a coefficient of determination value of 0.737.
The Use Of Quizizz And Youtube To Improve The Accounting Literacy Of Vocational Students During Industrial Work Practices Muaddab, Hafis
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/gk66fq23

Abstract

Research aim: The purpose of this study is to identify resistance to change and recommend one or more methods to manage that resistance. Group and Google Classroom media, making financial accounting subjects easy for students to understand. Design/Methode/Approach: This research used quantitative methods through descriptive data analysis techniques and experimental approaches. Conducted experimental research in the form of Pre-Experimental Designs with One-Group Pretest-Posttest. The sample used in this research was 27 students from class XI AK 1, using a purposive sampling technique. Data analysis was carried out using the Wilcoxon test and N-Gain test. Conducted online learning during fieldwork practices of second-year vocational high school. Research Finding: Important research results found that the use of Quizizz media was quite effective in learning accounting material. Wilcoxon test data concluded that the Ho result was declared correct and Ha was rejected with Asymp. Sig. (2-tailed) 0.001 < 0.05. The N-gain test found that the N-gain analysis results were at 58.4921% which was concluded to be quite effective. Statically the findings showed that Quizizz and YouTube keep students motivated, and make them pay attention during online learning. Theoretical contribution/Originality : The study adds to the discourse on the usefulness of social platforms in vocational education learning. Practitioner / Policy implication : The study adds to the discourse on the usefulness of Quizizz and YouTube platforms in vocational education settings during fieldwork practices. Research limitation : As this paper focuses on one school, the findings may not be generalizable. In addition, the relatively small sample size could be another limitation.
The Influence of Social Media Marketing, Brand Awareness and Product Quality on Purchasing Decisions at Mie Djoetek Ferdiana, Aprilisa Frincessa Syifa; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tn9ry675

Abstract

Research aim: The purpose of this research is to analyze whether there is a significant influence between social media variables, brand awareness, and product quality simultaneously and partially on purchasing decisions at the Djoetek noodle shop. Design/Method/Approach: This research uses a quantitative approach and nonprobability sampling techniques. The population for this research is all customers who have purchased products at Kedai Mie Djoetek and the sample used in this research is 40 respondents who have made purchases at Mie Djoetek and analyzed using the classic assumption test, multiple linear regression method, coefficient of determination and hypothesis testing with SPSSv23 tools Research Findings: The results of this research are that social media marketing and brand awareness partially influence purchasing decisions at Mie Djoetek. Meanwhile, product quality has no partial effect on purchasing decisions. Simultaneously, social media marketing, brand awareness, and product quality have a significant influence Theoretical contribution/Originality: Social media marketing can expand understanding of how social media as a digital marketing platform influences consumer behavior and purchasing decisions. Measuring the impact and consumer preferences on brand awareness, and digging deeper into the concept of product quality from a consumer perspective influences purchases. Practitioner/Policy implications: This research provides practical implications for Mie Djoetek in improving purchasing decisions Research limitations: This research only discusses social media marketing and brand awareness as independent variables, and product quality as the dependent variable. Other variables still influence the dependent variable that need to be researched further
The Influence of Trust, Customer Satisfaction, and Service Quality on Gen Z Loyalty to the Shopee Application Afifa, Dias Ro'ul; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/s3x38k61

Abstract

Research aim: This research aims to test and analyze the significant influence of the variables of trust, customer satisfaction and service quality on the Loyalty of the Generation Z Management Study Program, Universitas Nusantara PGRI Kediri on the Shopee Application partially or simultaneously. Design/Method/Approach: This research uses a quantitative approach and the technique used is associative causal. The population for this research is all customers who have made transactions on the Shopee application and the sample used in this research is 100 respondents who have made at least one transaction on the Shopee application and were analyzed using the multiple linear method. Research Findings: The results of this research are that the partial trust variable does not have a significant effect on loyalty. Customer satisfaction has a positive and significant effect on loyalty. Service quality has a positive and significant effect on loyalty. The variables of trust, customer satisfaction and service quality simultaneously have a significant effect on the loyalty of the Generation Z Management Study Program at Nusantara University PGRI Kediri on the Shopee Application. Theoretical contribution/Originality: research on the influence of trust, customer satisfaction and service quality on Gen Z loyalty in the Shopee application has several theoretical contributions that can provide a better understanding of the relationship between variables. Practitioner/Policy implications : This research provides practical implications for the Shopee Application in increasing customer satisfaction and loyalty Research limitations: limitations in this research were that it was conducted on a limited sample, so the results cannot be generalized to the entire generation z population.
Determinants of Profitability of Health Companies Listed on the Indonesia Stock Exchange Septyaningtyas, Dinar Rika; Marwanto, IGG Heru
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/74ppz924

Abstract

Research aim: The study aimed to identify the effect of leverage, liquidity, and company size on the profitability of health companies listed on the Indonesia Stock Exchange. Design/Methode/Approach: This research is a type of explanatory research using a quantitative approach. The study population is all health companies listed on the Indonesia Stock Exchange in 2017 – 2021. Purposive sampling techniques were used in this study so 12 companies were used as research samples. The data analysis method used the multiple linear regression test using SPSS Research Finding: The results showed that Leverage negatively affects the Profitability of Health companies on the Indonesia Stock Exchange 2017-2021. Liquidity has a significant positive effect on profitability. The size of the company has a significant positive impact on the Profitability of the Company. Research limitation: The variables of this study are only limited to Leverage, Liquidity, and Company Size.
The Influence of Financial Literacy, Financial Accounting Learning and Lifestyle on Student Financial Behavior Purwoningsih, Siti Khotimah; Solikah, Mar'atus; Linawati, Linawati
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9awnkg90

Abstract

Research objectives: The purpose of this study is to examine the influence of financial literacy, financial accounting learning, and lifestyle on financial behavior in students, especially students of the Faculty of Economics and Business at the Accounting Study Program of Universitas Nusantara PGRI Kediri Design/Method/Approach: The method in this study is quantitative-based. The sample was taken using a nonprobability sampling technique of purposive sampling type and a sample of 124 respondents from accounting students of Universitas Nusantara PGRI Kediri batch 2020-2021. Data analysis and processing using the software SPSS Research Findings: Findings from the study show that there is a partial and simultaneous influence of financial literacy, financial accounting learning, and lifestyle on financial behavior Theoretical Contribution: This research is expected to develop knowledge and reference sources as well as scientific development regarding financial behavior in students. Practitioner Implications: This research is expected to be used as evaluation material for financial assessment as well as consideration and input to provide socialization about finance, especially among students. Research Limitations: The limitations of this research are the data source used was only a questionnaire and the sample limit only included accounting study program students

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