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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 27768171     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali setahun dengan scope ilmu - ilmu Manajemen, Ekonomi serta Akuntansi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 739 Documents
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PREDIKSI KEBANGKRUTAN PADA PERUSAHAAN FOOD & BEVERAGE MODEL ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI (Studi Kasus Pada PT. FKS Food Sejahtera Tbk Tahun 2020-2022) Erliana, Lia; Solikah, Mar’atus; Astuti, Puji
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the prediction of potential bankruptcy at PT. FKS Food Sejahtera Tbk, a company in the food and beverage sector which is listed on the Indonesia Stock Exchange (IDX) during the 2020-2022 period. The analysis was carried out using three prediction models, namely Altman Z-Score, Springate, and Zmijewski. The research method used is descriptive with a quantitative approach. The results of the study show that the three prediction models provide different results regarding the potential for corporate bankruptcy. Based on the Altman Z-Score and Springate models, the company is predicted to be unhealthy or has the potential to experience bankruptcy. However, based on Zmijewski's model, the company is categorized as a healthy company. The main difference between this research and previous studies is the place and time of research, as well as the data studied. This shows that the bankruptcy prediction results may vary depending on the model used and the condition of the company in a certain period.
STRATEGI PEMASARAN TOKO ZOYA KEDIRI UNTUK MENINGKATKAN PEMBELIAN KONSUMEN Prima Rizki, Shafira Putri; Ernestivita, Gesty
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research is motivated by the interest of researchers to find out more about the marketing strategy of Toko Zoya Kediri to increase consumer purchases. The purpose of this study was to analyze the marketing strategy carried out by Zoya Kediri Stores to increase consumer purchases. This research is a field research using a qualitative approach. While this type of research is field research using primary data sources from observations and interviews with the head of the Zoya Store, Kediri and the secondary data results from the documentation. The results of the analysis show that the marketing strategy carried out by Zoya Kediri Stores to increase consumer purchases is by implementing the 4P marketing mix strategy, namely: in terms of products, Zoya Stores Kediri always innovates products, and always maintains product quality. In terms of price, namely setting prices by calculating the ratio of costs incurred and adjusted for product quality. In terms of location by choosing a strategic location, spacious and near the center of the crowd. In terms of promotion, namely doing promotions offline and online.
PENGARUH INSENTIF, SIKAP, KESADARAN, PENGETAHUAN DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WPOP UMKM KABUPATEN TULUNGAGUNG Yustika, Nadila Aprilia; Nurdiwati, Diah; Kurniawan, Andy
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Testing of tax incentive variables, attitudes, awareness, knowledge and tax sanctions to determine their effect on MSME WPOP compliance in Tulungagung Regency. This research uses 100 MSME actors who registered with the Cooperatives and Micro Enterprises Office of Tulungagung Regency in 2022. Causal quantitative techniques were chosen as analytical tools by collecting data using questionnaires and using statistical tools SPSS version 27 to analyze data with multiple linear analysis. The results of this study show that (1) Tax incentives have a partial effect on MSME WPOP compliance. (2) Attitude does not have a partial effect on MSME WPOP compliance. (3) Awareness does not have a partial effect on MSME WPOP compliance. (4) Knowledge has a partial effect on MSME wpop compliance. (5) Tax sanctions do not have a partial effect on MSME WPOP compliance.
MEMBANGUN COMPETITIVE ADVANTAGE MELALUI BRAND IMAGE "THE PREMIUM OF INSPIRE" UNTUK MENARIK MINAT SISWA PADA LKP INSPIRE PARE ARRIDHO, MOH. BASIT; Zulistiani, Zulistiani; Damayanti, Susi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The background of this research is an English course institution that builds competitive advantage through the brand image to attract students' interest, where the object of research is LKP Inspire Pare. The purpose of this research is to analyze whether the brand image owned by LKP Inspire Pare is able to build a competitive advantage and can attract students' interest. Furthermore, the method used in this study is a qualitative method with a phenomenological approach. Data collection techniques in this study are through observation, interviews, and documentation. Data analysis techniques used, data reduction, data presentation, and drawing conclusions or verification will then be tested for the validity of the data using the source triangulation method and method triangulation. The conclusion of this study is knowing that LKP Inspire Pare has a brand called The Premium of Inspire which is supported by premium services, programs, and services so that it can build competitive advantage and attract students' interest.
ANALISIS STRATEGI PENGEMBANGAN BISNIS ALEN – ALEN MBAK SRIPIT MELALUI BUSINESS MODEL CANVAS Putri, Sherly Yulia; Kusumaningtyas, Dian; Damayanti, Susi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

UMKMs in Trenggalek Regency are developing very rapidly. However, Alen-alen Mbak Sripit's business is still not widely known in the consumer market. So it hasn't developed much like other home industry businesses. This research aims to find out the analysis of the business strategy "Alen-alen Mbak Sripit" through the Business Model Canvas. Researchers used a qualitative approach with descriptive methods. The object of the research is devoted to UMKM Alen-alen Mbak Sripit in Pojok Village, Pogalan sub-district, Trenggalek Regency. Data collection procedures, namely observation, interviews, and documentation. Data analysis techniques are using data reduction, data presentation, drawing conclusions, and the SWOT matrix. The results of data analysis using the Business Model Canvas on Mbak Sripit's Alen-alen business show that there are things that need to be added to the customer segment, namely expanding customer targets by identifying new customer segments. Value proposition by adding marketing channels such as Shopee, TikTok, and Tokopedia. The facilities that need to be improved are customer relationships, the development of key resources, and key partnerships that are professionals in their fields in order to minimize operational costs.
PENGARUH HUMAN RELATION, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT. SUKSES MITRA SEJAHTERA Rofiq, Fadya Berlianna
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The success of a company can be created by the productivity of employees. To achieve employee productivity, it is necessary to have an understanding of employee motivation. Establishing a good relationship between employees and superiors is very important, this can avoid conflict so as to create a harmonious relationship between employees and superiors. Like the problems that exist in PT. Sukses Mitra Sejahtera, regarding rejected goods that previously reached the number 5, which means very bad. Because the superiors provide clear information, daily work targets, what needs to be considered while working, and provide encouragement. The goal of the study was to ascertain how employee productivity at PT. Sukses Mitra Sejahtera was impacted by interpersonal relationships, workplace motivation, and surroundings. Because the measurement of this variable takes the form of numbers that can be examined using statistics and SPSS, this study adopts a quantitative methodology. This method goes through multiple stages, including data collection through questionnaires, data analysis, and hypothesis testing. In this study, 93 participants made up the sample, and total sampling was the sampling method.
PENGARUH LINGKUNGAN KERJA, KEMAMPUAN KERJA DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN STUDI KASUS PADA PT. JACCS MPM FINANCE INDONESIA CABANG KEDIRI H.M, Mefrinta Nadya; Meilina, Restin; Raharjo, Itot Bian
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study is to identify the variables that influence employee performance. This study was carried out. at PT JACCS MPM Finance Indonesia Kediri Branch. Employee performance is the study's dependent variable, whereas the work environment and independent variables are work abilities and individual characteristics. Data was obtained from employees of PT JACCS MPM Finance Indonesia Kediri Branch. With the saturated sampling technique, 40 employees were sampled. To create a thorough picture of the link between one variable and another, the study strategy employed multiple linear regression analysis techniques with a 5% confidence level. According to the findings of the t-test research, work environment variables, work abilities, and individual traits, all have a substantial effect on employee performance. According to the F test results, the variables of work environment, job ability, and individual characteristics all have a substantial effect on employee performance at the same time. The modified R Square value is 0.573, indicating a 57.3% influence of the work environment, job aptitude, and individual attributes on employee performance.
PENGARUH PROMOSI, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA MIE NYINYIR NGANJUK Atmaja, Via Amalia Wira
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to determine: 1) The effect of partial promotion on the decision of Mie Nyinyir Nganjuk. 2) The partial effect of brand image on purchasing decisions of Nyinyir Nganjuk Noodles. 3) The effect of service quality partially on purchasing decisions of Nyinyir Nganjuk Noodles. 4) Identify and analyze the simultaneous influence of promotion, brand image and service quality on purchasing decisions of Mie Nyinyir Nganjuk. The type of research used in this research is quantitative with causal research techniques. The population is all consumers who have consumed Nyinyir noodle products, the number of population members is generally unknown. The sample of this research is 60 respondents with Rescoe technique. The type of instrument used in this study is a questionnaire. The data analysis technique used multiple linear regression t-test and F-test. The results showed that: 1) There was no partial effect of promotion on purchasing decisions of Nyinyir Nganjuk Noodles. 2) There is no partial effect of brand image on purchasing decisions of Nyinyir Nganjuk Noodles. 3) There is a partial influence of service quality on purchasing decisions of Nyinyir Nganjuk Noodles. 4) There is a simultaneous influence of promotion, brand image and service quality on the purchasing decision of Mie Nyinyir Nganjuk. It was concluded that: the most influential variable of promotion, brand image and service quality is service quality on purchasing decisions.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING PADA USAHA MIKRO UD. AL MUBAROKAH PARE Hariyono, Dava Fadilah; Dyah P, Ismayantika; Ayu Paramitha, Dyah
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to determine the marketing strategy carried out by UD. AL Mubarokah Pare, inhibiting and supporting factors, and also designing superior marketing strategies to increase competitiveness. In this research the method used is qualitative by using descriptive research type aiming to gain a deep understanding of the situation at hand. The taking of informants was based on purposive sampling and the number of informants taken was 3 people. The results of this study indicate that the marketing strategy carried out by UD. AL Mubarokah Pare uses a marketing mix with the 4P technique (product, price, place, and promotion). Various products, affordable prices, strategic locations, and good promotions are the advantages of UD. AL Mubarokah in order to compete with similar businesses.
STRATEGI PEMASARAN RETAIL KONVENSIONAL UNTUK MENINGKATKAN VOLUME PENJULAN DI UD PODO ELENG SAWAHAN LENGKONG NGANJUK Amrullah, Azam Fahmi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study basically aims to determine the implementation of marketing strategies at UD Podo Eleng Sawahan Lengkong Nganjuk. This research uses qualitative research methods, with data collection techniques through interviews, observation and documentation, so that then it can explain the marketing strategy on the object of this research. Thus the results of this study explain that increasing sales volume at UD above can be done by providing discounts on each sales product such as a minimum purchase of IDR 500,000, and feeding every blessed Friday with the aim of attracting customer interest. Besides that, the distribution channel is considered strategic enough so that it can provide convenience for consumers, thus UD Podo Eleng provides online ordering and direct delivery, this is done so that goods can be delivered right to consumers, as the level of comparison of sales results for the last 3 years shows that sales volume continues to increase.

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