PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
Articles
198 Documents
<![CDATA[The The Influence of Business Capital and Financial Management on the Financial Performance of MSMEs (Case Study of Culinary MSMEs in Asia Mega Mas Medan): Pengaruh Modal Usaha dan Pengelolaan Keuangan Terhadap Kinerja Keuangan UMKM (Studi Kasus Pada UMKM Kuliner di Asia Mega Mas Medan) ]]>
<![CDATA[Sony]]>;
<![CDATA[Susan Grace V. Nainggolan]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.366
<![CDATA[This study aims to determine whether Business Capital and Financial Management have a significant effect on the Financial Performance of Culinary MSMEs in Asia Mega Mas Medan. This study uses quantitative data methods and the data source is primary data. The population in this study is all Culinary MSMEs. The sample of this study was 66 Culinary MSMEs obtained by purposive sampling technique. Data analysis and testing include validity test, reliability tests, descriptive statistics, classical assumption tests, multiple regression analysis, partial hypothesis testing (T test) and simultaneous hypothesis testing (F test), and determination coefficient tests. The results of this study indicate that Business Capital has a partially significant effect on the Financial Performance of Culinary MSMEs in Asia Mega Mas Medan with a calculated T-value of 5.221 > T-table of 1.99773. Financial Management has a partially significant effect on the Financial Performance of Culinary MSMEs in Asia Mega Mas Medan with a calculated T-value of 5.730 > T-table of 1.99773. Business Capital and Financial Management have a simultaneously significant effect on the Financial Performance of Culinary MSMEs in Asia Mega Mas Medan with a calculated F-value of 106.449 > F-table of 3.14 and a regression coefficient value of 77.2%.]]>
<![CDATA[The Impact of Good Corporate Governance, Internal Controls, and Human Resource Competence on Fraud Prevention (A Case Study at PT Britania Akademi Indonesia): Pengaruh Good Corporate Governance, Pengendalian Internal dan Kompetensi Sumber Daya Manusia terhadap Pencegahan Fraud (Studi Kasus pada PT Britania Akademi Indonesia) ]]>
<![CDATA[Fanny]]>;
<![CDATA[Frenky Situmorang]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.367
<![CDATA[This study aims to determine whether Good Corporate Governance, Internal Control and Human Resource Competence have a significant effect on Fraud Prevention (Case Study at PT Britania Akademi Indonesia). This study uses quantitative data methods and the data source is primary data. The population in this study were all admin staff and teachers working at PT Britania Akademi Indonesia, totaling 33 people. The sample of this study amounted to 33 people obtained by saturated sampling technique. Data analysis and testing consisted of validity test, reliability test, descriptive statistics, classical assumption test, multiple linear regression analysis, partial (t-test) and simultaneous (F-test) hypothesis testing, and coefficient of determination test. The results showed that Good Corporate Governance had a significant effect on Fraud Prevention with a t-value of -2.502 > t-table 2.048. Internal Control had a significant effect on Fraud Prevention with a t-value of 3.430 > t-table 2.048. Human Resource Competence had a significant effect on Fraud Prevention with a t-value of 8.368 > t-table 2.048. Good Corporate Governance, Internal Control, and Human Resource Competence have a significant simultaneous effect on Fraud Prevention with a calculated F value of 83,000 > Ftable 3.34 with a regression coefficient value of 88.5%.]]>
<![CDATA[Integration of Green Innovation and Utilization of Digital Technology to Achieve Sustainable Competitive Advantage for Haseda Herbal Products in Medan City: Integrasi Inovasi Hijau dan Pemanfaatan Teknologi Digital untuk Mewujudkan Keunggulan Bersaing Berkelanjutan Produk Herbal Haseda di Kota Medan ]]>
<![CDATA[Kesuma Wijaya, Octaviona]]>;
<![CDATA[Nasution, Lisa Elianti]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.369
<![CDATA[This study aims to analyze the role of green innovation and the use of digital technology in achieving sustainable competitive advantage for Haseda herbal products manufactured by PT. Amanah Berkah Kencana in Medan. Growing public awareness of healthy lifestyles and a preference for natural products presents both opportunities and challenges for the herbal industry, which must be able to compete in an increasingly competitive market. This study uses a quantitative approach by distributing questionnaires to 100 Haseda consumers in Medan City, selected through purposive sampling. The data were analyzed using SPSS with stages of validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis. The results showed that green innovation (X1) and the use of digital technology (X2) had a positive and significant effect on sustainable competitive advantage (Y). The use of digital technology has a more dominant influence (β = 0.474; sig. = 0.000) than green innovation (β = 0.234; sig. = 0.010). Simultaneously, both variables are able to explain 40.3% of the variation in sustainable competitive advantage. These findings confirm that the integration of green innovation with effective digitalization strategies is key to strengthening image, expanding market reach, and ensuring the sustainability of herbal product competitiveness amid increasingly fierce competition.]]>
<![CDATA[The Influence of Internal Control and GCG Implementation on Managerial Performance at PT Union Confectionery: Pengaruh Pengendalian Internal dan Penerapan GCG Terhadap Kinerja Manajerial pada PT Union Confectionery ]]>
<![CDATA[Kosasi, Cindi]]>;
<![CDATA[Situmorang, Frenky]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.371
<![CDATA[This study aims to determine the effect of internal control on managerial performance at PT Union Confectionery, to determine the implementation of GCG on managerial performance at PT Union Confectionery, to determine the effect of internal control and implementation of GCG on managerial performance at PT Union Confectionery. The research methodology used is quantitative research method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or figures. The data source is primary data. Primary data was obtained from the results of distributing questionnaires to employees of PT Union Confectionery. The population in this study is employees of PT Union Confectionery. From the population, a sample of 62 was selected. Validity test, reliability test, multiple linear regression analysis, classical assumption test, partial hypothesis test (T test) and simultaneous significance (F test), as well as determination coefficient test are all included in the data analysis and testing. The results of the analysis provide the equation Managerial Performance = 10.975 + 0.601 Internal Control + 0.148 Implementation of GCG + e. The t-test results show that the Internal Control variable has a positive and significant effect on Managerial Performance at PT Union Confectionery where tcount (3.231) > ttable (1.671), the GCG Implementation variable has a positive and significant effect on Managerial Performance at PT. Union Confectionery where tcount (1.826) > ttable (1.671), the F-test results show that Fcount (28.484) > Ftable (3.15) which means that the independent variables (Internal Control and GCG Implementation) simultaneously influence the dependent variable (Managerial Performance). The results of the coefficient of determination (R2) show that 49.1% of the Managerial Performance variable is influenced by Internal Control and GCG Implementation while the remaining 50.9% is influenced by other variables.]]>
<![CDATA[The Influence of Green Products and Green Marketing on Consumer Purchase Decisions in Medan Tembung Culinary MSMEs: Pengaruh Green Product dan Green Marketing terhadap Keputusan Pembelian konsumen pada UMKM Kuliner Medan Tembung ]]>
<![CDATA[Carine]]>;
<![CDATA[Afrizal]]>;
<![CDATA[Jupert Jasser Abellana]]>;
<![CDATA[Jessa Labitad]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.372
<![CDATA[This study aims to analyze the influence of green products and green marketing on consumer purchase decisions in culinary MSMEs in Medan Tembung District. The background of the research is based on the low understanding of MSME actors on the importance of implementing environmentally sound strategies in attracting consumers. The research method used a descriptive quantitative approach by distributing questionnaires to 305 respondents through incidental sampling techniques. The data were analyzed using validity, reliability, and multiple linear regression tests with the help of SPSS 25. The results of the study show that green products and green marketing have a positive and significant effect, both partially and simultaneously, on consumer purchase decisions. This emphasizes that the success of culinary MSMEs is not only determined by the quality of taste and price, but also by a commitment to sustainability practices. The practical implication of this study is the need for MSMEs to strengthen green product strategies through the use of local raw materials, environmentally friendly packaging, and emphasizing green marketing with effective communication on social media to increase competitiveness and consumer loyalty.]]>
<![CDATA[The Application of Fintech and Innovation Strategies in Increasing Competitive Advantage in Pizza Hut East Medan District: Penerapan Fintech dan Strategi Inovasi dalam Meningkatkan Keunggulan Bersaing di Pizza Hut Kecamatan Medan Timur ]]>
<![CDATA[Wijaya, Catherine]]>;
<![CDATA[Nainggolan, Elisabeth]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.374
<![CDATA[This study examines the influence of the application of financial technology (fintech) and innovation strategies on the competitive advantage of Pizza Hut in East Medan District. The quantitative method was used by distributing incidental questionnaires to 100 active consumers at the Medan Timur outlet, then the data was analyzed using Partial Least Squares Structural Equation Modeling to test the validity, reliability, and causality path. The results showed that fintech through the integration of e-wallet and QRIS had a positive and significant influence on competitive advantage (path coefficient 0.563, t-statistic 5.275, f² = 0.547), while product and process innovation strategies including local pizza variants, bundling packages, ordering chatbots, and real-time order tracking made a significant contribution (coefficient 0.393, t-statistic 3.646, f² = 0.267). The two variables together explain 85.3% of the variance of competitive advantage (R² = 0.853) with excellent predictive relevance (Q² = 0.844). These findings confirm that the integration of fintech capabilities with service innovation strategies is a source of sustainable competitive advantage. Practical implications include teams that can move according to their respective tasks to ensure fintech integration runs smoothly, strengthening point of sale infrastructure to connect with digital payment providers, front-line training, and optimizing promotions and menu personalization.]]>
<![CDATA[Opportunities and Challenges for Islamic Microfinance Institutions in Aceh ]]>
<![CDATA[Umuri, Khairil]]>;
<![CDATA[Muftahuddin, Muftahuddin]]>;
<![CDATA[Nurlina, Eka]]>;
<![CDATA[Sari, Nurma]]>;
<![CDATA[Farma, Junia]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.384
<![CDATA[This article examines the challenges and opportunities for Islamic Microfinance Institutions (LKMS) in supporting the strengthening of the Islamic financial system in Aceh following the implementation of Qanun No. 11 of 2018 concerning Islamic Financial Institutions. This study employs a qualitative approach, incorporating in-depth interviews, observations, and secondary data analysis of LKMS financial reports and institutional documents. The research findings indicate that regulatory support and the socio-religious context in Aceh create strategic opportunities for LKMS through a captive market, community preference for halal transactions, and the need for financing in the real sector, especially agriculture, fisheries, and MSMEs. However, the research also reveals significant challenges, including limited human resource capacity, weak capital, low Islamic financial literacy, and the continued dominance of loan shark practices at the community level. Furthermore, government programs that have not been integrated with the LKMS ecosystem add to the complexity of improving the competitiveness of these institutions. This study concludes that the success of LKMS in Aceh cannot rely solely on the existence of regulations, but requires strategies for institutional strengthening, product diversification, digitalisation of services, and increased Islamic financial literacy. The implications of this research emphasise the need for regional government policy support and collaboration with Baitul Mal and socio-religious institutions to create an inclusive and sustainable Islamic financial ecosystem.]]>
<![CDATA[Determinants of Technology Acceptance among Older Adults in Malaysia ]]>
<![CDATA[Loo, Joshua Teck Khun]]>;
<![CDATA[Chang, Jie Jeng]]>;
<![CDATA[Ahmadpour, Sima]]>;
<![CDATA[Cheng, Sumiko Chun Yi]]>;
<![CDATA[Tan, Kock Lim]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.396
<![CDATA[This study examines elderly Malaysians’ intention to use QR ordering through the Unified Theory of Acceptance and Use of Technology, focusing on ease of use, performance expectancy, and social influence. A survey was analysed using partial least squares structural equation modelling. Diagnostics indicated acceptable univariate normality with some multivariate non normality, and checks for common method variance were satisfactory. The measurement model met accepted reliability and validity standards. In the structural model, performance expectancy and ease of use both showed positive effects on behavioural intention, while social influence was not a significant driver. The importance performance map identified performance expectancy as the most influential driver of intention and ease of use as the next most influential, both with room for further enhancement, whereas social influence showed limited importance. Findings suggest that older adults form intention when the system clearly delivers benefits such as faster and more convenient ordering and is simple to operate. Practically, providers should highlight tangible benefits, streamline the journey, and offer clear guidance at the point of use. Limitations include a single service context, a cross sectional design, and reliance on self reported intention. Future research should test causal pathways and examine mediators and moderators such as recognition of benefits, education, and dining context.]]>
<![CDATA[Green Consumption Awareness and Repurchase Intention on E-Commerce Platforms: The Mediating Role of Green Shipping Packaging ]]>
<![CDATA[NGUYEN, HANG NGA]]>;
<![CDATA[Nguyen Thi, Hien]]>;
<![CDATA[Pham Thi, Huyen]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.399
<![CDATA[Purpose. This study examines how Green Consumption Awareness influences Repurchase Intention on e-commerce platforms in Vietnam, focusing on the mediating role of Green Shipping Packaging. It aims to identify the behavioral mechanism through which consumers’ environmental awareness is converted into platform loyalty. Designs. A cross-sectional survey was administered to Vietnamese online shoppers; after data cleaning, 282 usable responses were analyzed. The study used exploratory factor analysis and confirmatory assessment, then applied partial least squares structural equation modeling (PLS-SEM) with bootstrapping (5,000 resamples) to test direct and indirect effects. Findings. Results show that Green Consumption Awareness is positively associated with Repurchase Intention, and Green Shipping Packaging partially mediates this relationship. Structural results further indicate that Subjective Norm strongly predicts demand for green packaging (β = .653, t = 11.34), while Perception shows a small negative effect on packaging demand (β = −.155, t = −3.12); Attitude was not significant. Demand for green packaging strongly predicts Repurchase Intention (β = .758, t = 32.75). Practical implications. E-commerce platforms and 3PLs should prioritize visible, credible green shipping solutions (e.g., recyclable/reusable parcel systems, transparent labeling) to convert consumer awareness into repeat purchases and support national Net Zero goals. Originality/value. This research isolates shipping packaging as a tangible mediating mechanism between environmental awareness and repurchase behavior in e-commerce—an underexplored nexus—providing actionable insights for firms and policy makers in emerging market Keywords: E-commerce, Green Consumption Awareness, Green Shipping Packaging, Repurchase Intention.]]>
<![CDATA[Customer Strategy Transformation Through CRM Innovation And Product Quality: Its Impact On Loyalty At Nou Coffee Shop: Transformasi Strategi Pelanggan Melalui Inovasi CRM dan Kualitas Produk: Dampaknya terhadap Loyalitas di Nou Coffee Shop ]]>
<![CDATA[roseline, Roseline]]>;
<![CDATA[Sinaga, Hommy Dorthy Ellyany]]>;
<![CDATA[Nasution, Edwin Sugesti]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.336
<![CDATA[Nou Coffee is a local coffee shop in Medan adopts a modern, fast, efficient, and digitally integrated concept to deliver high-quality coffee. However, consumer loyalty has recently declined, indicated by fewer repeat visits and reduced digital interactions. The implementation of Customer Relationship Management (CRM) has often been less effective due to its generalized interactions, highlighting the need for more personalized, data-driven communication to strengthen relationships with consumers. In addition, product quality remains a key factor in building loyalty, including aspects such as taste, consistency, hygiene, raw materials, and comfort. Although Nou Coffee already uses high-quality coffee beans and a digital system, some customers perceive the taste and presentation consistency as unstable. This indicates that product quality is still the primary key to maintaining customer satisfaction and loyalty, even more important than technological convenience. The study employed a descriptive quantitative method. The population consisted of all consumers who had made purchases at Nou Coffee, totaling 10,122 customers. Using Slovin’s formula with a 95% confidence level and a 5% margin of error, the sample size was determined to be 385 respondents. The conclusion drawn from this research is that both partially and simultaneously, Customer Relationship Management (CRM) and Product Quality significantly influence consumer loyalty at Nou Coffee Shop.]]>
