PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
Articles
198 Documents
<![CDATA[Analysis of Green Products, Financial Technology, and Promotion on Sales Volume Increase at PT. Sinar Teknik Tirta Pratama: Analisis Green Product, Financial Technology dan Promosi Terhadap Peningkatan Volume Penjualan di PT. Sinar Teknik Tirta Pratama ]]>
<![CDATA[Vasly, Aurelia]]>;
<![CDATA[Nainggolan, Elisabeth]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.315
<![CDATA[This investigate was incited by a decay in deals volume, as prove by the benefits earned by PT Sinar Teknik Tirta Pratama. This was due to the items sold by PT Sinar Teknik Tirta Pratama being seen as hurtful to the environment, inadequate installments, and incapable advancement, all of which influenced the company's benefits. The objective of this think about is to analyze deals volume through green items, budgetary innovation, and advancement in the chlorine industry. The strategy utilized in this consider is a quantitative strategy utilizing essential information sources. The data will be analyzed through quantitative clear examination gotten utilizing a survey conveyed to respondents, and this consider is measured utilizing a Likert scale to get conclusions. The testing method utilized is irregular examining. At that point, the information collected related to the investigate protest is analyzed based on the respondents' reactions gotten utilizing the Hair et al. equation. The theory in this think about is tried utilizing different direct relapse investigation. The comes about appear that budgetary innovation, green items, and advancements have a critical impact on deals volume.]]>
<![CDATA[Analyzing the Influence of Digital Wallet: Usage Intention and Trust in Mobile Payments on the Continuance Intention of University Students in Medan to Support an Inclusive Economy: Analisis Pengaruh Intensi Penggunaan Digital Wallet dan Trust in Mobile Payment Terhadap Continuance Intention Mahasiswa Kota Medan Dalam Penggunaan Berkelanjutan Aplikasi Pembayaran Digital Dalam Mendukung Ekonomi Inklusif ]]>
<![CDATA[Agung Nugraha, Arya]]>;
<![CDATA[Rezeki, Sri]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.316
<![CDATA[This study discusses the challenges of continuing the use of digital wallets among Medan students, where the adoption gap arises due to differences in the perception of benefits and the level of trust in mobile payment services. The background of the problem includes barriers from trust in mobile payments such as uncertainty of data security, and suboptimal technical experience so that initial intent tends to decrease. The research method is quantitative with a survey approach using online questionnaires that are distributed to students from various faculties. The techniques applied include testing the validity and reliability of the instrument, testing classical assumptions, and being processed with PLS SEM to evaluate the influence of digital wallets and trust in mobile payments on sustainable intentions. The results of the analysis revealed that these two functional and psychological variables simultaneously contributed significantly to shaping students' intentions to continue using digital payment applications. The synergy between superior features and security guarantees, supported by recommendations between friends, creates a strong value proposition and maintains the habit of cashless transactions.]]>
<![CDATA[Technology Usage Strategy And Distribution Channel In Increasing Customer Satisfaction From Service Offerings Available In The Marketplace (Go International): Strategi penggunaan teknologi (Technology Usage) dan Saluran Distribusi dalam meningkatkan kepuasan pelanggan dari layanan jasa yang terdapat di marketplace Indonesia (Go Internasional) ]]>
<![CDATA[Kenny]]>;
<![CDATA[Sri Rezeki]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.318
<![CDATA[This research is motivated by the challenges in ensuring customer satisfaction with marketplace services, which are still hindered by gaps in users' digital literacy, the complexity of distribution channels, and various conditions of logistics infrastructure in different regions. This study aims to evaluate the extent to which technology usage strategies and the effectiveness of distribution channels can contribute to increasing consumer satisfaction levels in marketplace based on service offerings. The research method used is descriptive quantitative, with data collected through an online questionnaire sent to marketplace users, which is then analyzed using PLS SEM to test the strength and significance of the influence between variables. The main results indicate that both research variables significantly affect customer satisfaction, with a stronger contribution coming from the distribution channels. In conclusion, strategies for technology use and the effectiveness of distribution channels both contribute to increasing customer satisfaction in service marketplace. The implications of this research emphasize that increasing customer satisfaction in the marketplace cannot be achieved solely by updating the interface in digital use or accelerating the delivery process separately, but rather requires synergy between technology use strategies and a well-functioning distribution channel network.]]>
<![CDATA[Digital Marketing Innovation and Online Consumer Behavior: Implications for Brand Equity (Case Study of Coffee Consumers at the Mandala By Pass Medan Branch): Inovasi Pemasaran Digital dan Perilaku Konsumen Online: Implikasinya terhadap Ekuitas Merek (Studi Kasus Konsumen Kopi di Cabang Mandala By Pass Medan) ]]>
<![CDATA[Varelie, Crystalin]]>;
<![CDATA[Sinaga, Hommy Dorthy Ellyany]]>;
<![CDATA[Johnny Chandra]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.319
<![CDATA[The shift towards the digital age has had a major impact on the fundamentals of the economy, changing the way individuals and businesses interact in trade, and shaking up existing conventional methods. Today, amid the dominance of the digital world, social media platforms have emerged as a highly efficient marketing tool for reaching audiences instantly, extensively, and at an affordable cost. This study is designed to examine in depth the impact of digital marketing strategies and consumer behavior dynamics on brand value formation, focusing on customers of Kopi Petik Mandala by Pass branch in Medan as the research subjects. The survey was conducted at the Kopi Petik location on Jl. Mandala by Pass No.71A, Tegal Sari Mandala I, Medan Denai, Medan City, North Sumatra 20226, from August to September 2025, using a purposive sampling method. The findings of this research explain how both factors, namely digital marketing strategies and consumer behaviour, influence brand strength, as shown in the multiple linear regression analysis. The results, both separately and together, show that digital marketing activities and consumer behavior trends have a positive and significant impact on brand value at Kopi Petik Mandala by Pass branch.]]>
<![CDATA[Economic Globalization: Management Strategy and E-Commerce Trends at the Retail Business in Medan City (Indomaret): Globalisasi Ekonomi: Strategi Manajemen dan Tren E-Commerce pada Bisnis Ritel di Kota Medan (Indomaret) ]]>
<![CDATA[Oktaviana, Rizka]]>;
<![CDATA[Rezeki, Sri]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.320
<![CDATA[This study aims to examine the influence of management strategy and e-commerce trends on economic globalization at the retail businesses in Medan City. The research approach uses a quantitative method with path analysis based on Partial Least Squares Structural Equation Modeling operated through SmartPLS software. The respondents consisted of Indomaret consumers in various branches of Medan City who were selected by incidental sampling technique, where each consumer who was met by chance and met the criteria became the source of the data. The research instrument included a structured questionnaire with indicators for the three latent variables. The results of the analysis show that management strategies have a significant positive influence with moderate strength, while e-commerce trends display a higher magnitude positive influence. Simultaneously, the two constructs are able to explain about two-thirds of the variability in economic globalization. These findings confirm the importance of the synergy of adaptive managerial frameworks and digital capabilities in driving the integration of local markets into global economic networks. The practical implications of the research include recommendations for the implementation of agile iteration-based management transformation protocols and the improvement of omnichannel capabilities to strengthen competitiveness in the digital era.]]>
<![CDATA[The Influence of Digital Marketing and Service Quality on Consumer Interest in Using the Services of BTSA Logistics Medan: Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Minat Konsumen Menggunakan Jasa BTSA Logistics Medan ]]>
<![CDATA[Angelina, Shenny]]>;
<![CDATA[Afrizal]]>;
<![CDATA[Melissa Mangali]]>;
<![CDATA[Rabel Catayoc]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.321
<![CDATA[A successful marketing plan is essential for piquing customer interest in buying items, pushing businesses to become more competitive with both local and international rivals. BTSA Logistics, an Indonesian shipping firm, began operations in Medan in 2000. According to data on the quantity of containers and revenue, BTSA Logistics Medan has fallen short of its goals. It is believed that this is due to two key reasons: poor service quality and a digital marketing plan that is still underdeveloped. This study included all 608 clients who completed transactions with BTSA Logistics Medan in 2024. The Slovin formula was used to calculate the study's sample size, which was 241 respondents. The study's findings suggest that digital marketing has a limited impact on interest in utilizing BTSA Logistics Medan's services. Service quality has a partial impact on interest in utilizing BTSA Logistics Medan services. Digital marketing and service quality have a combined impact on interest in utilizing BTSA Logistics Medan services.]]>
<![CDATA[The Influence of Brand Image and Sustainability Awareness on Customer Loyalty at Miniso Medan Mall: Pengaruh Citra Merek dan Kesadaran Keberlanjutan terhadap Loyalitas Pelanggan Miniso Medan Mall ]]>
<![CDATA[Cindy]]>;
<![CDATA[Hommy Dorthy Ellyany Sinaga]]>;
<![CDATA[Ngiw Aman Harja]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.324
<![CDATA[This study aims to analyze the Influence of Brand Image and Sustainability Awareness on Customer Loyalty at Miniso Medan Mall. The research method used is a quantitative approach by distributing questionnaires to 91 respondents who are customers of Miniso Medan Mall. Data were analyzed using validity tests, reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination with the help of SPSS Version 27. The results showed that Brand Image had a positive and significant effect on Customer Loyalty, while Sustainability Awareness had a positive but insignificant effect on customer loyalty. Simultaneously, both variables have a significant effect on customer loyalty with a coefficient of determination of 62.9%. This confirms that customer loyalty toward Miniso Medan Mall is more strongly influenced by Brand Image perceptions than by Sustainability Awareness. The findings of this study have practical implications for Miniso to continue strengthening product quality, design, and shopping experience, while maintaining its commitment to Sustainability Awareness as a long-term strategy in facing modern retail competition.]]>
<![CDATA[The Influence of Financial Technology and Digital Marketing on Customer Satisfaction of Aroma Bakery and Cake Shop ( Case Study of Generation Z Lubuk Pakam) : Pengaruh Teknologi Keuangan dan Pemasaran Digital terhadap Kepuasan Pelanggan Aroma Bakery and Cake Shop (Studi Kasus Generasi Z di Lubuk Pakam) ]]>
<![CDATA[Willia, Stevani]]>;
<![CDATA[Ade Gunawan]]>;
<![CDATA[Lazuardi, Dedy]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.325
<![CDATA[This study aims to analyze the effect of financial technology and digital marketing on customer satisfaction at Aroma Bakery and Cake Shop, Bakaran Batu branch. The population for this study consists of 22,388 Generation Z individuals (aged 14–28 years old) in Lubuk Pakam, and quantitative data is used. Using the Slovin formula, 100 Generation Z respondents were obtained. The questionnaire data was tested for validity and reliability using Cronbach's alpha, then the data was analyzed using normality tests, multiple linear regression, multicollinearity, T-tests, F-tests, and determination coefficient calculations (R²). The regression equation Customer Satisfaction = 7.347 + 0.371 Fintech + 0.424 Digital Marketing + e means that both variables have a positive effect. The results of the study show that fintech and digital marketing have a positive and significant effect on customer satisfaction. Fintech (t = 4.395 sig < 0.05), with its ease, practicality, trust, speed, and transaction security of fintech, can improve customer experience and satisfaction. Digital marketing has a positive and significant effect (t = 6.539, sig < 0.05), proving that content marketing, influencer marketing, and digital discount vouchers are effective in increasing customer engagement and satisfaction. Simultaneously, the coefficient of determination of 61% indicates that the variables studied contribute significantly to customer satisfaction.]]>
<![CDATA[Evaluation of Digital Advertising Innovation and Sustainable Economic Policies on Consumer Trust: A Case Study of Avoskin in Medan: Evaluasi Inovasi Iklan Digital dan Kebijakan Ekonomi Berkelanjutan terhadap Kepercayaan Konsumen: Studi Kasus Produk Avoskin di Kota Medan ]]>
<![CDATA[Silitonga, Tiara Tessalonica Dewinta]]>;
<![CDATA[Sinaga, Hommy Dorthy Ellyanty]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.326
<![CDATA[This research aims to analyze the influence of digital advertising innovation and sustainable economic policies on consumer trust in Avoskin products, focusing on college students in Medan. This study uses a quantitative approach with a survey method, using purposive sampling to select respondents who are college students in Medan and have used or are currently using Avoskin products. A total of 100 valid respondents were obtained through the distribution of a Likert scale-based questionnaire, and then the data were analyzed using multiple linear regression. The results show that digital advertising innovation has a positive and significant effect on consumer trust, confirming that creative and interactive advertising strategies can enhance brand credibility. Sustainable economic policies were also proved to have a positive and significant effect, as consumers increasingly value ethical and environmentally friendly business practices. Simultaneously, both variables significantly influence consumer trust. These findings highlight the importance of combining innovative digital marketing strategies with a commitment to sustainability to strengthen the brand-consumer relationship. For local brands like Avoskin, the transparent implementation of sustainable practices supported by digital innovation, not only improves competitiveness but also builds long-term trust, especially among the younger generation.]]>
<![CDATA[The Influence of Rational Content Marketing and Brand Image on PYARY Consumer Loyalty: Pengaruh Rational Content Marketing dan Citra Merek terhadap Loyalitas Konsumen PYARY ]]>
<![CDATA[Aurelia]]>;
<![CDATA[Manik, Desma Erica Maryati]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.327
<![CDATA[This study aims to analyze the influence of Rational Content Marketing and Brand Image on Consumer Loyalty of PYARY soap products in Medan City. The research method used is quantitative by distributing questionnaires to 219 respondents, and data processing using validity tests, reliability, multiple linear regression analysis, t test, F test, and coefficient of determination. The results of the study indicate that Rational Content Marketing partially has no positive and significant effect on Consumer Loyalty, with a calculated t value of 0.475 <ttable 1.652 and a significance of 0.635> 0.05. On the other hand, Brand Image has a positive and significant effect with a calculated t value of 4.865> ttable 1.652 and a significance of 0.000 <0.05. Simultaneously, both variables have a significant effect on Consumer Loyalty with a calculated F value of 79.597> Ftable 3.04 and a significance value of 0.000 <0.05. The coefficient of determination (R²) of 0.424 shows that 42.4% of the variation in Consumer Loyalty is influenced by Rational Content Marketing and Brand Image, while 57.6% is influenced by other factors outside the research.]]>
