PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities. This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education. This international conference journal is committed to addressing the most pressing issues in the aspects of education, economy, digital, entrepreneurship and management in developing countries. The IBEC international conference journal accepts manuscripts covering a wide range of research coverage in sciences such as: 1. Economics, Business, and economic development. Areas of Economics, Business and economic development Applied Economics, Economic Policy, Macroeconomics, Microeconomics, History of Economic Thought, Methodology, and Heterodox Approaches, International Economics, Financial Economics, Public Economics, Welfare, Labor, Population Economics, Law and Economics. 2. Management, Accounting, and Finance Fields of Management, Accounting, and Finance Forest planning, forest policy, forest resource utilization, forest ergonomics, forest ecology, forest inventory, silviculture, and regional ecosystem management, Leadership, Public Relations Management, Organizational Behavior, Organizational Culture, Human Resource Management, Financial Management, Decision Making, Sharia Accounting, Public Sector Accounting, Auditing, Financial Accounting, Management Accounting, and Management Accounting. 3. Social and Entrepreneurship International Business, Business Ethics and Sustainability, E-business, Entrepreneurship, gender politics and identity, digital society and disruption, civil society movement, community welfare, social development, citizenship and public management, public policy innovation, international politics & security, media, information & literacy, politics, governance & democracy, radicalism and terrorism 4. Education Review and analysis of research related to early childhood education including; moral development and religious values, physical motor development, social emotional development, cognitive development, language development, art and creativity development, parenting, parenting patterns, early childhood institution management, early childhood development assessment, child development psychology, child empowerment, learning strategies, educational aids, learning media, early childhood education innovations and various fields related to Early Childhood Education.
Articles
198 Documents
<![CDATA[Digital Marketing Strategy And Implementation Of Digital Payment Systems As A Trigger On Consumer Buying Interest: Case Study On Kopi Kenangan: Strategi Pemasaran Digital dan Implementasi Sistem Pembayaran Digital Sebagai Pemicu Minat Beli Ulang Konsumen : Studi Kasus pada Kopi Kenangan ]]>
<![CDATA[Hou, Piter]]>;
<![CDATA[Situmorang, Irvan Rolyesh]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.348
<![CDATA[This study aims to measure the influence of digital marketing strategies and the implementation of digital payment systems on customer repurchase intention for Kopi Kenangan in Medan Baru District, based on the issue of inconsistencies between online promotional promises and experiences at outlets that could potentially decrease customer loyalty. The research method applied is descriptive quantitative with a survey approach, involving 100 respondents selected through purposive sampling. The regression equation for Repurchase Intention = 1.933 + 0.252 Digital Marketing Strategy + 0.576 Digital Payment System + e indicates a positive influence from both variables. The research results show that digital marketing strategies and digital payment systems have a positive and significant impact on consumers repurchase intention. A coefficient of determination of 74% proves the contribution of the research variables to the repurchase intention. As a recommendation, Kopi Kenangan needs to align digital promotional content with service quality at the outlets, improve the stability and speed of the digital payment system verification, and provide employee training to ensure a consistent customer experience to strengthen loyalty and encourage repurchase.]]>
<![CDATA[The The Influence of Accounting Information System Service Quality and the Use of Fintech Gateway Payments on the Performance of MSMEs in Medan Marelan District: Pengaruh Kualitas Layanan Sistem Informasi Akuntansi dan Penggunaan Fintech Gateway Payment Terhadap Kinerja Usaha Umkm di Kecamatan Medan Marelan ]]>
<![CDATA[Stefanny, Cindy]]>;
<![CDATA[wahyuni, Putri]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.350
<![CDATA[In the digital era, the adoption of technology and accounting information systems is crucial for improving business performance, including in the MSME sector. This study analyzes the effect of accounting information system service quality and the use of Fintech Gateway Payments on the performance of MSMEs in Medan Marelan District. The population consisted of 284 MSMEs in 2025, with 108 samples selected through purposive sampling of businesses using accounting information system and Fintech services. Data were collected using Likert-scale questionnaires and analyzed with multiple linear regression through SPSS. The findings show that AIS service quality has a significant partial effect on MSME performance, and Fintech Gateway Payments also significantly influence performance. Simultaneously, both variables have a significant combined effect, explaining 54.4% of the variance in MSME performance. These results highlight the role of AIS and Fintech in enhancing efficiency, competitiveness, and sustainability in MSMEs.]]>
<![CDATA[The Effect of ESG Implementation and Operational Efficiency on Company Performance at PT. Agrojaya Perdana: Pengaruh Penerapan ESG dan Efisiensi Operasional Terhadap Kinerja Perusahaan pada PT. Agrojaya Perdana ]]>
<![CDATA[Carissa]]>;
<![CDATA[Marpaung, Linda Wahyu]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.352
<![CDATA[This study aims to determine the effect of ESG implementation on company performance at PT. Agrojaya Perdana, determine the effect of operational efficiency on company performance at PT. Agrojaya Perdana, and determine the effect of ESG implementation and operational efficiency on company performance at PT. Agrojaya Perdana. The research methodology used is quantitative research. The type of data used in this study is quantitative data, which is data obtained in the form of numbers or figures. The data source is primary data. Primary data was obtained from the results of a questionnaire distributed to PT. Agrojaya Perdana employees. The population in this study was PT. Agrojaya Perdana employees. From the population, a sample of 30 was selected. Validity tests, reliability tests, multiple linear regression analysis, classical assumption tests, partial hypothesis tests (T-tests) and simultaneous significance (F-tests), as well as coefficient of determination tests were all included in the data analysis and testing. The results of the analysis provide the equation Company Performance = 6.205 + 0.254 ESG Implementation + 0.548 Operational Efficiency + e. The t-test results show that the ESG implementation variable has a positive and significant effect on company performance at PT. Agrojaya Perdana where tcount (2.043) > ttable (2.000), the operational efficiency variable has a positive and significant effect on company performance at PT. Agrojaya Perdana where tcount (5.980) > ttable (2.000), the F-test results show that Fcount (71.780) > Ftable (3.15) which means that the independent variables (ESG implementation and operational efficiency) simultaneously affect the dependent variable (company performance). The results of the coefficient of determination (R2) show that 70.5% of company performance variables are influenced by ESG implementation and operational efficiency while the remaining 29.5% are influenced by other variables.]]>
<![CDATA[The Influence of Biodegradable Packaging and Consumer Awareness on Product Sustainability at Ascend Coffee and Tea Company: Pengaruh Kemasan Biodegradable dan Kesadaran Konsumen Terhadap Keberlanjutan Produk di Ascend Coffee and Tea Company ]]>
<![CDATA[Natalia Waruwu, Angelica]]>;
<![CDATA[Lazuardi, Dedy]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.354
<![CDATA[This study aims to analyze the influence of biodegradable packaging and consumer awareness on product sustainability at Ascend Coffee and Tea Company in Medan City. The background of the research is based on the increasing global and local attention to sustainability issues and the demand of the beverage industry to reduce dependence on single-use plastic packaging. The adoption of biodegradable packaging is seen as an important strategy in supporting an environmentally friendly brand image, while consumer awareness of sustainability issues is a key factor in encouraging more responsible purchasing behavior. This study uses a quantitative approach with a survey method through a questionnaire to Ascend Coffee and Tea Company consumers who have consumed the product in the last six months. The analysis was conducted to find out the extent to which biodegradable packaging variables and consumer awareness affect product sustainability, both partially and simultaneously. The results of this study are expected to make a theoretical contribution to the development of literature related to green marketing as well as practical implications for companies in implementing sustainable business strategies that are able to improve brand image, consumer loyalty, and long-term competitiveness.]]>
<![CDATA[Building Customer Loyalty in the Digital Economy Era: The Role of CRM Innovation and Promotional Strategies at Smarco Superstore Ring Road City Walks Medan: Membangun Loyalitas Pelanggan di Era Ekonomi Digital: Peran Inovasi CRM dan Strategi Promosi di Smarco Superstore Ring Road City Walks Medan ]]>
<![CDATA[Manurung, Bernadetha]]>;
<![CDATA[Sinaga, Hommy Dorthy Ellyany]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.356
<![CDATA[This study examines the impact of Customer Relationship Management (CRM) and sales promotion on customer loyalty at Smarco Superstore Ring Road City Walks Medan. The research is grounded in the challenges of modern retail competition with the rise of e-commerce and the shift in consumer behavior toward digitalization, which highlight the need for effective CRM and promotional strategies. A quantitative survey method was applied, using primary data collected from 96 purposively selected respondents through a Likert-scale questionnaire. Data were analyzed using multiple linear regression, along with validity and reliability tests, classical assumption testing, t-test, F-test, and coefficient of determination. Results show that CRM has a positive but insignificant partial effect on loyalty, while sales promotion has a positive and significant partial effect. Together, CRM and sales promotion significantly influence loyalty with a contribution of 40.7%, leaving the remainder to other factors. The findings highlight the importance of consistent sales promotion and optimized CRM to enhance sustainable customer loyalty.]]>
<![CDATA[Towards Sustainable Development: The Interconnection of Green Corporate Govarnance and Green Finance in Cemara Asri’s SMEs: PENGARUH GREEN CORPORATE GOVARNANCE DAN KEUANGAN HIJAU TERHADAP KINERJA BERKELANJUTAN UMKM (Studi Kasus Pada UMKM di Cemara Asri, Medan) ]]>
<![CDATA[Syahdana, Wita]]>;
<![CDATA[Simbolon, Deliyanti]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.359
<![CDATA[This study aims to find out whether Green Corporate Govarnance and Green Finance have a significant effect on the Sustainability Performance of MSMEs in Cemara Asri, Medan. This study uses quantitative data methods and the data source is primary data. The sampling technique uses saturated samples, so that the entire population is used as a sample of 60 MSMEs. Data analysis and testing consisted of validity tests, reliability tests, descriptive statistics, classical assumption tests, multiple regression analysis, partial (t test) and simultaneous hypothesis testing (F test), and determination coefficient tests (R2). The results of the study show that Green Corporate Govarnance has an effect and is significant on Sustainable Performance with a calculated t value of 3.905 < ttable 2, 00172 and a significant value of 0.000 < 0.05. Green Finance has a significant effect on Sustainable Performance with a calculated t value of 2.664 < ttable 2, 00172 with a significant level of 0.010 < 0.05. Simultaneously, Green Corporate Govarnance and Green Finance have a significant effect on Sustainable Performance with an Fvalue of 111.121 > Ftable 3.16 with a significance of 0.000 < 0.05 with a regression coefficient value of 79.6%.]]>
<![CDATA[The Influence of Influencer Marketing and Consumer Trust on the Repurchase Intention of Local Fashion Products in Medan Helvetia District: Pengaruh Influencer Marketing dan Kepercayaan Konsumen terhadap Repurchase Intention Produk Fashion Lokal di Kecamatan Medan Helvetia ]]>
<![CDATA[Leslie, Jennifer]]>;
<![CDATA[Pesta Gultom]]>;
<![CDATA[Marlo Novino]]>;
<![CDATA[Shiny Rose Narit]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.360
<![CDATA[This study aims to analyze the influence of influencer marketing and consumer trust simultaneously or partially on the repurchase intention of local fashion products in Medan Helvetia District. The method used was descriptive quantitative with a questionnaire survey distributed to 100 consumer respondents aged 18-35 years in the research area. The collected data was analyzed using SPSS software through instrument validity and reliability tests, normality, multicollinearity, and multiple linear regression. The results of the analysis showed that influencer marketing had a positive and significant effect on repurchase intention with a regression coefficient of 0.427 (t = 4.844, p < 0.05), as well as consumer confidence which made a significant positive contribution with a coefficient of 0.466 (t = 4.817, p < 0.05). Simultaneously, the two variables were able to explain 60.8% variation in repurchase intent (F = 75,145, p < 0.05), while the rest were influenced by other factors outside of this study. These findings provide empirical evidence for local fashion businesses to prioritize long-term collaboration strategies with influencers as well as efforts to strengthen consumer trust to increase loyalty and sustainable sales growth.]]>
<![CDATA[The Impact of Eco-Friendly Packaging Innovation and Green Branding Communication on Image Green Brand KFC Asia Megamas Medan: Dampak Inovasi Kemasan Ramah Lingkungan dan Komunikasi Green Branding terhadap Citra Merek KFC Asia Megamas Medan ]]>
<![CDATA[Rahmatyadi, Chandera]]>;
<![CDATA[Hommy Dorthy Ellyany Sinaga]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.361
<![CDATA[This study addresses the challenges arising by increasing environmental concerns and packaging waste in fast food outlets by examining the impact of eco-friendly packaging innovations and green brand communication on the green brand image of KFC Asia Megamas Medan. The aim was to assess the individual effects of green packaging and green brand communication on brand image as well as combined influence. A quantitative approach was used, with incidental sampling techniques to study about 100 KFC consumers, and the data were analyzed with SPSS through validity, reliability, classical assumption tests and multiple linear regression. The results revealed that both eco-friendly packaging innovation and green brand communication had a significant positive effect on green brand image and collectively explained 57.8% of the variance. The results of this study show that integrating eco-friendly packaging innovations with transparent green branding communication can strengthen consumer perception of the image of fastfood brands and direct practical sustainability strategies.]]>
<![CDATA[The Influence of Fraud Diamond, Beneish M-Score and Dechow F-Score in Detecting Financial Statement Fraud in Agricultural Companies in the Plantation Sub-Sector (Listed on the IDX) ]]>
<![CDATA[Hajeriah Mualim, Andini]]>;
<![CDATA[Wahyu Marpaung, Linda]]>;
<![CDATA[Stephen C. Fajardo]]>;
<![CDATA[Safa D. Manala-O]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.363
<![CDATA[The focus of the study is to examine the Influence of Fraud Diamond, Beneish M-Score and Dechow F-Score in Detecting Financial Statement Fraud. This study was conducted to demonstrate that applying theoretical and quantitative fraud detection models can help identify the likelihood of financial statement manipulation. Companies that are evaluated using these approaches are expected to show more transparent and accountable financial reporting practices, thereby strengthening investor confidence and improving corporate governance. Secondary data serves as the data source for this study, which uses quantitative data types. A population of 32 in the Agricultural Companies in the Plantation Sub-Sector was taken from the Indonesia Stock Exchange website for the period 2021-2024 as many as 20 samples using the Purposive Sampling method. Hypothesis testing was conducted using logistic regression analysis using SPSS 26.0 software. The results showed that Fraud Diamond, Beneish M-Score, Dechow F-Score simultaneously influenced Financial Statement Fraud. ACHANGE, ROA, RECEIVABLE, BDOUT, AUDCHANGE partially influenced Financial Statement Fraud. While LEV, DCHANGE, Beneish M-Score, Dechow F-Score partially did not have a significant effect on Financial Statement Fraud.]]>
<![CDATA[The Influence of Digitization and Human Resources Competence on the Financial Performance of Pondok Permai Restaurant: Pengaruh Digitalisasi dan Kompetensi SDM terhadap Kinerja Keuangan Restoran Pondok Permai ]]>
<![CDATA[Tannia, Carens]]>;
<![CDATA[Afrida, Fenny]]>
<![CDATA[ PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ]]>
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DOI: 10.47663/ibec.v4i1.365
<![CDATA[This study aims to examine the effect of Digitization and Human Resource Competence on the Financial Performance of Pondok Permai Restaurant. This study uses quantitative methods with multiple linear regression analysis. The sample consisted of 60 employees randomly selected based on certain criteria. Data were collected through observation, documentation, and questionnaires. The results showed that Digitization and HR Competence had a positive and significant effect on the Financial Performance of Pondok Permai Restaurant, both partially and simultaneously. These findings underscore the importance of digital transformation and human resource capacity building in driving the financial performance of Pondok Permai Restaurant in the digital era. The results of the hypothesis test in this study showed that the effect of digitization (the role of financial technology) on the financial performance of MSMEs (X1 → Y) showed significant results with a t-value of 4,089 > t-table 2,007. In addition, the relationship between HR competence and MSME financial performance (X2 → Y) was also proven to be significant, with t-value 7,358, and t-table 2,007. And the results of the analysis also prove that there is an indirect effect of digitization on financial performance through HR competence (X1 → X2 → Y), with an F-value of 329.463 > F-table 3.16. Overall, the results of this study strengthen the argument that the application of digital technology and the strengthening of human resources capacity is not only a trend, but a strategic need in optimizing the performance of MSMEs in the era of digital transformation.]]>
