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International Journal of Business and Quality Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29859468     DOI : https://doi.org/10.99075/ijbqr.v1i01.990
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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The Influence Of Emotional Marketing And Experiential Marketing On Purchasing Decisions In E-commerce tiktok shop (Case Study Of Uncip Students) Imam Budi Darmawan; Isyana Rahayu
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3382

Abstract

This study aims to analyze the influence of Emotional Marketing and Experiential Marketing on consumer purchase decisions on the TikTok Shop e-commerce platform, with a case study on students of Cipasung University (UNCIP) Faculty of Economics and Business class of 2022. The research method used is quantitative descriptive with a verifiable approach. The sample amounted to 85 respondents who were selected using the purposive sampling technique based on the Slovin formula with an error rate of 10%. Data were collected through a five-point Likert scale questionnaire and analyzed using validity tests, reliability tests, classical assumption tests (normality, multicollinearity, heteroscedasticity, autocorrelation, and linearity), multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) with the help of SPSS version 26. The results showed that (1) Emotional Marketing had a positive and significant effect on purchase decisions (t = 2.074; sig. = 0.041); (2) Experiential Marketing has a positive and significant effect on purchase decisions (t = 6,953; sig. = 0.000); and (3) simultaneously, the two variables were able to explain 69.3% of the variation in purchasing decisions (R² = 0.693; F = 92,452; sig. = 0.000). These findings indicate that emotion- and experiential-based marketing strategies are crucial factors in driving young consumers' purchasing decisions on social commerce platforms.
Transforming Protein Consumption Patterns: The Role Of Chicken Eggs Among Pattimura University Students Tiven, Nafly Comilo; Simanjorang, Tienni Mariana
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3413

Abstract

This study aims to analyze the role of chicken eggs as an alternative source of protein in the consumption patterns of Pattimura University students. Although the protein consumption of the Indonesian people has been sufficient in quantity, the contribution of animal protein other than fish and meat is still limited. Chicken eggs are a potential choice because they are affordable, highly nutritious, and easy to obtain. The study used a quantitative approach with a descriptive survey method of 120 respondents selected by purposive sampling. Data were collected through questionnaires and analyzed descriptively. The results show that the majority of students consume eggs 1–2 times per week. The main reasons for consumption are affordable prices (41.70%) and ease of processing (29.20%). Most respondents have a positive perception that eggs can replace meat and fish protein and meet daily protein needs. The main factor that affects consumption is price, followed by availability, practicality, and nutritional knowledge. Chicken eggs play an important role as an alternative source of protein for students, especially in conditions of economic limitations, although nutrition education is still needed to increase the diversity of protein consumption.
Legal Review of Consumer Protection of Electronic Transactions in Business Law Andriyani Susilawati; Pandri Zulfikar; Gatot Subroto; Supriadi; M. Ali Akbar; Anharyanto
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3499

Abstract

The rapid expansion of electronic transactions in Indonesia has fundamentally transformed digital commerce, yet existing consumer protection frameworks remain inadequately equipped to address emerging online risks. This study critically examines the adequacy of Indonesia’s regulatory architecture governing consumer rights in e-commerce, focusing on systemic gaps between traditional legislation and contemporary digital market dynamics. Employing a hybrid juridical-comparative methodology, the research integrates doctrinal analysis of primary legal instruments, comparative benchmarking against EU and US standards, and empirical case review of recent judicial and regulatory decisions. Findings reveal that while foundational regulations such as the Consumer Protection Law (UUPK), Electronic Information and Transactions Law, and Government Regulation No. 80/2019 establish baseline protections, they suffer from critical structural deficiencies. Key impediments include ambiguous platform intermediary liability, fragmented oversight across multiple governmental agencies, the absence of a dedicated Online Dispute Resolution (ODR) mechanism, and administrative sanctions that lack meaningful deterrent effect. Consequently, consumers remain vulnerable to data exploitation, fraudulent practices, and prolonged dispute resolution timelines. To bridge these regulatory gaps, this study recommends the enactment of a specialized digital commerce statute that explicitly defines platform responsibilities, extends withdrawal rights, and mandates algorithmic transparency. Furthermore, the establishment of a cross-institutional coordinating authority and a nationally integrated ODR platform is essential to streamline enforcement and align Indonesia’s consumer protection regime with international best practices. These reforms are crucial for fostering a secure, transparent, and sustainable digital economy.
The Effectiveness of Financial Services Authority Supervision of Leasing Companies from the Perspective of State Administrative Law Gunarto Wardono; Mustofa Kamil; Rahmat Wijaya; Juhana Nuryana; Raliyanto Budi Wikarno; Hikmat Ansori
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3535

Abstract

This study evaluates the effectiveness of the Financial Services Authority (OJK) in supervising leasing companies and identifies systemic challenges in consumer protection from an Administrative Law perspective. Employing a normative legal methodology with a contextual approach, the research analyzes primary regulations, including the OJK Law, Consumer Protection Law, Fiduciary Guarantee Law, and relevant Constitutional Court rulings, alongside documented field practices. Findings reveal a persistent implementation gap between formal regulatory mandates and practical enforcement. Despite measurable declines in consumer complaints, aggressive debt collection, unilateral fiduciary executions, and opaque contractual practices remain prevalent. From an administrative law standpoint, these shortcomings reflect vulnerabilities in applying legitimacy, proportionality, and accountability principles, compounded by regulatory fragmentation, limited institutional capacity, and weak inter-agency coordination. The study concludes that OJK’s supervisory framework requires structural reform to transition from compliance-based monitoring to outcome-oriented governance. Recommendations include harmonizing overlapping regulations, establishing joint enforcement task forces, integrating data-driven monitoring systems, and implementing sustained consumer literacy initiatives. Ultimately, aligning financial supervision with foundational administrative law tenets is essential to strengthen institutional credibility, ensure equitable consumer protection, and foster a resilient leasing sector in Indonesia.
The Effect of Customer Perception, Brand Image, and Product Quality on Purchase Decisions of AQUA Bottled Water Among Customers in Medan City Willy Sanjaya; Ferry Hidayat; Feriani Astusti Tarigan
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3724

Abstract

Purchase decisions for AQUA bottled water have experienced a decline due to customerperceptions, brand image, and product quality, which have not yet reached optimal levels. Thepurpose of this study is to identify and analyze the influence of customer perceptions, BrandImage, and Product Quality on the Purchase Decision of AQUA bottled water among customersin Medan. This research utilizes a descriptive quantitative method. Primary data were collectedthrough questionnaires and interviews. The population consists of AQUA customers in Medan,with a sample size of 150 respondents determined using the Hair formula. The samplingtechnique employed was accidental sampling. Data analysis was conducted using multiplelinear regression analysis with SPSS version 27. The results indicate that customer perceptions,Brand Image, and Product Quality each have a significant partial effect on purchase decisions.Furthermore, the simultaneous analysis shows that customer perceptions Brand Image, andProduct Quality collectively influence the Purc hase Decision of AQUA bottled water amongcustomers in Medan.
Awareness And Consumer Perception To Increase Consumer Purchase Intention In The Platform Lazada E-Commerce Ervan Kohadi; Ferry Hidayat; Robin
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3725

Abstract

The purpose of this study is to determine the effect of application user experience, brand awareness, and consumer perception on increasing consumer purchase intention on the Lazada e-commerce platform. The research method used is a quantitative descriptive method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers. The data sources consist of primary and secondary data. Primary data were obtained from questionnaires distributed to respondents, while secondary data were obtained from relevant data and literature related to the issues discussed. The population in this study includes all consumers in Medan City who have made purchases on Lazada, the exact number of which is unknown or considered indeterminate. Therefore, the sampling technique used is the Lemeshow formula, resulting in 96 research samples. Based on the discussion regarding the influence of application user experience, brand awareness, and consumer perception on purchase intention, it can be concluded that these three variables have a significant effect on consumer purchase intention on the Lazada e-commerce platform. Individually, application user experience has a significant influence on purchase intention, as does brand awareness, which is able to increase consumer interest in making purchases, and consumer perception, which also plays an important role in shaping purchase intention. In addition, simultaneously, application user experience, brand awareness, and consumer perception significantly influence consumer purchase intention on the Lazada ecommerce platform.
Analysis Of An Organization's Operational Risk Management In The Identification, Evaluation, And Mitigation Of Risks Wiwiek Neviana Yusuf
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3730

Abstract

The purpose of this study is to analyze how organizations identify and evaluate operational risks in their daily activities. This study employs a qualitative approach using a literature review (library research) method through the collection of secondary data from scientific journals, books, and relevant documents. Data analysis is conducted using content analysis techniques to conduct reviews and comparisons, as well as to synthesize findings from various previous studies. The research findings indicate that a structured risk identification process can help organizations recognize the multitude of potential risks, whether from internal or external factors. A structured risk evaluation, whether through risk level classification or quantitative approaches such as the Risk Priority Number (RPN), plays a crucial role in determining risk mitigation priorities. Furthermore, planned, integrated, and sustainable risk mitigation has been proven to enhance the effectiveness of risk management and strengthen organizational resilience. However, there remains a gap in the implementation of risk management, particularly in small-scale organizations that tend to adopt informal and reactive approaches. The implications of this research suggest that, theoretically, operational risk management should be understood as an integrated and continuous process across all organizational activities. Practically, organizations are advised to implement a risk management system based on standards—such as ISO 31000—in a structured and documented manner to enhance operational performance and business sustainability
An Analysis of the Determinants Influencing Internal Auditors’ Ability to Detect Fraud in Indonesian State-Owned Enterprises Muhammad Arsyad; Amiruddin; Rahmawati HS
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3273

Abstract

This study examines persistent challenges in fraud detection within Indonesian State-Owned Enterprises (BUMN), despite the formal establishment of internal audit mechanisms. Motivated by recurring large-scale corruption cases that remained undetected over extended periods, the study aims to identify and empirically analyse the key determinants influencing internal auditors’ ability to detect and disclose fraud. A mixed-methods explanatory design was employed, integrating quantitative and qualitative approaches. Data were collected from 85 internal auditors through structured questionnaires, supported by in-depth interviews and Focus Group Discussions (FGDs) involving auditors from BUMN, the Financial and Development Supervisory Agency (BPKP), and the Inspectorate General. Quantitative data were analysed using multiple linear regression, while qualitative data were examined through thematic analysis and visualized using a mind mapping approach. The results reveal that six determinants auditor competence, independence and objectivity, management support, internal control systems, organizational culture, and audit technology have positive and significant effects on fraud detection capability, explaining 70.9% of the variance (R² = 0.709). Auditor competence and independence emerge as the most influential factors. This study proposes a determinant-based model of internal audit effectiveness and highlights the need for integrated reforms to strengthen audit capability and accountability within BUMN.
The Impact of Content Marketing and Influencer Credibility on Purchase Intention among Generation Z Consumers in Indonesia Vania Amanda Fersa; Paradita Kusumarina; Omiya Nurul Shakina; Kartika Putri Utami Ilham; Yudhinanto
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3507

Abstract

This study aims to examine the effect of content marketing and influencer credibility on purchase intention among Generation Z consumers in Indonesia. This research employed a quantitative approach with an explanatory research design. Data were collected through an online survey using a five-point Likert scale questionnaire. The respondents consisted of 104 Generation Z individuals aged 17–28 years who actively use social media and are exposed to digital marketing content in Indonesia. Data analysis was conducted using multiple linear regression. The findings indicate that content marketing and influencer credibility simultaneously have a significant effect on purchase intention. Partially, content marketing has a positive and significant influence on purchase intention, while influencer credibility does not show a significant effect. The coefficient of determination reveals that both independent variables explain 59.7% of the variance in purchase intention. The study concludes that content marketing plays a more dominant role than influencer credibility in influencing the purchase intention of Generation Z consumers. Effective and relevant content is a key factor in stimulating buying interest among this generation. This study is limited by the relatively small sample size and the use of self-reported data, which may not fully represent all Generation Z consumers in Indonesia. This research contributes to the field of digital marketing and consumer behaviour by providing empirical evidence on the effectiveness of content marketing for Generation Z.
Learning to Save: How Financial Management Learning Influences Student Saving Behavior through Financial Literacy? Sitti Hajerah Hasyim; Nurjannah
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3636

Abstract

Global concerns about young people’s financial vulnerability, rising digital consumption, and limited saving discipline have made student financial behavior an important issue in higher education. This study examines the influence of financial management learning on students’ saving behavior through financial literacy among Economics Education students at Universitas Negeri Makassar. Using a quantitative explanatory approach, data were collected from 54 students selected through purposive sampling and analyzed using path analysis with SPSS. The findings show that financial management learning positively affects financial literacy and saving behavior, while financial literacy also positively influences saving behavior. More importantly, financial literacy mediates the relationship between financial management learning and saving behavior, indicating that financial literacy acts as a bridge that transforms financial learning into practical saving habits. These findings suggest that financial management learning should integrate practical financial literacy activities to strengthen students’ responsible saving behavior.

Page 28 of 31 | Total Record : 305

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